applicants presentation format

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AppsCo2 Program Application Format

January 2013


The company

Here you write:

Company name, short description history, main areas of activities, main

clients or distribution channels, annual turn over, number of employees,

location.

Add a link to the company website


The team Here you write: short description of the 4-5 key team member related to

the project.

Name, role, 2 lines of professional background,

email.


email.


email.


The Market Un-Met Need

Here you write:

Define the main un-met needs or un-met desires that your new product or

service aim to answer. Show trends, indicator and figures data supporting

this needs. Show additional description on the estimated future trends

that would support it.


Elevator’s Pitch

Define in short what is your product/service and its value proposition.

What unique features it has, and what it dose best that any other solution

in the market.


Target audience & Market potential

Describe the different layers of your target audience, their main

characteristics and spread (local, regional, international), and profile

(age, gender occupation, economic level, ect).

Show key supporting data indicating the market potential in volume

specifically around your new product/service target market.


Product/Service Demo

Show the product/service in the best appealing way.

What are its main functions and look & feel.

1. Images of a prototype screenshots

2. Main scenario

3. Link to YouTube short video that describe (in English) the main

features of it.

4. Link to its website / AppStore / Google PlayStore (if relevant and

ready)


Your solution’s Value Proposition

Here you can add in more details what you have started to describe in

slide 4 Elevator’s Pitch , and give more persuasion power to what makes

your new offer in product/service so valuable and unique to the

customers.


Market Positioning Show main other market actors in your field and benchmark values in a

simple table or chart that describe comparison between your solution to

the current competitors.

Your solution

Solution 1

Solution 2

Product/service features


Business Model

Describe the different strategies and sources from which you gain or plan

to gain revenues, and their development along time.

Show your market penetration model.

Show projected cash- flow (if you have one).


Your goals within the AppsCo program

What are the main areas in which you need mentoring and facilitation in

developing your project? Describe your aim in terms of the exposure that

the program provide: Are you seeking for strategic partners, investors,

main clients or new distribution channels?

If you are seeking for investment: Describe the type of investor, your

current evaluate amount required and the purposes of the investment to

your company


Contact details

Name of contact person for further information:

Email, phone, full address of the company.

applicants presentation format

Technology