appington agency partnerships deck july 2014
DESCRIPTION
This is what next generation, rich audio ad campaigns for mobile look and sound like. Appington makes adopting this new and engaging medium available for you to reach the right target audience.TRANSCRIPT
FUTURE OF LISTENING IS MOBILE APPS
Contents
Overview
Technology
SDK
Platform
Targeting
Creative
Account Management
Contact
Overview
Appington is a full-service Audio Ad platform specializing in rich, targeted and measurable audio ad for mobile users. !Our industry leading platform allows us to deliver rich, personalized audio ad campaigns. Brands tell their stories to mobile consumers everywhere in a highly engaging way. Our platform analytics and reporting take the guesswork away from audio campaign performance. Our experienced account managers and operations specialists ensure that you get the most out the new way of running audio ads with measurable results.
“Save time planning travel with HipMunk an Award Winning App”
See video!
https://www.youtube.com/watch?v=smM0MN-d3d8
Our easy to implement client technology and powerful optimization and measurement platform makes running next generation Audio Ad campaigns easy and effective.
PLATFORM
1. Technology
2. InventoryOur inventory includes millions of monthly consumers across key markets including US and Brazi l . Our inventory comes from highly rated,mobile apps.
3. TargetingWe target the most relevant users for the campaigns while making sure the same users do not get bombarded with repetition.
4. CreativeWe serve HTML5 based Rich Media ads enabled with Audio. Our in-house creative team can design and produce rich engaging that delight users, get noticed and deliver results.
5. Account ManagementEach of our agency partners has a dedicated account manager as the single point of contact for all of their campaign needs.
Technology: SDK Integration
News
Sports
Music
Games
Our publisher partners integrate small and powerful
SDK that delivers highly personalized and targeted ad. Users hear and see the ads
while listening to music, news, sports or enjoying other apps
on their mobile device.
Technology: Platform Integration
Our platform delivers the most engaging audio ad campaigns,
and measures the performance. With our rich media campaign
optimization we find the perfect balance combining effectiveness
of ads with engagement.
Targeting
Our intelligent targeting capabilities make it easy to serve the right ads to the right users at the right time.
BehavioralGeographic
Contextual
Creative
We serve and create the most engaging Mobile Audio Ad experiences across top content.
“Lie back and relax while birds….”
Creative ServicesOur creative production team can create campaigns with audio that tell your clients stories in a fun and engaging way. Our designers are experts in creating engaging ad campaigns and gets audience excited.
See video!
https://www.youtube.com/watch?v=ktBEpO2VmaU
Audio Ads have never
before sounded this good!
Account Management
Each of our agency partners has a dedicated account manager as the single point of contact for all of
their campaign needs.
We report that data that is meaningful for your unique needs.
Setup Flight Optim-ization Reporting
