GST 5083 - INFORMATION SYSTEMS & ELECTRONIC COMMERCE

MASTER OF BUSINESS ADMINISTRATION

Malaysian Graduate School of Entrepreneurship & Business

UNIVERSITI MALAYSIA KELANTAN( UMK SARAWAK )

GROUP MEMBERS

1. Arni B. Hj. Morshidi P14D461P2. Anisah Bt Ismail P14D389P3. Syarifah Rohaya Bt Wan Idris P14D397P4. Dayang Adelina Bt Hj Abang Muan P14D394P5. Norhana Aini Bt Saini P14D398P

APPLE, GOOGLE AND MICROSOFT FOR YOUR INTERNET EXPERIENCE

CASE STUDY MEETING 3

Question 1• Compare the business

model and areas of strengths of Apple, Google, and Microsoft.

Question 2• Why is mobile computing so

important to these three firms? Evaluate the mobile platform offerings of each firm.

Question 3•What is the significance of mobile applications, app stores, and closed vs. open app standards to the success or failure of mobile computing?

QUESTIONS

QUESTIONS

Question 4

•Which company and business model do you think will prevail in this epic struggle? Explain your answer.

Question 5

•What difference would it make to a business or to an individual consumer if Apple, Google or Microsoft dominated the Internet experience? Explain your answer.

Question 1

Compare the business model and areas of strengths of Apple, Google, and Microsoft.

It has the basis of creating a very strong hardware base for the internet future and thus logically they play their role in this battle by laying emphasis on the hardware that facilitates mobile computingThe believer in the concept that in the future the devices used to run the applications and other internet options should be a fraction of what they are being charged now and instead the revenues generated should be from the in-app advertisements

By integrating the hardware and software deal Microsoft has actually change the dynamics of the whole market

Question 2

Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm.

Apple• Products is

“iOS” • The closed

platform that is it is applicable for apple products and only apple apps could work on this

Google• Provides is

“Android”• A universal

platform or you can say it’s an open platform when compared to the mobile platform offered by Apple

Microsoft• Launching the

tablet named “Surface tablet”

• Offering is the Windows Phone 8

• Will be compatible with the laptops and the desktops

Question 3

What is the significance of mobile applications, app stores, and closed vs. open app standards to the success or failure of mobile computing?

Applications• Can range from large business computer programs such as

“Sun Systems” • For processing large accounting problems to a simple program

that can be used to order something as simple as a pizza, in today’s world applications have become a part and parcel of the day today.

Google• Mobile applications have such a great scope of growth in the

future that they can one day eclipse the sales of the hardware part of mobile computing

• Form a major market themselves here players like Google and Apple shall have tough competition even from small fray players if a common platform for application usage is formed

Nokia

• In the application future as it still has the lion’s share in the applications that are used in its mobile phones, which in spite of the recent drop are a very big number

• Being viewed as a source of major entertainment by many users of mobile computing devices

Question 3

What would be the impact on individual users, businesses, and government if Internet providers switched to a tiered service model?

Question 4

Which company and business model do you think will prevail in this epic struggle? Explain your answer.

• A well-established name • Has entered into all the three basic

markets of mobile computing including hardware, operating system and the application stores

• Bet on of the most time relevant feature of the mobile computing market

Question 5

What difference would it make to a business or to an individual consumer if Apple, Google or Microsoft dominated the Internet experience? Explain your answer.

Whoever wins will exert a wide ranging control over user data and access to content, and even how we use and interact with computers

Consumers part - create a monopoly and the positive would be they would create a standard

Digital Wars assesses who will be the victor and what the implications are for business, individuals and society