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FacebookMessengeruserscannowsharetheircurrentlocationswithfriendsandfamilyoftheirchoiceforuptoonehourfollowingtheapplication’slaunchofitsLiveLocationfeature.ProductmanagerSelenaWangsaidinaNewsroompostthatLiveLocationisrollingoutgloballyforbothiOSandAndroid,addingthatthesocialnetworkhasbeentestingthefeature“foralittlewhile.”
APRIL 2017
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Marketers Still Struggling With App-User Retention
Retainingappusersovertimeremainsabigchallengeformarketers.Infact,only10%-12%ofusersremainactivesevendaysafterdownloadinganapp--whileamere4%-5%arestillactiveafter30days,accordingtonewresearchfromAppsFlyer.Whencomparingorganicandnon-organicusers,theformeroutperformedthelatterby15%oniOSand21%onAndroid,themobileanalyticsandattributionfirmfound.
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MultiplephotosandvideosuploadedonInstagramcanbeagreatfitforeveryindustry.DoyouwanttouseInstagramatitsmaximumcapacity?HaveyouconsideredthenewfeaturelaunchedbyInstagram—addingmultiplephotosorvideos?Tomakeyourworkeasier,herearesixwaystoincludethisnewfeatureinyourInstagramstrategysothatyoucanengagemorewithyouraudienceandcreatealinearvisualstoryaboutyourbrandatthesametime.
6 Creative Ways to Use Instagram Multiple Photos and Videos
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Are Marketers Skeptical of Native Advertising?
Facebook Is Testing Ads in the Related Articles Section of Instant Articles
Facebook’smissiontomonetizeitsInstantArticleszeroedinonanewlandingspot—therelatedarticlessectionatthebottom.Thesocialnetworkannouncedearlierthismonththatadscouldbeplaceduptoevery250wordswithinInstantArticles,downfromevery350words.“OurgoalwithadsinInstantArticlesistodriverevenueforpublishersandperformanceforadvertiserswhilemaintainingagreatreadingexperienceforpeople.”
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Live Location Lets Facebook Messenger Users Share Their Whereabouts in Real-Time
Anewsurveyrevealsthatmoremarketersandagenciesarebeginningtoadoptnativeadvertising.However,thedatahintsthattheyaren’tnecessarilyreadytotrulycommittonative.
AccordingtoareportfromAdvertiserPerceptions,nineoutof10marketersandagenciesintheUShadatleastgottenstartedwithnativein2016.Just10%hadnottriedit.
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4 Lessons From the Biggest Brands on Facebook
Itcan’thurttolearnfromthebest,right?Weimaginethat’swhattheteambehindQuintly,aprofessionalsocialmediaanalyticsplatform,wasthinkingwhentheyanalyzedthehabitsofthe30biggestcompaniesonFacebook.Thestudyrevealedinterestingtrendsaboutcontent,fansandengagementontheFacebookpagesofmajorbrandslikeWhatsApp,StarbucksandNike.
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TocelebratethereleaseofNike’snewVapormax(andthe30thanniversaryoftheNikeAirMax),Space150,oneofNike’sdigitalagencies,attachedoneoftheshoestoaweatherballoonandsentitstraightintothestratosphere.Sowhydoit?Lampertsaidsaiditwasawayfortheagencytoexperimentontheflybyquicklyturningarandomideaintoareality.“We’rereallyinspiredbytheperfectintersectionofsportsandculturetotellthestoryofthelightestshoeintheworld.”
Nike Used a Weather Balloon to Fly the New Vapormax Shoe Into Space
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Twitterisconsideringbuildingasubscription-basedproductforsomeusers,amovethatcouldpotentiallygivetheplatformmorerevenuewhileaddingmoretoolsforitsstagnantuserbase.Twitterconfirmedit’sconductingasurveytoseeifusersareinterestedina“new,moreenhancedversionofTweetDeck”—Twitter’sdashboardforpostingandmonitoringthesocialmediaplatform.
Twitter Is Gathering User Feedback About a Possible Subscription Model
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