are we listening: social media and marketing the independent school
Post on 17-Oct-2014
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Today's consumers want to be part of the conversation and rely on each others' opinions for decision-making. Independent schools should create space for that community and conversation on social media sites. This preso was delivered at the February 2009 NAIS Annual Conference.TRANSCRIPT
Lorrie JacksonDirector of
Communications/MarketingLausanne Collegiate School,
Memphis, TN
Are We^Listening?re
ally
Social Media and Independent School Marketing
Act IThe Problem
They use social media. We should too.
Act IIFacebook
19 minutes per day
1.Official school page 2.Alumni group or page depending on mission/goals3.Other subgroups (band, drama) as groups or pages.
1.Official school page 2.Alumni group or page depending on mission/goals3.Other subgroups (band, drama) as groups or pages.
Act IIILessons Learned
Lesson #1:Be There
Lesson #2:Trust Them
Lesson #3:Be Selfish
Come to the Dark Side. We have cookies.
Lesson #3:
Target Students
Lesson #4:Target Students
Lesson #5:Define Vision
Social Media Matters.It’s Time to Join the
Conversation.
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