ARE YOU READY FOR DISASTER TO HAPPEN …Are you READY for disaster to happen …

Waiting

... Before you realize what your data is worth???

Presented by Steve Ferman

President and CEOeTegrity Systems International, Inc.

• Founder and President of eTegrity

• 8+ Years in on-line data backup

• Over 21 Years as an MSP (Managed Service Provider)

• 100,000+ backups / thousands of restores

• MSP Mentor’s “Top 250 Influencers” in the MSP Industry

• Top 100 MSP’S in the country three years running

• Frequent speaker and panelist for industry groups such as MSPAlliance, MSP Mentors, IT world

• “The Busiest Man in Backup”

Steve ferman

• Overview – the true cost of backup and recovery

• Implementing a tiered storage approach

• Storage / Recovery options

• Engaging your clients

• About eTegrity

• Questions

Today’s Topics

OVERVIEW – backup costs

93% of businesses that lose data due to a disaster go out of business within two years…and 20% of the remaining ones close within 3 years.

WHAT WOULD YOU DO IF YOU LOST ALL YOUR DATA?

• Lost revenue $$

• Productivity losses

• Other expenses– Re-creation of data if at all possible

– Overtime costs to reestablish the business

– Lost opportunities

– Lost receivables

• Damaged reputation– Marketing costs to rebuild your image

– Lost clients

THE FINANCIAL IMPACT OF DATA LOSS

• What we typically think about is - Backup– Ease of implementation

– Ease of getting the sale

– Price (“I get my backup for only “$X” per GB)

• What we typically don’t think about is - Recovery– Recovery time objective (RTO)

– Recovery point objective (RPO)

– The “True Cost” of the entire backup / recovery process• Backup cost plus

• All the other financial impacts (lost revenues, productivity, reputation, etc.)

AND WHEN CHOOSING A BACKUP SOLUTION …

• Client Expectations– RTO = Recovery Time Objective

– RPO = Recovery Point Objective

– CDP = Continuous Data Protection

• Classification of Data– Tier I = I need it now… business critical

– Tier II = I need it but not immediately… non-business critical

– Tier III = I can ignore it or delete it

• Reality Check

It’s not about the backup… it’s about the RECOVERY!

Important concepts

• Across the Internet – 50 GB of data transfer takes– 3+ Days using a T1 line (1.544 Mbps)

– 5+ Hours using FiOS (20 Mbps)

– 2½ Hours using T3 line (44.736 Mbps)

• Across the Internet – 300 GB of data transfer takes

What do you if you have 300 GB of data? 1 TB of data? More?

RECOVERY TIME CONSIDERATIONS

• 50 employees w/ $50,000 average salary and 30% benefits– $12,500 / day in compensation costs

• What’s the additional cost per GB of one day of down time …– If you have 50 GB of data

• $20.83/GB if the loss happens at the end of Year 1

• $10.42/GB if the loss happens at the end of Year 2

• $ 4.16/GB if the loss happens at the end of Year 5

Hidden costs of recovery

• Increase your risk– Rely less on offsite storage; go with onsite storage

– Use tape and rely on manual offsite storage

– Don’t protect all of your data offsite

• Increase download speeds

• Implement tiered storage approach

• Go “virtual” in a disaster

Reducing recovery time requirements

Storage / recovery options

• Local only

• Offsite

• Combination of local and offsite

• Local virtualization

• Offsite virtualization

• True cloud computing

Storage / recovery options

• Tape

• Workstation, USB, NAS devices

• Disk to Disk

• Pros and cons – when it comes to disaster recovery, “local only” storage has few “pros” and lots of “cons”

Storage / recovery options - Local

• Offsite retention of tapes / tape drives

• Disk-to-disk transfers between multiple company locations

• Outsourcing offsite data to 3rd party provider / MSP

• Pros– Protection in case of catastrophic disaster

– Automated (depending on approach)

– Low risk of technological obsolescence

• Cons– Security concerns

– Meeting RTO

Storage / recovery options - Offsite

• Across the Internet – 50 GB of data transfer takes– 3+ Days using a T1 line (1.544 Mbps)

– 5+ Hours using FiOS (20 Mbps)

– 2½ Hours using T3 line (44.736 Mbps)

RECOVERY TIME CONSIDERATIONS - OFFSITE

• Technology– Compression

– Deduplication

– Block level backups

• Analysis– Identify data that’s most needed in “recovery mode”

– Segregate archival data

– Eliminate unnecessary data

How to reduce storage requirements

• Classification of Data– Tier I = I need it now… business critical

– Tier II = I need it but not immediately… non-business critical

– Tier III = I can ignore it or delete it

What data analysis tools are available?

Starting point – analyze your data

• LAN Discovery Tool– Understanding what data is essential and what data can wait

– Cleaning up client data saves time and money

– Data management is key in any DR plan

• Statistical Analysis Tool– Analyzes the entire data footprint

– Gives complete understanding and overview

– Provides accurate “live” sizing of your client’s data

Data analysis tools

• LAN Discovery offers multiple reports

• Mines critical statistics• Helps construct effective data

management policy• Enables MSP to design

customized strategy• File Distribution Report• Top 10 file extensions• Identifies “excludible” files• Identifies potential Tier II files

Lan discovery

• Statistical Summary– “Mock” backup– Provides actual

compression info– Analyzes change rate– Can be used to fine-tune

Statistical analysis

Company A Company BUsing Analysis Without Analysis

Amount of data 3.0 TB 3.0 TB Eliminate Tier III Data (20%) (0.6 TB) N/A

Subtotal 2.4 TB 3.0 TB Compression & Deduplication (1.75:1) (1.0 TB) N/A

Subtotal 1.4 TB 3.0 TB

Allocation – Tier I 0.8 TB (60%) 3.0 TB (100%) Tier II 0.6 TB (40%) N/A

The Result RTO is reduced by 75%

EXAMPLE – THE IMPACT OF DATA ANALYSIS

• Combining offsite / local storage – “best of both worlds” approach– Speed of onsite recovery in non-catastrophic failures

– Security of offsite storage in case of a catastrophe

• Variety of approaches– Dual technologies (tape plus 3rd party offsite)

– Integrated solutions

Storage / recovery options - Combination

• Onsite virtualization– Addition of virtual server(s) for immediate turn-up in case of failure

– Incorporation of local snapshots to meet lower RTO (faster turn-up to point “x”, followed by restoration of incremental backups)

– Variety of technologies available to satisfy this approach

• Offsite virtualization– Offsite virtual server(s) for immediate turn-up in case of catastrophic loss

– Enables employees to access data over the Internet in less time than waiting for replacement of physical assets

Storage / recovery options - Virtualization

• Bypasses the entire concept of data recovery– Eliminate physical network

– Store data in the cloud

– Provide availability via the Internet

– Reduces need for capital investment

– Eliminates technological obsolescence concerns

• Considerations– Security

– Customization (can you host your non-standard applications)

– Connectivity / speed

– Data integrity (i.e. what is the Provider’s backup / recovery plan?)

Cloud computing – outside the box

Engaging your clients

What you should be asking your clientele

• Did you back up your data in the last 24 hours?

• Do you have a Disaster Recovery/Business Continuity Plan in place today?

• How long can your business sustain being closed?

• Is it critical that you store your data real time (transactional data)?

• Do you have a documented crisis management process within your organization?

• What data can you afford to “do without”?

• Have you set Recovery Point Objective (RPO) for your business; that is, can you afford to lose a day's, half-day's, hour's, couple-hour's worth of data?

• What federal, state or local regulations are you mandated to comply with?

• What does it cost you per employee to be down per hour?

Critical documentation for your clientele

Understanding the Opportunity

• Provide a valuable service to your client

• Open new opportunities for recurring revenue streams

• Open new opportunities for consulting revenues

• Further enhance your client relationships

About eTEGRITY

ABOUT ETEGRITY

• Unique appliance approach is a “best in both worlds” solution

• State of the art technology

• High levels of data security

• SAS 70 Type II, Tier III data center

• Channel-only solution

• Full support for the Reseller / Partner

ETEGRITY Road map

• Virtual Office – Now

• Configurable offsite vs. onsite storage – Q4 2010

• Smaller footprint version for laptops – Q4 2010

• Offsite Virtual Office Recovery – Beta now, full version early 2011

• Onsite Virtual Recovery Server – early 2011

SUMMARY

• It’s not about the backup… it’s about the RECOVERY!

• Recognize … and address … the hidden costs of recovery

• Know the range of available backup / recovery approaches

• Analyzing data is a critical element of the recovery strategy

• Stay abreast of new approaches to old problems – a “cloudy” future isn’t necessarily a bad thing!

• You must engage your clients!

• All of the above can result in a win-win opportunity for the client and the MSP

summary

Q&A

For more information

877.922.DATA

www.etegrity.com

Thank you for attending!