appsflyer performance index российское издание appdflyer_катерина...
TRANSCRIPT
Q3/2015
THE APPSFLYER
PERFORMANCE INDEX FOR
Russia
RISING UA COSTS
Aug 2015
Fiksu’s CPLU hits
milestone
$4.04
APPS
APPS
1.4M
32% 55% 87%USE 5-9 USE 1-4 LESS THAN 10
APPS PER DAY
APPS PER DEVICE
1.5M
Retention
Score
Scope
Methodology
Retention
Rate• 20+ million non-organic installs in
Russia
• 100s of AppsFlyer’s non-gaming app
clients
• 100s of AppsFlyer’s integrated media
partners
• Dates: Q3 2015
Foreigners WelcomeRetention Score - Android Top 10
Power Ranking: Retention & Scale
Combined
Russian Networks RockRetention Score – iOS Top 10
Power Ranking: Retention & Scale
Combined
Neck & NeckAndroid vs. iOS Retention
Day 1 Day 7 Day 30
+11% +11%+12%
0.939 0.947
Thanks!www.appsflyer.com