THE FOURTH WAVE

Are we there yet?

Presented by: Katie Redman

Let’s go back a bit…

Third Wave: Technology

First Wave: AgriculturalSecond Wave: Industrial

INFOMMERSION Inform

ation Invasion

Put your laptop down. You’re surrounded.

Bill Gates' House

Advertisers are not abandoning old methods, but updating them to meet consumers where they are: online.

Inforazzi

Spheres

Technosphere

Energy- Local, two-way sources

Hardware- Moving beyond the computer

Sociosphere Infosphere

Smart HandbagsRFID TagsAsynchronization

Location TrackingFacial Recognition Dating

Conclusion“You're late, do you have no concept of time?”

–Dr. Emmett Brown, Back to the Future