arition infotech |search engine optimization(seo) company in patna
TRANSCRIPT
Arition InfotechSEO And Digital Marketing
Company
www.aritioninfotech.com
What is Online Marketing / Digital Marketing ?
Online marketing relies upon websites or emails to reach to the users and it is combined with e-commerce to facilitate the business transactions.In Online Marketing,you can promote the products and services via websites,blogs,email,social media,forums,and mobile Apps.
Online marketing is also termed as internet marketing, Web marketing.
www.aritioninfotech.com
Components of Online Marketing or Digital Marketing
• SEO (Search Engine Optimization)• SEM (Search Engine Marketing)• PPC(Google Ad words)• Blogging• Affiliate Marketing• SMO (Social Media Optimization)• APP (Mobile App Advertisement)• Online Portal Advertisement• Email Marketing• SMS Marketing• Web Analytics
www.aritioninfotech.com
Two types of SEO :
On-Pages SEO Off-page SEO
On Page SEOIt includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page,etc.
Off –Page SEOIt includes link building, increasing link popularity by submitting open directories, search engines, link exchange,etc.
www.aritioninfotech.com
What is On-Page SEO?
In search engine optimiztion,like Google yahoo bing, on-page optimization refers to factors that have an effect on your website or Web page listing in natural search results. These factors are controlled by you or by coding on your page.Examples of on-page optimization include actual HTML code,meta tags,keywords placement and keyword density,Google analytics,Google webmasters… many more thing…
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On-page Search Engine Optimization1. Page Titles2. Meta Description3. Meta Tags4. URL Structure5. Body Tags (H1,H2,H3,H4,etc..)6. Keyword Density7. Alt tag,Robots.txt,Sitemap.xml,Canonical8. Internal Linking… etc…
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What is off-page SEO?
Off page SEO refers to techniques that can be used to improve the position of a website in the search engine results page .Many people associate off-page SEO with link building but it is not only that.In general ,off page SEO has to do with promotion methods -beyond website design-for the purpose of ranking a website higher in the search results.
www.aritioninfotech.com
to be continued……
Contact Us for free website/SEO Audit
Mail us @ [email protected]
7549500297 / 9155494233
Arition infotech ,SEO,Website company in Patna
www.aritioninfotech.com