april 3-6, 2017 | santa clara convention center, …...april 3-6, 2017 | santa clara convention...

April 3-6, 2017 | Santa Clara Convention Center, Santa Clara, CA

Open Networking Summit 2017 Sponsorship Prospectus

Redesigned for 2017, ONS is the largest and most inclusive Open Networking & Orchestration event in the world; bigger and better than ever before.

TABLE OF CONTENTS

About the All-New ONS ................................................ 3

Why Participate? .......................................................... 4

Sponsorship Levels & Benefits .......................................7

Promotional Marketing Opportunities .............................8

About Linux Foundation Events .....................................9

Sponsorship Bundles & Custom Packages ..................12

Contact us at [email protected] to secure your sponsorship.

ONS, the industry’s premier open networking event, brings Enterprises, Carriers and Cloud Service providers together with the ecosystem to share learnings, highlight innovation and discuss the future of Open Source Networking.

ONS 2017 will be even better than ever before! We have taken your feedback and set the stage for the largest, most comprehensive and most innovative Networking and Orchestration event of 2017 in Silicon Valley on April 3-6, 2017 at the Santa Clara Convention Center. This is the only industry event where you can:

• Hear from industry visionaries and leaders on the future of Networking beyond SDN/NFV

• Attend deep technical tracks on topics that are here today, tomorrow and on the horizon

• Learn from the use cases of your peers as consumption of Open Source Networking is the “new norm” and mandated by most Enterprise CIOs, Carrier CTOs and Cloud Executives.

For the past six years, ONS has united the networking industry ecosystem of network operators, both disruptive and incumbent vendors, open source projects, leading researchers and investors to discuss breaking SDN and NFV developments for immediate impact to shape the future of the networking industry.

As a Linux Foundation event, ONS continues to build on its successes as the premier open source networking event sharing the future of SDN/NFV/Orchestration by further growing the community and accelerating adoption of these technologies. We have optimized 2017 for DevOps & Technical tracks, as well as Business/Executive Leadership tracks across the Ecosystem.

ONS 2017 is the best forum for companies to strengthen their brand, establish thought leadership, connect with both end customers and partners, showcase innovative products and drive the transformation in the emerging open source networking industry.

“ONS is the landmark SDN show right now and it’s a unique show that brings together many different aspects of the industry. It covers telco adoption, cloud adoption, there is more and more discussion of what enterprises of varying sizes—starting with the largest and starting in verticals like financial services—will do with SDN. Of course, the vendors across all those markets are here.” - BRAD CASEMORE

Open Networking Summit 2017 3

2,000+ participants will attend in 2017


• Want to Establish yourself as a Networking Innovator and Leader?

• Looking for how Networking is revolutionizing hot markets? Containers, Microservices, IOT?

• Interested in reaching Executives, Technologists, Vendors, Investors—both technical and business leaders?

• Interested in learning more about how multiple Open Source and Open Standards Initiatives are all coming together?

If you answered yes to any of these questions, then you should definitely consider sponsoring 2017’s premier Networking & Orchestration event—the Open Networking Summit.

As an Open Networking Summit Sponsor you are:

Front and center in the Networking & Orchestration conversation – building and enhancing your brand through your presence.

Top of mind with potential prospects, partners, customers and talent – learning from Networking & Orchestration experts, brainstorming with partners, recruiting innovative talent, and creating brand preference with potential customers.

Transforming your business - showcasing and launching new Networking & Orchestration products, gaining valuable feedback on your existing technology to stay ahead of the curve, and strengthening valuable relationships within the Networking & Orchestration ecosystem.

The Only Conference Envisioned & Architected By Networking Specialists For The Networking Ecosystem - With Proceeds Directly Invested In Furthering Open Source Communities.

Why Participate?


Through open source projects such as The Linux Foundation’s OpenDaylight, OPNFV, OPEN-O, FD.io, Open vSwitch, OpenSwitch, IO Visor, ON.Lab, CORD and ONOS, thousands of developers, architects, devops practitioners and executives from around the world are working together to undertake a massive transition and to change an industry.

Such rapid transformation is exhilarating. However, if you are an enterprise, carrier, cloud provider, or creator of the networking ecosystem, it can also be mind-boggling. The choices and options to provide services to your customers in this new open source ecosystem are limitless and leave many questions.

1. How do we harmonize all the open initiatives across the entire stack and industry?2. How can I participate in the ‘Open Revolution’, saving potentially millions of dollars and providing

a head-start to my core competency?3. How has networking had a profound impact on adjacent “hot” industries like Cloud, Big Data, IOT,

Analytics, Security, Intelligence, and others?

Open Networking Summit 2017 is the place to find the answers to these questions, and more. Developing a formal strategy around the next wave of open networking will be an integral theme at the event.

of 2016 sponsors were happy with the traffic at their booths.

98%

of 2016 sponsors said they reached their target audience at ONS 2016.

of 2016 sponsors rated their overall participation as Good

or Excellent.

of 2016 sponsors were happy with the benefits they received from sponsoring.

Sponsor Feedback

98% 91.7% 91.7%

The Linux Foundation: Home to the world’s leading open source networking projects.


What’s New and Improved in 2017

� 2017 Theme of Open Networking: “Harmonize, Harness, Consume” represents harmonizing Linux Foundation projects, non-LF initiatives & Standards across Networking & Orchestration

� Speaking & Thought Leadership Opportunities Added into Sponsorship Packages*

� Content covering how networking enables adjacent markets in IOT, BI, AI, Cloud

� Reconfigured conference tracks include separate Technical (DevOps) and Business/Architecture tracks across Enterprise, Carrier and Web/Cloud customers including all Open Source and Open Standard initiatives

� ONS Networking & Orchestration Industry Awards - covering the entire ecosystem

� ONS Developer Hackathon & Developer Lounge

� Keynotes more focused on industry vision versus programs/projects

� Layout & Hallways optimized for Informal “Networking” aka Software Defined People

� Exhibit Hall with expanded solution focus for Enterprise, Carriers, Web/Cloud Vendor innovation side by side – mindshare for future

� Open Networking Innovation Forum

- An invite-only think tank for 150 thought leaders within ONS. Invitations included in sponsorship packages

- Confirmed 2017 attendees include Martin Casado, General Partner, Andreessen Horowitz, Andre Fuetsch, President AT&T Labs and CTO, AT&T, Aglaia Kong, CTO Corporate Network, Google, Albert Greenberg, Corporate Vice President, Microsoft Azure Networking, Microsoft, Dai Kashiwa, Director of Technology Development, NTT, Jason Forrester, Founder, SnapRoute and other industry leaders

*Based on program committee approval



Contact [email protected] to secure your sponsorship today.

*Start-ups may secure a Silver Sponsorship for US$7,500 provided they: (1) Have been in business less than 3 years; (2) Have less than $5M in annual revenue; and (3) Have less than 30 employees at signing of contract.

Booth selection priority is based on exhibitor and sponsorship contract sign date; first come, first serve.

diamond2 available1 available

platinum4 available3 available

gold premium6 available4 available

gold10 available 8 available

silver*

unlimited

Thought Leadership

Open Networking Innovation Forum Speaking Opportunity: Speak at our invite-only Think Tank on Tues, April 4, and ability to help shape the overall program.

•

Editorial interview or article: On website blog and Linux.com. • •

Mainstage Speaking Opportunity: All speakers and content must be approved by Program Chairs. No product pitches allowed.

20 Minute Keynote Talk (+10 min Q&A)

Mainstage Plenary Lightning Talk

(5-7 min based on speaker/content)

Mainstage Panel Discussion

Participation

Conference Track Speaking Opportunity: Moderator, panel participant or joint session with customer, based on availability, proposed content and PC approval.

• • • •

SDN/NFV Solution Showcase Participation Eligibility: Sponsor may participate at no additional cost. Subject to application process, deadlines and guidelines.

• • • • •

Access & Education

Monday AM Tutorial/Workshop: Includes room, basic AV and promotion in main schedule. Must be open to ONS attendees only. Sponsor to curate content. No additional speaker passes included; passes must be used from sponsorship allocation for speakers.

• •

Open Networking Innovation Forum Invitations: Invite-only Think Tank event held at ONS on Tues, April 4

2 2 1

Sponsor Meeting Room Dedicated Room Tue-Thurs

Dedicated Room Tue-Thurs

4 hours each day Tue-Thurs

4 hours total Tues-Thurs

ONS Conference Passes 40 30 20 9 4

20% Discount on Additional Passes • • • • •

Media Mixer Invitations: Evening of Mon, Apr 3 8 6 4 2 1

Exhibit Hall

Exhibit Booth: All booth packages include carpet, counter with front graphic and backwall with graphic

30x20 turnkey island booth

20x20 turnkey island booth

15x15 turnkey peninsula booth

15x10 turnkey booth

10x10 turnkey booth

Lead Retrieval Devices 5 3 2 2 1

PR & Marketing

Included Add-On Event Sponsorship: At no additional cost. Sponsorship includes sponsor branding throughout evening event or developer lounge.

Evening event co-sponsor

Developer Lounge co-sponsor

Assistance with Press Bookings: Helping you get the most of your onsite announcements

• • •

Company Logo: Included in All Event Specific Email Marketing • • • •

Social Media Mentions Yes (5x) Yes (3x) Yes (2x) Yes (1x)

Post-Event Email Blast: To Opted In Attendees (Sent by Linux Foundation. Approval required.)

• • • •

Registered Media / Analysts List: Shared two weeks prior to event

• • • • •

Post-Event Analytics Report: Available 3 weeks after event • • • • •

Company Logo: On All Sponsor Signage at Event • • • • •

Company Logo & Weblink: On ONS website • • • • •

Sponsorship Cost $140,000 $90,000 $60,000 $30,000 $15,000*

SPONSORSHIP LEVELS


PROMOTIONAL MARKETING OPPORTUNITIES

Attendee Reception $15,000

Includes signage, branded 1-color logo napkins, program guide, event app, and website promotion. Logo t-shirts and/or collateral optional and provided by sponsor/exhibitor.

Wireless Access Sponsorship $15,000

Conference wifi will be named after sponsor.

ONS Cafe $20,000

Includes co-branded signage, branded 1-color logo napkins and website promotion.


Have another idea on how you’d like to participate? Contact us to create a custom package.

Media Studio $15,000

Includes logo on step and repeat backdrop alongside ONS logo. Also promoted on onsite Media Studio related signage, event app, and website.

Keynote Live Stream Feed $10,000

Our event keynote videos are viewed by thousands after the event. Your logo will be displayed on each keynote’s introduction screen providing huge visibility.

Attendee T-Shirt $10,000

Support the community, and gain great branding visibility with your logo on the shirt sleeve.



It’s well established that leading companies are using open source strategically to power their business. Smart companies realize that to gain a competitive advantage they must influence and learn directly from the open source maintainers, developers and IT managers who are steering the projects being used to create today’s most innovative commercial products and services.

Linux Foundation events are the only place where the world’s leading maintainers, developers and practitioners across all of the most important open source software projects meet. From the enterprise to networking, embedded, IoT and cloud infrastructure, among others, Linux Foundation events are the best place to identify software trends early and inform future technology investments. They’re also the ripest recruiting grounds in today’s technology landscape.

Visibility within the open source community is one of the best ways to advance your open source development work through connection with sophisticated users who are evaluating and buying the next generation of infrastructure, big data or cloud technology.

If you want to influence, learn from or recruit these maintainers and developers, or reach the IT managers, cloud architects, network architects, infrastructure managers or administrators, Linux Foundation events are a must-attend and must sponsor.

Technologies Covered By Event:

Linux Kernel & Subsystems, Systems AdministrationLinuxCon, Open Source Summit, Embedded Linux Conference, Automotive Linux Summit, Linux Plumbers Conference, Linux Kernel Summit, LSF-MM Summit, Vault, Linux Security Summit

Containers & Cloud Native ComputingCloud Foundry Summit, CloudNativeCon/KubeCon, Open Source Summit, ContainerCon, MesosCon, Node.js Interactive, Xen Project, Developer Summit, KVM Forum

Networking, SDN & NFVOpen Networking Summit, OpenDaylight Summit, OPNFV Summit, Open vSwitch Conference

IoT, Embedded, Mobile & AutomotiveOpenIoT Summit, Embedded Linux Conference, Automotive Linux Summit

Big Data & Data ScienceApache: Big Data, MesosCon

Ecosystem, Community & Professional Open SourceApache: Big Data, ApacheCon, Open Source Leadership Summit, Open Source Summit, LinuxCon + ContainerCon, Open Compliance Summit, Open Source Forum

Invitation-Only EventsLSF-MM Summit, Kernel Summit & Open Source Leadership Summit

Linux Foundation events are where the world’s greatest technologists collaborate, meet and innovate. If you rely on open source, you need to be a part of Linux Foundation events.


OVERALL 2016 AUDIENCE SNAPSHOT

20,000+ attendees

4,000+ organizations

85 countriesWith representatives from US, Japan, Germany, Korea, UK and many more.

28% YoY Growth

Including corporations, associations and academic institutions worldwide

ATTENDANCE AUDIENCE BY COMPANY SIZE

REPRESENTING

FROM

COMPANY SIZE SUM OF %

1 - 99 26%

100 - 499 16%

500 - 4999 16%

5000 - 9999 5%

10000+ 37%

More than

56% attendees are

from the US



7,500+ 90,000+ 374,000,000+ Over 150

152,000,000+

Linux Foundation events are highly engaging and interactive. Our events generated:

media clips with social media engagements on Facebook, Google+ & Twitter

event keyword impressions on social media

press in attendance

impressions

AUDIENCE BY JOB FUNCTION

PRESS & SOCIAL MEDIA

AUDIENCE BY INDUSTRY

22%

Hardware / Computers / Electronics

5%Carriers / Telecom

2%

Solutions Provider / IT Consultancy

4%Education / Research

48%Software / Internet

13%Other

6%

Associations / Trade Groups / Foundations

Development / Engineering 40%

20%

13%

6%

7%

6%

4%

2%

2%

DevOps / System Administration

IT / Dev Manager, Director & VP

Marketing / Sales

Executive Management

Student / Academic

Product

Press / Analyst

Other

OVERALL 2016 AUDIENCE SNAPSHOT (CON’T)



opennetsummit.org events.linuxfoundation.org

Sponsorship Bundles & Custom Packages

Interested in sponsoring multiple events and/or creating a custom sponsor package? We offer bundled sponsorship package discounts and are

happy to work with you to create a customized package to meet your organization’s individual needs.

Linux Foundation Corporate Members receive sponsorship discounts

on Linux Foundation events. Please inquire for details.

april 3-6, 2017 | santa clara convention center, …...april 3-6, 2017 | santa clara convention...

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