are users finding our online reference resources? rusa seminar november 20, 2013
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Are Users Finding Our Online Reference Resources? RUSA Seminar November 20, 2013 Lettie Y. Conrad Executive Manager, Online Products. SAGE overview. Independent, global scholarly publisher Books, journals, reference, databases. SAGE Discoverability White Paper. - PowerPoint PPT PresentationTRANSCRIPT
Los Angeles | London | New DelhiSingapore | Washington DC
Are Users Finding Our Online Reference Resources?
RUSA Seminar
November 20, 2013Lettie Y. Conrad
Executive Manager, Online Products
Los Angeles | London | New DelhiSingapore | Washington DC
SAGE overview
● Independent, global scholarly publisher● Books, journals, reference, databases
Los Angeles | London | New DelhiSingapore | Washington DC
Source: Somerville, M. M., Schader, B. J., and Sack, J. R. Improving Discoverability of Scholarly Content in the Twenty-First Century: Collaboration Opportunities for Librarians, Publishers, and Vendors. A White Paper commissioned by SAGE. Thousand Oaks, CA: SAGE, 2012. http://www.sagepub.com/repository/binaries/librarian/DiscoverabilityWhitePaper/
SAGE Discoverability White Paper● Best practices for access and
discovery of content in libraries
● Big problems that publishers, vendors, and libraries need to solve
● Real solutions that librarians and
publishers can implement
● Further observations for improving discoverability and visibility
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User knowledge >> channel knowledge
● Market research• Usability testing & observation• Librarian advisory boards• End-user focus groups, surveys, etc.• Info-seeking behavior research studies
● Data analysis• COUNTER reports• Google Analytics• Moz (previously SEOMoz)• Data Salon
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Discovery channels – what are they?
1. Open web search
2. Library search
3. Academic databases
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Discovery channels – 3 questions
1. Who uses it? (reader / customer persona)
2. Why does it matter to SAGE?
3. How do we monitor?
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1. Open Web Search – who uses it?
● Everyone! (despite what they may say)
● Simple and user friendly
● Quantity vs. quality traffic
● Use case: quick search, new topic
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Open web search – why does it matter?
● Everyone uses it (remember?)
● SEO = ROI
● Common ‘starter’ channel
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Open web search – how do we monitor?
● Google Analytics
● Moz
● Market research
CQ Researcher Traffic Sources
Open web searchLibrary referralsSocial mediaAcademicDirect / unknown
SAGE Knowledge Traffic Sources
Open web searchLibrary referralsSocial mediaAcademicDirect / unknown
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2. Library search – who uses it?
● Advanced students, faculty
● Advanced search / browse
● Use case: narrow queries, “known searches”
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Library search – why does it matter?
● Capture advanced readers
● Win-win strategy• Discovery services
• ERM feeds
• LibGuides, widgets and more!
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Library search – how do we monitor?
● Google Analytics
● COUNTER – cost / use
● Usability testing
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3. Academic search – who uses it?
● Advanced students, faculty, practitioners
● “Power” users
● Use case: deep research, building expertise
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Academic search – why does it matter?
● A&I• reach experts, power users
• branding, profile, scholarly ecosystem
● Mainstream academic search• hybrid, emerging technology
• reach wider audience, including advanced readers
Los Angeles | London | New DelhiSingapore | Washington DC
Academic search – how do we monitor?
● Market research
● Google Analytics % Total Usage (Sep-Dec 2012)
SAGE Journals 2.6%
SAGE Knowledge 0.6%
SAGE Research Methods
0.4%
CQ Researcher 1.5%
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Thank [email protected]
● Cardwell, C. et. al (2012). “Beyond simple, easy and fast.” College & Research Libraries News, 73(6), 344-347. http://crln.acrl.org/content/73/6/344.full
● Haines, L. et al. 2010. Information-seeking behavior of basic science researchers: Implications for library services. Journal of the Medical Library Association, 98(1), 73-81. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2801986/
● Holman, L. (2011). Millennial students’ mental models of search: Implications for academic librarians and database developers. Journal of Academic Librarianship, 37(1), 19-27. www.sciencedirect.com/science/article/pii/S0099133310002545
● SAGE whitepaper: http://bit.ly/zWwh8E