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Page 1: Architect'19 Post Show Report€¦ · 4 8 % I mp o rt a n t 4 0 % S o me w h a t i mp o rt a n t 1 2 % T op 5 achiev ed obj ect iv es f or ex hibit ing at t his ex hibit ion F i nd

POST SHOW

REPORT

THE 33 EDITION

www.asa.or.th/architectexpo

Page 2: Architect'19 Post Show Report€¦ · 4 8 % I mp o rt a n t 4 0 % S o me w h a t i mp o rt a n t 1 2 % T op 5 achiev ed obj ect iv es f or ex hibit ing at t his ex hibit ion F i nd

16 INTERNATIONAL PAVILIONS:Australia, China, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea,Malaysia, Singapore, Taiwan, Turkey, United Kingdom, USA and Vietnam

China35.8%

Others5.8%

Thailand58.4%

EXHIBITOR

The important of exhibiting at Architect Expo

toward your business

Very important48%

Important40%

Somewhat important12%

Top 5 achieved objectives for exhibiting at this exhibitionFind new buyersBrand-building / Raise awareness of existing products or servicesConsolidate contacts with buyers / business partnersExplore new marketsLaunch new products

Exhibitor breakdown by country

BREAKDOWN

Architect’19 - The 33rd ASEAN's LargestBuilding Technology Exposition under the“Living Green” concept concludedsuccessfully as the World-Class ArchitecturalTechnology and Building Materials Exhibition.More than 442,106 national andinternational visitors from 74 countriesgather to explore the new chapter ofarchitectural and construction industry.

AN OVERWHELMINGSUCCESS...

QUICK FACTS

442,106

27 ,193 Sq.m. Exhibiting Space

Visitors

74 Countries Represented

758 Participating Companies

450 Business Matching Sessions

Page 3: Architect'19 Post Show Report€¦ · 4 8 % I mp o rt a n t 4 0 % S o me w h a t i mp o rt a n t 1 2 % T op 5 achiev ed obj ect iv es f or ex hibit ing at t his ex hibit ion F i nd

VISITORBREAKDOWN

Trade 51%

Public 49%

Local97%

International 3%

TOP 10 COUNTRIES 1. Thailand2. China3. Malaysia4. Cambodia5. Singapore6. Myanmar7. Taiwan8. Laos9. Japan10. USA

Top 5 objectives for visiting

0 200 400 600

Source new suppliers

See new products launched

Keep abreast of industry trends

Compare products

Evaluate the show

98%

were satisfied with the exhibition

62%spent over 3-5 hours

at the exhibition

www.asa.or.th/architectexpo

Page 4: Architect'19 Post Show Report€¦ · 4 8 % I mp o rt a n t 4 0 % S o me w h a t i mp o rt a n t 1 2 % T op 5 achiev ed obj ect iv es f or ex hibit ing at t his ex hibit ion F i nd

6 %

6 %

6 %

6 %

6 %

Visitor listed by products & service interested

18% Home builder / Interior Decorator / Building Contractor / Real Estate Developer / Building Material Store12% Furniture Decoration / Carpet / Curtain / Wall Covering / Painting / Handicraft / Sculpture 9% Flooring / Wood / Artificial Wood / Laminate / Epoxy / Rubber9% Lighting / Electrical Appliance / Air Conditioning / AV Equipment / Elevator / Escalator / Solar Cell8% Stub / Aluminum / Metal / Glass Box / Window Film7% Roof / Ceiling Board / Wall / Acoustical Material / Cornice / Insulation Material / Partition / Roofing / Tile / PVC7% Paint / Adhesive / Sealant / Grout / Silicone / Coating / Lubricant / Chemical / Waterproofing-Admixture6% Automation System / Security / Car Park System / Fire Alarm System / Building Automation System6% Sanitary Ware / Bathroom / Kitchen Appliance / Kitchen Furniture / Sauna / Steam Bath / Swimming Pool6% Tile / Stone / Marble / Granite / Ceramic / Mosaic / Terrazzo6% Garden / Landscape / Fountain / Fence / Gate / Playground Equipment / Tensioned-Membrane Structure6% Construction Equipment / Paver / Concrete Mixer / Formwork and Scaffolding / Electric Tool

Visitor categorized by profession

8%Investor

7%Managing Director

6%Contractor

6%Construction

Supplier

3%Procurement

3%Building Manager

2%Hotel & Resort

Owner

2%Industrialist

2%Civil Servant / State

Enterprise

1%MaintenanceTechnician

18 %

VISITORBREAKDOWN

18%Designer

13%Real Estate Developer

10%Engineer

10%Interior

Designer

9%Architect

www.asa.or.th/architectexpo

Page 5: Architect'19 Post Show Report€¦ · 4 8 % I mp o rt a n t 4 0 % S o me w h a t i mp o rt a n t 1 2 % T op 5 achiev ed obj ect iv es f or ex hibit ing at t his ex hibit ion F i nd

More business opportunities were created! Meet with high qualifybuyers through business platform and schedule meeting inadvance.Over 450 business meetings were arranged at the expo.

HIGHLIGHTACTIVITIES

BUSINESS MATCHING

An exciting list of speakers from international architectural firmssuch as Foster + Partners, Bjarke Ingels Group (BIG), MVRDV, andAtelier Ten as well as some up-and-coming Thai firms like EcoArchitect and Stu/D/O Architects”

ASA FORUM

Academic sessions titled ‘4+1 Elements: Earth, Water, Air, Fire,Human’ which encompasses various subjects from breathablearchitecture, smart cities, light and large cities, and etc.

ASA SEMINAR

www.asa.or.th/architectexpo

"This is the first time that wejoined the Architect Expo. Theevent was well organized andbeing as an excellent platformfor us to meet customers fromThailand and the region. Wewill come back next year." Mr. Chang Yun Long,Marketing Director,Zhejiang Meida IndustrialCo., Ltd.

"The Architect Expo was thebest learning stage to developa future trend in thearchitectural industry inThailand and the region. SCGappreciated being part of thisevent. We will continuedeveloping innovation to serve“Passion for Better Living”solutions." Ms. Porawan Mahatanasuk,Customer and BrandManagement Director, SCGCement-Building MaterialsCo.,Ltd.

Page 6: Architect'19 Post Show Report€¦ · 4 8 % I mp o rt a n t 4 0 % S o me w h a t i mp o rt a n t 1 2 % T op 5 achiev ed obj ect iv es f or ex hibit ing at t his ex hibit ion F i nd

The ASA hosted thematic exhibitions include Green BuildingShowcase, Wisdom from Three Regions for Present Time, Go ZeroWaste, Innovative Green Products and ASA members’ designs thatcombine with VR technology.

HIGHLIGHTACTIVITIES

ASA EXHIBITION

The variety of workshops for both professionals and general publicincluded ‘Scrap Lab’, a workshop that transforms waste into designproducts for those keen on an eco-friendly lifestyle, DigiTube,Creative Green Idea and many more.

ASA WORKSHOP

The first-ever booth design under the Living Green concept andproduct innovation to show their sustainable solutions.

COMPETITION

www.asa.or.th/architectexpo

"Jorakay will definitely join thenext edition of The Architect

Expo. This is the right stage forto meet the right target group ofcustomers such as architect and

engineers, etc".

Mr. Norawee Sershthin,Marketing Director, Jorakay

Corporation Co., Ltd.

"The Architect’19 was bigger andbetter than in previous years. We

appreciated the development ofthe show, including the fast andeasy of the registration system.

Our company never missparticipating in this expo in the

past 16 years. See you again in2020."

Mr. Cholawut Chivapruk,

Product & SolutionDevelopment Department

Manager, Conwood CompanyLimited

Page 7: Architect'19 Post Show Report€¦ · 4 8 % I mp o rt a n t 4 0 % S o me w h a t i mp o rt a n t 1 2 % T op 5 achiev ed obj ect iv es f or ex hibit ing at t his ex hibit ion F i nd

109 CONSTRUCTION, ARCHITECT, THAILANDABLE ASSET GROUP, ARCHITECT, THAILANDADM DESIGN & BUILD (THAILAND) CO.,LTD,DIRECTOR, THAILANDAEDAS PTE LTD, HEAD OF BUSINESSDEVELOPMENT (SEA), SINGAPOREAGC ASIA PACIFIC PTE LTD, EXECUTIVEDIRECTOR, SINGAPOREAIA, HEAD OF SOURCING, THAILANDAIRA INTERIOR CO.,LTD, MANAGING DIRECTOR,CAMBODIAAIRPORT OF THAILAND PLC, ARCHITECT,THAILANDAKUBIG SDN BHD, DIRECTOR, MALAYSIAALGO ARCHITECT, DIRECTOR, THAILANDALL SEASONS INNOVATION PTE LTD, MANAGINGDIRECTOR, SINGAPOREAMAZON, ARCHITECT, THAILANDANANDADEVELOPMENT, GRAPHIC DESIGNER, THAILANDARCHETYPE CAMBODIA, ARCHITECTURALDESIGN MANAGER, CAMBODIABANANA STUDIO, ARCHITECT, THAILANDBANGKOK T STUDIO, INTERIOR DECORATOR,THAILANDBANGKOKDESIGN STUDIO, ARCHITECT,THAILANDBAROSSA SDN BHD, DIRECTOR, BRUNEIBBH HOSPITAL, GENERAL MANAGER, THAILANDBENZ (THAILAND), ARCHITECT, THAILANDTHAILAND BOARD OF INVESTMENT, DIRECTORINVESTMENT PROMOTION, THAILAND

BANANA STUDIO, ARCHITECT, THAILANDBANGKOK T STUDIO, INTERIOR DECORATOR, THAILANDBANGKOKDESIGN STUDIO, ARCHITECT, THAILANDBAROSSA SDN BHD, DIRECTOR, BRUNEIBBH HOSPITAL, GENERAL MANAGER, THAILANDBENZ (THAILAND), ARCHITECT, THAILANDTHAILAND BOARD OF INVESTMENT, DIRECTORINVESTMENT PROMOTION, THAILANDBOONTHAVORN DEVELOPMENT, ARCHITECH,THAILANDBRANDSBRIDGE PTE LTD, DIRECTOR, SINGAPOREC.P. LAND PUBLIC COMPANY LIMITED.,QUALITYCONTROL MANAGER, THAILANDCARREFOUR, DIRECTOR, FRANCECAT OPULENCE (THAILAND) CO., LTD., DIRECTOR,THAILANDCENTARA, GENERAL MANAGER, THAILANDCENTRAL FOOD RETAIL, HEAD OF STORE DESIGN,THAILANDCENTRAL PATTANA, MANAGING DIRECTOR, THAILANDCOSMO GROUP, ENGINEER, THAILANDCPN, ENGINEER, THAILANDDEPARTMENT OF LANDS, ENGINEER, THAILANDSIAMESE ASSET, ARCHITECT, THAILANDSILOM COMPLEX, DIRECTOR, THAILANDSILPAKORN UNIVERSITY, ENGINEER, THAILANDSINGAPORE GREEN BUILDING COUNCIL, MANAGER,SINGAPORESM DESIGN, DIRECTOR, THAILAND

2019SAMPLE

ATTENDEES

www.asa.or.th/architectexpo

SOLARIS DESIGN AND CONSTRUCT, BUILDER,AUSTRALIAST BAKER INVESTMENTS, DIRECTOR, AUSTRALIASTANDARD CHARTERED BANK (THAI) PCL, DIRECTOR,THAILANDSTRUCTURAL REPAIRS (M) SDN BHD, EXECUTIVEDIRECTOR, MALAYSIASTUDIO VJ, PRINCIPAL ARCHITECT, MYANMARSUN & MOON GROUP, MANAGING DIRECTOR,CAMBODIASUPALAI PUBLIC COMPANY LIMITED, ARCHITECT,THAILANDTCI, HEAD OF PURCHASING, THAILANDTCT INTERIOR DEORATION TSC, DIRECTOR OFOPERATION, THAILANDTESCO LOTUS, DIRECTOR, THAILANDTHE LANDMARK BANGKOK HOTEL, EXECUTIVEDIRECTOR, THAILANDTHE MALL, ENGINEER, THAILANDTHE OSBORNE HOSPITALITY SDN. BHD., DIRECTOR,MALAYSIATHE PARK CITY POIPET, MANAGING DIRECTOR,CAMBODIATHE MALL, GRAPHIC DESIGNER, THAILANDTOT, ENGINEAR, THAILANDTOTAL HOME ENTERPRISE, DIRECTOR, CAMBODIATPI POLENE PUBLIC COMPANY LIMITED, GHAPHICDESIGNER, THAILANDTRIPLE NINE DECOR, DECORATOR, LAOS

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TELEVISION ADVERTISING RADIO ADVERTISING

SHOWPROMOTIONS

A comprehensive marketing and promotional strategy using the full range of media channels,including mass communication, digital media, social media, direct mail, email, public relation,and print media, etc. to bring together people from the whole of architectural andconstruction industry under one roof.

NEWSPAPER

OUT OF HOME

EXHIBITION PARTNERS

SUPPORTING ORGANIZATIONS

www.asa.or.th/architectexpo

Page 9: Architect'19 Post Show Report€¦ · 4 8 % I mp o rt a n t 4 0 % S o me w h a t i mp o rt a n t 1 2 % T op 5 achiev ed obj ect iv es f or ex hibit ing at t his ex hibit ion F i nd

MEDIA PARTNERS

PUBLIC RELATION

EMAIL MARKETING

MAILING

DIGITAL MARKETING

www.asa.or.th/architectexpo

Page 10: Architect'19 Post Show Report€¦ · 4 8 % I mp o rt a n t 4 0 % S o me w h a t i mp o rt a n t 1 2 % T op 5 achiev ed obj ect iv es f or ex hibit ing at t his ex hibit ion F i nd

TAKE IT EASY!

Hope you get better, one day at a time.

28 APRIL - 3 MAY 2020

CHALLENGER 1-3IMPACT EXHIBITION CENTER

SEE YOU AGAIN!

www.asa.or.th/architectexpo