appchef project
TRANSCRIPT
BASIC PACKAGE
This package includes:
Map Locator
User registration
3 branded games
Promotions
Marketing
MAP LOCATOR
Let users find the closest storeto their current location
Navigate via Google or AppleMaps
Display additional informationabout each location, such asworking hours, photos, etc.working hours, photos, etc.
REGISTRATION
Gather opt-in info which theusers provide in exchange foradditional features andbonuses
Use said database foradditional marketing needs
Tie-in the provided informationTie-in the provided informationwith the Physical interactionmodule detailed below
GAMES
Incentivize user actions basedon marketing budget andagenda
Strong brand presence
Form lasting engagement withcustomer
Focus on specific marketingFocus on specific marketinggoals
PROMOTIONS
Users can rack up points by playing the games, featured within the app and then spend those points by trying their luck for real prizes on the Slot Machine or the Scratch card featured within the Promotions module.
InIn turn, the brand sets-up the rewards campaigns by defining a duration for the specific campaign and the amount of items to be given away during that time. The platform then automatically makes calculations using a patent-pending algorithm in order fulfill the campaign without going over budget.
MARKETING
Banners
Interstitials
Video Ads
Push Notifications
Etc.
Supercharge your Marketing team’s reach by utilizing various ad units such as:
Raise awareness for your upcoming product or campaign and make sure that your entire user base knows about it!
MARKETING (CONT.)
Location
OS
App Version
Last login
Usage• Time spent in-app• Purchases made• Games played• etc.
Make use of realtime segmentation and scheduling for great performance and the best ROI possible. You can segment based on:
$
CUSTOM OPTIONS
Mobile delivery module
Unique post-delivery game
Physical interaction
Loyalty cards
In-app payments
Custom changes per the brand’s requestbrand’s request
DELIVERY
Generate additional revenue byallowing customers from farand wide to place orders in justa few simple taps
Dynamically customize thecontent you’re offering
Take advantage of viral growthTake advantage of viral growthby leveraging the power ofiTunes & Google Play
Native experience across all ofthe major mobile platforms
POST-DELIVERY
In order to maximize in-app time and brand engagement, we’ve come up with a concept which has shown to increase session time by a factor of 3X.
We’ve designed a custom delivery game which is launched after a user completes an order through the Deliver Module - the user is enticed into playing by offering them a compelling prize in exchange for afefew minutes of their time while they wait for their order to be delivered.
The actual prize they’re playing for is defined dynamically by the brand’s marketing team.
An innovative and compelling way of marketing!
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PHYSICAL INTERACTION
Tie-in the user’s virtual profilewith real-world interactions
Realtime insights into behaviorpatterns
Greet customer as he passesby physical location
Display the user’s name orfavorite food on a big screenwithin the location
Open the door for the user andacknowledge them by name
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• acknowledge them by name
LOYALTY CARDS
Loyalty cards have been in use for a while now in the retail world and have a proven track record forincreasing sales & brand loyalty.
We’ve come up with a digital version of the same concept, in essence, supercharging it by leveraging the power of Mobile.
ThiThis allows us to make more useful loyalty programs than ever before with users being able to dynamically send off e-gifts and even pay for goods without a cash transaction taking place or even being in a physical store for that matter.
GIVE YOUR
WALLET A
BREAK!
IN-APP PAYMENTS
Some of the most successful branded apps currently on Mobile have gotten one key aspect right - people love to shop!
If you manage to present the right experience, people will not think twice about spending their hard-earned dollars.
ThThe Mobile revolution is making this easier than ever before! Let your users pay for goods and services through the click of a button within the comfort of their own living room.