arbonne product knowledge - geocities.ws · 2011. 4. 2. · overtime to moisturize and protect...
TRANSCRIPT
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Arbonne Product Knowledge
2007 New Product Training
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Senior VP Product Development & Field Events
Candace Keefe
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What You Will Learn Today
• f.y.i.arbonne™ … For Young Individuals
• About Face Product Reformulations
• Arbonne Smart Nutritional Hybrids™ forTeens and Kids
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pure safe beneficial
The Arbonne Difference• Botanically-based
• pH correct
• Hypoallergenic
• Dermatologist-tested
• Never tested on animals
• Formulated without animal by-products
• Formulated without mineral oil
• Formulated without dyes or chemical fragrances
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The Arbonne Difference
• Pure
– Combining the Best of Science andNature for Beneficial Results
• Safe
– Extensive Testing Performed onEach Formulation
• Beneficial
– Must Work and Provide Targeted Benefits
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Arbonne’s Product Focus
• Creativity – New Opportunities
• Innovation – Invent for Today Reinvent for Tomorrow
• Expertise – Maximize Technology
• Responsiveness – On-Going Research
• Reliability – Build Trust and Loyalty
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Director, Product Development
Deborah Hicks
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Let’s begin with About Face Product Updates
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About Face Color makes an “about face”
• Repackaging– for a complete NEW look
• 2 NEW product upgrades– for advanced Beauty Benefits!
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Repackaging
• Started last year…and now the following products have the updated look, too!
– Lip Pencil
– Eye Pencil
– Brow Wax
– Translucent Loose Powder
– Translucent Pressed Powder
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About Face product lineClean • Fresh • Modern • Upscale
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Beauty
Q&A
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Q: What key beautyproduct bridgesskin care and makeup?
A: Foundation
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Q: Why?
A: A true "skin care” foundationhelps protect and renewskin’s beauty, not just cover it!
Women today arelooking for makeup withanti-aging properties.
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• Totally AdvancedReformulations
• Gives our color line … andyour business … a LIFT
About Face Color
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About Face Color … introducing• About Face Line Defiance™
Liquid Foundation SPF 15
• About Face Cream Concealer…for a flawless-looking complexion
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About Face Line Defiance™
Liquid Foundation SPF 15
Defy your age!
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SPF 8
Vitamins A & E15 Shades
SPF 15Totally Advanced Formula
15 Shades
Before After
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A lightweight, creamy foundation that beautifully concealsimperfections, lessens the appearance of fine lines and
wrinkles and minimizes the look of dark circles…all while
delivering protective, soft-focus color…naturally.
About Face Line Defiance™
Liquid Foundation SPF 15
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Key Features
• Broad Spectrum SPF 15– protects against UVA & UVB radiation
• Oil-free
• Talc-free
• Fragrance-free
• Dermatologist-tested
• Convenient pump bottle
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Key Elements– 4 Patented Technologies
– GABA (GAMMA AMINO BUTYRIC ACID)– Hydrogel Time-Release Hydration
– Haloxyl™
– Retinoic Ester
• Antioxidant Botanicals– Tibetian Goji Berry Extract
• Light-Deflecting Pigments
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GABA (GAMMA AMINO BUTYRIC ACID)
• A safe, non-invasive BOTOX® alternative
• Innovative, highly-effective molecule
• Recognized cosmetic topical relaxer
• Smoothes appearance of lines, wrinkles, signs of stress
• Short term, high performance effect
• Leaves complexion looking beautifully smooth
and flawless
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HYROGEL Technology
• Tiny capsules permit the time-release of
nourishing moisture lost throughout the day
• Brings a feeling of freshness and softness
• Provides a soft cushioning effect
• Renders a dewy, radiant, more youthful look
• All skin types…especially ideal for dry, aging
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HALOXYL™
• Advanced polypeptide technology promotes enzyme
activity to help improve skin’s micro-circulation
• Helps reduce the look of dark circles
• Helps ease under-eye puffiness
• Eyes appear younger and brighter
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RETINOIC ESTER
• Vitamin A derivative
• Non-irritating cosmetic alternative to Retin-A®
• Wrinkle smoothing properties
• Helps strengthen and support skin’s upper layers
• Helps promote a younger-looking complexion
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TIBETIAN GOJI BERRY EXTRACT
• Rich in amino acids and antioxidants
• Helps reduce appearance of wrinkles and lines
• Promotes a radiant, youthful complexion
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LIGHT-DEFLECTING PIGMENTS
• Micronized, optical pigment spheres
• 2 different size particles deliver the perfect look
• Small color particles deflect light away from
lines and shadows on the face
• Larger color particles sit on the skin’s surface to provide glide and even blending
• Promotes a flawless-looking complexion
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Key Benefits - SUMMARY• Colors and cares for the skin
• Protects against environmental elements
• Moisturizes
• Smoothes the look of fine lines and wrinkles
• Promotes a flawless-looking complexion
• Helps strengthen and fight visible signs of aging for a radiant, younger appearance
• For all skin types
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BeautyQ&A
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Q: What color productcan best helpdiminish the look ofdark circles and tinyimperfections?
A: Concealer
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Q: Why?
A: A good concealer canhelp reduce skindiscolorations andnaturally enhanceand brighten the eyes.
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About Face Cream Concealer
Go in hiding!
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Botanically Enriched
Vitamins A & E4 Shades
Totally Advanced FormulaLight Deflecting Pigments
4 Shades
Before After
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This lightweight, oil-free creamy camouflage works
overtime to moisturize and protect while keeping dark
circles, little flaws and imperfections hidden with its
advanced patented technologies, beneficial botanicals
and light-deflecting qualities.
About Face Cream Concealer
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Key Features
• Oil-free
• Talc-free
• Fragrance-free
• Dermatologist-tested
• Blends easily, covers well
• Cream formula ensures comfortable, even application
• 4 shades
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Key Elements
• Patented Technologies– GABA (GAMMA AMINO BUTYRIC ACID)– Hyaluronic Filling Spheres®
– Time-Release Encapsulation
• Beneficial Botanicals and Vitamins– Buckwheat Seed Extract– Green Tea Leaf Extract
– Antioxidant vitamins A & E
• Light-Deflecting Pigments
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GABA (GAMMA AMINO BUTYRIC ACID)
• A safe, non-invasive BOTOX® alternative
• Innovative, highly-effective molecule
• Recognized cosmetic topical relaxer
• Helps smooth the look of lines, wrinkles, signs of stress
• Short term, high performance effect
• Leaves complexion looking beautifully smooth and flawless
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HYALURONIC FILLING SPHERES®
• A cosmetic anti-aging ingredient used by
professionals to fill lines and wrinkles
• Able to hold up to 400X its own weight in water
• Plumping effect minimizes the apparent depth
of lines and wrinkles
• Provides long-lasting hydrating effect
• Renders a radiant, more youthful look
• Ideal for all skin types
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TIME-RELEASE ENCAPSULATION
• Micro-spheres surround and carry ingredients through the upper layers of the skin
• These “capsules” control the steady release ofactive ingredients
• Enhances treatment benefits
• Sustains performance over time
• Provides a lasting, cooling sensation
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BUCKWHEAT SEED EXTRACT
• Helps minimize the appearance of dark circles
• Helps reduce the look of under eye puffiness
• Promotes youthful appearance
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GREEN TEA LEAF EXTRACT
• Rich in amino acids and antioxidants
• Helps protect skin against visible signs of aging
• Promotes a radiant complexion
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LIGHT-DEFLECTING PIGMENTS
• Micronized, optical pigment spheres
• 2 different size particles deliver the perfect look
• Small color particles deflect light away from
lines and shadows on the face
• Larger color particles sit on the skin’s surface to provide glide and even blending
• Promotes a flawless-looking complexion
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Key Benefits - SUMMARY
• Colors and cares for the skin
• Hydrates for a younger, firmer more vital appearance
• Helps smooth the look of fine lines and wrinkles
• Minimizes the look of dark circles, under-eye puffiness,tiny flaws and imperfections
• Brightens the look of the eye
• For all skin types
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BeautyQ&A
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Q: Aside from the “BabyBoomers,” what othermarket demographic isa BIG opportunity foryour business growth?
A: Teens 12-18
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Q: Why?
A: These sophisticated,savvy, brand consciousshoppers have spendinghabits projected to reach$243 billion in 2007… and5% of this is spent onpersonal care.
They have skin, too!
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Q: What are some of thecompetitive brands inthe US marketplace
targeting teens?
A: MAC, Stila, Benefit,Bath & Body Works,L’Oreal H.I.P.,Mark. by AVON
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Q: What products does Arbonnecurrently have that helps
satisfy the needs of teens?
A: Clear Advantage - for acne-prone skin
Intelligence not-so-basic skin care™
- 5 step system for 16-30 yr.
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Q: How can Arbonne capturemore of the teen market?
A: By offering additional
products that are:- teen specific
- high quality
- affordable
- safe & animal friendly
- offered exclusively by their
consultant parents…
…now over 1 million strong!
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Introducing …
For Young Individuals
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Specially created for
Teens 12-18 yrs.
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because TEENS…
• need quality products
• are willing to spend
• want to have fun!
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TEENS want…• their own scent
• their own style
• their own personality
• to be grown up
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body care • color • accessories
Introducing…
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The products: 27 SKUs
• created in 3 best-selling teen segments– body care = 9 products
– color = 16 products
– accessories = 2 products
• formulated with Arbonne’s principles:– pure, safe, beneficial
• teens need quality, too!
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Body Care
• begins with BODY LANGUAGE
• 3 fragrant water-based scents…
that are pure, light, natural blends
– Mysterious
– Flirtatious
– Ambitious
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3 fragrant, water-based scents• Mysterious
– blackberries and pomegranates
– unique, intoxicating
• Flirtatious– grapefruit and mango
– fun, playful
• Ambitious– clover and green tea– stimulating, refreshing
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3 fun, popular product forms
• wash&wear™ body wash
• bodybetter™ body butter
• personalspace™ spray-on fragrance
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wash&wear™ body wash
• available in all 3 scents
• gently cleanses skin
• pH balanced
• breaks down dirt
• refreshes the senses
• leaves skin ultra-clean, ultra-soft
• imparts a light, irresistible scent
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bodybetter™ body butter
•• available in all 3 scents
• ultra-pampering cream
• luxurious texture
• moisturizes
• conditions
• leaves skin soft and silky
• imparts a light, luscious aroma
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personalspace™ spray-on fragrance
•• available in all 3 scents• unique water-based blends• creates the mood• captures the personality• can be worn alone or layered• for the true individualist• convenient spray• perfect for “on-the-go”
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face me color
• begins with SHEER and NATURALcolor that cares for the skin
• contains gentle botanicalingredients to help protectand keep skin youthful
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3 fun, fashion product forms
• geteven™ tinted moisturizer SPF 15
• eyeQ™ cream eye shadow
• itshines™ lip gloss
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geteven™ tinted moisturizer SPF 15
• broad spectrum sun screen SPF 15- offers UVA and UVB protection
• sheer, oil-free formulation
• hydrates with fresh moisture
• helps absorb excess oil
• delivers a velvety, matte look
• offers a natural, flawless finish
• for all skin types, any time of day
• 4 wide-range shades
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eyeQ™ cream eye shadow
• 3-in-1 formulation= eye shadow + highlighter + eye liner
• cream to powder for long wear
• easy to apply and blend
• contains aloe leaf for gentle moisture
• antioxidant vitamins A & E
• 6 shades** fits into About Face compacts/palettes
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itshines™ lip gloss
• offers delicious, sheer color
• adds luminous shine
• delivers sparkling luster
• natural, refreshing flavors
• select botanical oils moisturizeand condition lips
• 6 shades
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2 “must have” beauty accessories
… that are also exciting business aids!
• custom compact
• cosmetic bag & brush set
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custom compact
• exclusive compact design
• stylish, signature black patent
• 2 applicator brushes
= 1 for eyeliner + 1 for shadow
• generous mirror
• holds 3 eyeQ™ eye shadows*
* or it can hold 3 About Face eye shadows
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cosmetic bag & brush set
•• exclusive cosmetic bag design
• stylish, signature black patent
• metal logo zipper pull
• 4 applicator brushes– large logo makeup mirror
• holds everything!
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f.y.i. arbonne™
product line-up
clean fresh bright
happy fun
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A totally NEW product line specifically
tailored to today’s teens that will carryArbonne’s pure, safe, beneficial
philosophy to the next generation.
Thank you!
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Product Manager, Nutrition
Michele Arth
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NutritionQ&A
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Q: How do we use the body toefficiently create energy?
A: Arbonne Smart NutritionalHybrids™, it’s daily nutritionmade simple.
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Arbonne Smart Nutritional Hybrids™
• Based on Four Hybrid Principles
– Balanced Nutrition
– Antioxidant Protection
– Proprietary Blends
– Body Efficiency
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Arbonne Smart Nutritional Hybrids™
•Balanced Nutrition
– Provides a Spectrum of Essential Vitamins
and Minerals in Proper Amounts
– Supports Dietary Requirements*
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Arbonne Smart Nutritional Hybrids™
•Antioxidant Protection
– Important Antioxidant Vitamins
– Broad Spectrum of Powerful Antioxidant
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Arbonne Smart Nutritional Hybrids™
• Proprietary Blends– Specific Age Groups
– Specific Health Concerns
– Super ProFood™ Blend– Whole Fruit and Vegetable Concentrates
– Beneficial Phytonutrients
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Arbonne Smart Nutritional Hybrids™
•Body Efficiency
– Proper Nutrition
– Proper Energy
– Proper Body Function
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NutritionQ&A
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Q: How do we get kids to eatfruits, vegetables and gettheir vitamins too?
A: Daily Power Punch
for Kids!
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Arbonne SmartNutritional Hybrids™
Daily Power Punch for Kids
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Chewable MultivitaminTablet
Advanced MultivitaminPowder
Before After
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Arbonne Smart Nutritional Hybrids™
Daily Power Punch for Kids
• Daily Vitamin and Mineral Powder
– Offers Essential Vitamins, Minerals andAntioxidants (Vitamins A, C & E)
– Helps to Support Daily Requirements*
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Arbonne Super ProFood Blend™ for Kids
• Think Color
• Eating Fruits and Vegetables in
Different Colors
• Provides a Broad Range of Nutrients
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Arbonne Smart Nutritional Hybrids™
Daily Power Punch for Kids
• Arbonne’s Product Philosophy
– Pure, safe, beneficial
– No Artificial Colors
– No Artificial Flavors
– No Artificial Sweeteners
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Arbonne Smart Nutritional Hybrids™
Daily Power Punch for Kids
•Key Features
– Berry Flavor
– Individual Convenient Packets
– On-the-Go
– Simply Add to Water
– Formulated to Hybrid Principles
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Arbonne Smart Nutritional Hybrids™
Daily Power Punch for Kids
• Usage
– Easy for Parents
– Fun for Kids
– Mix With 6 oz of Water
– One Packet per Day
– For Children 2 – 12 years
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NutritionQ&A
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Q: How Do You Get Teens toFocus, Handle Stress andEat Healthy?
A: Replace Cravings for Junk
Food and Sweets with aGreat Tasting Fruit Chew thatDelivers What They Need.
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Arbonne SmartNutritional Hybrids™
Daily Nutritional Chewsfor Teens
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Advanced MultivitaminFruit Chews
Before After
Vitamin & Mineral
Tablet with Ginseng
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Arbonne Smart Nutritional Hybrids™
Daily Nutritional Chews for Teens
• Daily Multivitamin and Mineral Fruit Chews
– Offers Essential Vitamins, Minerals, Trace Elements
and Antioxidants to Supplement a Teenager’s Diet
– Supports Daily Requirements*
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Arbonne Smart Nutritional Hybrids™
Daily Nutritional Chews for Teens
• Antioxidant Protection
– Super ProFood Blend™ for Teens
– Proprietary Blend Unique to Arbonne
– Whole Fruit and Vegetable Concentrates
– Rich in Antioxidants to Support a Healthy Immune System*
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Arbonne Smart Nutritional Hybrids™
Daily Nutritional Chews for Teens
•Adaptogen and Immunity Blend
– Adaptogens are herbs that help the bodyadapt to stress
– Codonopsis, Astragalus, Schizandra, Rhodiola,Eleuthero Extract, Aswaganda
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Arbonne Smart Nutritional Hybrids™
Daily Nutritional Chews for Teens
• Adaptogen and Immunity Blend
– Provides specific ingredients knownto sustain healthy immune system*
– Andrographis, Shiitake, Maitake & Reishi,
Arabinogalactan, Beta Glucan
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Arbonne Smart Nutritional Hybrids™
Daily Nutritional Chews for Teens
• Key Features
– Individual & Convenient Servings
– On-the-Go
– Cherry Flavored Fruit Chews
– No Artificial Colors, Flavors or Sweeteners
– Formulated to Hybrid Principles
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Arbonne Smart Nutritional Hybrids™
Daily Nutritional Chews for Teens
•Usage:– Easy for Parents
– Two Chews per Day
•For Teens 12 – 18 years
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• Daily Nutrition Made Simple
• Core Vitamins and Minerals
• Super Food Antioxidants
• Gender Specific, Age Specific
• Key Benefits in Proprietary Blends
• Great Tasting
• Convenient
• C O M P L E T E
Arbonne Smart Nutritional Hybrids™
Summary
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Summary
• f.y.i.arbonne
• About Face
• Arbonne Smart Nutritional Hybrids™ forteen and kids
• Pure, Safe, Beneficial
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THANK YOU
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.