april 11, 2019 - how... · page 3 | how technical should a drupal pm be? matthew o’bryant...

| How Technical Should A Drupal PM Be?

April 11, 2019


How Technical Should a Drupal PM Be?

April 11, 2019


Matthew O’BryantDirector of Strategy - Oomph, Inc.

401-228-766072 Clifford Street, Providence, RI 02903

oomphinc.comoomph.is/[email protected]


Does it even matter?

September 1, 2016


Does It Even Matter?

The main role of a Digital Project manager is to:

● Hit Deadlines: Deliver a project on time

● Manage the Budget: Make money for the company

● Client Satisfaction: Happy clients keep coming back

● Quality Control: Ensure a defect-free product

● Resource Coordination: Manage internal and external resources


Does It Even Matter?

Yes! If you were building a new

home, would you hire a general

contractor that has never picked up

a hammer and nails before?


Why Does It Matter?

● When building a new home,

this may be a once in a lifetime

event.

● When building a website, it’s

not an everyday occurrence

either.


So here’s my answer!

September 1, 2016



It Depends...

Upon the complexity of the project!


Would You Be Comfortable?

Managing the build of a comfy dog house for Scout.



Managing the build of a new shed for your backyard.



Being the general contractor overseeing the build of your dream house.



Overseeing the construction of an engineering marvel such as the Space Needle.


Ecommerce

3rd Party IntegrationsCustom Module Development Performance SLA

Multilingual

It Depends!

Complex Views CRM Integration

SOLRSmall Marketing Website


What does a Drupal PM need to know?

September 1, 2016


The Basics

Understand the Drupal CMS

● Adding Content (using CK Editor)

● Updating Menus

● Basic HTML & CSS Editing

● Managing Taxonomies

● Know the terminology (nodes, entities, content types, etc.)


Intermediate Skills

● Basic understanding of views

● How the block system functions

● Basic understanding of most commonly used modules:

● Creating and configuring contact/webforms

● Basic site building ability


Intermediate Skills

● Layout Builder● Pathauto● Search API● Responsive Menu● Menu Trail by Path● IMCE● Video Embed Field● Focal Point

● External links● Recreate Block

Content● View Unpublished● Recaptcha● Contact Storage● Config Split● Paragraphs

● Better Exposed Filters

● GA / Tag Manager● Xmlsitemap● Metatag● Domain Access● Redirect● Groups


Advanced Knowledge

● Drupal Roles & Permissions

● Views Config

● Configuration Management

● Commerce Features

● Module Configuration


Advanced Knowledge

● How to use git○ Create Branches○ Good commit messages○ Pull requests○ Merging

● Local Development Tools○ Drupal VM○ Acquia dev desktop○ Lando


But wait, there’s more!

September 1, 2016


Drupal & Beyond!

● Information Architecture

● QA & Cross Browser Testing & Tools

● UX Design & Web Accessibility Best Practices

● Google Analytics & SEO Basics

● 3rd Party Applications


Information Architecture

● Content Inventory

● Tree Testing, Card Sorting, Click Testing

● Conversion Paths

● Journey Mapping Exercises


UX & Design

● Wireframe tools

● Understanding of responsive design principles

● Have an opinion on good design


Web Accessibility

● Perceivable Information & UI

● Understandable Information & UI

● Operable User Interface & Navigation

● Robust Content and Reliable Interpretation


QA Testing

● Peer Code Review

● Security & Penetration Testing

● Performance Testing

● Cross Browser Testing


Analytics & SEO

● Google Analytics

● Heat Mapping Tools

● Google Tag Manager

● Core SEO Principles

● CRM & Email Marketing Tools


3rd Party Applications

● Marketing Automation

● Personalization

● CRM Tools

● Split Testing Tools

● Translation Services


What should I do?

September 1, 2016


Improve Your Skills & Deepen Your Knowledge

● Build your own website, and use Drupal to do it!

● Educate yourself - Drupalize.me, Coursera, Talking Drupal

● Annoy your engineers


Why should you do this?

September 1, 2016


What Are the Benefits?

● Increases empathy for your development team

● Improves communication on your team

● Positions you to help out the team on low risk tasks when needed increasing the velocity in which you can get things done

● Better positions you to communicate the value of the work your team is doing to your clients


In summary

September 1, 2016



● Does it Matter? YES!

● A Drupal PM’s technical abilities and understanding should be commensurate with the complexity of the project.



In the end, you will be better positioned to help your team:

● Hit Deadlines: Deliver a project on time

● Manage the Budget: Make money for the company

● Client Satisfaction: Happy clients keep coming back

● Quality Control: Ensure a defect-free product

● Coordinate Resourcing: Manage internal and external resources

Subtitle

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Join us forcontribution opportunities

Friday, April 12, 2019

9:00-18:00Room: 602

Mentored Contribution

First TimeContributor Workshop

GeneralContribution

#DrupalContributions

9:00-12:00Room: 606

9:00-18:00Room: 6A

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What did you think?

Locate this session at the DrupalCon Seattle website:

http://seattle2019.drupal.org/schedule

Take the Survey!

https://www.surveymonkey.com/r/DrupalConSeattle


Questions?

September 1, 2016

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