A mid-market perspectives report

Disruption in the mid-market: How technology is fueling growth

Appendix: full survey results

This publication contains general information only and is based on the experiences and research of Deloitte practitioners. Deloitte is not, by means of this publication, rendering business, financial, investment, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte, its affiliates, and related entities shall not be responsible for any loss sustained by any person who relies on this publication.As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

AcknowledgmentWe would like to thank all survey respondents and interviewees for their time and the insights they shared for this report, Disruption in the mid-market: How technology is fueling growth.

Appendix: full survey results 3

Three-fourths of the respondents represented companies that are privately held, while the remainder represented publicly-traded firms.

One-third of the respondents were from consumer and industrial product companies, with the remainder divided among energy and resources; financial services; life sciences and health care; technology, media and communications; and other industries.

The full survey results are included in this report; some percentages in the charts may not add up to 100 percent because of rounding, or for questions where survey participants had the option to choose multiple responses.

From May 29, 2015 to June 16, 2015, a Deloitte survey of mid-market companies was conducted by OnResearch, a market research firm. The survey examined technology trends taking place in this market segment to determine the role and value that technology plays and how it influences business decisions.

The 500 survey respondents represented mid-market companies with annual revenues ranging from $100 million to more than $1 billion. Half of the respondents were C-suite executives, while the remaining 50 percent held other management roles.

Disruption in the mid-marketAbout the survey

The report based on these survey findings,

Disruption in the mid-market: How technology is fueling growth,

can be found on our website at

www2.deloitte.com/us/Disruptioninmidmarket.

4 Disruption in the mid-market: How technology is fueling growth

Business environment

My company’s business outlook over the next 12 months appears to be…

Over the past 12 months, my company’s revenue growth has been:

How has your company’s headcount changed over the last 12 months?

A14 My company’s business outlook over the next 12 months appears to be…

Highly optimistic

Cautiously optimistic

Neutral

Pessimistic

Highly pessimistic

34.4%

52.0%

10.8%

2.2%

0.6%

23.8%

58.4%

14.8%

2.8%

0.2%

27.8%

49.6%

16.1%

5.2%

1.3%

2014 2015

2013

A12 Over the past 12 months, my company’s revenue growth has been:

31% or higher

21% - 30%

16% - 20%

11% - 15%

5% - 10%

1% - 4%

0%

Negative 1% - 4%

Negative 5% - 9%

Negative 10% or lower

6.0%

8.6%

20.2%

24.2%

25.8%

10.0%

1.4%

2.4%

0.8%

0.6%

6.8%

12.2%

11.0%

22.6%

28.2%

12.2%

2.0%

3.2%

1.0%

0.8%

2014 2015

A13 How has your company’s headcount changed over the last 12 months?

Increased 10% or more

Increased between 6% and 9%

Increased up to 5%

No change/stayed the same

Decreased by 5% or less

Decreased between 6% and 9%

Decreased 10% or more

15.0%

22.4%

34.2%

20.2%

5.2%

2.2%

0.8%

15.2%

16.4%

32.8%

23.6%

8.8%

2.2%

1.0%

2014 2015

Appendix: full survey results 5

Please indicate your level of agreement with the following statement: “Operating globally is important to my company’s overall strategy.”

15 Please indicate your level of agreement with the following statement: “Operating globally is important to my company’s overall strategy.”

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

38.0%

37.0%

11.2%

9.8%

4.0%

33.6%

32.4%

13.8%

12.6%

7.6%

31.1%

33.3%

18.5%

12.2%

4.9%

2014 2015

2013

6 Disruption in the mid-market: How technology is fueling growth

Business leaders (CEO, CFO, COO, business unit leaders, supporting functions)

IT leaders (CTO, CIO, IT department leaders)

Both Business and IT

Other

Don't know/Not sure 

26.1%

35.9%

36.5%

0.8%

0.8%

4. Who leads the adoption of new and emerging technologies within your company?

We are actively building technology platforms to better engage with customers

Our IT department is focused on delivering seamless/integrated customer experiences

Our IT department is involved in designing of products and customer solutions

Gathering and analyzing customer data is a priority for the IT organization

Our corporate strategy emphasizes customer acquisition, retention and loyalty

Technology and Marketing departments have established joint processes and governance

None of the above

51.0%

48.4%

45.0%

41.8%

38.6%

31.8%

3.8%

A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply.

We are actively building technology platforms to better engage with customers

Our IT department is focused on delivering seamless/integrated customer experiences

Our IT department is involved in designing of products and customer solutions

Gathering and analyzing customer data is a priority for the IT organization

Our corporate strategy emphasizes customer acquisition, retention and loyalty

Technology and Marketing departments have established joint processes and governance

None of the above

51.0%

48.4%

45.0%

41.8%

38.6%

31.8%

3.8%

A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply. We are actively building technology platforms to better engage with customers

Our IT department is focused on delivering seamless/integrated customer experiences

Our IT department is involved in designing of products and customer solutions

Gathering and analyzing customer data is a priority for the IT organization

Our corporate strategy emphasizes customer acquisition, retention and loyalty

Technology and Marketing departments have established joint processes and governance

None of the above

51.0%

48.4%

45.0%

41.8%

38.6%

31.8%

3.8%

A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply. We are actively building technology platforms to better engage with customers

Our IT department is focused on delivering seamless/integrated customer experiences

Our IT department is involved in designing of products and customer solutions

Gathering and analyzing customer data is a priority for the IT organization

Our corporate strategy emphasizes customer acquisition, retention and loyalty

Technology and Marketing departments have established joint processes and governance

None of the above

51.0%

48.4%

45.0%

41.8%

38.6%

31.8%

3.8%

A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply. We are actively building technology platforms to better engage with customers

Our IT department is focused on delivering seamless/integrated customer experiences

Our IT department is involved in designing of products and customer solutions

Gathering and analyzing customer data is a priority for the IT organization

Our corporate strategy emphasizes customer acquisition, retention and loyalty

Technology and Marketing departments have established joint processes and governance

None of the above

51.0%

48.4%

45.0%

41.8%

38.6%

31.8%

3.8%

A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply. We are actively building technology platforms to better engage with customers

Our IT department is focused on delivering seamless/integrated customer experiences

Our IT department is involved in designing of products and customer solutions

Gathering and analyzing customer data is a priority for the IT organization

Our corporate strategy emphasizes customer acquisition, retention and loyalty

Technology and Marketing departments have established joint processes and governance

None of the above

51.0%

48.4%

45.0%

41.8%

38.6%

31.8%

3.8%

A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply. We are actively building technology platforms to better engage with customers

Our IT department is focused on delivering seamless/integrated customer experiences

Our IT department is involved in designing of products and customer solutions

Gathering and analyzing customer data is a priority for the IT organization

Our corporate strategy emphasizes customer acquisition, retention and loyalty

Technology and Marketing departments have established joint processes and governance

None of the above

We are actively building technology platforms to better engage with customers

Our IT department is focused on delivering seamless/integrated customer experiences

Our IT department is involved in designing of products and customer solutions

Gathering and analyzing customer data is a priority for the IT organization

Our corporate strategy emphasizes customer acquisition, retention and loyalty

Technology and Marketing departments have established joint processes and governance

None of the above

51.0%

48.4%

45.0%

41.8%

38.6%

31.8%

3.8%

A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply.

Technology trends

Who leads the adoption of new and emerging technologies within your company?

How would you describe the role of executive leadership in your organization with regard to emerging and next-generation technologies (including cloud, mobile, and social)?

Business leaders (CEO, CFO, COO, business unit leaders, supporting functions)

IT leaders (CTO, CIO, IT department leaders)

Both Business and IT

Other

Don't know/Not sure 

26.1%

35.9%

36.5%

0.8%

0.8%

4. Who leads the adoption of new and emerging technologies within your company? A5 How would you describe the role of executive leadership in your organization with regard to emerging and next-generation technologies (including cloud, mobile, and social)?

They are leading the charge

They are actively engaged

They are passive, but willing to be engaged

They have bigger fish to fry

They are actively obstructing change

Not applicable/don’t know

32.9%

45.7%

17.0%

3.2%

0.4%

0.8%

20.0%

49.0%

20.8%

6.2%

1.8%

2.2%

2014 2015

Technology is often perceived differently in organizations. How does your company’s leadership value the role that technology plays? Select only one.

What is the biggest IT challenge faced by your organization? Select only one.

A11 Technology is often perceived differently in organizations. How does your company’s leadership value the role that technology plays? Please select only ONE.

Critical (differentiator and key to growth)

Strategic (not an expense, but more of an investment)

Necessary (sometimes an investment, but often seen as an expense)

Not critical (necessary but certainly not an investment, only an expense)

48.0%

35.6%

15.2%

1.2%

40.8%

37.6%

19.8%

1.8%

2014 2015

A11 Technology is often perceived differently in organizations. How does your company’s leadership value the role that technology plays? Please select only ONE.

Critical (differentiator and key to growth)

Strategic (not an expense, but more of an investment)

Necessary (sometimes an investment, but often seen as an expense)

Not critical (necessary but certainly not an investment, only an expense)

48.0%

35.6%

15.2%

1.2%

40.8%

37.6%

19.8%

1.8%

2014 2015

A11 Technology is often perceived differently in organizations. How does your company’s leadership value the role that technology plays? Please select only ONE.

Critical (differentiator and key to growth)

Strategic (not an expense, but more of an investment)

Necessary (sometimes an investment, but often seen as an expense)

Not critical (necessary but certainly not an investment, only an expense)

48.0%

35.6%

15.2%

1.2%

40.8%

37.6%

19.8%

1.8%

2014 2015

A11 Technology is often perceived differently in organizations. How does your company’s leadership value the role that technology plays? Please select only ONE.

Critical (differentiator and key to growth)

Strategic (not an expense, but more of an investment)

Necessary (sometimes an investment, but often seen as an expense)

Not critical (necessary but certainly not an investment, only an expense)

48.0%

35.6%

15.2%

1.2%

40.8%

37.6%

19.8%

1.8%

2014 2015

A11 Technology is often perceived differently in organizations. How does your company’s leadership value the role that technology plays? Please select only ONE.

Critical (differentiator and key to growth)

Strategic (not an expense, but more of an investment)

Necessary (sometimes an investment, but often seen as an expense)

Not critical (necessary but certainly not an investment, only an expense)

48.0%

35.6%

15.2%

1.2%

40.8%

37.6%

19.8%

1.8%

2014 2015

A16 What is the biggest IT challenge faced by your organization? Please select only ONE.

Keeping up with new technology

Budget to implement new technology

Tactical hurdles

Not having the right talent/skill set

Understanding ROI

Leadership support

30.2%

22.2%

16.8%

10.0%

9.6%

9.6%

24.2%

25.2%

13.4%

16.0%

12.4%

8.8%

2014 2015

What is your company’s current “spend” on technology? Select only one.

Which of the following statements is true about your IT Department’s involvement with the end customer of your organization? Select all that apply.

A17 What is your company’s current “spend” on technology? Please select only ONE.

We do not currently have a separate, identifiable spend

Our spend is negligible (< 1% of revenue)

We spend between 1-5% of revenue on technology

Our spend is above 5% of revenue

9.0%

13.8%

47.4%

29.9%

14.2%

18.6%

47.8%

19.4%

8.0%

15.4%

55.3%

21.3%

2014 2015

2013

Business leaders (CEO, CFO, COO, business unit leaders, supporting functions)

IT leaders (CTO, CIO, IT department leaders)

Both Business and IT

Other

Don't know/Not sure 

26.1%

35.9%

36.5%

0.8%

0.8%

4. Who leads the adoption of new and emerging technologies within your company?

Appendix: full survey results 7

Compared to last year, my company’s current level of technology spend is:A19 Compared to last year, my company’s current level of technology spend is:

Significantly higher

Higher

About the same

Lower

Significantly lower

14.6%

52.3%

30.9%

1.7%

0.5%

10.3%

47.6%

38.6%

3.5%

0.0%

6.4%

39.1%

47.8%

6.4%

0.3%

2014 2015

2013

Please indicate how technology has generated changes within your business. Select all that apply.

Increased overall productivity to free up talent to assume new or additional responsibilities

Streamlined business processes to reduce cost

Increased customer conversion or retention by detecting patterns of behaviors

Enhanced business planning and execution of strategies

Simplified maintenance of business assets, equipment

Detection of anomalies, disruptions, threats to the business

Other

Don't know/Not sure

Not applicable

55.0%

50.4%

48.0%

48.0%

47.8%

36.4%

6.0%

2.0%

1.8%

A22. Please indicate how technology has generated changes within your business. Please select all that apply.

Increased overall productivity to free up talent to assume new or additional responsibilities

Streamlined business processes to reduce cost

Increased customer conversion or retention by detecting patterns of behaviors

Enhanced business planning and execution of strategies

Simplified maintenance of business assets, equipment

Detection of anomalies, disruptions, threats to the business

Other

Don't know/Not sure

Not applicable

55.0%

50.4%

48.0%

48.0%

47.8%

36.4%

6.0%

2.0%

1.8%

A22. Please indicate how technology has generated changes within your business. Please select all that apply.

Increased overall productivity to free up talent to assume new or additional responsibilities

Streamlined business processes to reduce cost

Increased customer conversion or retention by detecting patterns of behaviors

Enhanced business planning and execution of strategies

Simplified maintenance of business assets, equipment

Detection of anomalies, disruptions, threats to the business

Other

Don't know/Not sure

Not applicable

55.0%

50.4%

48.0%

48.0%

47.8%

36.4%

6.0%

2.0%

1.8%

A22. Please indicate how technology has generated changes within your business. Please select all that apply. Increased overall productivity to free up talent to assume new or additional responsibilities

Streamlined business processes to reduce cost

Increased customer conversion or retention by detecting patterns of behaviors

Enhanced business planning and execution of strategies

Simplified maintenance of business assets, equipment

Detection of anomalies, disruptions, threats to the business

Other

Don't know/Not sure

Not applicable

55.0%

50.4%

48.0%

48.0%

47.8%

36.4%

6.0%

2.0%

1.8%

A22. Please indicate how technology has generated changes within your business. Please select all that apply.

Increased overall productivity to free up talent to assume new or additional responsibilities

Streamlined business processes to reduce cost

Increased customer conversion or retention by detecting patterns of behaviors

Enhanced business planning and execution of strategies

Simplified maintenance of business assets, equipment

Increased overall productivity to free up talent to assume new or additional responsibilities

Streamlined business processes to reduce cost

Increased customer conversion or retention by detecting patterns of behaviors

Enhanced business planning and execution of strategies

Simplified maintenance of business assets, equipment

Detection of anomalies, disruptions, threats to the business

Other

Don't know/Not sure

Not applicable

55.0%

50.4%

48.0%

48.0%

47.8%

36.4%

6.0%

2.0%

1.8%

A22. Please indicate how technology has generated changes within your business. Please select all that apply.

How would you describe the current state of IT governance within your organization?23 How would you describe the current state of IT governance within your organization?

Mature with established processes

Building and developing IT governance and processes and structures

Investigating IT process and improvement, but no formal governance in place

Little to no formal IT processes, structures, or awareness

Don’t know/Not sure

34.2%

46.8%

13.8%

3.6%

1.6%

36.2%

47.8%

11.2%

4.8%

0.0%

2014 2015

23 How would you describe the current state of IT governance within your organization?

Mature with established processes

Building and developing IT governance and processes and structures

Investigating IT process and improvement, but no formal governance in place

Little to no formal IT processes, structures, or awareness

Don’t know/Not sure

34.2%

46.8%

13.8%

3.6%

1.6%

36.2%

47.8%

11.2%

4.8%

0.0%

2014 2015

23 How would you describe the current state of IT governance within your organization?

Mature with established processes

Building and developing IT governance and processes and structures

Investigating IT process and improvement, but no formal governance in place

Little to no formal IT processes, structures, or awareness

Don’t know/Not sure

34.2%

46.8%

13.8%

3.6%

1.6%

36.2%

47.8%

11.2%

4.8%

0.0%

2014 2015

23 How would you describe the current state of IT governance within your organization?

Mature with established processes

Building and developing IT governance and processes and structures

Investigating IT process and improvement, but no formal governance in place

Little to no formal IT processes, structures, or awareness

Don’t know/Not sure

34.2%

46.8%

13.8%

3.6%

1.6%

36.2%

47.8%

11.2%

4.8%

0.0%

2014 2015

23 How would you describe the current state of IT governance within your organization?

Mature with established processes

Building and developing IT governance and processes and structures

Investigating IT process and improvement, but no formal governance in place

Little to no formal IT processes, structures, or awareness

Don’t know/Not sure

34.2%

46.8%

13.8%

3.6%

1.6%

36.2%

47.8%

11.2%

4.8%

0.0%

2014 2015

What will be your organization’s top three technology priorities for the next 12 months? Select up to three.

Improving existing business processes

Managing cybersecurity and information risk

Maintaining availability and performance of IT systems

Reducing IT costs and driving efficiency

Assisting in business innovation - developing new products and services

Simplifying IT infrastructure and applications

Providing timely and relevant information to business stakeholders

Developing/improving the organization's digital capability

Driving large complex technology implementation projects

Adjusting/redesigning current IT operating model

Other

Don't know/Not sure

38.8%

35.2%

27.4%

27.0%

25.4%

25.0%

23.8%

23.4%

22.4%

17.0%

0.6%

2.0%

24.What will be your organization's top three technology priorities for the next 12 months? Select up to three.

Improving existing business processes

Managing cybersecurity and information risk

Maintaining availability and performance of IT systems

Reducing IT costs and driving efficiency

Assisting in business innovation - developing new products and services

Simplifying IT infrastructure and applications

Providing timely and relevant information to business stakeholders

Developing/improving the organization's digital capability

Driving large complex technology implementation projects

Adjusting/redesigning current IT operating model

Other

Don't know/Not sure

38.8%

35.2%

27.4%

27.0%

25.4%

25.0%

23.8%

23.4%

22.4%

17.0%

0.6%

2.0%

24.What will be your organization's top three technology priorities for the next 12 months? Select up to three.

Improving existing business processes

Managing cybersecurity and information risk

Maintaining availability and performance of IT systems

Reducing IT costs and driving efficiency

Assisting in business innovation - developing new products and services

Simplifying IT infrastructure and applications

Providing timely and relevant information to business stakeholders

Developing/improving the organization's digital capability

Driving large complex technology implementation projects

Adjusting/redesigning current IT operating model

Other

Don't know/Not sure

38.8%

35.2%

27.4%

27.0%

25.4%

25.0%

23.8%

23.4%

22.4%

17.0%

0.6%

2.0%

24.What will be your organization's top three technology priorities for the next 12 months? Select up to three.

Improving existing business processes

Managing cybersecurity and information risk

Maintaining availability and performance of IT systems

Reducing IT costs and driving efficiency

Assisting in business innovation - developing new products and services

Simplifying IT infrastructure and applications

Providing timely and relevant information to business stakeholders

Developing/improving the organization's digital capability

Driving large complex technology implementation projects

Adjusting/redesigning current IT operating model

Other

Don't know/Not sure

38.8%

35.2%

27.4%

27.0%

25.4%

25.0%

23.8%

23.4%

22.4%

17.0%

0.6%

2.0%

24.What will be your organization's top three technology priorities for the next 12 months? Select up to three.

Improving existing business processes

Managing cybersecurity and information risk

Maintaining availability and performance of IT systems

Reducing IT costs and driving efficiency

Assisting in business innovation - developing new products and services

Simplifying IT infrastructure and applications

Providing timely and relevant information to business stakeholders

Developing/improving the organization's digital capability

Driving large complex technology implementation projects

Adjusting/redesigning current IT operating model

Other

Don't know/Not sure

38.8%

35.2%

27.4%

27.0%

25.4%

25.0%

23.8%

23.4%

22.4%

17.0%

0.6%

2.0%

24.What will be your organization's top three technology priorities for the next 12 months? Select up to three.

How would you describe your organization’s spend on the maintenance of existing systems as compared to investment in innovation (e.g., an 80-20 mix will include 80% of budget spend on maintenance, with 20% invested in innovation)?

How would you describe your organization’s spend on the maintenance of existing systems as compared to investment in the implementation of the latest technology (e.g., an 80-20 mix will include 80% of budget spend on maintenance, with 20% invested in the implementation of new technology)?

80-20

60-40

50-50

40-60

20-80

Other

Don’t know

21.3%

3.7%

21.6%

16.1%

5.8%

1.4%

2.2%

20a How would you describe your organization’s spend on the maintenance of existing systems as compared to investment in innovation (e.g., an 80-20 mix will include 80% of budget spend on maintenance, with 20% invested in innovation)?

80-20

60-40

50-50

40-60

20-80

Other

Don’t know

20.9%

29.5%

25.7%

14.1%

5.5%

1.9%

2.4%

20b How would you describe your organization’s spend on the maintenance of existing systems as compared to investment in the implementation of the latest technology (e.g., an 80-20 mix will include 80% of budget spend on maintenance, with 20% invested in the implementation of new technology)?

80-20

60-40

50-50

40-60

20-80

Other

Don’t know

21.3%

3.7%

21.6%

16.1%

5.8%

1.4%

2.2%

20a How would you describe your organization’s spend on the maintenance of existing systems as compared to investment in innovation (e.g., an 80-20 mix will include 80% of budget spend on maintenance, with 20% invested in innovation)?

80-20

60-40

50-50

40-60

20-80

Other

Don’t know

20.9%

29.5%

25.7%

14.1%

5.5%

1.9%

2.4%

20b How would you describe your organization’s spend on the maintenance of existing systems as compared to investment in the implementation of the latest technology (e.g., an 80-20 mix will include 80% of budget spend on maintenance, with 20% invested in the implementation of new technology)?

8 Disruption in the mid-market: How technology is fueling growth

What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance.

Technology trends (continued)

Which of the following technology-related trends have the potential to produce the greatest productivity gains for your organization? Select all that apply.

Analytics

Cloud applications

Mobility

Cloud infrastructure

Big data

Information security (cyber intelligence)

Internet of Things (IoT)

Social business

Wearable technologies

3D printing (additive manufacturing)

Other

None — I don’t believe any technology-related trends will produce productivity gains for my company

A34 Which of the following technology-related trends have the potential to produce the greatest productivity gains for your organization? Select all that apply.

47.0%

43.4%

41.6%

40.4%

36.2%

32.0%

30.2%

26.8%

15.0%

12.4%

0.4%

3.2%

Mobility

Analytics

Cloud

Big data

Social business

Information security (cyber intelligence)

3D printing (additive manufacturing)

Wearable technologies

Other

42.6%

40.8%

39.0%

31.0%

23.2%

22.2%

16.2%

10.0%

1.4%

above  is  2014  

Analytics

Cloud applications

Mobility

Cloud infrastructure

Big data

Information security (cyber intelligence)

Internet of Things (IoT)

Social business

Wearable technologies

3D printing (additive manufacturing)

Other

None — I don’t believe any technology-related trends will produce productivity gains for my company

A34 Which of the following technology-related trends have the potential to produce the greatest productivity gains for your organization? Select all that apply.

47.0%

43.4%

41.6%

40.4%

36.2%

32.0%

30.2%

26.8%

15.0%

12.4%

0.4%

3.2%

Mobility

Analytics

Cloud

Big data

Social business

Information security (cyber intelligence)

3D printing (additive manufacturing)

Wearable technologies

Other

42.6%

40.8%

39.0%

31.0%

23.2%

22.2%

16.2%

10.0%

1.4%

above  is  2014  

Analytics

Cloud applications

Mobility

Cloud infrastructure

Big data

Information security (cyber intelligence)

Internet of Things (IoT)

Social business

Wearable technologies

3D printing (additive manufacturing)

Other

None — I don’t believe any technology-related trends will produce productivity gains for my company

A34 Which of the following technology-related trends have the potential to produce the greatest productivity gains for your organization? Select all that apply.

47.0%

43.4%

41.6%

40.4%

36.2%

32.0%

30.2%

26.8%

15.0%

12.4%

0.4%

3.2%

Mobility

Analytics

Cloud

Big data

Social business

Information security (cyber intelligence)

3D printing (additive manufacturing)

Wearable technologies

Other

42.6%

40.8%

39.0%

31.0%

23.2%

22.2%

16.2%

10.0%

1.4%

above  is  2014  

What are the data privacy and security risk issues of concern to your company? Select all that apply.A41 What are the data privacy and security risk issues of concern to your company? Please select all that apply.

Phishing and targeted attacks

Integration with external systems (business partners, customers)

Migration to cloud

Internal access controls

Mobility

60.1%

52.5%

47.5%

46.2%

38.6%

49.4%

45.9%

44.8%

30.2%

2014 2015

[This response was not offered in prior surveys.]

A41 What are the data privacy and security risk issues of concern to your company? Please select all that apply.

Phishing and targeted attacks

Integration with external systems (business partners, customers)

Migration to cloud

Internal access controls

Mobility

60.1%

52.5%

47.5%

46.2%

38.6%

49.4%

45.9%

44.8%

30.2%

2014 2015

[This response was not offered in prior surveys.]

A41 What are the data privacy and security risk issues of concern to your company? Please select all that apply.

Phishing and targeted attacks

Integration with external systems (business partners, customers)

Migration to cloud

Internal access controls

Mobility

60.1%

52.5%

47.5%

46.2%

38.6%

49.4%

45.9%

44.8%

30.2%

2014 2015

[This response was not offered in prior surveys.]

Second Top

Third

Increase revenue

Increase customer base through personalization and engagement

Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)

Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)

Other

Don’t know/Not sure

40.8%

25.2%

17.0%

12.5%

1.7%

2.9%

27.3%

31.9%

22.5%

14.6%

0.7%

0.0%

18.0%

18.2%

27.3%

32.9%

0.7%

0.0%

A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)

Second Top

Third

Increase revenue

Increase customer base through personalization and engagement

Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)

Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)

Other

Don’t know/Not sure

40.8%

25.2%

17.0%

12.5%

1.7%

2.9%

27.3%

31.9%

22.5%

14.6%

0.7%

0.0%

18.0%

18.2%

27.3%

32.9%

0.7%

0.0%

A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)

Second Top

Third

Increase revenue

Increase customer base through personalization and engagement

Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)

Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)

Other

Don’t know/Not sure

40.8%

25.2%

17.0%

12.5%

1.7%

2.9%

27.3%

31.9%

22.5%

14.6%

0.7%

0.0%

18.0%

18.2%

27.3%

32.9%

0.7%

0.0%

A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)

Second Top

Third

Increase revenue

Increase customer base through personalization and engagement

Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)

Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)

Other

Don’t know/Not sure

40.8%

25.2%

17.0%

12.5%

1.7%

2.9%

27.3%

31.9%

22.5%

14.6%

0.7%

0.0%

18.0%

18.2%

27.3%

32.9%

0.7%

0.0%

A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)

Second Top

Third

Increase revenue

Increase customer base through personalization and engagement

Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)

Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)

Other

Don’t know/Not sure

40.8%

25.2%

17.0%

12.5%

1.7%

2.9%

27.3%

31.9%

22.5%

14.6%

0.7%

0.0%

18.0%

18.2%

27.3%

32.9%

0.7%

0.0%

A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)

Second Top

Third

Increase revenue

Increase customer base through personalization and engagement

Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)

Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)

Other

Don’t know/Not sure

40.8%

25.2%

17.0%

12.5%

1.7%

2.9%

27.3%

31.9%

22.5%

14.6%

0.7%

0.0%

18.0%

18.2%

27.3%

32.9%

0.7%

0.0%

A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)

Second Top

Third

Increase revenue

Increase customer base through personalization and engagement

Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)

Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)

Other

Don’t know/Not sure

40.8%

25.2%

17.0%

12.5%

1.7%

2.9%

27.3%

31.9%

22.5%

14.6%

0.7%

0.0%

18.0%

18.2%

27.3%

32.9%

0.7%

0.0%

A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)

Second Top

Third

Increase revenue

Increase customer base through personalization and engagement

Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)

Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)

Other

Don’t know/Not sure

40.8%

25.2%

17.0%

12.5%

1.7%

2.9%

27.3%

31.9%

22.5%

14.6%

0.7%

0.0%

18.0%

18.2%

27.3%

32.9%

0.7%

0.0%

A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)

Mature — effective deployments

Building — in the deployment phase of production for Internet of Things

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities Internet of Things offers

Waiting — no action taken yet

No action planned — not relevant to our business strategy

18.6%

29.6%

23.2%

14.4%

8.0%

6.2%

A32 As growing numbers of devices are networked, Internet-enabled and take action without human intervention, which term most closely describes your organization's current use of the "Internet of Things" (IoT)?

Mature — effective deployments

Building — in the deployment phase of production for Internet of Things

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities Internet of Things offers

Waiting — no action taken yet

No action planned — not relevant to our business strategy

18.6%

29.6%

23.2%

14.4%

8.0%

6.2%

A32 As growing numbers of devices are networked, Internet-enabled and take action without human intervention, which term most closely describes your organization's current use of the "Internet of Things" (IoT)?

Mature — effective deployments

Building — in the deployment phase of production for Internet of Things

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities Internet of Things offers

Waiting — no action taken yet

No action planned — not relevant to our business strategy

18.6%

29.6%

23.2%

14.4%

8.0%

6.2%

A32 As growing numbers of devices are networked, Internet-enabled and take action without human intervention, which term most closely describes your organization's current use of the "Internet of Things" (IoT)?

Mature — effective deployments

Building — in the deployment phase of production for Internet of Things

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities Internet of Things offers

Waiting — no action taken yet

No action planned — not relevant to our business strategy

18.6%

29.6%

23.2%

14.4%

8.0%

6.2%

A32 As growing numbers of devices are networked, Internet-enabled and take action without human intervention, which term most closely describes your organization's current use of the "Internet of Things" (IoT)?

Mature — effective deployments

Building — in the deployment phase of production for Internet of Things

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities Internet of Things offers

Waiting — no action taken yet

No action planned — not relevant to our business strategy

18.6%

29.6%

23.2%

14.4%

8.0%

6.2%

A32 As growing numbers of devices are networked, Internet-enabled and take action without human intervention, which term most closely describes your organization's current use of the "Internet of Things" (IoT)?

How often does your company evaluate the outcomes that emerging technologies deliver, compared to what was expected? Select only one.

A35 How often does your company evaluate the outcomes that emerging technologies deliver, compared to what was expected? Please select only ONE.

Limited to the cost benefit analysis at the initial phase

Almost always have a post-implementation evaluation to measure the success

Regular monitoring and assessment at frequent intervals

Don’t know/not sure

23.6%

40.2%

28.2%

8.0%

28.0%

33.8%

28.0%

10.2%

2014 2015

A35 How often does your company evaluate the outcomes that emerging technologies deliver, compared to what was expected? Please select only ONE.

Limited to the cost benefit analysis at the initial phase

Almost always have a post-implementation evaluation to measure the success

Regular monitoring and assessment at frequent intervals

Don’t know/not sure

23.6%

40.2%

28.2%

8.0%

28.0%

33.8%

28.0%

10.2%

2014 2015

A35 How often does your company evaluate the outcomes that emerging technologies deliver, compared to what was expected? Please select only ONE.

Limited to the cost benefit analysis at the initial phase

Almost always have a post-implementation evaluation to measure the success

Regular monitoring and assessment at frequent intervals

Don’t know/not sure

23.6%

40.2%

28.2%

8.0%

28.0%

33.8%

28.0%

10.2%

2014 2015

How does your organization handle adoption of new technology trends?

A33 How does your organization handle adoption of new technology trends?

Driven by IT leadership

We have processes in place for exploring emerging technologies

Driven largely by business leadership direction

Specialized business units are focused on innovation

Other

48.6%

28.2%

19.4%

2.4%

1.4%

39.4%

24.8%

29.4%

5.0%

1.4%

2014 2015

A33 How does your organization handle adoption of new technology trends?

Driven by IT leadership

We have processes in place for exploring emerging technologies

Driven largely by business leadership direction

Specialized business units are focused on innovation

Other

48.6%

28.2%

19.4%

2.4%

1.4%

39.4%

24.8%

29.4%

5.0%

1.4%

2014 2015

A33 How does your organization handle adoption of new technology trends?

Driven by IT leadership

We have processes in place for exploring emerging technologies

Driven largely by business leadership direction

Specialized business units are focused on innovation

Other

48.6%

28.2%

19.4%

2.4%

1.4%

39.4%

24.8%

29.4%

5.0%

1.4%

2014 2015

A33 How does your organization handle adoption of new technology trends?

Driven by IT leadership

We have processes in place for exploring emerging technologies

Driven largely by business leadership direction

Specialized business units are focused on innovation

Other

48.6%

28.2%

19.4%

2.4%

1.4%

39.4%

24.8%

29.4%

5.0%

1.4%

2014 2015

As growing numbers of devices are networked, Internet-enabled and take action without human intervention, which term most closely describes your organization’s current use of the “Internet of Things” (IoT)?

Appendix: full survey results 9

What is the preferred technology approach model for your business?

For hosted solutions, what is your preference? If you prefer a hybrid approach, what is most important to your company?

A43 What is the preferred technology approach model for your business?

On-premise: systems, hardware and support staff at your physical location

Hosted solutions: pre-built system run, located and operated at a fixed monthly fee

Hybrid: A mix of on-premise, off-premise solutions based on your application and business needs

Off-premise: systems applications run and managed in the cloud using Software as a Service (SaaS) approach

Other

Don’t know

36.8%

26.2%

20.6%

13.4%

0.0%

3.0%

35.0%

23.6%

20.6%

14.4%

0.2%

6.2%

2014 2015

A46 If you prefer a hybrid approach, what is most important to your company?

Related  to  43  

Ability to quickly adjust to a business need/change

Ability to customize

Ability to have IT own your system

Greater control over disaster recovery

Other

Don’t know

40.8%

28.2%

19.4%

8.7%

1.0%

1.9%

46.6%

17.5%

21.4%

10.7%

1.0%

2.9%

2014 2015

A44 For hosted solutions, what is your preference?

On-premise as a fixed price traditional variable licensing model

A fixed monthly cost for your hosted preconfigured solution

Off-premise leading practice design solution with little ability to customize and pay-as-you-go pricing

Don’t know

49.6%

33.6%

14.5%

2.3%

48.3%

32.2%

18.6%

0.8%

2014 2015

Related  to  43  

A44 For hosted solutions, what is your preference?

On-premise as a fixed price traditional variable licensing model

A fixed monthly cost for your hosted preconfigured solution

Off-premise leading practice design solution with little ability to customize and pay-as-you-go pricing

Don’t know

49.6%

33.6%

14.5%

2.3%

48.3%

32.2%

18.6%

0.8%

2014 2015

Related  to  43  

A44 For hosted solutions, what is your preference?

On-premise as a fixed price traditional variable licensing model

A fixed monthly cost for your hosted preconfigured solution

Off-premise leading practice design solution with little ability to customize and pay-as-you-go pricing

Don’t know

49.6%

33.6%

14.5%

2.3%

48.3%

32.2%

18.6%

0.8%

2014 2015

Related  to  43  

On-premise as a fixed price traditional variable licensing model

A fixed monthly cost for your hosted preconfigured solution

Off-premise leading practice design solution with little ability to customize and pay-as-you-go pricing

If your preference is off-premise, what are your goals?A45 If your preference is off-premise, what are your goals?

Related  to  43  

Increase flexibility to scale, acquire, divest

Reduce IT CapEx/OpEx costs

Quickly obtain SOX compliance

Readiness for IFRS

Don’t know

44.8%

38.8%

11.9%

4.5%

0.0%

51.4%

23.6%

12.5%

6.9%

5.6%

2014 2015

10 Disruption in the mid-market: How technology is fueling growth

Technology trends (continued)

Which of the following technology-related trends have had the most significant impact on your business in the past 12 months? Select the top three and rank in order of importance.

Which of the following technology-related trends do you think will have the most significant impact on your business in the next 12 months? Select the top three and rank in order of importance.

Second Top

Third

Information security (cyber intelligence)

Analytics

Cloud infrastructure

Mobility

Cloud applications

Big data

Social business

Internet of Things (IoT)

Wearable technologies

3D printing (additive manufacturing)

None of the above

17.2%

13.2%

13.0%

12.8%

12.6%

10.2%

6.4%

4.8%

2.4%

2.0%

5.4%

13.6%

13.6%

15.2%

9.2%

14.2%

8.4%

6.4%

6.6%

4.6%

2.8%

0.0%

16.8%

15.4%

10.8%

9.6%

9.6%

12.0%

7.4%

4.8%

5.8%

2.4%

0.0%

A28 Which of the following technology-related trends have had the most significant impact on your business in the past 12 months? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)

Second Top

Third

Information security (cyber intelligence)

Cloud

Mobility

Big data

Analytics

Social business

3D printing (additive manufacturing)

Wearable technologies

22.2%

15.8%

15.6%

13.8%

13.6%

4.8%

3.2%

2.8%

14.6%

16.2%

16.8%

13.4%

16.6%

8.0%

3.2%

3.0%

11.4%

17.8%

15.8%

14.2%

15.6%

9.4%

3.6%

4.0%

above  is  2014  

Second Top

Third

Information security (cyber intelligence)

Cloud

Mobility

Big data

Analytics

Social business

3D printing (additive manufacturing)

Wearable technologies

20.0%

18.6%

11.4%

11.8%

15.4%

7.8%

5.0%

2.6%

14.2%

14.8%

16.4%

14.2%

20.4%

7.2%

2.4%

3.0%

13.0%

14.0%

17.4%

13.4%

14.0%

11.0%

4.0%

5.8%

A29 Which of the following technology-related trends do you think will have the most significant impact on your business in the next 12 months? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)

Second Top

Third

Information security (cyber intelligence)

Analytics

Cloud applications

Cloud infrastructure

Mobility

Social business

Big data

Internet of Things (IoT)

3D printing (additive manufacturing)

Wearable technologies

None of the above

17.4%

14.2%

14.2%

13.6%

9.0%

7.0%

6.8%

5.0%

4.0%

3.0%

5.8%

9.4%

15.4%

13.6%

11.4%

11.2%

9.6%

9.0%

7.6%

2.6%

4.4%

0.0%

14.2%

12.6%

13.4%

10.4%

11.6%

6.6%

8.8%

6.2%

5.4%

5.0%

0.0%

above  is  2014  

Appendix: full survey results 11

Which of the following technology-related trends are having the most significant impact on your customers? Select the top three and rank in order of importance.

Second Top

Third

Information security (cyber intelligence)

Cloud

Mobility

Big data

Analytics

Social business

3D printing (additive manufacturing)

Wearable technologies

17.6%

11.6%

16.6%

10.0%

11.4%

12.8%

3.2%

3.8%

12.6%

12.6%

13.6%

16.0%

16.4%

8.8%

3.6%

3.2%

12.0%

13.8%

14.6%

11.6%

12.6%

14.2%

3.0%

5.2%

A31 Which of the following technology-related trends are having the most significant impact on your customers? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)

Second Top

Third

Information security (cyber intelligence)

Mobility

Social business

Analytics

Cloud applications

Big data

Internet of Things (IoT)

Cloud infrastructure

Wearable technologies

3D printing (additive manufacturing)

None of the above

16.4%

15.4%

10.4%

10.4%

9.4%

7.0%

7.0%

6.2%

5.6%

3.2%

9.0%

12.6%

11.0%

13.0%

9.8%

11.2%

8.6%

6.4%

8.8%

5.2%

4.4%

0.0%

12.4%

15.6%

9.2%

8.8%

8.8%

10.0%

6.0%

11.2%

5.4%

3.6%

0.0%

above  is  2014  

Which of the following technology-related trends are having the most significant impact on your workforce? Select the top three and rank in order of importance.

30 Which of the following technology-related trends are having the most significant impact on your workforce? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)

Second Top

Third

Information security (cyber intelligence)

Cloud

Mobility

Big data

Analytics

Social business

3D printing (additive manufacturing)

Wearable technologies

13.8%

15.2%

28.2%

7.8%

11.4%

8.2%

2.8%

1.6%

13.4%

15.0%

13.8%

11.2%

15.8%

12.2%

1.8%

5.8%

13.0%

14.8%

12.6%

13.6%

16.0%

10.8%

4.0%

4.2%

Second Top

Third

Mobility

Information security (cyber intelligence)

Analytics

Big data

Cloud infrastructure

Cloud applications

Social business

Wearable technologies

Internet of Things (IoT)

3D printing (additive manufacturing)

None of the above

17.4%

14.6%

13.0%

9.6%

9.4%

9.0%

7.2%

4.6%

4.2%

3.0%

8.0%

11.0%

11.2%

13.2%

12.2%

11.4%

11.4%

7.2%

4.8%

5.6%

4.0%

0.0%

10.0%

14.6%

10.4%

8.0%

8.2%

14.0%

9.2%

5.8%

8.0%

3.8%

0.0%

above  is  2014  

12 Disruption in the mid-market: How technology is fueling growth

Analytics

Is your company using business analytics?

What would you describe as the most important business need for using analytics?

A47 Is your company using business analytics?

Yes

No

Don’t know/Not sure

80.2%

13.2%

6.6%

65.2%

22.4%

12.4%

2014 2015

A49 What would you describe as the most important business need for using analytics?

Influencing business strategy and operational priorities

Providing metrics, information and tools needed for sound business decisions

Forecasting and reporting business results

Predictive client, customer, or business behavior analysis

Other

Don’t know

34.4%

34.0%

20.6%

8.4%

0.2%

2.4%

29.8%

32.6%

20.6%

9.4%

0.4%

7.2%

2014 2015

If your company is not using business analytics, what is the primary reason?

A48 If your company is not using business analytics, what is the primary reason?

Related  to  47  

Our company is not at the scale or maturity level where we can benefit from analytics

Not sure where to begin to capture the most value

Too complex a topic to digest at our current stage of growth

Don’t see the business value

Other

Don’t know

27.3%

22.7%

21.2%

13.6%

3.0%

12.1%

31.3%

25.0%

13.4%

17.9%

2.7%

9.8%

2014 2015

Which of the following delivery models are you using or likely to use within your company’s analytics efforts? Select all that apply.

A51 Which of the following delivery models are you using or likely to use within your company’s analytics efforts? Please select all that apply.

Use of basic reporting analytics to support business operations and strategy

Develop predictive modeling analytics solutions to guide business growth

Design and implement integrated enterprise analytics solutions

Outsource managed analytics services and/or platform

Subscription-based analytics with analytical scoring and results

Other

Don’t know

49.3%

49.1%

46.8%

30.2%

28.6%

0.0%

6.2%

38.2%

28.8%

28.6%

20.4%

21.4%

0.4%

14.6%

2014 2015

Appendix: full survey results 13

How would you describe your organization’s level of maturity with regard to analytics? Select only one.

A52 How would you describe your organization’s level of maturity with regard to analytics? Please select only ONE.

Piloting

Early implementation stage

Used in certain departments

Used more broadly

Delivering value throughout the organization

Don’t know

14.3%

30.2%

28.8%

14.1%

10.1%

2.5%

13.8%

27.0%

29.0%

12.4%

7.2%

10.6%

2014 2015

Which business areas are using or leveraging analytics within your company? Select all that apply.

A53 Which business areas are using or leveraging analytics within your company? Please select all that apply.

Sales/customer management

Marketing

Finance/tax

Human resources

Manufacturing

Other

Don’t know/not applicable

60.1%

49.1%

42.4%

32.9%

32.7%

2.1%

2.1%

42.2%

34.2%

33.0%

18.6%

30.0%

3.0%

11.2%

2014 2015

What is your company’s biggest hurdle in embarking upon analytics? Select only one.

A54 What is your company’s biggest hurdle in embarking upon analytics? Please select only ONE.

Technology challenges dealing with structured data vs. unstructured data

Data harmonization and standardization

Understanding how to apply the data used for business value

Obtaining organizational understanding and buy-in

Availability of appropriately skilled resources to support business needs

Other

Don’t know

38.0%

18.4%

17.8%

15.0%

6.4%

0.2%

4.2%

27.2%

22.6%

20.6%

18.4%

1.4%

9.8%

2014 2015

[This response was not offered in prior surveys.]

A54 What is your company’s biggest hurdle in embarking upon analytics? Please select only ONE.

Technology challenges dealing with structured data vs. unstructured data

Data harmonization and standardization

Understanding how to apply the data used for business value

Obtaining organizational understanding and buy-in

Availability of appropriately skilled resources to support business needs

Other

Don’t know

38.0%

18.4%

17.8%

15.0%

6.4%

0.2%

4.2%

27.2%

22.6%

20.6%

18.4%

1.4%

9.8%

2014 2015

[This response was not offered in prior surveys.]

A54 What is your company’s biggest hurdle in embarking upon analytics? Please select only ONE.

Technology challenges dealing with structured data vs. unstructured data

Data harmonization and standardization

Understanding how to apply the data used for business value

Obtaining organizational understanding and buy-in

Availability of appropriately skilled resources to support business needs

Other

Don’t know

38.0%

18.4%

17.8%

15.0%

6.4%

0.2%

4.2%

27.2%

22.6%

20.6%

18.4%

1.4%

9.8%

2014 2015

[This response was not offered in prior surveys.]

A54 What is your company’s biggest hurdle in embarking upon analytics? Please select only ONE.

Technology challenges dealing with structured data vs. unstructured data

Data harmonization and standardization

Understanding how to apply the data used for business value

Obtaining organizational understanding and buy-in

Availability of appropriately skilled resources to support business needs

Other

Don’t know

38.0%

18.4%

17.8%

15.0%

6.4%

0.2%

4.2%

27.2%

22.6%

20.6%

18.4%

1.4%

9.8%

2014 2015

[This response was not offered in prior surveys.]

A54 What is your company’s biggest hurdle in embarking upon analytics? Please select only ONE.

Technology challenges dealing with structured data vs. unstructured data

Data harmonization and standardization

Understanding how to apply the data used for business value

Obtaining organizational understanding and buy-in

Availability of appropriately skilled resources to support business needs

Other

Don’t know

38.0%

18.4%

17.8%

15.0%

6.4%

0.2%

4.2%

27.2%

22.6%

20.6%

18.4%

1.4%

9.8%

2014 2015

[This response was not offered in prior surveys.]

Technology challenges dealing with structured data vs. unstructured data

Data harmonization and standardization

Understanding how to apply the data used for business value

Obtaining organizational understanding and buy-in

Availability of appropriately skilled resources to support business needs

14 Disruption in the mid-market: How technology is fueling growth

Analytics (continued)

How would you describe the quality of data within your organization?

Which term most closely describes your organization’s current use of predictive (cognitive) analytics?

In which areas do predictive (cognitive) analytics hold the most promise for your business? Select all that apply.

What would your organization see as the greatest value of analytics?

Mature — successful deployments (e.g. ERP, DRM, HR)

Building — in the deployment phase of production for predictive (cognitive) analytics

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities predictive (cognitive) analytics offer

Waiting — no action taken yet

No action planned — not relevant to our business strategy

21.4%

41.5%

18.2%

12.0%

5.3%

1.6%

A57 Which term most closely describes your organization’s current use of predictive (cognitive) analytics?

Mature — successful deployments (e.g. ERP, DRM, HR)

Building — in the deployment phase of production for predictive (cognitive) analytics

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities predictive (cognitive) analytics offer

Waiting — no action taken yet

No action planned — not relevant to our business strategy

21.4%

41.5%

18.2%

12.0%

5.3%

1.6%

A57 Which term most closely describes your organization’s current use of predictive (cognitive) analytics?

Mature — successful deployments (e.g. ERP, DRM, HR)

Building — in the deployment phase of production for predictive (cognitive) analytics

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities predictive (cognitive) analytics offer

Waiting — no action taken yet

No action planned — not relevant to our business strategy

21.4%

41.5%

18.2%

12.0%

5.3%

1.6%

A57 Which term most closely describes your organization’s current use of predictive (cognitive) analytics?

Mature — successful deployments (e.g. ERP, DRM, HR)

Building — in the deployment phase of production for predictive (cognitive) analytics

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities predictive (cognitive) analytics offer

Waiting — no action taken yet

No action planned — not relevant to our business strategy

21.4%

41.5%

18.2%

12.0%

5.3%

1.6%

A57 Which term most closely describes your organization’s current use of predictive (cognitive) analytics?

Mature — successful deployments (e.g. ERP, DRM, HR)

Building — in the deployment phase of production for predictive (cognitive) analytics

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities predictive (cognitive) analytics offer

Waiting — no action taken yet

No action planned — not relevant to our business strategy

21.4%

41.5%

18.2%

12.0%

5.3%

1.6%

A57 Which term most closely describes your organization’s current use of predictive (cognitive) analytics?

A55 How would you describe the quality of data within your organization?

Fragmented and no clear structure or format across business areas

Need moderate data cleansing

Data cleansed but need to structure for efficient use and validation

Data ready for broad analytics use

Other

Don’t know/not sure

20.4%

26.8%

31.0%

18.4%

0.2%

3.2%

23.8%

28.2%

29.0%

12.0%

6.6%

2014 2015

[This response was not offered in prior surveys.]

A55 How would you describe the quality of data within your organization?

Fragmented and no clear structure or format across business areas

Need moderate data cleansing

Data cleansed but need to structure for efficient use and validation

Data ready for broad analytics use

Other

Don’t know/not sure

20.4%

26.8%

31.0%

18.4%

0.2%

3.2%

23.8%

28.2%

29.0%

12.0%

6.6%

2014 2015

[This response was not offered in prior surveys.]

A55 How would you describe the quality of data within your organization?

Fragmented and no clear structure or format across business areas

Need moderate data cleansing

Data cleansed but need to structure for efficient use and validation

Data ready for broad analytics use

Other

Don’t know/not sure

20.4%

26.8%

31.0%

18.4%

0.2%

3.2%

23.8%

28.2%

29.0%

12.0%

6.6%

2014 2015

[This response was not offered in prior surveys.]

A55 How would you describe the quality of data within your organization?

Fragmented and no clear structure or format across business areas

Need moderate data cleansing

Data cleansed but need to structure for efficient use and validation

Data ready for broad analytics use

Other

Don’t know/not sure

20.4%

26.8%

31.0%

18.4%

0.2%

3.2%

23.8%

28.2%

29.0%

12.0%

6.6%

2014 2015

[This response was not offered in prior surveys.]

A55 How would you describe the quality of data within your organization?

Fragmented and no clear structure or format across business areas

Need moderate data cleansing

Data cleansed but need to structure for efficient use and validation

Data ready for broad analytics use

Other

Don’t know/not sure

20.4%

26.8%

31.0%

18.4%

0.2%

3.2%

23.8%

28.2%

29.0%

12.0%

6.6%

2014 2015

[This response was not offered in prior surveys.]

What would you describe as the top barriers for expanding the use of analytics? Select the top three and rank in order of importance.

Second Top

Third

Quality of existing data

Cost

Understanding how to best capitalize on the value of analytics

Internal IT capability limitations

Availability of talent in the marketplace

Management buy-in

None — I don’t believe we face any barriers

Don’t know

20.0%

19.8%

17.6%

13.2%

10.4%

9.4%

5.2%

4.4%

22.6%

14.0%

17.6%

14.6%

11.6%

10.0%

0.0%

0.0%

15.8%

15.2%

17.4%

14.4%

15.4%

12.0%

0.0%

0.0%

A50 What would you describe as the top barriers for expanding the use of analytics? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)

Second Top

Third

Quality of existing data

Cost

Understanding how to best capitalize on the value of analytics

Internal IT capability limitations

Availability of talent in the marketplace

Management buy-in

None — I don’t believe we face any barriers

Don’t know

20.0%

19.8%

17.6%

13.2%

10.4%

9.4%

5.2%

4.4%

22.6%

14.0%

17.6%

14.6%

11.6%

10.0%

0.0%

0.0%

15.8%

15.2%

17.4%

14.4%

15.4%

12.0%

0.0%

0.0%

A50 What would you describe as the top barriers for expanding the use of analytics? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)

Second Top

Third

Quality of existing data

Cost

Understanding how to best capitalize on the value of analytics

Internal IT capability limitations

Availability of talent in the marketplace

Management buy-in

None — I don’t believe we face any barriers

Don’t know

20.0%

19.8%

17.6%

13.2%

10.4%

9.4%

5.2%

4.4%

22.6%

14.0%

17.6%

14.6%

11.6%

10.0%

0.0%

0.0%

15.8%

15.2%

17.4%

14.4%

15.4%

12.0%

0.0%

0.0%

A50 What would you describe as the top barriers for expanding the use of analytics? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)

A56 What would your organization see as the greatest value of analytics?

Increased operational effectiveness

Ability to predictively manage aspects of the business

Greater competitive edge in understanding customer trends and patterns

Increased customer intimacy derived from available relevant information

Other

Don’t know

38.5%

27.0%

26.0%

6.9%

0.2%

1.4%

28.0%

32.8%

25.2%

6.2%

7.4%

2014 2015

[This response was not offered in prior surveys.]

A56 What would your organization see as the greatest value of analytics?

Increased operational effectiveness

Ability to predictively manage aspects of the business

Greater competitive edge in understanding customer trends and patterns

Increased customer intimacy derived from available relevant information

Other

Don’t know

38.5%

27.0%

26.0%

6.9%

0.2%

1.4%

28.0%

32.8%

25.2%

6.2%

7.4%

2014 2015

[This response was not offered in prior surveys.]

A56 What would your organization see as the greatest value of analytics?

Increased operational effectiveness

Ability to predictively manage aspects of the business

Greater competitive edge in understanding customer trends and patterns

Increased customer intimacy derived from available relevant information

Other

Don’t know

38.5%

27.0%

26.0%

6.9%

0.2%

1.4%

28.0%

32.8%

25.2%

6.2%

7.4%

2014 2015

[This response was not offered in prior surveys.]

A56 What would your organization see as the greatest value of analytics?

Increased operational effectiveness

Ability to predictively manage aspects of the business

Greater competitive edge in understanding customer trends and patterns

Increased customer intimacy derived from available relevant information

Other

Don’t know

38.5%

27.0%

26.0%

6.9%

0.2%

1.4%

28.0%

32.8%

25.2%

6.2%

7.4%

2014 2015

[This response was not offered in prior surveys.]

A56 What would your organization see as the greatest value of analytics?

Increased operational effectiveness

Ability to predictively manage aspects of the business

Greater competitive edge in understanding customer trends and patterns

Increased customer intimacy derived from available relevant information

Other

Don’t know

38.5%

27.0%

26.0%

6.9%

0.2%

1.4%

28.0%

32.8%

25.2%

6.2%

7.4%

2014 2015

[This response was not offered in prior surveys.]

Managing large amounts of data (customers, patients, members, etc.)

Identifying business investment/expansion opportunities

Predicting disruptive business events (equipment breakdowns, security breaches, supply shortages, etc.)

Talent recruitment and retention

Other

No action planned — not relevant to our business strategy

52.6%

51.6%

39.2%

30.0%

0.6%

5.8%

A58 In which areas do predictive (cognitive) analytics hold the most promise for your business? Please select all that apply.

Managing large amounts of data (customers, patients, members, etc.)

Identifying business investment/expansion opportunities

Predicting disruptive business events (equipment breakdowns, security breaches, supply shortages, etc.)

Talent recruitment and retention

Other

No action planned — not relevant to our business strategy

52.6%

51.6%

39.2%

30.0%

0.6%

5.8%

A58 In which areas do predictive (cognitive) analytics hold the most promise for your business? Please select all that apply.

Managing large amounts of data (customers, patients, members, etc.)

Identifying business investment/expansion opportunities

Predicting disruptive business events (equipment breakdowns, security breaches, supply shortages, etc.)

Talent recruitment and retention

Other

No action planned — not relevant to our business strategy

52.6%

51.6%

39.2%

30.0%

0.6%

5.8%

A58 In which areas do predictive (cognitive) analytics hold the most promise for your business? Please select all that apply.

Managing large amounts of data (customers, patients, members, etc.)

Identifying business investment/expansion opportunities

Predicting disruptive business events (equipment breakdowns, security breaches, supply shortages, etc.)

Talent recruitment and retention

Other

No action planned — not relevant to our business strategy

52.6%

51.6%

39.2%

30.0%

0.6%

5.8%

A58 In which areas do predictive (cognitive) analytics hold the most promise for your business? Please select all that apply.

Managing large amounts of data (customers, patients, members, etc.)

Identifying business investment/expansion opportunities

Predicting disruptive business events (equipment breakdowns, security breaches, supply shortages, etc.)

Talent recruitment and retention

Other

No action planned — not relevant to our business strategy

52.6%

51.6%

39.2%

30.0%

0.6%

5.8%

A58 In which areas do predictive (cognitive) analytics hold the most promise for your business? Please select all that apply.

Appendix: full survey results 15

The cloud

For each of the following functions, describe each function’s relationship to the cloud.

37.8%

33.8%

31.9%

29.5%

27.0%

26.8%

25.7%

25.5%

22.6%

20.0%

15.6%

23.5%

24.9%

27.1%

22.7%

22.5%

24.5%

32.3%

24.5%

29.0%

20.1%

23.3%

20.2%

18.3%

26.1%

25.7%

23.2%

18.0%

20.6%

22.2%

6.8%

8.8%

10.1%

10.5%

9.2%

10.9%

11.1%

8.6%

14.4%

10.9%

19.7%

10.6%

12.8%

14.6%

15.1%

14.1%

15.5%

15.6%

17.8%

17.9%

Already cloud-based In the process of moving to the cloud Considering moving to the cloud Considering moving select systems to the cloud No interest in moving to the cloud

A37 For each of the following functions, please describe each function’s relationship to the cloud

Financials and accounting

Customer Relationship Management (CRM)

Sales Force Automation (SFA)

Data warehouse/analytics

Supply Chain Management (SCM)

Knowledge Management Systems (KMS)

Enterprise Performance Management (EPM)

Enterprise Resource Planning (ERP)

Human resources

Manufacturing Resource Planning (MRP)

16 Disruption in the mid-market: How technology is fueling growth

What do you consider to be the greatest challenge in deploying or using cloud-based services? Select only one.

Which term most closely describes your organization’s current use of cloud-computing resources? Select only one.

What is the most significant factor influencing the pace of your organization’s current adoption of cloud-based services? Select only one.

A38 What do you consider to be the greatest challenge in deploying or using cloud-based services? Please select only ONE.

Ensuring data integrity and reliability

Confidence in information security

Complexity of integration with core systems

Business processes and workflow management

Cost

Lack of maturity

35.3%

33.5%

18.1%

7.8%

2.5%

2.2%

37.8%

29.0%

22.5%

7.7%

30.0%

34.6%

20.2%

12.9%

2014 2015

2013

[This response was not offered in prior surveys.]

[This response was not offered in prior surveys.]

A39 Which term most closely describes your organization’s current use of cloud-computing resources? Please select only ONE.

Mature — successful deployments (e.g., ERP, CRM, HR)

Building — in the deployment phase of production for cloud computing services

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities cloud computing offers

No action — still waiting to take concrete steps

No action — don’t have a need

21.2%

42.4%

21.9%

11.6%

2.5%

0.4%

14.0%

34.4%

23.8%

13.2%

6.8%

7.8%

9.2%

26.0%

20.6%

21.2%

13.6%

9.4%

2014 2015

2013

A39 Which term most closely describes your organization’s current use of cloud-computing resources? Please select only ONE.

Mature — successful deployments (e.g., ERP, CRM, HR)

Building — in the deployment phase of production for cloud computing services

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities cloud computing offers

No action — still waiting to take concrete steps

No action — don’t have a need

21.2%

42.4%

21.9%

11.6%

2.5%

0.4%

14.0%

34.4%

23.8%

13.2%

6.8%

7.8%

9.2%

26.0%

20.6%

21.2%

13.6%

9.4%

2014 2015

2013

A39 Which term most closely describes your organization’s current use of cloud-computing resources? Please select only ONE.

Mature — successful deployments (e.g., ERP, CRM, HR)

Building — in the deployment phase of production for cloud computing services

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities cloud computing offers

No action — still waiting to take concrete steps

No action — don’t have a need

21.2%

42.4%

21.9%

11.6%

2.5%

0.4%

14.0%

34.4%

23.8%

13.2%

6.8%

7.8%

9.2%

26.0%

20.6%

21.2%

13.6%

9.4%

2014 2015

2013

A39 Which term most closely describes your organization’s current use of cloud-computing resources? Please select only ONE.

Mature — successful deployments (e.g., ERP, CRM, HR)

Building — in the deployment phase of production for cloud computing services

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities cloud computing offers

No action — still waiting to take concrete steps

No action — don’t have a need

21.2%

42.4%

21.9%

11.6%

2.5%

0.4%

14.0%

34.4%

23.8%

13.2%

6.8%

7.8%

9.2%

26.0%

20.6%

21.2%

13.6%

9.4%

2014 2015

2013

A39 Which term most closely describes your organization’s current use of cloud-computing resources? Please select only ONE.

Mature — successful deployments (e.g., ERP, CRM, HR)

Building — in the deployment phase of production for cloud computing services

Experimenting — pilot projects started or being planned

Investigating — interested in the potential opportunities cloud computing offers

No action — still waiting to take concrete steps

No action — don’t have a need

21.2%

42.4%

21.9%

11.6%

2.5%

0.4%

14.0%

34.4%

23.8%

13.2%

6.8%

7.8%

9.2%

26.0%

20.6%

21.2%

13.6%

9.4%

2014 2015

2013

A40 What is the most significant factor influencing the pace of your organization’s current adoption of cloud-based services? Please select only ONE.

Issues concerning data privacy and security risks

Integrating with existing applications and infrastructure

Funding, staffing and talent

Understanding business drivers and value proposition of cloud-based services

Need for greater “speed to value” in terms of traditional on-premise IT implementation

No need at this time

35.5%

28.3%

15.0%

14.7%

4.2%

2.0%

34.4%

23.4%

13.0%

15.8%

7.4%

38.4%

25.3%

10.3%

12.9%

13.1%

2014 2015

2013

[This response was not offered in prior surveys.]

A40 What is the most significant factor influencing the pace of your organization’s current adoption of cloud-based services? Please select only ONE.

Issues concerning data privacy and security risks

Integrating with existing applications and infrastructure

Funding, staffing and talent

Understanding business drivers and value proposition of cloud-based services

Need for greater “speed to value” in terms of traditional on-premise IT implementation

No need at this time

35.5%

28.3%

15.0%

14.7%

4.2%

2.0%

34.4%

23.4%

13.0%

15.8%

7.4%

38.4%

25.3%

10.3%

12.9%

13.1%

2014 2015

2013

[This response was not offered in prior surveys.]

A40 What is the most significant factor influencing the pace of your organization’s current adoption of cloud-based services? Please select only ONE.

Issues concerning data privacy and security risks

Integrating with existing applications and infrastructure

Funding, staffing and talent

Understanding business drivers and value proposition of cloud-based services

Need for greater “speed to value” in terms of traditional on-premise IT implementation

No need at this time

35.5%

28.3%

15.0%

14.7%

4.2%

2.0%

34.4%

23.4%

13.0%

15.8%

7.4%

38.4%

25.3%

10.3%

12.9%

13.1%

2014 2015

2013

[This response was not offered in prior surveys.]

A40 What is the most significant factor influencing the pace of your organization’s current adoption of cloud-based services? Please select only ONE.

Issues concerning data privacy and security risks

Integrating with existing applications and infrastructure

Funding, staffing and talent

Understanding business drivers and value proposition of cloud-based services

Need for greater “speed to value” in terms of traditional on-premise IT implementation

No need at this time

35.5%

28.3%

15.0%

14.7%

4.2%

2.0%

34.4%

23.4%

13.0%

15.8%

7.4%

38.4%

25.3%

10.3%

12.9%

13.1%

2014 2015

2013

[This response was not offered in prior surveys.]

A40 What is the most significant factor influencing the pace of your organization’s current adoption of cloud-based services? Please select only ONE.

Issues concerning data privacy and security risks

Integrating with existing applications and infrastructure

Funding, staffing and talent

Understanding business drivers and value proposition of cloud-based services

Need for greater “speed to value” in terms of traditional on-premise IT implementation

No need at this time

35.5%

28.3%

15.0%

14.7%

4.2%

2.0%

34.4%

23.4%

13.0%

15.8%

7.4%

38.4%

25.3%

10.3%

12.9%

13.1%

2014 2015

2013

[This response was not offered in prior surveys.]

The cloud (continued)

Appendix: full survey results 17

If you are using or considering more than one cloud-based application or package, what would you say is the most important need?

A42 If you are using or considering more than one cloud-based application or package, what would you say is the most important need?

Integration across all packages

The ability to manage multiple cloud vendors

Management of differing cloud upgrade cycles

Resource knowledge

Other

Don’t know

36.8%

26.3%

18.5%

12.1%

0.2%

6.0%

43.4%

25.2%

12.8%

2.0%

16.6%

2014 2015

[This response was not offered in prior surveys.]

18 Disruption in the mid-market: How technology is fueling growth

Cyber and information security

Which of the following best describes the current state of cyber security within your organization? Of your company’s technology spend, what percentage is tied to information security? Select only one.

How does your company handle information security risks? Please select all that apply.

We have the most up to date and robust security measures in place

We acknowledge the importance but do not have the right infrastructure/resources

We find it difficult keeping up with the evolution of cyber threats

There is a lack of awareness and preparation within our organization

Currently it is not a priority

Don’t know/Not sure

49.8%

31.8%

11.4%

2.8%

2.0%

2.2%

25 Which of the following best describes the current state of cyber security within your organization?

We have the most up to date and robust security measures in place

We acknowledge the importance but do not have the right infrastructure/resources

There is a lack of awareness and preparation within our organization

Currently it is not a priority

52.6%

39.4%

4.4%

3.6%

above  is  2014  

Between 1-5%: 56.6% Our spend is negligible (<1% of revenue): 20.6%

Don’t know/Not sure: 3.4% Above 5%: 19.4%

A27 Of your company's technology spend, what percentage is tied to information security? Please select only ONE.

Survey  respondent  demographics  

We have a plan in place to manage external information security threats

We have a plan in place to manage internal informational security threats

We have governance structures and procedures in place concerning information security threats

We encrypt sensitive information

We offer education and training on information security matters

Don't know/Not sure

66.6%

60.8%

47.4%

44.0%

29.6%

4.0%

A26 How does your company handle information security risks? Please select all that apply.

Appendix: full survey results 19

Please indicate how you view the potential of mobile computing to disrupt parts of your business? Select only one.

Which of the following is most important to your company with regard to social/mobile platforms for your customer interactions?

Competitive advantage: 54.6% Transformative: 16.0%

No significant impact: 17.6% Highly disruptive: 6.4%

Don’t know: 5.4%

A59 Please indicate how you view the potential of mobile computing to disrupt parts of your business? Please select only ONE. A60 Which of the following is most important to your company with regard to social/mobile platforms for your customer interactions?

Real-time communication

Greater integration/intimacy

Monitoring and understanding consumer sentiment

Automation in customer response/relationship processes

Other

Don’t know

35.8%

25.8%

18.4%

13.2%

1.0%

5.8%

38.6%

17.0%

14.4%

18.6%

1.6%

9.8%

2014 2015

Social and mobile media

20 Disruption in the mid-market: How technology is fueling growth

Survey respondent demographics

What was your company’s 2014 annual revenue in U.S. dollars?

Which of the following best describes your title?

Which of the following describes your level of knowledge regarding your organization’s information technology?

Between $100 million and $249.99 million

Between $250 million and $499.99 million

Between $500 million and $749.99 million

Between $750 million and $1 billion

Over $1 billion

22.4%

23.0%

22.8%

19.8%

12.0%

A1 What was your company’s 2014 annual revenue in U.S. dollars?

Survey  respondent  demographics  

Owner/partner

Board member

CEO

President

CFO

CIO

COO

CTO

Other C-level

Senior vice president/vice president

Head of business unit

Head of department

Controller

Senior director/director

Senior manager/manager

12.8%

1.2%

10.2%

3.0%

6.0%

7.4%

3.0%

4.8%

2.0%

10.4%

3.8%

7.2%

1.6%

8.8%

17.8%

A2 Which of the following best describes your title?

Survey  respondent  demographics  

I am somewhat knowledgeable: 38.3%

A3 Which of the following describes your level of knowledge regarding your organization’s information technology?

Survey  respondent  demographics  

I am very knowledgeable about our information technology: 61.7%

Approximately how many full-time staff are employed by your business?

Fewer than 100

100-499

500-999

1,000-2,999

3,000 or more

3.8%

18.6%

26.4%

27.2%

24.0%

A6. Approximately how many full-time staff are employed by your business?

Appendix: full survey results 21

Is your company public or private? If private, which category best describes your company?

In which sector does your company operate?

Private: 75.6% Public: 24.4%

A7 Is your company public or private?

Survey  respondent  demographics  

Closely held (excl. family-owned): 36.0% Family-owned: 27.2%

Venture capital backed: 2.4% Private equity owned: 32.5%

Other: 1.9%

A8 If private, which category best describes your company?

Survey  respondent  demographics  

Consumer & Industrial Products

Energy & Resources

Financial Services

Life Sciences & Health Care

Technology, Media & Telecommunications

Other

32.4%

10.0%

17.2%

7.6%

19.2%

13.6%

A9 In which sector does your company operate?

Survey  respondent  demographics  

In which state is your company’s headquarters located? (Number of respondents shown.)

AZ 8

CA 66

CO 7

CT 5

FL 42

GA 12

IN 5

IL 30

IA 3

KS 3

KY 3

MA 16

MI 13

MN 9

MO 13

MT 2

NC 12

NE 3

NJ 23

NV 3

NY 60

OH 20

OR 2

PA 31

SC 5

TN 5

TX 31

UT 3

VA 6

WA 13

WI 8

AL 5

LA 7

MD 5

OK 5

RI 1

VT 1

DE 1

DC 2

SD 1

A10 In which state is your company’s headquarters located? (Number of respondents shown.)

NH 2

WY 1

Survey  respondent  demographics  

AK 2

AR 1

ID 2

ME 1

WV 1

Contacts

Roger NanneyNational Managing PartnerDeloitte Growth Enterprise ServicesDeloitte LLPrnanney@deloitte.com

Harvey MichaelsNational Consulting LeaderDeloitte Growth Enterprise ServicesDeloitte Consulting LLPhmichaels@deloitte.com

Stephen KeathleyNational Technology LeaderDeloitte Growth Enterprise ServicesDeloitte Consulting LLPskeathley@deloitte.com

Adnan AmjadVigilant Cyber Threat Management Practice LeaderPartnerDeloitte & Touche LLPaamjad@deloitte.com

David MooreNetSuite Practice LeaderPrincipalDeloitte Consulting LLPdavidmoore@deloitte.com

Rich PenkoskiPrincipalDeloitte Consulting LLPrpenkoski@deloitte.com

Bob RosoneDirectorDeloitte Growth Enterprise ServicesDeloitte LLPrrosone@deloitte.com

Research and editorial leadJanet HastieSenior Marketing ManagerDeloitte Services LP

Report designIsaac Brynjegard-BialikSenior ManagerDeloitte LLP

Copyright © 2015 Deloitte Development LLC. All rights reserved.Member of Deloitte Touche Tohmatsu Limited

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