art gallery display system

Art Gallery Display SystemStrategic Brand Management Assignment

Prajakta Talathi7/21/2014

Strategic Brand Management Assignment

ART GALLERY DISPLAY SYSTEMS

Product CategoryArt Gallery Display Systems is a complete range of components required by an artist or the owner of the artwork to display it. A gallery hanging system is the best way to display art because it’s flexible. One can change spacing, height and even quantity of artworks quickly without perforating a wall with holes.

The basic art gallery display system includes:

1. Tracks to mount securely to walls2. Wall Clips and screws used to mount the Tracks3. Rods or Hangers – for horizontal positioning

a. Cables glide smoothly along the Track for exact positioning b. Clear tape to hold and position the track

4. Grippers and Hooks to adjust and hold the hangers that can be used to slide up and down for vertical positioning

To amplify the visual effect an excellent lighting can be used along with the basic components.

Art Gallery Systems helps display artwork with sturdy, sophisticated museum-quality art hanging system. It is a quality, innovative way to hang art securely and quickly.

Art Gallery Display System – Prajakta TalathiPage 1


Leading Brands

GALLERY SYSTEM ART DISPLAYS

Art Hanging for Galleries, Museums, Offices, Homes! Elegantly Simple Picture Hanging Systems

Product Line: Gallery System Concept Original Gallery System GalleryOne System Systems for Picture Moulding Lighting System

AS HANGING DISPLAY SYSTEMS

Choose to do business with people and not a company. Hang with the Best®Different services and features are available. Exhaustive list of product line for art lover to choose from

Product Line:

Click Rail System Cable System Classic Gallery System Contempo System Casso Display Rail Acrylic Pocket Display Tensioned Cable Hardware Workplace Solutions Specialty Hangers Overstock Museum System

STAS PICTURE HANGING SYSTEMS

The world’s most innovative manufacturer of high-quality hanging systems! STAS… the art of hanging art!

Product Line:

Wall systems Wall systems with lighting Ceiling systems Ceiling systems with lighting Additional miscellaneous products



Why are these Brands the Leading Brands?

ROLE OF BRANDS FOR CONSUMERS

Roles Gallery System As Hanging STAS Picture

Identification of Source

Founded in 1995, Gallery System Art Displays has provided professional-quality picture hanging systems to art hanging professionals at thousands of galleries, museums, schools, libraries, and other exhibition spaces.Variety of Products to choose from

Since 1964, a manufacturer and distributor of hanging systems for more than two decades, having completed over 30,000 installations in North AmericaArt hanging to a vast variety of business including museums, art galleries, custom framing enterprises, universities, libraries, commercial office buildings, hospitality and health care markets

Since 1995, company’s innovations in the area of picture hanging systems satisfied an unanswered need in the market as they were a resounding success from the very start!Present in more than 50 countries

Responsibility to Product Maker

Care for Arts and Art Lovers

Serve a professional but available to all

Provide a suitable solution for every application

Risk Reducer

The company is known for outstanding product quality and personalized customer service, both before and after the sale.

The breadth of product lines, quality of solutions, and professional service enables the company to continue leadership in providing unique hardware support for art

STAS innovates based on the following philosophy: a suitable solution for every application.

Search Cost Reducer

Reliable; Order through Calling or mailing or faxing order form

Online order, Payment via secured modes, Delivered using FedEx; 24*7 Chat

Available from home decorators, upmarket lighting shops, the professional picture frame trade and galleries throughout the world, so a sales outlet is sure to be nearby

Promise

Friendly personal service provides each customer with the ideal art hanging system for their most demanding art display applications.

Choose to do business with people and not a company! Hang with

the Best®

Continue to innovate in the years to come!



Symbolic Device

G of Gallery in the frame as if being displayed

Letters of AS arranged such that it appears to be hung

Icon in the form of hook; each half of letter S is hooker into the other

Signal of Quality

Trusted by thousands of art hanging professionals worldwide.

Passion for this business and wealth of knowledge in market space.

systems are patented and STAS has won many awards with its designs

KANO’S MODEL

Gallery System As Hanging STAS PictureBasic System to display

artworkSystem to display artwork

System to display artwork

Performance Flexible, sturdy Wall and Ceiling hanging Innovation, classic styles

Excitement Empathy – Care for Arts and Art Lovers;Book over phone or mail;Simple yet Elegant!

Hanging with the bestPersonalised service;Chat with professionals;Secured payment and delivery modes

Patents and Awards;Innovative solution for every application;Walk-in stores to see the actual effct


art gallery display system

Art & Photos