appchef project

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Post on 09-Aug-2015

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Mobile


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gamificationA new era is upon us.

BASIC PACKAGE

This package includes:

Map Locator

User registration

3 branded games

Promotions

Marketing

MAP LOCATOR

Let users find the closest storeto their current location

Navigate via Google or AppleMaps

Display additional informationabout each location, such asworking hours, photos, etc.working hours, photos, etc.

REGISTRATION

Gather opt-in info which theusers provide in exchange foradditional features andbonuses

Use said database foradditional marketing needs

Tie-in the provided informationTie-in the provided informationwith the Physical interactionmodule detailed below

GAMES

Incentivize user actions basedon marketing budget andagenda

Strong brand presence

Form lasting engagement withcustomer

Focus on specific marketingFocus on specific marketinggoals

GAMES

PROMOTIONS

Users can rack up points by playing the games, featured within the app and then spend those points by trying their luck for real prizes on the Slot Machine or the Scratch card featured within the Promotions module.

InIn turn, the brand sets-up the rewards campaigns by defining a duration for the specific campaign and the amount of items to be given away during that time. The platform then automatically makes calculations using a patent-pending algorithm in order fulfill the campaign without going over budget.

MARKETING

Banners

Interstitials

Video Ads

Push Notifications

Etc.

Supercharge your Marketing team’s reach by utilizing various ad units such as:

Raise awareness for your upcoming product or campaign and make sure that your entire user base knows about it!

MARKETING (CONT.)

Location

OS

App Version

Last login

Usage• Time spent in-app• Purchases made• Games played• etc.

Make use of realtime segmentation and scheduling for great performance and the best ROI possible. You can segment based on:

$

CUSTOM OPTIONS

Mobile delivery module

Unique post-delivery game

Physical interaction

Loyalty cards

In-app payments

Custom changes per the brand’s requestbrand’s request

DELIVERY

Generate additional revenue byallowing customers from farand wide to place orders in justa few simple taps

Dynamically customize thecontent you’re offering

Take advantage of viral growthTake advantage of viral growthby leveraging the power ofiTunes & Google Play

Native experience across all ofthe major mobile platforms

POST-DELIVERY

In order to maximize in-app time and brand engagement, we’ve come up with a concept which has shown to increase session time by a factor of 3X.

We’ve designed a custom delivery game which is launched after a user completes an order through the Deliver Module - the user is enticed into playing by offering them a compelling prize in exchange for afefew minutes of their time while they wait for their order to be delivered.

The actual prize they’re playing for is defined dynamically by the brand’s marketing team.

POST-DELIVERY

An innovative and compelling way of marketing!

PHYSICAL INTERACTION

Tie-in the user’s virtual profilewith real-world interactions

Realtime insights into behaviorpatterns

Greet customer as he passesby physical location

Display the user’s name orfavorite food on a big screenwithin the location

Open the door for the user andacknowledge them by name

• acknowledge them by name

LOYALTY CARDS

Loyalty cards have been in use for a while now in the retail world and have a proven track record forincreasing sales & brand loyalty.

We’ve come up with a digital version of the same concept, in essence, supercharging it by leveraging the power of Mobile.

ThiThis allows us to make more useful loyalty programs than ever before with users being able to dynamically send off e-gifts and even pay for goods without a cash transaction taking place or even being in a physical store for that matter.

GIVE YOUR

WALLET A

BREAK!

IN-APP PAYMENTS

Some of the most successful branded apps currently on Mobile have gotten one key aspect right - people love to shop!

If you manage to present the right experience, people will not think twice about spending their hard-earned dollars.

ThThe Mobile revolution is making this easier than ever before! Let your users pay for goods and services through the click of a button within the comfort of their own living room.

thank you.