COMPANY PROFILEARSBLUE

> 2015

THE BEST WAY TO UNDERSTANDWHO WE ARE AND WHAT WE DOwww.arsblue.rs – info@arsblue.rs

update: march 2015

INDEX >

2015THE COMPANY 1THE BASSILICHI GROUP 2THE ACTIVITIES 3PRODUCTS/1 5PRODUCTS/2 6SOFTWARE SUITES ARCHITECTURE 7NEW BUSINESS DEVELOPMENT STRATEGY 9CUSTOMERS 12ADDRESS 13

CARD ISSUINGIntegrated credit,

debit prepaid

MOBILE &INTERNET

3D secure, universal

PAYMENT CARD ACQUIRING

Universal channelmanagement

RETAIL CONSUMER

CARDSVAS (Value added

services loyalty)

ASOFT SOFTWARE PORTFOLIO

ARSBLUE PROFILE - THE GROUP BASSILICHI1. 2.ARSBLUE PROFILE - THE COMPANY

THE COMPANY ArsBlue is a highly specialized company in evolved payment systems. Headquartered in Belgrade, it has been operating for over 20 years in the development and installation of software platforms for managing transactions through POS, ATM, self-service kiosks and mobile devices. ArsBlue has a staff of 42 resources. From August 2014 ArsBlue joined the group Bassilichi through its subsidiary BassilichiCEE which holds the 51%.

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THE BASSILICHI GROUP

Direct holdings of BassilichiIndirect holdings of Bassilichi through its subsidiaries

ABS TechnologyPhysical security services

ArsBlueSoftware production

BassilichiCEEPayment Systems Services

BassmArtTicketing, e-commerce, merchandising,multimedia, products and strategicconsult for events

Consorzio TrivenetoPayment Systems Services

FruendoBack office Services

KreneSoftware development andcomputer systems

MoneynetPayment Systems Services and Payment Istitution

Partially owned companies: Alfazero (32,50%%), Bassnet (49,68%), Esadecimale (30%), ICT Logistica (33,38%), K.red (20%), RS Records Store (40,58%) ,Sibas (50%)

60%

5482%

8498%

90%

51%

ABS Technology

Fruendo

Krene

Moneynet

95%

BassmArt

Consorzio Triveneto

Moneynet

80%

BassilichiCEE

39%

OUR SUBSIDIARIES

ArsBlue 51%

BassilichiCEE Banja Luka

BassilichiCEE Podgorica 100%

100%

ARSBLUE PROFILE - THE ACTIVITIES3.

ArsBlue developed an innovative and advanced suite consisting of 2 platforms: • AsoftE2E (cards) • AsoftA2Z (ATM, POS, kiosks, mobile)

This multi-device multi-platform and multi-lingual suite, certified by Visa and MasterCard, has been deployed in three different continents thanks to its characteristics and flexibility: Europe, Africa and Asia.

THE ACTIVITIES

6. ARSBLUE PROFILE - PRODUCTS/2

PRODUCTS/2AsoftA2Z, universal channel management that provides first-of-its-kind comprehensive software solution that enables banks, financial institutions and independent service organizations to proactively and effectively manage ATM, Kiosk, EFT-POS terminals, internet and mobile device channels in a fully automated, secured, integrated environment.

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ARSBLUE PROFILE - PRODUCTS/15.

PRODUCTS/1

AsoftE2E, end-to-end card based payment application suite that provides: • card life cycle management (debit, credit,

pre-paid, virtual, and mobile),• flexible management of card portfolio and

fast creation of new card products,• authorization, authentication, fraud

management and credit scoring,• transaction processing, clearing &

settlement, reporting and analytics,• CRM (Customer Relationship

Management), co-brand and affinity cards management, management of merchants’ loyalty schema, marketing campaign creation and management, digital coupons,

• billing, bill consolidation, electronic bill presentment and payment (EBPP).

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AsoftA2ZFRONT END SYSTEM

COMPONENTS

AsoftA2EBACK END SYSTEM

COMPONENTS

Gateway

Financial Institutions

MobileManagement

AsoftPOS

AsoftATMXSF

AsoftATMXSF

AsoftKiosk

AsoftCryptoModul

Switch TerminalManagement

CardManagement

Create andManage Campaigns

Customer RelationshipManagement

(Client, Connect Management)

Loyalty/RewardManagement

Transaction ProcessingClearing & Settlement

AsoftA2ZDEVICES/

TERMINALS

ARSBLUE PROFILE - SOFTWARE SUITES ARCHITECTURE ARSBLUE PROFILE - SOFTWARE SUITES ARCHITECTURE7. 8.

SOFTWARE SUITES ARCHITECTURE

ARSBLUE PROFILE - NEW BUSINESS DEVELOPMENT STRATEGY ARSBLUE PROFILE - NEW BUSINESS DEVELOPMENT STRATEGY

NEW BUSINESS DEVELOPMENT STRATEGY

AFRICAN AREAnew sales in Nigeria

CEE

ArsBlue works closely with the leaders in the industry of new generation software development projects based on the latest Web and Java technologies. ArsBlue already known earlier this year as a successful company on the international market, announced new sales in Nigeria, Benin and Cameroon for African area, as well as in France, Italy, Swizerland in Europe

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CUSTOMERS

ARSBLUE PROFILE - CUSTOMERS

• UniCredit Bank - Serbia and Bosnia• Credit Agricole - Serbia• Hypo Alpe Adria - (Belgrade, Banja Luka,

Mostar, Podgorica) • 3line, Freedom Card Issuer - Nigeria• FCMB Bank - Nigeria• UBA Bank - Nigeria• MRS Oil - Nigeria, Togo, Benin• Union Bank – Nigeria• Komecijalna Bank – Serbia• NLB Bank – Bosnia, Serbia

ARSBLUE PROFILE - ADDRESS

ADDRESS

ArsBlue d.o.o.Palmira Toljatija 5/2, 11070 Belgrade, SERBIATel: +381 11 269 73 93 Fax: +381 11 269 73 93