are prs wasting clients' money?
DESCRIPTION
In the PR industry, how much of a client's retainer is really spent on admin? New research from Passle shows it is probably more than it needs to be...TRANSCRIPT
In every industry, a large chunk of time is spent on admin
But this is increasingly becoming more of an issue in the PR industry
In every industry, a large chunk of time is spent on admin
But this is increasingly becoming more of an issue in the PR industry
are clients getting their money’s
worth?
In every industry, a large chunk of time is spent on admin
But this is increasingly becoming more of an issue in the PR industry
are clients getting their money’s
worth? are PR’s delivering the best results
possible?
Passle decided to carry out research in the PR industry, to see if this was the case. We surveyed:
Passle decided to carry out research in the PR industry, to see if this was the case. We surveyed:
Passle decided to carry out research in the PR industry, to see if this was the case. We surveyed:
To find out just how much time they spend on admin…
What percentage of a client’s retainer is spent on admin?
On average, the PR professionals said
that 26% of a client’s retainer was spent on admin
26%
What percentage of a client’s retainer is spent on admin?
On average, the PR professionals said
that 26% of a client’s retainer was spent on admin
26%
Which means that less than ¾ of client retainer is actually spent on PR activity!
What percentage of a client’s retainer is spent on admin?
The USA PR professionals spend the most on admin, compared to the UK and Canada.
What percentage of a client’s retainer is spent on admin?
The USA PR professionals spend the most on admin, compared to the UK and Canada.
Which administrative jobs take up the most time in your company?
Which administrative jobs take up the most time in your company?
said compiling weekly/monthly reports
Which administrative jobs take up the most time in your company?
said checking newspapers/internet for coverage
Which administrative jobs take up the most time in your company?
said updating action lists
Which administrative jobs take up the most time in your company?
said updating coverage reports
Which administrative jobs take up the most time in your company?
said working out AVE’s
Which administrative jobs take up the most time in your company?
said scanning and saving coverage in client files
23%
20%
16%17%
10%
14%
0%
5%
10%
15%
20%
25%
Compiling Reports Checking forCoverage
Updating CoverageReports
Updating ActionLists
Scanning & SavingCoverage
Working Out AVE's
Which administrative jobs take up most time in your company?
23%
20%
16%17%
10%
14%
24%
21%
10%
17%
15%
13%
0%
5%
10%
15%
20%
25%
30%
Compiling Reports Checking forCoverage
Updating CoverageReports
Updating Action Lists Scanning & SavingCoverage
Working Out AVE's
Which administrative jobs take up most time in your company?
= Average = UK
Do you think that too much time is spent on client admin in your company?
Do you think that too much time is spent on client admin in your company?
said yes
Do you think that too much time is spent on client admin in your company?
50%55%
35%
0%
10%
20%
30%
40%
50%
60%
UK US Canada
Our findings show that the PR industry needs to find new ways to cut down the time spent on admin tasks…
Our findings show that the PR industry needs to find new ways to cut down the time spent on admin tasks…
…so more time (and money) can be spent on PR activities that get real results for clients – the reason they hired the PR in the first place.
passle.net
passle is a new tool that takes the hard work out of creating coverage reports. It allows PR agencies to capture and showcase press coverage in
seconds.
passle.net
passle is a new tool that takes the hard work out of creating coverage reports. It allows PR agencies to capture and showcase press coverage in
seconds.
“We are using Passle to collate media coverage in one place online in a way that is creative, interactive and visually inspiring. With so much of the output from our PR campaigns appearing online it’s really useful to have a tool that
allows us to bring those results together in one place”
Annabel ParkinsonAccount Director at CubanEight PR