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Apple Inc.
Road MapHistory
Some Interesting Facts About Apple
Company Profile
Mission & Vision
Market Share
SWOT Analysis
Conclusion
1974
The idea for Apple Computers was
BORN
1974
The idea for Apple Computers was
BORN
1976
First Computer was
SOLD
1984
The Macintosh wasINTRODUCED
1984
The Macintosh wasINTRODUCED
1985
was dischargedSteve Jobs
1986 1990
1990 1993
1994 1996
1998 1999
Apple introduced all-in-one
the iMacAlso Apple unveiled
the iBook
And the Innovations continue…
Some Interesting
Facts About Apple
Steve Wozniak
Steve Jobs
Apple was started by
Steve WozniakSteve Jobs
To raise enough money they sold…
Best Global Brands 2013
APPLE SOLD 40 MILLION iPHONES LAST YEAR.
110,000 iPhones per day
officially bigger than Microsoft ($73.7 billion)
Now, Apple generated revenue of$156 billion
Even bigger than the GDP of100 other countries
$471.94 B $240 BEnterprise Value Total GDP
Apple makes their employees work on
FAKE PROJECTSuntil they can be trusted!
Early Galaxy S phones and their software were
Apple Galaxy S
heavily influenced by the iPhone.
Apple Inc.Company ProfileVision & Mission
Apple Inc. Current ProfileName Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 156.508 billion (2012)
Area served Worldwide
Headquarter California, United States.
Total number of employees 72,800
Mission Statement"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Vision StatementWe are “committed” in producing high quality products and providing high quality service thus setting high industry standards for other competitors.
Apple Inc.Product Market ShareLocal & InternationalMarkets
iPod42%
iPhone23%
iPad10%
Apple TV<1%
Macintosh Computers
25%
From Where Apple is Making Money
FY 2002
FY 2003
FY 2004
FY 2005
FY 2006
FY 2007
FY 2008
FY 2009
FY 2010
FY 2011
FY 2012
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
Financial history - Net Sales (in Million)
Global Market Share
Current Growing Products of Apple are…
iPads
iPhones
Apple Inc.Competitors &Products line
iMac iPod iPod Nano iPad
Mac Book Air iPhone 4s iPhone 5s iPhone 5C
Apple Inc. CompetitorsApple has many competitors like in computers…
Apple Inc. Competitors
In smart phones industry
Apple Inc. Competitors
In iPads industry
Apple Inc.SWOT Analysis
&Conclusion
S1. Faithful customers
2. Apple is a leading innovator
in mobile device technology
3. Strong financial performance
($10,000,000,000 cash, gross
profit margin 43.9% and no
debt)
4. Brand reputation
APPLE BRAND STRATEGY MODEL
W1.High price
2.Decreasing market share
3.Further Change in
management
4.Long term gross margin
decline
O1.High demand of iPad
mini and iPhone 5
2.iTV launch
3.Growth of tablet and
smartphone markets
4.Strong growth of mobile
advertising market
T1.Rapid technological
change
2.2013 tax increases
3.Rising pay levels for
Foxconn workers
4.Strong dollar
How to THINK DIFFERENT
Conclusion
For more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apple’s others name is innovation and apple know,
Stay Hungry, Stay Foolish.
Think Different
Reference Sources• http://www.businessinsider.com/15-amazing-facts-about-appl
e-2010-10?op=1
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc--Mission-Statement.htm
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html
• http://www.marketwatch.com/investing/stock/aapl/financials
• http://www.slideshare.net/marconivr/apple-history