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8 - Bit Facebook Messenger users can now share their current locations with friends and family of their choice for up to one hour following the application’s launch of its Live Location feature. Product manager Selena Wang said in a Newsroom post that Live Location is rolling out globally for both iOS and Android, adding that the social network has been testing the feature “for a little while.” APRIL 2017 ALL CONTENT IS DIGITALLY RECYCLED AT MULLEN LOWE DUBAI. NO INTELLECTUAL PROPERTY IS WASTED Marketers Still Struggling With App-User Retention Retaining app users over time remains a big challenge for marketers. In fact, only 10%-12% of users remain active seven days after downloading an app -- while a mere 4%-5% are still active after 30 days, according to new research from AppsFlyer. When comparing organic and non- organic users, the former outperformed the latter by 15% on iOS and 21% on Android, the mobile analytics and attribution firm found. Read more >> Multiple photos and videos uploaded on Instagram can be a great fit for every industry. Do you want to use Instagram at its maximum capacity? Have you considered the new feature launched by Instagram—adding multiple photos or videos? To make your work easier, here are six ways to include this new feature in your Instagram strategy so that you can engage more with your audience and create a linear visual story about your brand at the same time. 6 Creative Ways to Use Instagram Multiple Photos and Videos Read more >> Are Marketers Skeptical of Native Advertising? Facebook Is Testing Ads in the Related Articles Section of Instant Articles Facebook’s mission to monetize its Instant Articles zeroed in on a new landing spot—the related articles section at the bottom. The social network announced earlier this month that ads could be placed up to every 250 words within Instant Articles, down from every 350 words. “Our goal with ads in Instant Articles is to drive revenue for publishers and performance for advertisers while maintaining a great reading experience for people. ” Read more >> Read more >> Live Location Lets Facebook Messenger Users Share Their Whereabouts in Real-Time A new survey reveals that more marketers and agencies are beginning to adopt native advertising. However, the data hints that they aren’t necessarily ready to truly commit to native. According to a report from Advertiser Perceptions, nine out of 10 marketers and agencies in the US had at least gotten started with native in 2016. Just 10% had not tried it. Read more >> 4 Lessons From the Biggest Brands on Facebook It can’t hurt to learn from the best, right? We imagine that’s what the team behind Quintly, a professional social media analytics platform, was thinking when they analyzed the habits of the 30 biggest companies on Facebook. The study revealed interesting trends about content, fans and engagement on the Facebook pages of major brands like WhatsApp, Starbucks and Nike. Read more >> Read more >> To celebrate the release of Nike’s new Vapormax (and the 30th anniversary of the Nike Air Max), Space150, one of Nike’s digital agencies, attached one of the shoes to a weather balloon and sent it straight into the stratosphere. So why do it? Lampert said said it was a way for the agency to experiment on the fly by quickly turning a random idea into a reality. “We’re really inspired by the perfect intersection of sports and culture to tell the story of the lightest shoe in the world.” Nike Used a Weather Balloon to Fly the New Vapormax Shoe Into Space Read more >> Twitter is considering building a subscription-based product for some users, a move that could potentially give the platform more revenue while adding more tools for its stagnant user base. Twitter confirmed it’s conducting a survey to see if users are interested in a “new, more enhanced version of TweetDeck”—Twitter’s dashboard for posting and monitoring the social media platform. Twitter Is Gathering User Feedback About a Possible Subscription Model 8 BITS OF THE LATEST FROM

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Page 1: APRIL 2017 8 BITS OF THE LATEST FROM 8-Bit › wp-content › uploads › 2017 › 03 › Mullen...Starbucks and Nike. Read more >> Read more >> To celebrate the release of Nike’s

8-Bit

FacebookMessengeruserscannowsharetheircurrentlocationswithfriendsandfamilyoftheirchoiceforuptoonehourfollowingtheapplication’slaunchofitsLiveLocationfeature.ProductmanagerSelenaWangsaidinaNewsroompostthatLiveLocationisrollingoutgloballyforbothiOSandAndroid,addingthatthesocialnetworkhasbeentestingthefeature“foralittlewhile.”

APRIL 2017

ALL CONTENT IS DIGITALLY RECYCLED AT MULLEN LOWE DUBAI. NO INTELLECTUAL PROPERTY IS WASTED

Marketers Still Struggling With App-User Retention

Retainingappusersovertimeremainsabigchallengeformarketers.Infact,only10%-12%ofusersremainactivesevendaysafterdownloadinganapp--whileamere4%-5%arestillactiveafter30days,accordingtonewresearchfromAppsFlyer.Whencomparingorganicandnon-organicusers,theformeroutperformedthelatterby15%oniOSand21%onAndroid,themobileanalyticsandattributionfirmfound.

Read more >>

MultiplephotosandvideosuploadedonInstagramcanbeagreatfitforeveryindustry.DoyouwanttouseInstagramatitsmaximumcapacity?HaveyouconsideredthenewfeaturelaunchedbyInstagram—addingmultiplephotosorvideos?Tomakeyourworkeasier,herearesixwaystoincludethisnewfeatureinyourInstagramstrategysothatyoucanengagemorewithyouraudienceandcreatealinearvisualstoryaboutyourbrandatthesametime.

6 Creative Ways to Use Instagram Multiple Photos and Videos

Read more >>

Are Marketers Skeptical of Native Advertising?

Facebook Is Testing Ads in the Related Articles Section of Instant Articles

Facebook’smissiontomonetizeitsInstantArticleszeroedinonanewlandingspot—therelatedarticlessectionatthebottom.Thesocialnetworkannouncedearlierthismonththatadscouldbeplaceduptoevery250wordswithinInstantArticles,downfromevery350words.“OurgoalwithadsinInstantArticlesistodriverevenueforpublishersandperformanceforadvertiserswhilemaintainingagreatreadingexperienceforpeople.”

Read more >> Read more >>

Live Location Lets Facebook Messenger Users Share Their Whereabouts in Real-Time

Anewsurveyrevealsthatmoremarketersandagenciesarebeginningtoadoptnativeadvertising.However,thedatahintsthattheyaren’tnecessarilyreadytotrulycommittonative.

AccordingtoareportfromAdvertiserPerceptions,nineoutof10marketersandagenciesintheUShadatleastgottenstartedwithnativein2016.Just10%hadnottriedit.

Read more >>

4 Lessons From the Biggest Brands on Facebook

Itcan’thurttolearnfromthebest,right?Weimaginethat’swhattheteambehindQuintly,aprofessionalsocialmediaanalyticsplatform,wasthinkingwhentheyanalyzedthehabitsofthe30biggestcompaniesonFacebook.Thestudyrevealedinterestingtrendsaboutcontent,fansandengagementontheFacebookpagesofmajorbrandslikeWhatsApp,StarbucksandNike.

Read more >>

Read more >>

TocelebratethereleaseofNike’snewVapormax(andthe30thanniversaryoftheNikeAirMax),Space150,oneofNike’sdigitalagencies,attachedoneoftheshoestoaweatherballoonandsentitstraightintothestratosphere.Sowhydoit?Lampertsaidsaiditwasawayfortheagencytoexperimentontheflybyquicklyturningarandomideaintoareality.“We’rereallyinspiredbytheperfectintersectionofsportsandculturetotellthestoryofthelightestshoeintheworld.”

Nike Used a Weather Balloon to Fly the New Vapormax Shoe Into Space

Read more >>

Twitterisconsideringbuildingasubscription-basedproductforsomeusers,amovethatcouldpotentiallygivetheplatformmorerevenuewhileaddingmoretoolsforitsstagnantuserbase.Twitterconfirmedit’sconductingasurveytoseeifusersareinterestedina“new,moreenhancedversionofTweetDeck”—Twitter’sdashboardforpostingandmonitoringthesocialmediaplatform.

Twitter Is Gathering User Feedback About a Possible Subscription Model

8 BITS OF THE LATEST FROM

http://www.adweek.com/digital/robert-katai-bannersnack-guest-post-instagram-multiple-photos-videos/
http://www.adweek.com/digital/robert-katai-bannersnack-guest-post-instagram-multiple-photos-videos/
http://www.adweek.com/digital/live-location-lets-facebook-messenger-users-share-their-whereabouts-in-real-time/
http://www.adweek.com/digital/live-location-lets-facebook-messenger-users-share-their-whereabouts-in-real-time/
http://www.adweek.com/digital/facebook-testing-ads-related-articles-instant-articles/
http://www.adweek.com/digital/facebook-testing-ads-related-articles-instant-articles/
http://www.mediapost.com/publications/article/295163/marketers-still-struggling-with-app-user-retention.html
http://www.mediapost.com/publications/article/295163/marketers-still-struggling-with-app-user-retention.html
https://www.emarketer.com/Article/Marketers-Skeptical-of-Native-Advertising/1015196
https://www.emarketer.com/Article/Marketers-Skeptical-of-Native-Advertising/1015196
http://www.socialshakeupshow.com/lessons-brands-facebook/
http://www.socialshakeupshow.com/lessons-brands-facebook/
http://www.adweek.com/digital/this-agency-used-a-weather-balloon-to-fly-nikes-new-vapormax-shoe-into-space/
http://www.adweek.com/digital/this-agency-used-a-weather-balloon-to-fly-nikes-new-vapormax-shoe-into-space/
http://www.adweek.com/digital/twitter-is-gathering-user-feedback-about-a-possible-subscription-model/
http://www.adweek.com/digital/twitter-is-gathering-user-feedback-about-a-possible-subscription-model/

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