arizona nutrition network a comprehensive approach
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Arizona Nutrition Network A Comprehensive Approach. Stephanie H Martinez Nutrition Network Administrator. Overview. AzNN Overview Comprehensive Approach Public Health Approaches Social Marketing Direct Education Resource Allocation for FY15 Collaboration Examples. - PowerPoint PPT PresentationTRANSCRIPT
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Health and Wellness for all Arizonans
Arizona Nutrition NetworkA Comprehensive Approach
Stephanie H MartinezNutrition Network Administrator
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Health and Wellness for all Arizonans
Overview
• AzNN Overview• Comprehensive Approach– Public Health Approaches– Social Marketing– Direct Education
• Resource Allocation for FY15• Collaboration Examples
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Health and Wellness for all Arizonans
Arizona Nutrition Network
• Joined SNAP-Ed (FSNE) in 1998/1999• Leadership/Program Management– 1998-2013 2 Managers– 2013-present 3 Managers (2 interim)
• Single Implementing Agency• Contracts– Cooperative Extension– Local Health Departments– Other
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Health and Wellness for all Arizonans
• 6 Local Health Departments
• 10 County Extension Offices (regional awards)
• 2 “Other”
External Partners
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Health and Wellness for all Arizonans
Internal Partners
ADHS
PHPS
BNPA
OCI
AzNN
• Arizona Department of Health Services
• Division of Public Health Prevention Services
• Bureau of Nutrition and Physical Activity
• Office of Community Innovations
• Arizona Nutrition Network
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Health and Wellness for all Arizonans
Comprehensive Approach
Direct
Social Marketing
Direct
PHAs
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Health and Wellness for all Arizonans
PHA Strategies
• Menu of options provided to contractors– 52 strategies organized by Live, Learn, Work, and
Play– Each domain included a strategy for direct
education• Modeled after SNAP-Ed Interventions Toolkit• Aligned with other ADHS programs• Lessons learned
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Health and Wellness for all Arizonans
Live Domain - PHA Strategies
• 14 available strategies– 11 selected by contractors– Most selected (aside from direct education):• 1.05 – Encourage participation in community and home
gardens• 1.10 Support structured family-friendly physical activity
opportunities throughout the year, throughout the community.
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Health and Wellness for all Arizonans
Learn Domain - PHA Strategies
• 21 available strategies (10 ECE & 11 K-12)– 20 selected by contractors– Most selected (aside from direct education):
• 2.05 – ECE: Improve capacity of child care providers and feed service staff in nutrition education and healthy meal planning, family-style meal service and food preparation• 2.11 – K-12: Support the development, implementation,
and evaluation of nutrition and physical activity Local Wellness Policies in collaboration with Local Education Agencies
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Health and Wellness for all Arizonans
Work Domain - PHA Strategies
• 8 available strategies – 7 selected by contractors– Most selected (aside from direct education):• 3.07 – Promote participation in and use of physical
activity resources, including partnerships with parks and trails organizations.
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Health and Wellness for all Arizonans
Play Domain - PHA Strategies
• 9 available strategies – 7 selected by contractors– Most selected (aside from direct education):• 4.05 Work with local coalitions and Food Policy councils
to promote healthy eating and active living• 4.09 Promote participation in and use of free area
physical activity resources, including partnerships with parks and trails organizations, and other community organizations
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Health and Wellness for all Arizonans
Social Marketing
• State level project– Customization at local level as needed (i.e. Navajo
Nation)• Common messages across public health
nutrition and physical activity programs• Consistent with Dietary Guidelines 2013-2015
message calendar• Tailoring messages for specific audiences
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Health and Wellness for all Arizonans
Social Marketing Components
• Print Materials– Fun Food News (Kids &
Parents)– Senior Bulletin– Posters– Recipe Cards
• Online Ads• Website refresh
• Social Media– Twitter– Facebook– YouTube– Pinterest
• If budget permits:– Incentives– Billboards– TV/Radio
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Health and Wellness for all Arizonans
Comprehensive Approach Example
Farmer’s
Markets
Direct Educati
on
Social Marke
ting PHA
• Direct Education – F/V education, FM promotion, food demos at the farmer’s markets, etc.
• Social Marketing – Fruit and veggies campaign set in a farmer’s market. TV, print, website. English/Spanish
• PHA – 1.08 Increase availability of healthy food retail, including mobile vendors, farmer’s markets, corner/country stores, and grocery stores in low-income residential communities
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Health and Wellness for all Arizonans
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Health and Wellness for all Arizonans
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Health and Wellness for all Arizonans
Direct Education
• Research-tested and/or practice-tested• Current material/resource list– Review process – Condense
• Required in “communities” where PHAs are taking place
• Complimentary to PHA strategies
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Health and Wellness for all Arizonans
Resource Allocation
• WRO Recommendation– 50% of funds for high-impact education,
empowerment and community-wide marketing of healthy behaviors
– 30 % of funds for nutrition and physical activity policy, environmental, and organizational practice changes through partnerships
– 10 % of funds for leadership and administration– 10% of funds for evaluation and reporting.
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Health and Wellness for all Arizonans
Resource Allocation
Proposed Actual
Di-rect; 50%PHA/
PSE; 30%
Admin; 10% Eval; 10%
Di-rect; 40%
PHA/PSE; 40%
Admin; 10% Eval; 10%
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Health and Wellness for all Arizonans
Collaboration Example 1
Local Wellness Policies
USDA
BTCD
Empower Schools
AzNN
SNAP-Ed Contractors
Dept. Education
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Health and Wellness for all Arizonans
Collaboration Example 2
• Domains– Live– Learn– Work
NEW
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Health and Wellness for all Arizonans
Questions?
Stephanie H. MartinezArizona Nutrition Network Administrator
[email protected](602)364-1490