architecting happiness: exploring how we design, build and communicate for happy users and customers...

WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 1

ARCHITECTING HAPPINESS

Exploring

WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION

WiP - v.27Feb

English version of

WIAD presentation.

HAPPINESS!


www.architectinghappiness.org

@ArchitHappiness

http://www.architectinghappiness.org


328 million!

58 million!


Lots of TED Talks videos & lists

4

WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 6WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION

ARCHITECTING HAPPINESS


¿Do we work to Architect

Happiness?

An exploration


¿Do we work to Architect Happiness?An exploration

“Everything around you was architected by another person. Whether or not they were aware of what they were doing. Whether or not they did a good job.[…] Information is a responsibility we all share.”

— Abby Covert

We wanted to explore how ‘Creators’ (any professional involved in designing, building and managing websites, products and services) relate to happiness and how they work for user/customer happiness.


ALL of us want to be happy

¿Do we work to Architect Happiness?The framework


The services and products that we design make an

impact on people using them.



Do we… • ¿create products/services taking

into account happiness? • ¿Are we happy when we create?



¿Do companies want to increase user happiness?

¿Is a happy user also a happy person?


Titulo


[Happy] Users

Stakeholders [Business goals]

[Happy] Creators

Designers, Developers,

Creators, Managers [& Others]

Services & Products

Icons: The Noun Project:Tuk Tuk Design (creators), David Waschbüsch (box), Francesco Termini (goal); Freepik (happy user)



So we are exploring


Exploring Happiness

Online Survey

Interviews References

100+ responses

20+ countries

Participants:

From: established companies, agencies, consultancies & startups

Are: Specialists, Team Leads, Project Managers and Entrepreneurs

Experienced in: AI, UX, VD, Coding, Management and Communication.

12 (+ 4) participants from the USA, Spain, the Netherlands, UK.

From: agencies, consultancies and startups

Books

Videos

Articles & Posts


How to work towards happy users and happy people

How to be happier

What to introduce in your tool box

Discover what creators (designers, entrepreneurs, developers…) from all over shared about happiness and happy users/customers.

Perspectives about Happiness

when creating products/services

AKA: Insights

Everything that you need to

know about

happiness

Happy Planet Index

Buddhism

Positive psychology

Positive design

2 1 3 1 Challenge &

3 tips for practicing

happiness in your everyday

life


1 17

Perspectives about Happiness

when creating products/services AKA: Insights


PerspectivesWhat is happiness for creators?

“Well-being cannot exist just in your own head. Well-being is a combination of feeling good as well as actually having meaning, good relationships and accomplishment.”

— Martin Seligman

“Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.”

— Buddha

42% 33%


What makes a creator happy? Perspectives

Making users happy, makes

creators happy!

Do you believe that your work is related to any of these concepts?

Making customers/users happy makes me happy.

62%


Happiness is connected to passion. If you are passionate about what you believe in, you are happy.

We have no titles. And no titles has to do with happiness at work. People can contribute where ever they want. There are no restrictions.

What makes a creator happy? Perspectives

““

We creators are happy when we believe in what we do and when we can be ourselves.


What do creators believe makes people happy?Perspectives

People are NOT looking to make life more efficient and automated. People are looking for entertainment, relationships. So it's not about the functionality, it's about the experience.

“Creators believe that what makes people happy is to be human. To live experiences.


Is the creator’s job related to delivering/affecting user

happiness

PerspectivesCreators and user happiness


Creators believe that their job is

related to delivering/making an

impact on user happiness

Perspectives

How much do you think that making stuff for others is linked to happiness?

Very much. We try to produce positive emotions and engagement.

54%

A lot

64%Making customers/users happy makes me happy.

How much impact do you think your work has on overall customer happiness?

44%

Do you believe that your work is related to any of these concepts?

*

46% Some*

Creators and user happiness


“ Our projects are somehow based on happiness, because the goal is to improve something. And this makes people happy.

Happiness is not formally on the agenda as a topic, but everything we do and design touches people lives and organisations.“

Perspectives

Even though the word “happiness” is not formally present in creators’ conversations, it’s the creators’ project goal.


The effort in making sure everybody involved has the same understanding of what we are trying to achieve.

3.57

Availability of detailed information about users.

3.39


Perspectives

To impact on user happiness it’s essential get to know them.

The team attitude is important. And the product is important as well.

Even though what it’s good, the product needs customer service.

What do you think is most important when creating websites, mobile apps or digital services that aim to make a positive impact on users/customers? (grade: 0-low, 5-top)

High fidelity documents.2.54

Good code.3.39

The team attitude towards user needs and happiness.

3.65

Great Customer Service3.63

1

2

3

4

5

6

1

5 54

3

6

*

*

*

*

*

*



Perspectives

In the experience of many creators, companies do not seek "happiness" for their customers.

Companies and happiness

In your experience, do you think that business looks for happy customers?

Not always. They don't understand that happy customers are key for profitability.

Only sometimes. They don't care enough about customers.

50%

32%


Perspectives

“ Business is not explicitly asking for that. But they want happy customers, loyal customers, loyal employees... They don't use that vocabulary, but implicitly they do ask for that.

There are opposing views on companies and happiness. Looking at the goal, yes they look for it. Looking into the details, no, they don’t.

“ Most businesses put business goals ahead of making people happy. It's about extracting the maximum value and making lots of money. Because business culture doesn't define happiness as a goal by itself, it's hard to sell a project about "making people happy."


Creators still don’t feel companies understand the value of making a positive emotional impact.


Companies should look for functional satisfaction and emotional happiness. And here is where many companies go wrong. They only go for functional satisfaction.

The majority of the processes/projects that I've worked on in the past were pain killers. We worked on the medicine that was stopping the pain.

Perspectives

““



Perspectives

The funny thing about happiness is that we don't use that word, but it makes a lot of sense. If you ask someone what is the higher, higher, higher goal that she/he is pursuing, the answer is 'happiness'. Why not use that when you create work?

Happiness at work

“

We should be happy when we work.


PerspectivesDo we know enough about happiness?

The next time I hear someone talk about happiness at the office … I will explore more to encourage talk about happiness.

31%

There are a lot of different perspectives and approaches on happiness. Test yourself and check all the ones that you ever heard about… (check all that apply) "Flourish". The Authentic Happiness and Well-being Theory by Martin Seligman

7% *

Positive

psychology


2 31

Everything that you need to

know about happiness

Ok, not really everything. A

few things that we thought

were most relevant for us.


HappinessA new trend?

Source: Google Trends


Happiness United Nations & sustainable development

http://unsdsn.org/resources/publications/world-happiness-report-2013/

http://unsdsn.org/resources/publications/world-happiness-report-2013/


Happiness World well-being

http://www.happyplanetindex.org/data/

Experienced well-being

Life expectancy

Ecological footprint


The problem with ordinary happiness is that it never lasts, because the objects of happiness don't last. A happy event is soon followed by a sad one, and shoes wear out. So, the happy "fix" is never permanent, so we keep looking.

The happiness that is a factor of enlightenment is not dependent on objects, but is a state of mind cultivated through mental discipline.

Buddhist approach Happiness

Photo: CC attribution by www.flickr.com/photos/orestis

It’s not about products.

It’s not about short term

positive impacts

http://www.flickr.com/photos/orestis


HappinessPositive Psychology

36

Positive psychology

Well-being theoryMaslow

1980-90s

Piramide Maslow de J. Finkelstein, traducido por Mikel Salazar González

“Flourishing” concept

Set point “50+10+40”

1954

Flow

1998 20122005

Nowadays we talk about

Well-being


Mihaly Csikszentmihalyi: Flow

Optimal

Nivel de habilidad

Niv

el d

e r

eto


Similar to

Engagement in design


Pleasant life

(Pleasure)

Happiness Research Areas/Specialties

Good life

(Involvement)

Meaningful life

(Higher Purpose)

By Martin Seligman et alThe Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)



Flourishing … refers to optimal human functioning. It comprises four parts: goodness, generativity, growth, and resilience.

Flourishing

Fredrickson & Losada: Flourishing

Fredrickson, B. L., & Losada, M. F. (2005). Positive affect and complex dynamics of human flourishing

Growth Use of personal and social assets

Generativity Making life better for

future generations

“


Resilience Reflects survival and growth after enduring a hardship

Goodness Happiness, contentment,

and effective performance


Adapted from Lyubomirsky “Pursuing Happiness: The architecture of sustainable change”

Sonja Lyubomirsky: Happiness Set Point

Our happiness depends about

40% on our attitude and

activities

Factors influencing chronic happiness levels

Genetic tendencies

Intentional activities

Circumstances

10%

50%

40%



Martin Seligman: Well-being theory

Feeling good

Being completely absorbed in activities

Being authentically connected to others

Purposeful existence.

A sense of accomplishment and success

EP

R

MA

Positive emotions

Achievement

Meaning

Engagement

Relationships

Icons: The Noun Project - Christopher Reyes (heart), Ana María Lora Macias (world), iconsmind.com (handshake); Freepik (thumb)


http://iconsmind.com


Study after study shows that happiness precedes important outcomes and

indicators of thriving, including fulfilling and

productive work.

Source: “The Benefits of Frequent Positive Affect: Does Happiness Lead to Success?”, S. Lyubomirsky et al.

HappinessPositive Psychology @work

“


Tony Hsieh: Delivering happiness movement

Source: adapted from http://deliveringhappiness.com/

HappinessPositive Psychology @work

Time

Pleasure

Passion (flow)

Meaningful life

Hap

pin

ess

The Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)

http://deliveringhappiness.com/


How to design for Happiness?Happiness

Well-being

Long term

Positive Psychology Positive Emotions

Relationships

Purpose (Meaningfulness)

Achievement

EngagementFlow /



It’s not new for

designers


Beyond Frustration: 3 levels of happy design

Chisnell, D. (2010). Beyond Frustration: Three levels of happy design. UX Magazine. http://uxmag.com/articles/beyond-frustration-three-levels-of-happy-design

Mindfulnessin design is about a pleasing awareness. It's knowing that this is good, that this makes me happy. It's satisfying. You feel it in your body. As Norman suggests, it's visceral.

Flowby M. Csikszent-mihalyi. In his book, Flow, he describes a state that people enter when they are fully focused in which they experience immersion in a task or activity to the point where they lost track of time

Meaning comes from a feeling of fellowship, contributing, and making the world a better place. It's about harmony and, as Norman says, reflectiveness—because good things happen to you, you want to do good for others.

Meaning

HappinessHow to design for Happiness?

Cake icon by Julien Deveaux, the Noun project

http://uxmag.com/articles/beyond-frustration-three-levels-of-happy-design


Design Thinking Unboxed

Design Thinking Unboxed, Todd Olson. https://medium.com/design-thinking-in-motion

HappinessHow to design for Happiness?

https://medium.com/design-thinking-in-motion



Have you ever heard about…

Positive Design?


Source: Anna Pohlmeyer. From User Experiences to Human Experiences on Vimeo https://vimeo.com/107170653

HappinessHow to design for Happiness? - Positive design

https://vimeo.com/107170653


“Design for pleasure, design for personal significance, and design for virtue. Each ingredient independently stimulates subjective well-being. Positive design sits in the “sweet spot” where all three ingredients intersect. This intersection is where people flourish.”

— Desmet & Polmeyer, 2013

HappinessHow to design for Happiness? - Positive design

Desmet, P. M. A., & Pohlmeyer, A. E. (2013). Positive design: An introduction to design for subjective well-being. International Journal of Design, . http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/1666/595#12

http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/1666/595#12


3 51

1 Challenge &

3 tips for practicing happiness in your

everyday life


The challenge

To embed Happiness in your

attitude and

work


#1. Don’t talk about it. Just do it


#2. Be Happy

You @Work

Are you Permalicious?


Cake icon by Julien Deveaux, the Noun project

#3. Choose what to add to your tool box

Mindfulness

Flow

Meaning

3 levels of happy design


Thank you

QUESTIONS?Reach us:

Silvia [email protected] | @silviacalvet

Nicole [email protected] | @nicneuvision


@ArchitHappiness

mailto:[email protected]?subject=

mailto:[email protected]



architectinghappiness.org

FIND MORE RESOURCES ON OUR WEBSITEReach us:

Silvia [email protected] | @silviacalvet

Nicole [email protected] | @nicneuvision


@ArchitHappiness

http://architectinghappiness.org

mailto:[email protected]?subject=

mailto:[email protected]


architecting happiness: exploring how we design, build and communicate for happy users and customers...

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