apprenticeships make things happen sharon forton employer services director east midlands

Apprenticeships Make

Things HappenSharon FortonEmployer Services Director East Midlands

13th August 2009Public Sector Compact Briefing2

The Vision

Long-term major strategy to focus on Apprenticeships - not just tinkering

Apprenticeships to become a mainstream option for 16-18 year olds

One in five of all young people to undertake an Apprenticeship within the next decade

Increased Apprenticeship opportunities

Greater value attributed to Apprenticeships

Improved equality of opportunity and access to Apprenticeships


The Vision

Over the past 10 years, the number of Apprentices has more than doubled:

1998 – 75,000 Apprentices

2008 – 220,000 Apprentice starts

2020 – 400,000 Apprentice starts (planned)


The Vision

A step-change in:

the numbers applying and completing

the quality of training - continues to rise

breadth of Apprenticeships to meet demand

route of choice - valued by employers, learner and society as a whole

clearer progression routes - Apprenticeships are simply the beginning

By providing an end-to-end service for Apprenticeships through: Employer Services

Learner Services

A web-based vacancy matching system


Priorities for 09/10

• To expand the number of Apprenticeship places being offered by employers, including those in the Public Sector

• To increase the number, quality and background of people applying for Apprenticeships and in particular supporting 16-18 year olds

• To make it easier for employers and individuals to search and apply for vacancies through the online Apprenticeship Vacancies system

• To develop and implement Service Quality Standards to all key stakeholder groups


Priorities for 09/10

• To ensure that the funding for Apprenticeship places is available, responsive to need and delivers value for money

• To develop high-quality data and management information, supported by ongoing research into Apprenticeship delivery

• To deliver a Marketing and Communication Strategy that ensures that stakeholders are aware of the benefits of Apprenticeships

• To recruit, develop and support all staff within the NAS

• To develop a policy analysis programme which focuses on the immediate and longer-term needs to improve the quality of Apprenticeships,


Our Landscape

Learner Services function

Employer Services functionV

MS

Providers

INTERMEDIARIES

EMPLOYERS

LEARNERS

National Policy and Business Development Team

BROKERS

YPLA/LA’s

SFA

DCSF & DBIS


East Midlands NAS structure

Karen WoodwardRegional Director

Jane WilliamsMarketing & Communications

Manager

Sharon FortonEmployer Services Director

Emma BakerPA to Karen Woodward

Karen Murphy-RyanRichard Kisgory

Rob SeeneyEmployer Services Managers

(Notts)

Henry InmanEmployer Services Director

Brett HansonTracey Waterfield

Vicky GanleyGiles Holmes

Doug HarrisonEmployer Services Managers

(Leics/ Northants)

Diane WilfordMike CrosbyVicky Blissitt

Employer Services Managers(Lincs & Rutland)

John DanksJulie Harris

Employer Services Managers(Derby)

Carolyn SavageLearner Services Director

Richard KirklandLearner Services Manager

Jonathan PoxonLearner Services Manager

Tina HoweLearner Services Co-ordinator

Jane BromleyLearner Services Manager

Liz AllisonLearner Services Co-ordinator

Richard NuttLearner Services

Vacancy Matching SystemManager

Lynette AthertonMeena MistryAlison Rees

Vacancy Matching SystemCo-ordinators

Vickie BoulterVACANT

Administrators

Tony JonesRaj BadachhaAdministrators

VACANTVACANT

Administrators

Malcolm ShakesbyMI and Planning manager

Michael KiplingData Analyst

Aubrey DavisLearner Services Co-ordinator

Andrew PottertonLearner Services Co-ordinator

VACANTEmployer Services Adviser

Employer Services:

Our Role


Employer Services

Learner Services function Employer

Services function

VMS

ProvidersINTERMEDIARIES

EMPLOYERS

LEARNERS


Objective

To increase the number of employers providing Apprenticeship opportunities and using the Vacancy Matching System, where appropriate, to find Apprentices to fill these

vacancies. Achieved by:

• Finding new markets

• Growing existing markets

• Establishing protocols and excellent working relationships with the other agencies who are engaging employers around the skills development agenda to allow us to work together to our mutual benefit

•Working directly with employers to support them to implement an apprenticeship programme in their workplace

•Implementation of agreed national business development plans (Public Sector, Expansion Pilots)


Our Role…

Growing existing markets

Re-engage with lapsed markets

Finding new markets

Establishing protocols and excellent working relationships with the other agencies who are engaging employers around the skills development agenda to allow us to work together to our mutual benefit

Working directly with employers to support them to implement an apprenticeship programme in their workplace

Implementation of agreed national business development plans (Public Sector, GTA/ATAs, Expansion Pilots)


Our Role…

Regional priority sectors - identified through research and close collaboration with RDAs and their Regional Economic Strategies

Regional and sub regional employers who are new to the market OR whose engagement with apprenticeships may have lapsed

Regional and sub-regional Public Sector organisations in line with our National Public Sector strategy

Close working relationships with the provider base to grow existing markets, to be a source of detailed information to the market and to support providers in joint activities to grow employer apprenticeship numbers

Supporting the National Employer Services strategy at a Regional level with particular focus on the employers in the supply chain of these large organisations

Close cohesive relationships with other agencies involved in engaging employers


Contacts for Derbyshire

Employer Services Director East Midlands (Derbyshire and Nottinghamshire)

Sharon Forton ([email protected] – 07824 865509)

Employer Services Managers (Derbyshire)

Julie Harris ([email protected] – 07768987839) – covering Derby City and South Derbyshire

John Danks (john.danks@apprenticeships .gov.uk – 07973852794) – covering North Derbyshire

• PS Lead for Derbyshire – Julie Harris

mailto:[email protected]



Learner Services:

Our Role


Learner Services

Learner Services function Employ

er Services function

VMS


EMPLOYERS

LEARNERS


Objective

To increase the number of suitable young people and adults choosing an Apprenticeship and, where appropriate using the VMS.

Achieved by:

• Influencing all the intermediaries who engage with potential Apprentices to ensure that the Apprenticeship offer is always considered as a viable option

• Significantly improving the information, advice and guidance available to young people and adults around the Apprenticeship offer.

• Creating demand from learners in sectors identified as growth sectors through the Employer Services strategies

• Developing plans to influence young people currently in employment without training or in-learning and at risk of disengaging to progress into Apprenticeships

•Developing plans to influence 19-24 year olds in employment without a qualification to consider apprenticeships


Our Role….

Manage relationships with key partners – Local Authorities / Connexions / JCP / nextstep etc

Ensure Apprenticeships are integral component of the 14 -19 offer

Inform 14-19 Partnerships and Planning requirements

Develop the Apprenticeship Entitlement from 2013 for ‘suitably qualified’ young people

Support One in Five ambition by 2020 for young people

Support IAG developments to ensure all young people and adults are aware of the Apprenticeship offer – Area Prospectus / CAP

Match learner supply with employer demand by informing commissioning


Our Role….

Ensure strategies developed to ensure Apprenticeship contributes to policy changes e.g. September Guarantee / Raising of the Learning Leaving Age

Effective data sharing between agencies to inform planning

Work effectively with providers to ensure their Apprenticeship offer is widely understood and is responsive to learners requirements

Create demand from learners in sectors identified as growth sectors

Enhance learner progression strategies into Apprenticeships from KS4 / FLT / SSF / FE / ENT / NEET

Respond to economic challenges / redundancies

Increase participation in Apprenticeships from under-represented groups – Gender / BME / LLDD


Towards 2020 1 in 5 in Apprenticeships

- Nationally currently 1 in 15

- East Midlands region currently 1 in 11

- Derbyshire currently 1 in 12 - Amber Valley 1 in 11

- Bolsover / Erewash / North East Derbyshire 1in 12

- Chesterfield / Derbyshire Dales / South Derbyshire1 in 13

- High Peak 1 in 14

- Derby City currently 1 in 11


Contacts for Derbyshire

Learner Services Director East Midlands

Carolyn Savage ([email protected] –07796 941150

Learner Services Manager (Derbyshire)

Richard Kirkland ([email protected] –07789 273612)


mailto:richard.kirkland@a

Apprenticeship

Vacancies

On-line


Vacancy Matching System

Learner Services function Employer

Services function

VMS


EMPLOYERS

LEARNERS


Objective

To manage a fully functioning and effective web based system which brings together learner demand for Apprenticeship places with employer supply of Apprenticeship opportunities.

Achieved by:

•Ensuring the provider base and large employers, if appropriate, understand the system and can use it effectively to upload vacancies

•Keeping both the Employer Services and Learner Services teams up to date with the system and its functionality

•Producing timely and effective Management Information to support performance monitoring and strategic planning

•Working with partner organisations to develop their understanding of the system and identify opportunities to work together


The Vision

Ensure the provider base and large employers, understand the system and can use it effectively to maximise the volumes of vacancies on the system

Support providers in the use and management of the system

Work with partner organisations to develop their understanding of the system and identify opportunities to work together. To share key candidate data to support planning of apprenticeship needs

Producing timely and effective Management Information to support performance monitoring and strategic planning


Before VMS - no consistent national system to bring together employers with Apprenticeship vacancies and potential apprentices

Provides a single web-based location for high quality and dynamic information on www.apprenticeships.org.uk

for use by: employers training providers potential apprentices those providing advice their parents/guardians

Provides powerful management information on Apprenticeship recruitment

Background to the Vacancy Matching Service

http://www.apprenticeships.org.uk/


Candidates One recognised national web-based portfolio of apprenticeship vacancies

linked to employers Vacancies that are linked to REAL employers! Manage applications on-line in real time Easy access to additional support if required

Employers and their learning providers One recognised national web-based portfolio of apprenticeship vacancies

linked to employers Vacancy will hit 1,000s of interested registered candidates maximising

employers choice Recruitment service for Apprenticeships at no additional cost Ability to link to employer’s own recruitment websites

On-line Matching Service - Key Benefits


Ensure the provider base and large employers, understand the system and can use it effectively to maximise the volumes of vacancies on the system

Support providers in the use and management of the system

Work with partner organisations to develop their understanding of the system and identify opportunities to work together. To share key candidate data to support planning of apprenticeship needs

Producing timely and effective Management Information to support performance monitoring and strategic planning

East Midlands Progress to July 2009:- 343 Employers have posted a vacancy (Derby’s 39)

560 Vacancies have been posted to date (Derby’s 54)

40 providers pro-actively using the system (Derby’s 9)

8084 Candidates have registered (Derby’s 2427)

1670 Candidates have applied (3890 applications) Derby’s 215 (448)

93% of Candidates are aged 16-24

On-line Vacancy Matching Service


Vacancies Sector Mix

Administration & Human Resources 28%

Automotive Industry 25%

Customer Service 4%

Engineering Electricians & Building Services 11%

Hair & Beauty 22%

Hospitality 4%

Public Sector 6%

Vacancy Matching Service

Candidate Favourite Searches

Engineering, Electricians & Building Services 26%

Construction 19%

Automotive Industry 15%

Administration & Human Resources 13%

Financial Services 7%

Information Technology & Communications 7%

Public Services 3%

Arts, Creative & Cultural Industries 3%


Commitment Providers

Commit to using the Vacancy Matching System

To allocate named individuals to take responsibility for managing vacancies on the system

To ensure that vacancies comply to required standards

To manage vacancy applications in a timely manner

NASTo support Providers in the use and operation of the Vacancy Matching System, and to overcome any operational reservations

Train Provider staff in system operation and how to raise vacancies to the required standard

For Providers that use the system, to refer NAS generated employer leads


The Vacancy Matching Service Team

Richard NuttLearner Services

VMS Manager(Northants)

Meena MistryVMS Co-ordinator(Leicestershire)

Alison ReesVMS Co-ordinator

(Lincs/Rutland/Nottinghamshire)

Lynette AthertonVMS Co-ordinator

(Derbyshire)


Contacts

Vacancy Matching Service Team

0116 228 1908

[email protected]


Marketing the

Apprenticeship Offer


The National Marketing Focus…

Brand refresh

Priorities are marketing to 16 – 18 and the Public Sector

70:30 emphasis on employer engagement

Little marketing activity to promote 25+

Limited budget – nationally and regionally

Unlikely to have national TV – more likely to be targeted to sector

National focus in 3 strands: Employer engagement

Information

Progression

stakeholders - split into reputational, delivery partners, staff, persuaders and intermediaries


The Regional Marketing Focus…

Regional Employer engagement strategy under development looking at: Growing existing employer use of apprentices

Lapsed + shown an interest in Apprenticeships

Employers new to Apprenticeships

Prospective Apprenticeship growth by sectors

Stakeholder engagement and partnership working

Learner Service strategy will focus on mainstreaming Apprenticeships as a post 16 option through awareness raising Promotion to Yr 11 and progression after 1 year course or from A Levels

Awareness raising of the on-line Matching Service

Encouraging provider use of the service

Promoting the benefits of the service to employers

Raising awareness and encouraging learners to register with the service


Regional Marketing Activity…Possible Marcoms activity:

Telemarketing to employers Targeted mailing - spilt by sector or geographical Apprenticeship Awards 2010 – regional and national Apprenticeship Week – 3rd week in February (tbc) Public sector marcoms through Public sector Compact and JIF Involvement and leading on events – launch event Sept 09 PR and media plan Provider pilots – joint marcoms campaigns Case studies, collateral and fact sheets

East Midlands NAS Marcoms Contact: Jane Williams 07979 832 239 / 0116 228 1817 [email protected]

Allocations and

Targets


National Targets 2009/10

National target circa 258,000 starts of which 18,000 will be public sector:

16 -18 133,500 starts (10,500 public sector)

19-24 99,000 starts (3,900 public sector)

25+ 25,403 starts (3,600 public sector)

Starts Target

16-18 10,699 (842)

19-24 6318 (249)

25+ 1705 (242)

EM Regional Targets 2009/10 The 16-18 target is a 7.97% increase on 2008/09 The 19+ target is a 21% reduction on 2008/09

EM Target is 18722 (PS in brackets)


Key messages and Priorities for 09/10

16 -18 top priority – looking for major growth in 16 -18 starts, including public sector - further funding will be available for growth in the region

19 -24 is a priority – it is the policy priority for this age group - not TtG

25+ - managing down demand to get back in budget

key priorities for 25+ starts are Public Sector / returners to the labour market

Commitment to cover “carry in” for 25+ learners first and foremost – then new recruitment – we still have some unallocated funds to discuss with providers recruitment in our priority groups ONLY

Contracts will reflect age – managing cash is KING!

The MCV includes all the key payments – achievement bonus; ALS. There is no extra funding.

Negotiation with NAS/LSC is critical for determining the proportions of delivery in L2/3, the carry in, the average length of stay and the sector of delivery

NAS and the

Public Sector


Working with the Public Sector

Public Sector is categorised into 5 areas:

Central Government - Civil Service

NHS including Ambulance Service

Local Authorities (including Courts, Fire Service , Police, Prison, Probation, etc)

Universities and FE

Schools and Children’s Service


Commitments from the Public Sector (Indicative Targets)

Central Government - Civil Service – EM Target is 40 (50% 16-18);

NHS including Ambulance Service – EM Target is 488 but commitment is increasing daily

Local Authorities (including Courts, Fire Service , Police, Prison, Probation, etc) – EM Target is 675

Universities and FE – EM Target is 225

Schools and Children’s Service – EM Target is 405


Progress

Civil Service - Central Government – NAS has place on Steering Group; Inaugural meetings with 70% of the Departments involved to date.

NHS including Ambulance Service – NAS working closely with JIF Leads to progress

Local Authorities (including Courts, Fire Service , Police, Prison, Probation, etc) – NAS working closely with Local Authorities and also promoting FJF and WNF as opportunity to increase Apprenticeship Numbers (already embedded in 3 of the first successful applications)

Universities and FE – Current campaign being followed up to gain commitment. Some already have made commitment i.e Loughborough University taking App. in engineering faculty

Schools and Children’s Service – Working with Las and Connexions to influence schools. Already seeing increase in interest from Schools independently


How do we work with the PS Compact moving forward?

apprenticeships make things happen sharon forton employer services director east midlands

Documents

quality of apprenticeships

breadth of apprenticeships

benefits of apprenticeships

role slide

apprenticeship delivery

number of employers

sfa dcsf dbis slide

quality of training