immediate media general agency deck
DESCRIPTION
Immediate Media operates under two core principals with four services that span over an ever increasing platform.TRANSCRIPT
2014 Edition
MARKETING DECK Network Growth, Network Management
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Network Growth, Network ManagementDefining Our Services
im·me·di·ate Occurring or accomplished without delay; instant. !At our core, Immediate strives to fulfill two promises to clients. One, strong network growth, and two, curated network management. Our growth strategy is simple, hard work brings about network expansion. Through established practices our clients embrace new customers into their networks on a daily basis. Once you add a person to that network, the management of your brand online takes over. Curated, and quality content keeps people informed, and establishes a cerebral connection next time they entertain the thought of purchasing your product or service.
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What We DoIn A Nutshell
Domain & SEO !
We create quality websites that align with your goals,
& provide great search engine optimization so
people can find it. Informational, graphic, e-comm & advanced.
Multimedia !
Content drives the web, from the written word to dynamic
video. Given most screen resolutions, there are production
shortcuts one can exploit to decrease cost compared to TV.
Ads Admin !
The web is increasingly becoming a pay-to-play environment. Without a
fundamental understanding of platforms, you will spend
too much to be heard.
Social !
Your customers are on a social media site talking. Your competition is on a social media site talking. It’s happening right now.
Where are you?
Our Workflow
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How We Get It Done
1. Learn Your brand has an identity. We take the time to learn all about it.
2. Strategize We work with your team to formulate a plan for the future.
4. Curate Content is king, but it must be
presented the right way.
5. Refine We assess strategies monthly,
and continually update based on new intel.
6. Develop Development of new ideas to fit the
status quo creates excitement.
3. Network Retain potential customers in ways that other mediums cannot deliver.
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Domain TypesYour Awesome Dot
Info !Some sites require an abundance of information. This type of site requires constant updating, and an iron clad content management strategy pushing out to social.
From selecting a domain to hosting, we’re on board. Creation of a website is one of the most important decisions you’ll make. A domain provides you with
an identity online going forward—it’s the details behind what makes you great. Having the right website is
key to success in digital.
Graphical !You’re looking to wow your visitors right out of the gate with spectacular visuals, and probably won’t require daily updates. Entertain your visitors as soon as your site loads.
E-Comm !Looking to sell your products or services online? Setup a store with all the trimmings, connect with your payment processing service of choice and start making money!
Advanced !Need to take your site beyond the norm? Animation, web app dev, membership portfolios, advanced CMS … these attributes, and more are all possible.
October 30, 2013
S.E.O.
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Optimizing Google & More
Reliability Who’s linking to you and should they be?
Accessibility Is your code up to par with all triggers activated?
Design Do you have code errors which prevent success in SEO?
Upkeep Is your content fresh and updated frequently?
Retention How long are users on your site? How can you optimize?
Mainstays Dublin Core? Keywords? META Descriptions? You need them.
Social Fandom Do you push your social audience to go to your site?
R&D Google, Bing & Yahoo evolve daily. Does your SEO?
Communication Have you provided a way for visitors to reach out?
Search Engine Optimization is often misunderstood. Think of it this way. Your website is your store or office, but without directions no one will know how to get there. SEO is a map to your content. Immediate has
96 steps to quality SEO. Here are the 9 categories that those steps fall under.
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Let’s Get SocialWhat Draws the Masses to Business Social?
35%
Conversation Let’s Talk
People that want to create a conversation
with a brand, and interact with
personnel.
Research Let’s Learn
Humans are a curious species.
Social is fast becoming a primary
source for consumer reviews.
Product Releases Let’s Be First
Everyone likes to be first. Social has
provided an opportunity to reward
brand loyalists.
Contests Let’s Win
More than being first, people love
to win … anything. Contests are the #1
reason people join your network.
Media Let’s Watch
Cat videos, funny commercials, any
viral content is usually media. Your
people are on the hunt.
55%45%
95%85%
Figures based on Dec 2013 poll of 2,500 people on Immediate social networks.
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Most PopularThe Social Media Sites Manitobans are Logging Into
Facebook 485,000+
Google+ 13,000+
Twitter 245,000+
Skype 12,000+
YouTube 382,000+
Digg 8,000+
Tumblr 32,000+
Pinterest 31,000+
LinkedIn 95,000+
Flickr 8,000+
Instagram 195,000+
Reddit 12,000+
Multimedia
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Let’s Engage Your Audience
The right video can engage new customers & cause them to become your
promotions team by taking it viral. The right elements
are key.
With 60+ different formats across the web (and
growing), a fast and direct graphics team that knows
the rules is important.
A good photographer with the right editing team can
draw the eyes of thousands in social feeds. We work
with fantastic photographers regularly.
Whether you need a doodle video, an animated sequence,
web sequencing or an animated series created, we
work with great teams to make it happen!
Video Photography Graphics Animation
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Advertising ManagementA Sound Financial Choice
Monitoring Performance
!Get weekly updates and
discover your network growth, retention & effectiveness of
promotions.
Re-Targeting Bring Them Back
!If a person visits your site, that
shows interest. Now we can re-target them to keep their attention on your brand.
Refining Budget Allocating
!Through a series of
organizational practices & certifications, Immediate will make sure your dollar goes
further.
Targeting Keywords & Interests
!Having a sale on all your Justin Bieber inventory? Target his die
hard fans.
Segmenting Demo & Geographics
!Reach exactly who you want in
any age group or location.
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Why Immediate?4 Ways We Help Your Business Achieve Success
Financial !
The avg college digital student makes $2080/month
Our average contract is $2000/month. It can often times be more cost effective to hire Immediate than one person.
Consolidation !
Bring the Web Together
Gone are the days when you needed one company for each web task. Bring it together with
one point of contact.
Peace of Mind !
Worry About Web Only When it is Convenient
You have a business to run. The web is complicated. Let us take
on the task, so you can concentrate on other to do
items.
Teamwork !
We build an efficient marketing plan
Immediate has people dedicated to our many tasks
that work full time for our clients. You get a trained team
at your disposal.
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Team ImmediateThose That Don’t Want to Teach, Do.
Jamie !Managing Partner With over 10-years in digital as well as traditional marketing, Jamie oversees all of Immediate’s day to day business & keeps the team in-line by bribing them with pizza.
Max !Client Relations Mgr Trained in one of the top Sales & Client Relations programs, Max knows how to treat Immediate clients, and make business work for everyone. He’s really tall though, so potential clients should meet outdoors.
Ethan !Growth Supervisor Directly involved with all network growth, Ethan puts in the time to expand your network, so you don’t have to. His team works around the clock to make sure you have followers, fans and brand loyalists.
Kyle !Content Manager This CM will whip up a witty status for Facebook, and a professional update for LinkedIn within minutes. He knows his ABC’s and his S&G’s.
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Stats & ConsiderationsThe Future of Your Digital
12.3%AVG. CLIENT
NETWORK GROWTH
78.1%AVG. INDEPENDENT
SEO RATING
32AVG HOT LEADS MONTHLY/CLIENT
12,820AVG. ADS ADJUSTMENTS
IN APRIL 2014
Statistics based on October 2013 - April 2014 time period. All clients of Immediate Media considered in data.
Digital marketing, like all advertising and promotion, needs to be approached from a realistic mindset. A company must understand their goals, and plan with all departments to make the most out of every morsel of data. The overwhelming goal is always to acquire as many people into your network as possible through fans, likes, follows and connections. That way, through ongoing marketing messages, next time a consumer wants to buy a product in your industry, they think of you! What are your goals online & how are you going to achieve them?
E L E V T O R
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The NumbersFinancial Impact
Web Radio TV Print
250
2000
500
5
625
1875
585
300
550
800
600
135
37228
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Avg Cost to Develop Standard Ad Avg Cost for Week Long Winnipeg Campaign
Avg Cost to Reach 100,000 Avg Lead Generation (/10,000 reach)
!The numbers above represent the average cost to advertise on various mediums.
*Research completed by Immediate January 2013.
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Let’s Do ThisAs you can see, we know digital. Book a consultation today.
Visit Us http://immediatemb.ca Company Site !http://socialforceapp.com Latest App Dev Project
E-Mail Headquarters [email protected] !Sales: Max Druxman [email protected]
Call Us Headquarters: Winnipeg, Canada +1 204-800-0604 !Sales: Max Druxman +1 204-291-1643