ARJUNA RUBBER VALLEY

BUSINESS PLAN

RUBBER PLANTATION

&

AGRO-ECO TOURISM

in

Pangari Khurd,

Rajapur,

Maharashtra

EXECUTIVE SUMMARY

ARJUNA RUBBER VALLEY is owned by Mr.Vijaykumar Bhalke and Family and it is in its initiallevel. The land Development Work has started in the monthof December 2014. The work of land preparation for firstphase comprising of 50 Acres is completed. The Plantation isscheduled on the onset of monsoon i.e. after 15th of June.

Total Area - 550 Acre

Area of Phase I - 50 Acre

Plants per acre - 180

Latex Produce per acre - From 700 Kg in 6th year increasing gradually to 1300 Kg in 13th year.

Recent Rubber Sheet Price - Rs. 150/kg.

A . OBJECTIVE

Profit Making.

To provide Employment Opportunity to the local peoples,specially rural women’s.

To maintain Ecosystem of the area.

To develop Agro-EcoTourism centre in the area.

To establish Rubber Research Station.

B. KEYS TO SUCCESS

Establish an effective business model such as internal businessprocesses, produce internally vs. outsourcing strategy, financialmanagement control and quality control mechanism.

Establish a strategic distribution channel.

To take care of customers as well as employees.

PROJECT SUMMARYA. OWNERSHIP

Land is owned by Mr. Vijaykumar Bhalke and Family.

B. PROJECT LOCATION

Village : Pangari Khurd, Tal- Rajapur, Dist- Ratnagiri, Maharashtra, India.

C. PRODUCTS

Mainly focus on Rubber Plantation

After six years when Rubber tree becomes mature the extraction of

latex will start and processing of this latex into rubber sheets will be

undertaken.

We can sell those sheets to direct rubber industries or can sell it to the

Rubber Board as per the prevailing price of that day.

Also the extraction of Oil from rubber seed will be undertaken.

The seedling nursery with modern technology will be established for

additional Income.

MARKET ANALYSIS SUMMARY

The market segment for our rubber sheets are rubber board and

rubber industries more precisely we are going to target Tyre

Industries and automobile sector being the major consumer.

A. TARGET MARKET SEGMENT STRATEGY

We will keep eye on the prices of rubber sheets, and based on a

good rate we will sell our sheet to industries or rubber board.

Also we will try to make contract with the Tyres and Tubes

industry who will be the major consumer of the product.

C. PRICING STRATEGY

Our pricing strategy will be depending on the current market

price of rubber sheets. During March the prices are fluctuating

between Rs.14000- 15000 / 100 kg. So we will sell our product

on its market price.

ORGANIZATIONAL STRUCTURE

At present Mr. Vijaykumar Bhalke with the help of expert team

from Kerala under the guidance of Rubber Boards subject matter

specialists doing the plantation activity.

After plantation the Production Manager, Site Manager and other

Supervisory staff will be appointed.

A separate set up will be organized for undertaking the Tourism

activity

RISK MANAGEMENTA. RISK ASSOCIATED WITH BUSINESS

Environmental factor.

Change in Govt. Policy.

Other factors like, catching fire.

B. RISK PREVENTION

To avoid damages due to heavy rain we will cut branches before monsoon period.

To avoid damages due to risk of fire caught we will make fire lines also the safety measures such as

providing water pipeline at every corner of the plot will be done.

Compensation from Insurance Company only on damage on natural calamities.

C. SOWT ANALYSIS

a. STRENGTHS

Labour availability.

Availability of ample Land.

Rubber is in demand due to growth of Automobile industry.

Our project is located on State Highway no 111 and it is just 30 Km from Mumbai-Goa National

Highway.

Transportation is easy.

INVESTMENT PLAN

“Invest For Five Years, Free Your Investment In The 11th

Year

& Earn Annual Tax Free Revenue For Next 20 Years.”

Rubber PlantationThe Area of Ratnagiri, Sindhudurg is declared as “Non

Traditional Zone” for Rubber Plantation by Rubber Board ofIndia.

Being a Agricultural Crop, the Income from RubberPlantation isTax Free.

The Tapping of Latex commences from the 6th year onwards tillthe 33rd year. At the end of 33rd year the Rubber Wood is sold atcost between Rs.5-6 Lac.

We have got Suitability Report from the Rubber Board ofIndia.

An Authorized Person from Rubber Board is appointed tocheck with monthly whereabouts ( Updates) for the Plantationsand to guide with the proper measures as when required.

PENSION /INVESTMENT SCHEME

Invest Rs.20,000/- per month for 72 months (6 Years) and

get Assured Income of Rs.2,50,000/- annually from 7th

year till 33rd year.

The cost includes

1 acre land with Rubber plantation + 15 Days complimentary

stay at the cottage annually (i.e. 5 Days in Summer, Monsoon

& Winter Season) + 6 years Maintenance + Free Membership

of the Resort.

Apart from owning the Rubber Land , If you want to build

your farmhouse, we will provide 5000 sq.ft. Plot in same

vicinity free of cost for the constructing your Farm House.

OUR future PlansWe are Planning to bring additional 100 acres land under

Rubber Plantation after the monsoon i.e. ( from November

2015).

We are planning to come up with following activities

Natural Pool / Adventurous Activities / ATV / Kerala

Massage & SPA / Ayurveda and Yoga Kendra & Fishing and

Boating ( if Govt. Permit)

50 Cottages for 50 Acres

Current Scenario At the Site Already the work for 1 cottage and 3 Labour Quarters is

going on which will be accomplished before 15th June 2015.

The Pits for Rubber Plantation has been accomplished.

Internal Road Structure is Completed.

The Plantation will be done on the onset of Monsoon. i.e.

before 15th June 2015.

LEGAL ASPECT Absolute owner of the land. (Your name in common 7/12 of the survey no.)

At theTime of Booking, MOU will be Signed.

Agreement for sale will be signed after receipt of the 50% amount of total Cost.

Stamp duty, registration and legal charges to be borne by the purchaser.

On cancellation Rs. 1 Lakh will be deducted from the sum received, also cancellationafter agreement for Sale will not be entertained. (except reasons beyond control ofPurchaser).

Developers reserve the right to cancel the bookings in case of payment defaults forconsecutive 3 months; in this case 50% of the paid amount will be forfeited.( max. Rs.1Lac)

Interest at the rate of 18% per annum will be charged on delayed payments.

Cheque bounce charges Rs. 500/- per cheque.

After the Sale Deed, Rubber Producers Cooperative Farming Society will be formed andsociety will take care of the plantations. Each Buyer will be a shareholder of the societyand he will be allotted shares on prorata basis depending upon his land holding.

As it is group farming or Cooperative Farming, no boundaries or demarcation or accessto the individual land will be provided.

Locking Period is 6 years , if anyone wants to discontinue after this locking periodthen he/she has to arrange for the new customer and all the legal charges has to beborne by the customer.

GOOGLE COORDINATES

GOOGLE COORDINATES

PROCESSING CHART

ACTUAL SITE PICS

ACTUAL ONGOING WORK

BACKWATERS OF ARJUNA

DAM

Monsoon VIewActual Site

THANK YOU!!!

Office Address :

211/1B varun Arcade, gb road, thane (w) – 400 610Contact : + 91 9821070262; Email : shivalikdevelopers@gmail.com