Appendix A - IoW 15/16 LSTF Project Plan

14/15 15/16

Current LSTF New LSTF

Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4

Scheme Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Resource (FTE days in 15/16)

Delivery Lead

Element 1: Access to Visitor Experiences 1A Bicycle Island Phase 2 50 DMO 1B Festival Economy 75 DMO 1C EV Hire Scheme 50 PP 1D Drive Les, See More 50 DMO 1E Travel Ambassadors 200 DMO 1F Grant fund 75 CAIW

Element 2: Access to Employment

2A Workplace engagement prog. 450 CC

2B Workplace bus enhancements 50 SV

2C Best practice partnership 60 CC

2D Hydrogen vehicles 150 PP

2E Share the Road campaign 100 CC

2F Grant fund 75 CAIW

Element 3: Access to Education

3A School engagement prog. 450 SPAA

3B Travel Safe campaign 40 CRP

3C Community activators 50 SPAA

3D Active journey grant 75 CAIW

3E Adult Bikeability 80 IF&R

Programme Management

4A Programme Manager 222 IoWC

Project Planning, Design and procurement DMO Destination Management Organisation

Delivery CAIW Community Action Isle of Wight

Evaluation and Legacy PP Supplier to be Procured

CRP Community Rail Partnership

SPAA Sport and Physical Activity Alliance

IoWC Isle of Wight Council

CC Isle of Wight Chamber of Commerce

IF&R Isle of Wight Fire & Rescue

Appendix B: Monitoring and Evaluation Framework

Code Package Measure Delivery/Output Outcome Monitoring Existing Data [Possible] Additional Data Impacts (Long Term)

Element 1: Access to Visitor Experiences

1A Bicycle Island media campaign

Multi-channel media campaign Increase awareness of travel choices/behavioural change

Modal shift

Increase in cycling

Increase in use of cycling parking

Cycling and walking festival attendances

Reduction in cycle/pedestrian related accidents

Reduction in car use

Increase in number of cycle hires

Increase rail/cycle/ferry tickets sold

Electric vehicle hires

Reduce local congestion

Meaningful engagements achieved by Travel Ambassadors

Media monitoring

Projects supported by the grant fund

Ferry customer numbers

Bus passenger journey numbers

Traffic volumes (permanent and ATCs)

Permanent cycle counts

Accident data

Length/location of public rights of way

Visitor surveys

Bus passenger data

Car park data

Tickets sold at visitor attractions

Local economy/ spend data

Pedestrian and cycle counts (MCC)

Station access surveys (before and after)

Visitor perception/ attitudinal surveys

Cycle parking audit

Number of cycles hired - rail ticket initiative

Number of cycles hired

Number of passengers using interchanges

Number of visitors taking bikes on ferries

Full value and volume data

Media reporting

Reduction in carbon emissions

Increase accessibility/social inclusion

Increase physical activity

Increase economic activity

1B Growing the festival economy

Larger walking and cycling festivals generating more benefit for the local economy

1C Electric Vehicle Hire Network of low carbon electric vehicles available for hire

1D Drive Less, See More toolkit

Marketing collaterals allowing Drive Less, See More messages to be used by all

1E Inspirational Travel Ambassadors

3 x FTE Travel Ambassadors providing sustainable transport advice to visitors and residents

Reduction in carbon emissions

Increase accessibility /social inclusion

Increase economic activity

1F Grant Fund Match funded sustainable transport projects delivered by businesses and communities

1G Travel Coordinator post

Project Management

Element 2: Access to Employment

2A Workplace Engagement Programme

Targeted delivery of proven interventions within the Islands 20 largest employers

Reduce car use

Reduce local congestion

Modal shift

Increase awareness of travel choices/behavioural change

Increase cycling/walking to workplaces

Increase cycling

Number of participants in Programme

Number of journey made by electric bus

Number of journey made by Hydrogen car club vehicles

Share the Road campaign awareness

Projects supported by the grant fund

Number of employees

Number of travel plans

Traffic volumes (permanent and ATCs)

Car park ticket sales/data

Visitor surveys

Bus passenger data

Permanent cycle counts

Accident data

Local vehicle (ATC)counts

Modal shift (before/after) surveys

Visitor perception/attitudinal surveys

Full travel plan monitoring

Manual cycle counts

Number of electric cycles hired

Number of participants - cycle training

Number of people engaged with best practice partnership

Reduction in carbon emissions

Increase accessibility /social inclusion

Increase economic activity 2B

Workplace bus enhancements

Leased electric bus linking large employers with transport hubs

2C Best practice partnership

Strategic alliance with European market leader Reduction in carbon emissions

Increase accessibility /social inclusion

Increase physical activity

Increase economic activity

2D Hydrogen vehicles Network of Hydrogen vehicles available for business journeys

2E Share the Road campaign

Positive campaign aimed at delivering a shared understanding of all road user needs

2F Grant Fund Match funded sustainable transport projects delivered by businesses and communities

Element 3: Access to Education

3A School engagement programme

Targeted delivery of proven interventions within the Islands 49 schools

Increase awareness of travel choices/behavioural change

Increase in cycling and walking

Modal shift

Reduce car use

Reduce local congestion

Increase in visitors arriving by public transport

Reduce carbon emissions

Increase in walking, cycling and public transport

School travel plans

Census

Bespoke school research

Sale of tickets at visitor attractions

Perception/attitudinal users surveys

Manual walking and cycling surveys

Travel plan questionnaires (before and after)

Obesity Index

Pedestrian and cycle counts

Car park surveys

Repeat cyclists

Reduction in carbon emissions

Increase accessibility/social inclusion

Increase physical activity

Improved health

3B Travel Safe campaign

Multi media campaign involving young people promoting sustainable modes

3C Community Activators

Cycle and walking experiences delivered to young people outside of school environment

3D Active Journey grant fund

Match funded sustainable transport projects delivered by education sector

3E Adult Bikeability 500 parents and teachers trained to Level 2 standard

Appendix C – Risk Register

Appendix D – Numerical Inputs and Outputs

HEAT Model Cycling

Measure Element Existing Projected Data Sources Risks and Uncertainties

Notes of Modelling

Annual estimate of existing and projected cycle trips

Education 64872 132120 Total 196992

School Census (2011)

2011 School Census was the last year which asked the question about home to school travel. No more recent data available.

Generates 203% growth and an increase of 2 percentage points in modal share (from 1% to 3%). Growth may appear ambitious but is conservative when compared to outputs from the Sustainable Travel Towns Programme, which achieved up to 540% growth.

Employment 144514 108226 Total 252740

Census (2011) No local data available, so projections are based on the 2011 census

Generates 74% growth, and an increase of 2 percentage points in modal share (from 3.03% to 5.03%)

Visitors 47670 95340 Isle of Wight Tourism Monitor (2012)

Assumes each cycling visitor will undertake 2 cycling trips per visit, on average. This is a combination of a larger proportion of day visitors undertaking 1 trip, and a smaller number of staying visitors undertaking 2+ trips.

Uses responses to the question ‘What mode of transport did you use to travel around the Island?’ Cycling represented 1% in 2012, the ambition is to increase to 2%.

Annual estimate of existing and projected cycling individuals

Education 166 339 additional individuals Total 505

School Census (2011) and school roll numbers (2013)

Mode split question is from 2011 school census. A number of respondents will no longer be in education.

Applies mode split from the 2011 school census to school roll numbers across the Islands 49 schools.

Employment 325 244 additional individuals

Census (2011) Applies mode split from the 2011 census to numbers of

Total 569 employees at the Islands 18 largest employers. Based on an increase of 2% points for cycling, from 3.03% to 5.03%.

Visitor Experiences 23835 23835 additional individuals Total 47670

Isle of Wight Tourism Monitor (2012)

Based on number of individual visitors which explore the Island by bicycle.

Average distance of cycling trip

Education

4.1km 4.1km National Travel Survey (2012)

No change forecast

Employment 14.4km 14.4km DfT Commuting and Business Travel Factsheet (2009)

No change forecast

Visitor 14.4km 14.4km No Isle of Wight data. Figure is based on New Forest data1.

The figure is based on another cycling destination with similar characteristics

No change forecast

Average number of trips per year

Education 390 390 195 school days x 2 trips each day

Assumes cycling will replace previous mode for all trips.

No change forecast, number of school days is fixed

Employment 444 444 222 working days x 2 trips each day

Modelling doesn’t account for part-time working.

No change forecast, number of working days is fixed

Visitor 2 2 Average staying which explores the Island by bike undertakes 2 cycling trips per stay

HEAT Model: Walking

Measure Element Existing Projected Data Sources Risks and Uncertainties

Notes of Modelling

Annual estimate of existing and projected walking trips

Education 3266032

194689 additional trips Total 3460721

School census (2011)

Currency of data Generates 5.9% growth, and an increase of 3 percentage points in modal share.

1 See http://www.newforestnpa.gov.uk/downloads/file/535/new_forest_national_park_application_appendix_1

Employment 758432

99771 additional trips Total 858024

Census (2011) Generates 13% growth, and an increase of 2% percentage points in modal share.

Annual estimate of existing and projected walking individuals

Education 8374

500 additional individuals Total 8874

School roll numbers (2013)

Mode split by school pupil

Employment 1708 224 additional individuals Total 1932

Dunn & Bradstreet listing (2012)

Mode split by employee

Average distance of walking trip

Education

1.6km 1.6km National Travel Survey (2012)

Employment 1.6km 1.6km National Travel Survey (2012)

Average number of trips per year

Education 390 390 195 school days each year x 2 journeys per day

Employment 444 444 222 working days each year x 2 journeys per day

Scheme Impact Pro-forma data

Mode Number of annual trips without scheme

Number of annual trips with scheme

Variance Notes and Reference to supporting information

Education Car Driver N/A N/A N/A Assumes no school children are car drivers

Car Passenger 1418484

1252063 -166421 (13% reduction)

Based on a reduction of 4% in trips made by car for primary school children, 5% for secondary school children, and 1% for SEN.

Bus Passenger 998661

998661

0 No change forecast. Home to school transport is operating effectively on the Island, with limited scope for efficiencies.

Rail Passenger 60200

60200

0 Rail network is limited to one corridor on the Island, limited scope to increase modal split in the education sector. Secondary schools are clustered around Newport, which isn’t served by the rail network.

Cyclists 64872

196992 +132120 (203% increase)

Ambitious growth is conservative when compared outcomes achieved through the Sustainable Travel Towns Programme2. Increase will be achieved through

2 [Darlington], Cycling increased by 425% and 540% respectively (in both cases, 5%-points) in these two groups of schools. See https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/4419/chap12.pdf

delivery of a full range of proven interventions to achieve modal shift.

Walking 3266032

3460721

+194689 (5.9% increase)

Walking is already the predominant mode for journeys to school on the Island, currently 54% for primary schools and 46% for secondary schools. Projected growth is consistent with results from the Sustainable Travel Towns programme.

Employment Car Driver 2601734

2363261

-238473 (10% reduction)

5 percentage point reduction in mode share, from 54.55% to 49.55%, or a 10% reduction in number of trips, comparable with outcomes achieved in the Sustainable Travel Demonstration Town programme in Peterborough3

Car Passenger 217010

264704

47694 (21% increase)

A 1 percentage point increase is forecast, based on an increase in mode share from 4.55% to 5.55%, representing an increase of 21%.This will be achieved through the business engagement programme.

Bus Passenger 200794

296183

95389 (47% increase)

A 2 percentage point increase is forecast, from 4.21% to 6.21%, representing a 47% increase during 15/16. The IoW has a comprehensive bus network yet commuting by bus falls well below the national average (7.1%). We will achieve this increase by promoting and incentivising use of existing services and enhancing bus route 39, which we predict will generate 35000 additional passenger journeys in year 1.

Rail Passenger 64388

64388

0 We do not forecast an increase in rail patronage as our target employers are mostly located away from the Islands rail network.

Cyclists 144514

252781

108267 (74% increase)

We forecast a 2 percentage point increase in cycle trips, delivering a 74% increase in trips. Again, this accords with outcomes achieved through the Sustainable Travel Towns programme, and will be realised through our business engagement programme.

Walking 758342

858024 99771 (13% increase)

13% growth will be achieved through an increase of 2 percentage points, from 15.99% to 17.99%. Capital improvements delivered through the current LSTF programme and the PFI agreement with Island Roads are improving the walking environment on the Island.

3 See https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/4418/chap11.pdf

Our targeted engagement programme will inspire greater usage.

Visitor Experiences Car Driver 2719500

2641600

77900 (2.9% reduction)

Current LSTF programme will reduce trip private car trips by 3% by March 2015. Therefore our base will be 70% modal share reduced from 73% in 2012. We forecast an additional 2 percentage point reduction through 2015/16, achieved through an increased marketing drive for car free breaks, and an improved sustainable transport offer e.g. electric vehicle hire, cycling etc.

Car Passenger 2719500

2641600

77900 (2.9% reduction

We forecast the same reduction as above, based on a 2 person per vehicle occupancy rate for tourism related car trips4

Bus Passenger 1087800

1243200

155400 (14% growth)

An increase of 14% is forecast, based on an increase of 1 percentage point from 7% to 8% of modal share. Growth will be achieved through marketing, joint ticketing and additional products, such as the Island Coaster service delivered through the current LSTF programme.

Rail Passenger 51800 52059

259 (0.5% growth) We forecast a modest 0.5% increase in rail journeys, based on the links with connections from the mainland at Ryde.

Cyclists 47669

95338 47669 (100% growth)

This is an increase of one percentage point, from 1% to 2% of visitor modal share. There is significant scope to grow cycling on the Island, particularly cycle tourism, and much of the focus of both our current and proposed LSTF programmes seeks to achieve this.

Walking 466200

466200

0 No significant increase in walking is proposed.

Carbon Saving data (DfT basic carbon tool)

Element Scenario Total emissions pre-intervention (tonnes of Co2)

Total emissions post intervention (tonnes of Co2)

Carbon saving at the end of 15/16 (tonnes of Co2)

Carbon cost saving5 at £29 per t/co2

Education Journeys between home and school currently undertaken by private car are replaced by cycling and walking journeys.

890 790 100 £2900

4 See p22 https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/243957/nts2012-01.pdf 5 See https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/48184/3136-guide-carbon-valuation-methodology.pdf

Employment Journeys between home and workplaces currently undertaken by private car are replaced by cycling, walking and bus journeys

6000 5460 540 £15660 Outputs based on applying scenario to DfT Carbon Tool. Carbon valuation based on 2013 non-traded values

Visitor experiences Visitors replacing private car journeys with cycling and bus journeys

8109 7877 232 £6728

Total 14999 14127 872 (6% reduction) £25288

Valuing Decongestion

Element Total car km’s pre intervention

Total car km’s post intervention

Km’s saved Value of car km’s removed6 (6p per km saved)

Education 5815784

5133458 682121 £40,927 Figure based on average home to school journey of 4.4km (NTS 2012)

Employment 37464969

34030958 3434011 £206,040 Figure based on average home to work journey of 14.4km (NTS 2012)

Visitor Experiences 57109500

55473600 1635900 £98,154 Figure based on average car journey distance for leisure trips on the Isle of Wight. This is an assumption based on input from industry expects, and a consideration of the Islands unique road network and geography.

Total 1189112 £345,121 6p per km saved is based on Sustainable Travel Town conclusions of 4p per km saved, increased to reflect inflation.

Valuing Health Benefits of increased cycling (from HEAT)

Element Number of new cyclists generated in 15/16

Cost saving per new cyclist

Saving

Education 339 £578 £195942 HEAT model output, based a value of £578 per additional cyclist. Model not appropriate for visiting cyclists.

Employment 244 £578 £141032

Total £336,974

Visitor Economy Contribution

Number of additional overnight staying visitors

Average spend per trip during 15/16

Current total visitor spend

Additional LSTF generated spend

% Visitor economy growth generated through this proposal

Visit Isle of Wight has ambitious plans for growth, and seeks to increase visitor numbers from 2.38M in 2012 to 2.59M by the end of 2015, an additional 210,000 visitors. LSTF will help to deliver this growth, with a focus on new car-free visitors, figures presented in this

6 See https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/4428/chap21.pdf

23834 £161.81 £264,132,000 £3,837,274 1.47% growth table are a conservative estimate, based on the number of additional cycling staying visitors to the Island in 15/16.

Number of new jobs

Element

Additional jobs created through LSTF interventions in 15/16

Methodology and assumptions

Education

8 Based on estimate of FTE’s created through new products introduced through the LSTF programme, noting that the outcomes for the education elements are focused on improving health and wellbeing of young people, and the target market is not in employment. - School Engagement Programme = +3 FTE - Community Activators = +1 FTE - Active Journey Grant = +3 FTE, cumulative growth generated across all projects - Adult Bikeability = +1 FTE

Employment

10 Based on estimate of FTE’s created through new products introduced through the LSTF programme and existing products which receive additional usage through mode shift. - Workplace Engagement Programme = +3 FTE - Workplace bus enhancements = +2 FTE - Hydrogen vehicles = +2 FTE - Grant fund = +3 FTE, cumulative growth generated across all project

Visitor experiences

184 Based on visitor spend by FTE calculation, 14/15 spend/FTE is £264M/14700FTE = £17968 spend per FTE. Total new visitor spend in 15/16 is estimated at £3.8M/£17968 = 184 additional new FTE (adjusted to account for 26% of tourism jobs being part-time7)

Total 202

Other output measures for the programme

New transport product or service

Description Number of users in 15/16

Evidence

Electric vehicle hire A fleet of five electric vehicles available for hire, predominantly by visitors

2338 (average occupancy of 2 persons)

Applies similar business model to existing projects in the Lake District, New Forest and London8

Assumes 80% hire rate between April and October, and 20% hire rate from November to March April to October hires = 4 hires per day for 217 days = 868 hires November to March hires = 2 hires per day for 148 days = 296 hires

7 http://www.ons.gov.uk/ons/rel/lms/labour-market-statistics/october-2013/single-month-labour-force-survey-estimates--october-2013--not-designated-as-national-statistics-.html 8 http://www.businessgreen.com/bg/news/2333928/electric-boris-cars-set-to-hit-london-in-2015

Total hires in 15/16 = 1164 @ £45 = £52380

Route 39 frequency enhancements

A project to improve transport links between workplaces and transport hubs

35000 passenger journeys

Programme predicts an additional 95389 employment related bus trips in 15/16. Demand from workplaces for better transport links

Assumes 157 passenger journeys on each of the 222 working days.

Hydrogen fuelled vehicle car club

A fleet of two hydrogen powered vehicles available for business to access via a car club

888 When employers provide alternatives to car ownership at the workplace, this has a transformative effect that reduces individuals’ propensity to drive for all trip purposes.

Assumes 4 trips per day for 222 working days.

Appendix E: Letters of Support

ECONOMY AND ENVIRONMENT County Hall High Street

Newport Isle of Wight PO30 1UD

Telephone 01983 821000

Lee Matthews Recreation and Open Spaces Manager

Email: lee.matthews@iow.gov.uk

22nd March 2014 Dear Wendy SPAA support – Local Sustainable Transport Fund (LSTF 2) On behalf of our local Sport and Physical Activity Alliance (SPAA) we fully support the Isle of Wight Council’s bid for LSTF 2 revenue funding. The proposal to deliver a programme that will inspire our visitors and residents to build active, sustainable modes of travel into everyday journeys fits perfectly with a number of strategic plans the group aligns itself too. The SPAA is multi agency partnership that helps coordinate and deliver a number of projects in partnership across the Island. We strongly support this innovative programme of education and school engagement, which will be both, be creative and ambitious. We will deliver through proven partnerships with the education, business and tourism sectors, delivering a series of shared outcomes and creating a legacy which is sustainable for the future. The Isle of Wight Council’s proposals will improve and promote the health of inactive people from wards across the Isle of Wight, therefore reducing inequalities. The benefits of physical activity are well known and this LSTF programme will benefit the health of Island residents. Isle of Wight SPAA is pleased to support and work in partnership with the Isle of Wight Council in order to help build and develop local opportunities to be more active. Yours sincerely Lee Matthews Recreation and Open Spaces

Elaine Cesar – Senior Events Officer

5th Floor County Hall Newport Isle of Wight PO30 1UD Tel (01983) 821000 Ext 6297 Email elaine.cesar@iow.gov.uk Webwww.isleofwightwalkingfestival.co.k

Wendy Perera Deputy Head of Planning Services (Policy)| Planning Services Isle of Wight Council Seaclose Offices Fairlee Road, Newport Isle of Wight PO30 2QS

31 March 2014 Dear Wendy RE: Isle of Wight Walking & Cycling Festival Delivery of the Extended LSTF Project I would like to in brief write in support of the LSTF project. This funding has gone a long way in assisting the delivery and growth of both the Isle of Wight Walking Festival and Cycling Festival. It is essential in order to encourage additional participation of both locals, but primarily visitors to the Island, that we maintain and grow the transport infrastructure. The project also assists in improving healthy activity and encouraging people of all ages to participate in our outdoor activities and the drive less see more theme has had a very positive impact on peoples perception, and it has been extremely noticeable that many visitors to the Island are enquiring on how to get to the Island without their car, and the availability of local transport for both walkers and cyclists. The match funding for both Walking and Cycling at the moment stands at £60k, which potentially could increase with additional sponsorship. Yours sincerely

Elaine Cesar Senior Events Officer

From: ALEX LAWSON [alec.lawson@virgin.net]

Sent: 26 March 2014 14:50

To: Perera, Wendy

Cc: TIM THORNE

Subject: IW Council LSTF Draft Bid for 15/16 : Response from Cyclewight

Wendy Perera | Deputy Head of Planning Services (Policy)| Planning Services

Dear Wendy,

Cyclewight are fully in support of the IW Council LSTF 2 bid.

We will continue to organise the Cycle Forum as liaison between the IW Council and bodies with

cycling interests on the Isle of Wight.

This includes cycling clubs, sale repair and hire businesses, as well as the police and emergency

services.

We note and support the objective to encourage visits to the island which are not car dependent.

A barrier to this is that mainland trains provide less space for luggage and in particular for bicycles

than they used to, in that the guards van has disappeared. There may be common ground with South

Hampshire Local Authorities in seeking to redress this problem.

However this barrier may provide business opportunities on the island to hire cycles or electric

vehicles to those keen to come to the island without a car. It is to be hoped that accommodation

providers will find ways to benefit from the situation.

regards,

Alexander Lawson

Secretary, Cyclewight

www.cyclewight.org.uk