archives hub social media_2010
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Social Media
Lisa Jeskins and Bethan RuddockArchives HubMimas
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By the end of today’s session:
You will have had an introduction to social media and had the opportunity to explore social media trends such as Twitter, Facebook and Blogs (Weblogs)
Objectives
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Wikipedia entry:
“Web 2.0 is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design,and collaboration on the World Wide Web.”
What is Web 2.0
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Phil Bradley (Information Specialist & Internet Consultant) explains that
“Web 1.0 is computer-based and uses installed software whereas Web 2.0. uses the web as a platform and uses browsers.”
Web 2.0. enables sharing, engagement and community building
Web 2.0 is a two-way conversation
What is Web 2.0 cont.
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“In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information.”
From About.com: web trends: http://webtrends.about.com/od/web20/a/social-media.htm
What is social media?
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networking sites bookmarking sites photo/videosharing sites blogs which allow comments wikis
Interaction!!
Social...
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Community response to ‘What is social media?’
http://mashable.com/2010/06/11/top-20-mashable-reader-responses-to-what-is-social-media/
Mashable
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A) to market yourselfB) to market your service
How can you use social media?
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Marketing yourself
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We try to run from or eradicate that which we do not understand. If we can’t kill it, we try to control it and limit the access of others.
Techherding: http://www.techherding.com/2010/08/my-heart-will-go-on-social-media-in-the-enterprise/
Marketing your services
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@archiveshub @copac @lilac_2011 @LisaJeskins
4 twitter accounts..
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Engagement with users Engagement with other archives Engagement with contributors Raising awareness Promotion News
Hub followers: 1716 Copac followers: 1050
Lilac_2011 followers: 400 LisaJeskins followers: 368
Why do we use it?
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Any Questions?&
Hands on