IPAD:D

Apple released the first iPad in April 2010.Release dates: Wi-Fi model (U.S.): April 3, 2010 Wi-Fi + 3G Model (U.S.): April 30, 2010 International: May 28, 2010

HISTORY

Base model's $499 price was lower than pre-release estimates by the tech press, Wall Street analysts, and Apple's competitors

1. income2. willingness to purchase the product

PRICE DETERMINED BY:

COMPLEMENTS demand for iPad ,demand for the complements

direct relationship.

SUBSTITUTESdemand for iPad ,demand for the substitutes

inverse relationship.

Demand for iPad: price elastic (many close substitutes)factor that decides the consumers’ choice would be price. When the price of iPad increases, consumers tend to switch to the other substitutes.

AVAILABILITY, CLOSENESS AND

PRICE OF SUBSTITUTES

CONSUMERS

PRODUCERS Monitor prices that rival companies are selling their products atApple must also lower its price for iPads to keep up with competition, increasing the demand for iPads and maintains its profits

FOR EXAMPLE:

INCOME

CONSUMERS Income , disposable income , higher purchasing powermore willing to spend on luxury goodsHence, quantity demanded for iPadThus the profits of Apple can be maximized

INCREASE IN COST OF PRODUCTION

PRODUCERSaverage salaries , manpower costs for the company , cost of production the price of iPads to compensate losses

law of demand : an increase in price of the good itself would lead to a decrease in quantity demanded, ceteris paribus.

Free gifts can be included to attract customers to prevent drop in sales

LINKS ._.http://useconomy.about.com/od/economicindicators/a/GDP-statistics.htm

http://www.digitaltrends.com/computing/samsung-galaxy-tab-vs-apple-ipad/

http://spider88.com.sg/ProductPreview.aspx?prodid=1937

http://www.omio.com/phones/samsung/galaxy-tab/prices

http://en.wikipedia.org/wiki/IPad#Reception)

http://www.apple.com/ipad/accessories/

http://www.ipadnewsdaily.com/the-year-of-the-tablet-the-ipads-competition-0744/

Sheau Shiun

Tan Yuyun

Lu Shuang

Celine Lim

Lau Xue Yi

Kok Ker Wei

THANK YOU (: - APPLES ARE HEALTHY :D