appstore seo
DESCRIPTION
How to make sure that any mobile app that you are marketing ranks well in the AppStore. Strong SEO strategy in the submission of your application will help to drive long term downloads and traffic to your app.TRANSCRIPT
MobileApplication SEO
Sydney, 2011By: Cindy Krum, Mobile Moxie
@MobileMoxie on Twitter
AppStore SEO: Overview
• People SEARCH for Apps• To be Successful, Apps Must RANK for the
Right Searches• The Apple AppStore is not the Only Player in
the Game:– Android Marketplace– Amazon AppStore– BlackBerry AppWorld
Application Marketplaces
Also, this is Gonna be HUGE!!!
• Android• Existing Audience• Payment Mechanism• Cloud Hosting
Where is the Competition Lowest?
App Store SEO
AppStore SEO: Getting Started– Make a good Application
– SEO App Name and Description
– Categorize Correctly
– Also Drive Traffic to it from• Your Website• PPC & Mobile PPC• Bloggers, Press Releases• Social Media• Email
10
Driving Downloads from the App Store:
App SEO is Important 2 Places
In the App Store(s)• This is the Main Way People find New
Applications
• Searches in the App Stores are Less Sohisticated
• Algorithms in the App Store are Less Sophisticated
In the Search Engines• Many of the AppStores now create
HTML page for each App
• These Pages can Rank in Google
• That Uses the Same Google Algorithm as Everything Else
Apps Ranking in Google:
Apps Ranking in Google:
AppStore SEO• iTunes AppStore:
– Indexiable– Unique Urls– AppName=Url– Keywords & Description
• Android Marketplace– Indexiable– Dynamic Urls
• Amazon AppStore– Indexiable– Unique Urls
• BlackBerry AppWorld– Indexiable– Dynamic Urls
• Nokia App Store:– Indexiable– Dynamic Urls– Under Optimized Title Tags– Short Descriptions
Ranking Factors
Things that are Important to Rank in App Stores
• Title of App• Keywords• Reviews• Downloads• Classification
Things that are Important to Rank in Google
• Title of App• Url for App• App Description• Alt Tags/Heading Tags• Links
Choose a Good Name
• Include Keywords & Brand Name• Do NOT include Special Symbols or Characters• The Title is Ported all Over the Place!!!– URL– Title Tag– Description Tag– Alt Tags– Heading Tags
Choose Good Keywords
• List Top Keywords in Order• Do Not Repeat Words from App Title or Category• Separate words with Spaces or Commas. Not Both!
– keyword,keyword,keyword,keyword,keyword,keyword,keyword,keyword,keywordOr– keyword keyword keyword keyword keyword keyword keyword keyword keyword
• Algorithms have NO Semantic Understanding or Phrase Understanding. Include– Plurals– Synonyms– Typos
Price it Right
• The Most Searched Terms in App Stores are:– Cheap– Free
• Always offer a LITE version for ‘Free’• Always say that your Paid Version is ‘Cheap’• Include these words in the Title and/or
Keywords. Not just the Description!
Check out how many paid and free applications are in your Category!
Categorize it Right!
• Think about it from a User Perspective• Choose Categories that are Less Competitive• Choose Categories where you are ‘Keyword
Competitive’• Your Category will Probably Count as a
Keyword
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App Category Research
Plan Your AppStore Strategy
Track your Success
• Count Downloads from the Store• Count Refunds and ROI• Create a Landing Page with Analytics• Look at Reviews and Rankings• Compare and Benchmark Competitors
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Mobile Applications Research
Benchmark against Competitive Apps
BONUS: AppStore Secrets
• 120 Characters for Each Description Line, then it Wraps
• Only 45 Characters if It is a Bullet• 3 Lines (360 Characters) Shown Above
‘more…’ in the AppStore
BAD GOOD
Summary:
• Title is MOST IMPORTANT!• The Keywords, then Description• Get Reviews & Links• Drive Traffic Other Ways Too!
Cindy KrumCEO & [email protected]/Skype/Twitter: SuzzicksFollow @MobileMoxie720-231-7277www.MobileMoxie.com