Book : Arise AwakeAuthor : Rashmi Bansal

Akshay NairRasbihari Das

Riyakumari PatelSajal Shukla

Yameen Patel

Feels Like Home

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Anurag Arora(ICFAI Business School, Pune)

GANPATI FACILITIES

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Journey • Born in Patna in a middle class family.

• Scored low in 12th boards and took a drop for IIT.

• Did B.Com at DU.

• Joined IBS Pune for MBA.

• Started Ganpati Facilities with no money.

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Entrepreneurial process

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Opportunity Recognition And Idea

Generation•Queries on IBS Pune’s Facebook Page.

• Shifting of campus from Aundh to Hadapsar.

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Feasibility Check

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Business Model • Find flats on rent by help of brokers.

• Used the first advance for booking flats and furnishing.

• Shows furnished flats as a sample to convince students and parents.

• Uses his mom to convince the parents.

• Students are the brand ambassadors for upcoming new batch.

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Legal and Ethical Considerations

• Got permission from college to set up business.

• Set up a sole proprietorship and opened bank account for the company.

• He took an undertaking with 12 clauses .

• He didn’t cut off room space for a pinch of more money.

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Marketing Strategy• Communication Style.

• Promising less, delivering more!

• Getting IBS suggest students about Ganpati Facilities.

• His customers (students) are his brand ambassadors.

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How can the business grow

• Raise Investment or take home loan.

• Providing hostel facilities to other colleges in Pune.

• Entering corporate sector.

• Providing food facilities.

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Entrepreneurial Traits

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Risk Taking• Took a year’s drop.

• Contacted the college admin for starting the hostel business without any investment.

• There was no hostel sample to show to customers.

• Not sitting in the placements.

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Perseverance

•Continued studies after scoring low.

• Survived in the market when there was competition.

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Tolerance for ambiguity •Worked at BPO while studying.

• Student cum Entrepreneur.

• Intervened fights in the hostel.

• Going to railway station at 4am.

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Confidence

• Didn’t take up job because he was confident about his business.

• Started business in 15 days without any investment.

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Need for Achievement

• Topped in first year of MBA.

• Dedication to his work by attending late night calls and solving problems of the customers.

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Innovativeness • Put amenities like TV, fridge, washing machine, curtains etc.

• Recreational trip at his own cost.

• Student Mentoring.

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Justification • “I can take a lower-quality flat and earn a lot

more but I thought if customers are not satisfied, aage bat nahin banegi.”

• “My primary objective is to help outstation students get all the required facilities and

support. I am available almost 24x7 to help them.”

-Anurag Arora

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Holy Rava Masala

Eshwar Vikas & Sudeep Sabat(SRM Engineering College, Chennai)

DOSAMATIC

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Journey • Eshwar Vikas was born in Vayalpadu in Andhra Pradesh.

• Sudeep Sabat was born in Behrampur, Orissa.

• Both did Electrical Engineering, SRM Engineering College, Chennai.

• Started Mukunda Foods (Dosamatic) .

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Entrepreneurial process

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Opportunity Recognition And Idea

Generation•While in Delhi found out that a Dosa can be as expensive as

₹130.

• Could there be a machine that made hot, round, crisp, tasty dosas? The crazy idea struck up Eshwar.

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Feasibility Check

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Business Model • Welding and cutting is outsourced.

• Assembly is completely done in-house.

• Selling machines to restaurants and take away outlets.

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Build a team

• Initially they were 3 people working on the machine.

• 15 employees in a single year.

• 4 people sales team and all other in manufacturing.

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Marketing Strategy• Personally visiting restaurants for selling the machine.

• Created a website for selling the machine.

• Setting up service centers with ITI diploma-holders in different cities.

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How can the business grow

• Working on small size Dosa machine for house hold uses.

• Setting up more service centers across the country.

• Dreams that every house which has a microwave oven should have a dosa machine.

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Entrepreneurial Traits

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Risk Taking• Jumped on Coromandel Exp. to Bhubaneshwar without a reservation.

• Approached an officer at a mining company without a permission letter from college.

• Bunked the classes and gave proxy attendance.

• Not sitting in placement.

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Perseverance• Working on the automatic Dosa maker for more than 2 years.

• Tried hard to get information about mining in Orissa.

• Didn’t give up on failure of the demo of machine at the conference.

• Travelling for internship and workplace around 50kms away everyday after college hours.

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Tolerance for ambiguity • Being an Electrical Engineering students, did not know much about

machines.

• Worked in a situation with 14 hours of power and water cuts.

• Speaking about the machine even after its failing at the conference.

• Traveling very long distances without proper transportation facilities.

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Confidence• Didn’t sit in interview because they were confident about the

business.

• Worked with machines despite being from an Electrical Engineering background.

• Presented the machine for second time in Indian Angel Network conference.

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Need for Achievement

• Joined the E-cell as soon as they joined college.

• Dedication to work by travelling long distances late night.

• Talked to different shop keepers daily to know about parts of a machine.

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Innovativeness

Made world’s first table top Dosa making machine.

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Justification • “The dosa machine was a totally new concept,

so we had to keep imagining and doing it. Always changing and tweaking things.”

• “I was not a mechanical engineer or a designer. I did not know how to run a company but I had to do this somehow… no matter what, I had to

do it.”-Eshwar VikasSudeep Sabat

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Thank You!