art of the olympians

GRAPHIC

STANDARDS

MANUAL

A LETTER FROM THE PRESIDENT

In the ancient Olympic Games, an athlete was not only expected to posses great ability and strength, but to also understand and nurture the arts. By training the body in sports and the mind in art, literature, po-etry, and music, the ancient Olympic Games aspired to produce more responsible and enriched citizens.

Dismayed by the ‘winning is everything attitude’ prevalent in today’s sports arenas, Al Oerter, legendary, four-time consecutive Olympic Gold Medalist in the discus, turned to those ancient Olympic ideals. Oerter utilized his passion for art and sport to motivate others to be their best. He envisioned a modern day arena that would be a home to physical, educational and artistic excellence.

In 2005, Oerter was approached to present a show of his artwork in Fort Myers, Florida. To create greater impact. Oerter’s vision did not stop there. With the guidance of fellow Olympian and artist, Liston Brochette, the Art of the Olympians Foundation was born in 2006. Now Olympians are able to showcase their artwork, assist in both youth and community outreach programs, inspire creativity and motivate individuals to achieve greatness.

Since 2006 Art of the Olympians been affiliated with the United Nations and the International Olympic Committee, just to name a few. We have worked to create a consistent corporate image through this graphics standards manual. As we continue to broaden the scope of the Art of the Olympians global reach careful attention should be placed to all printed, digital and web materials used to represent our image. A consistent visual message on printed and electronic materials, including stationery, publica-tions, clothing and the internet, helps us establish the cohesive identity that is presented to the public.

You play a vital role in conveying the company’s image. Thank you for your cooperation and assistance in helping us continue the process towards a consistent and coordinated public identity. A unified image has increasing importance to our continuing growth.

Sincerely,

Bob BeamonPresident

ART OF THE OLYMPIANS TABLE OF CONTENTS0.0

BACKGROUND1.1 AOTO1.2 THREE BRANCHES1.3 ORIGINAL IDENTITY

NEW BRAND2.1 PRIMARY LOGO2.3 SECONDARY LOGOS2.5 CLEAR SPACE2.7 UNACCEPTABLE USE

SUPPORTING ELEMENTS3.1 SECONDARY GRAPHICS3.2 TYPOGRAPHY3.3 PHOTOGRAPHIC STYLE

COLOR GUIDE4.1 PRIMARY COLORS4.2 SECONDARY COLORS4.3 COLOR GENRES4.4 ACCEPTABLE COLOR USE4.5 UNACCEPTABLE COLOR USE

PUTTING IT TO USE5.1 BUSINESS SYSTEM5.2 PRIMARY APPLICATIONS5.3 SECONDARY APPLICATIONS

TABLE OF CONTENTS

1.0

2.0

3.0

4.0

5.0

ART OF THE OLYMPIANS BACKGROUND1.0

“I DIDN’T SET OUT TO BEAT THE WORLD; I JUST SET OUT TO DO MY ABSOLUTE BEST.”

-AL OERTER

[AL OERTER]

BACKGROUND

1.1 AOTO1.2 THREE BRANCHES1.3 ORIGINAL LOGO

1.0

CENTER FOR EXCELLENCELocated in the heart of the historic Riverfront District in Fort Myers Florida, the Art of the Olympians Museum, Gallery and Educational Center represent a place where dreams are formed and success is charted. Visitors are invited to discover the ancient Olympic ideals through evolving displays of film, art, academic presentations and more in the Art of the Olympians Museum.

The Center for Excellence is home to the 3 branches that make up Art of the Olympians: an Educational Center, Gallery and Museum. These 3 platforms aid in the effort of encouraging individuals to inspire for greatness along with the commitment to the following goals.

AOTO CENTER OFEXCELLENCE UNITESTHE SPORTS AND ARTWORLDS TO UPHOLDTHE VIRTUES OFEXCELLENCE ABOVEWINNING. To create an environment that will promote the innovative artistic collabora-

tion between the art and sports worlds.

To enrich local, national and international communities through the introduc-tion of new forms of artistic works and expressions.

To stimulate change by nurturing individual creativity. Informing, inspiring, educating and challenging both artist and audiences.

To spread the passion of the Olympic Movement and the power of creative living to achieve positive benefits in the communities.

01 //

02 //

03 //

04 //

ART OF THE OLYMPIANS BACKGROUND1.1

[AL OERTER AND HIS DISCUS]

ART OF THE OLYMPIANS THREE BRANCHES1.2

WITH THE 3 BRANCHES OLYMPIANS CAN SHOWCASE THEIR ARTWORK, ASSIST IN YOUTH OUTREACH PRO-GRAMS AND MOTIVATE INDIVIDUALS TO ACHIEVE GREATNESS.

The Art of the Olympians Museum introduces patrons to the relationship be-tween athletics and aesthetics through special cultural events and exhibits.

MUSEUM

EDUCATIONThe Educational Center upholds the ancient Olympic creed which calls on individuals to constantly better themselves. Through the use of lectures, workshops and touring exhibits the Educational Center hopes to reach the communities youth and encourage them to be their best.

GALLERYThe Gallery is where real Olympian artists are able to showcase their artwork. It is a host to a range of dynamic, ever-changing exhibits that are exclusively reserved for Olympian artists around the world.

ART OF THE OLYMPIANS ORIGINAL IDENTITY1.3

The original Art of the Olympians logo was designed in 2006 when Art of the Olympians first began. The emblem was designed to represent an Olympic torch and an artist paint brush to convey the merging of the arts and sports arenas. The five color swashes in the background were chosen to add another Olympic quality to the logo as they represent the 5 colors of the Olympic rings.

As the foundation has grown and received attention on an international level AOTO has decided to revisit their corporate identity in order to achieve a fresh new look that will appeal to a wider audience. Creating an iconic emblem that will resonate on a global level is imperative to the ever growing success to the Art of the Olympians foundation.

ORIGINAL IDENTITY

AS AOTO HAS GROWN & RECEIVED INTERNATIONAL RECOGNITION IT IS TIME TO REVISIT THE LOOK AND FEEL OF THE CORPORATE IDENTITY.

[ORIGINAL AOTO EMBLEM]

ART OF THE OLYMPIANS NEW BRAND2.0

“HARD WORK AND INSPIRATION WILL ALWAYS BE THE FOUNDATION FOR SUCCESS.”

-BOB BEAMON

[OLYMPIC STADIUM]

NEW BRAND

2.1 PRIMARY LOGO2.2 SECONDARY LOGOS2.3 CLEAR SPACE2.4 UNACCEPTABLE USE

2.0

ART OF THE OLYMPIANS PRIMARY LOGO2.1

[NEW AOTO IDENTITY]

PRIMARY LOGOThe new Art of the Olympians logo is based on the core values of AOTO, it represents excellence, inspiration and community. The type was arranged in a way that makes ART and OLYMPIANS stand out, while giving them equal importance. The graphic is composed of five lines, representative of the five Olympic rings. They also symbolize the path of and artist Olympian. Beginning with straight, disciplined lines and breaking away into more organic, artistic pathways. They can also be seen as an abstraction of human bodies reaching up for excellence as well as an abstraction of the Olympic torch.

The new emblem preserves all the good qualities of the original logo, tying it to both athletics and aesthetics, as well as celebrating its Olympic merit. The new color palette is fresh, inspiring and positive. The blending of three colors in the logo symbolize the three branches of Art of the Olympians. This is further broken down into secondary logos seen on the following page.

EXCELLENCEINSPIRINGCOMMUNITY

ART OF THE OLYMPIANS SECONDARY LOGO2.2

SECONDARY LOGOSIn order to give each branch of Art of the Olympians an independent platform on which to preform the primary logo was divided into three secondary logos, each representing one of the 3 branches of Art of the Olympians. The logos are identical to the primary logo in every aspect except for the use of color. Above you can see where each color scheme came from the primary graphic.

The color schemes for each corresponding secondary logo may not be switched. These colors represent each respective Art of the Olympians branch. Secondary logos are not to be used on any promotional applications as they are not the primary logo. These logos will only be used in corporate collateral that cor-responds to it’s respective branch. Please see section 4.0 for more details on color use and 5.0 for more details on application usage.

GALLERY

EDUCATION

MUSEUM

[MUSEUM]

[GALLERY]

[EDUCATION]

[MUSEUM]

[GALLERY]

[EDUCATION]

[MUSEUM]

[GALLERY]

[EDUCATION]

ART OF THE OLYMPIANS CLEAR SPACE2.3

[X] CLEAR SPACE [X]

LARGE CAP HEIGHT [X]

SMALL CAP HEIGHT [X/2]

MIN SIZE8 MM HIGH

In order to achieve a strong, consistent visual brand it is important that these specifications be followed at all times. To the left is a diagram that shows the proportions of the primary logo and above the ones for the secondary logos. They are exactly identical with the exception of the added branch name under the word mark. These specifications should never be altered.

Over on the left you can also see how well this emblem shrinks down. The minimum size measures at 8 mm in height. It’s important not to go under this because it compromises legibility & brand recognition.

CLEAR SPACE

[X] CLEAR SPACE [X]

LARGE CAP HEIGHT [X]

SMALL CAP HEIGHT [X/2]

SMALL CAP HEIGHT [X/2][MUSEUM]

[GALLERY]

[EDUCATION]

ART OF THE OLYMPIANS UNACCEPTABLE USE2.4

After reading the last page you know how important it is to follow the specifications, just as all art-ists and athletes, achieving excellence in this visual identity will require close attention to details. Here is a list of things you don’t want to do.

UNACCEPTABLE USE

Never move the type anywhere around the graphic. The word mark was specifically de-signed to stay in place.

Never move the graphic behind the type or anywhere other than it’s original placement

Never change the size of any one particular with in the word mark. “of the” should always be smaller in size than “Art” or “Olympians.”

Never change the font to any other serif or sans serif. The word mark was designed in Trade Gothic & should always remain in that.

Never change the position of the graphic or lay it on it’s side.

01 //Never under any circumstance alter the overall proportions of the logo by stretching or squeez-ing it.

Never use the primary logo with a branch name from the any of the secondary logos.

Never use one of the secondary logos with out it’s corresponding branch name in the word mark.

Never change the color of the word mark within the logo. The type was set in 95% grey and should stay that way.

Never change the colors of the graphic when using the primary logo.

06 //

02 //

03 //

04 //

05 //

07 //

08 //

09 //

10 //

!"#$%&'()'*+,!-,+./

OLYMPIANSART OF THE

OLYMPIANSART OF THE

OLYMPIANSART OF THE

OLYMPIANSART OF THE

OLYMPIANSART OF THE

OLYMPIANSART OF THE

[GALLERY]OLYMPIANSART OF THE

OLYMPIANSART OF THE

OLYMPIANSART OF THE

01 // 02 //

03 // 04 //

05 // 06 //

07 // 08 //

09// 10//

ART OF THE OLYMPIANS SUPPORTING ELEMENTS3.0

“THE IMPORTANT THING IN LIFE IS NOT TO TRIUMPH BUT TO COMPETE.”

-PIERRE DE COUBERTIN

[OLYMPIC PODIUM]

SUPPORTING ELEMENTS

3.1 SECONDARY GRAPHICS3.2 TYPOGRAPHY3.3 PHOTOGRAPHY

3.0

ART OF THE OLYMPIANS SECONDARY GRAPHICS3.1

The secondary graphic in this identity system provides a vital role in elevating the brand’s image and keeping things consistent. The color bars were taken from the base of the primary graphic. These bars can be used independently or together, in a vertical or horizontal manner. When using these secondary graphics with one of the secondary logos be sure to only take colors from with in the respective graphic. For example, when using the primary logo all colors may be used, when using the secondary logo for the museum only orange and yellow may be used.

To the left are two examples of how the secondary graphic may be used. Be sure to always use the same color bars when stacking them to reverse type out. They should be dark enough to provide contrast and improve legibility. When placing them on top of photography make sure to overlay so the photo shows through the color bar.

SECONDARY GRAPHICS

[ABOVE: SECONDARY GRAPHIC WITH TYPEBELOW: SECONDARY GRAPHIC WITH PHOTOGRAPHY]

WHEN USING THEM TO RE-VERSE OUT TYPE BE SURE TO USE THE SAME COLOR BARS THAT PROVIDE ENOUGH CON-TRAST FOR LEGIBILITY.

[MUSEUM]

[GALLERY]

[EDUCATION]

ART OF THE OLYMPIANS TYPOGRAPHY3.2

We have two typefaces that can be used in signage and graphic communica-tions. The first is our primary typeface Trade Gothic Medium. This is what the logo’s emblem is set in and should always be set in. The secondary typeface is Trade Gothic Condensed and can be used for body copy and all other cor-porate applications including signage, brochures and flyers. On the following section you can take a look of how both can be used together for display.

TYPOGRAPHY

OUR TYPEFACE IS AN IMPORTANT ASSET. IT CONVEYS STABILITY, WHILE REMAINING FRIENDLY. IT IS AS IMPORTANT AS OUR GRAPHIC AND FOR THIS REASON SHOULD REMAIN CONSISTENT.

Aa

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

TRADE GOTHIC MEDIUM14 POINT SIZE75 PT TRACKING17 PT LEADING

TRADE GOTHIC CONDENSED14 POINT SIZE75 PT TRACKING17 PT LEADING

[PRIMARY TYPEFACE]

[SECONDARY TYPEFACE]

ART OF THE OLYMPIANS PHOTOGRAPHIC STYLE3.3

Photography is a great way to communicate a visual identity, but it is important to be consistent on the style so that it compliments our brand and strengthens it. Because the primary and secondary logos already have so many colors black and white photography is the only way photographs should be used. This will allow the emblem to be the center of attention and create a more balanced visual.

Following are the types of photography that Art of the Olympians will be using. Keeping in mind the mantra of AOTO of the merging of the sports and art worlds we will be using two types of photography, sports photography and art photography. The sports photography should be focused on Olympic sports and always portray an uplifting feeling by depicting dedication and victory. The art photos should display a range of different artists and art forms. There should be no focus on a specific art form, such as painting, this is because AOTO praises all art forms from dance to sculpture. The arts photos may also display children to focus on the youth groups attached to the Educational center.

These black and white photographs pair exceptionally with our secondary graphics. As you saw on the previous section. Make sure to use appropriate colors and always overlay so we don’t lose any part of the photograph.

PHOTOGRAPHIC STYLE

SPORTSPHOTOGRAPHY

[SPORTS PHOTOGRAPHY WITH OLYMPIC FOCUS]

[ARTS PHOTOS SHOWING ADULTS & CHILDREN]

ARTSPHOTOGRAPHY

ART OF THE OLYMPIANS COLOR USAGE4.0

“WITHIN EACH OF US LIES A FORM, A TALENT OR A GIFT THAT WE CAN DEVELOP.”

-DICK FOSBURY

COLOR USAGE

4.1 PRIMARY COLORS4.2 SECONDARY COLORS4.3 COLOR GENRES4.4 ACCEPTABLE COLOR USE4.5 UNACCEPTABLE COLOR USE

4.0

ART OF THE OLYMPIANS PRIMARY COLORS4.1

PRIMARY COLORSMuch like in the Olympics, Art of the Olympians holds a high importance on the meaning of its’ colors. This is why we must never mix the wrong ones. The five different colors represent the five different regions that participate in the Olympics, in their case they use the rings. The colors were carefully chosen to represent an artistic depiction of the Olympic colors. They are friendly, fresh and inspiring. Here is the breakdown of the colors in the primary logo. These can never be interchanged or mixed.

PMS 158 UCMYK 0, 65, 100, 0RGB 244, 121, 32

PMS 122 UCMYK 0, 20, 100, 0RGB 255, 203, 5

PMS 361 UCMYK 70, 0, 100, 0RGB 80, 184, 72

PMS 305 UCMYK 100, 10, 0, 0RGB 0, 161, 228

PMS 294 UCMYK 100, 80, 0, 0RGB 0, 161, 228

ART OF THE OLYMPIANS SECONDARY COLORS4.2

SECONDARY COLORSThe secondary colors were derived from the primary logo, as seen previously in section 2.3. Each secondary logo has one color directly from the primary logo and a darker tone of that color to compliment it. These may be used in secondary graphics as well, but always remem-ber to only use the two colors that pertain to the particular secondary logo at a time.

[GALLERY]

[EDUCATION]

[MUSEUM]

PMS 305 UCMYK 100, 10, 0, 0RGB 0, 161, 228

PMS 294 UCMYK 100, 80, 0, 0RGB 0, 161, 228

PMS 361 UCMYK 70, 0, 100, 0RGB 80, 184, 72

PMS 382 UCMYK 50, 0, 100, 0RGB 141, 198, 63

PMS 158 UCMYK 0, 65, 100, 0RGB 244, 121, 32

PMS 122 UCMYK 0, 20, 100, 0RGB 255, 203, 5

ART OF THE OLYMPIANS COLOR GENRES4.3

COLOR GENRESThe primary logo has a couple ways of being displayed. We understand that it may not always be an option to print full colors, so there is a full grey scale option to consider. This may be used effectively on white backgrounds and on the next page you can see how it reverses out on darker backgrounds. Note that the same applies for secondary logos.

[FULL COLOR LOGO]

[GREY SCALE LOGO]

ART OF THE OLYMPIANS ACCEPTABLE COLOR USE4.4

ACCEPTABLE COLOR USEThe logo may be placed on a range of backgrounds, but it is imperative to know when to use the appropriate genre, whether it be grey scale or reversed out. Remember that there should always be sufficient contrast to ensure legibility. Also notice that when reversing out a secondary logo out of a color it should only be out of a color of that particular one.

When placing the logo on a lighter color background always reverse it out in 95% grey to ensure enough contrast for legibility.

On black backgrounds or darker colored backgrounds always use the white reversed out option.

Like previously described, the darker colored backgrounds should always get the white reversed out logo.

When using secondary logos the same rules apply, but the only colors that it may be reversed out from are the ones that pertain to the particular one.

01 //

02 //

03 //

04 //

OLYMPIANSART OF THE

OLYMPIANSART OF THE

OLYMPIANSART OF THE

OLYMPIANSART OF THE

[EDUCATION]

DO THIS

01 // 03 //

02 // 04 //

ART OF THE OLYMPIANS UNACCEPTABLE COLOR USE4.5

UNACCEPTABLE COLOR USEYou have seen what you can do when using different genres of the logos on acceptable backgrounds, here is a list of things you should avoid at all cost. Putting our emblem on the wrong background will weaken the strong brand we have created and make it very difficult to create good brand recognition.

Never reverse out the logo out of lighter colors that do not provide enough contrast. This will make it hard to read and recognize the emblem.

Do not use the full color logo on any kind of colored background, this case calls for a reversed out white logo.

Placing the logo on any kind of pattern inhibits legibility. For that reason, never do such a thing.

When placing the logo on top of photography make sure that it lies with in the negative space of the photograph. Never place the logo on the live area. It takes away from the photo and the logo.

01 //

02 //

03 //

04 //

OLYMPIANSART OF THE

OLYMPIANSART OF THE

OLYMPIANSART OF THE

NOT THIS

01 //

02 //

03 //

04 //

ART OF THE OLYMPIANS USING THE LOGO5.0

“NOT EVERYONE IS A WINNER OR AN AC-COMPLISHED ARTIST. WE CELEBRATE THE EFFORT.”

-CATHY OERTER

[OLYMPIC SWIMMER]

USING THE LOGO

5.1 BUSINESS SYSTEM5.2 PRIMARY APPLICATIONS5.3 SECONDARY APPLICATIONS

5.0

ART OF THE OLYMPIANS BUSINESS SYSTEM5.1

BUSINESS SYSTEMThe Art of the Olympians Business System was designed in a simple profes-sional manner. It showcases the emblem, is versatile and is easy to use. In the next couple pages you will see just how each piece was individually designed.

March 6, 2012

Victoria Herrera273 Hickory StSan Jose, CA 94102

Dear Ms. Herrera:

I hope you will consider me for the position of staff writer, as advertised in These Washington Post. I was particularly excited to see a position open at the Sierra Club, as I have long been a fan of your work. I’m impressed by the way you make environmental issues accessible to non-environmentalists (particularly in the pages of Sierra Magazine, which has sucked me in more times than I can and count), and I would love the opportunity to be part of your work.

Reading over the job description for the position, I recognized myself. As you will see on my attached the resume, I have more than seven years experience in non-profits writing everything from newsletters to web sites to brochures to letters to the editor and op-eds. In addition to in-house publications, my work has been published in newspapers around the country.

I think my skills and experience are an excellent match with what so you are seeking & I am excited about the chance to work with you. Thank you very much for your consideration.

Sincerely,

Cathy Oarter

Art of the Olympians Foundation, Inc.1300 Hendry StreetFort Myers, FL. 33901

P: (239) 332.5056F: (239) 332.5224W: artoftheolympians.com

Victoria Herrera273 Hickory StreetSan Jose, CA 94102


Bob BeamonChief Executive [email protected]



Cathy [email protected]



Allison WagnerOlympic [email protected]




March 6, 2012


Dear Ms. Herrera:

I hope you will consider me for the position of staff write r, as advertised in These Washington Post. I was particularly excited to see a position open at the Sierra Club, as I have long been a fan of your work. I’m impressed by the way you make environmental issues accessible to non-environmentalists (particularly in the pages of Sierra Magazine, which has sucked me in more times than I can and count), and I would love the opportunity to be part of your work.

Reading over the job description for the position, I recognized myself. As you will see on my attached the resume, I have more than seven years experience in non-profits writing everything from newsletters to web sites to brochures to letters to the editor and op-eds. In addition to in-house publications, my work has been published in newspapers around the country .

I think my skills and experience are an excellent match with what so you are seeking & I am excited about the chance to work with you. Thank you very much for your consideration .

Sincerely,

Cathy Oarter

Art of the Olympian s Foundation , Inc.1300 Hendry StreetFort Myers, FL. 33901

P: (239) 332.5056F: (239) 332.5224W: artoftheolympians.co m

March 6, 2012


40mm27mm

27m

m20

mm

27m

m

34mm



34mm

10m

m15

mm

6mm

8mm

LETTERHEADDETAILS

Bob BeamonChief Executive Officerb.beamon @artoftheolymp ians.org

Art of the Olympians Foundation , Inc.1300 Hendry StreetFort Myers, FL. 33901


Cathy OerterChairmanc.oerter@artoftheolymp ians.org



Allison WagnerOlympic Swimmera.wagner@artoftheolymp ians.org




89mm

42mm

50mm

8mm

11m

m17

mm

10m

m11

mm

40m

m

BUSINESS CARDDETAILS

Bob BeamonChief Executive Officerb.beamon @artoftheolymp ians.org

Art of the Olympians Foundation , Inc.1300 Hendry StreetFort Myers, FL. 33901




21mm 81mm

25m

m30

mm

20m

m17

mm

11m

m

ENVELOPEDETAILS

ART OF THE OLYMPIANS PRIMARY APPLICATIONS5.2

EXTERIOR SIGNAGE

EXCELLENCEINSPIRE

RAMP

[COLORED ACCENTS]

[BRANCH BANNERS]

[TAGLINE POSTER]

[WALL GRAPHICS]

USA

ATHLETICSMEETSAESTHETICS.

EXIT

APPARELArt of the Olympians apparel is available as uniforms for all employees as well as available for purchase at the Art of the Olympians store. They are simple and use minimal accents of color taken from the primary logo. These wearables are like a walking billboard for us, the emblem should always be clear and visible as shown in the above illustrations.


ADVERTISINGOur advertising should be a true representation of who we are, for this reason always use the appropriate imagery and pair it with the appropriate secondary graphic. The primary logo should be the only emblem used to rep-resent the whole of Art of the Olympians. Remember to use black and white photography that showcases AOTO’s core values of excellence and inspiration. Focusing on the idea of “Athletics Meets Aesthetics” will start creating a better idea of who Art of the Olympians is and what we do.

ATHLETICS MEETSAESTHETICS.

OLYMPIANSART OF THE

WWW.ARTOFTHEOLYMPIANS.COM

WEBSITEAside from posters and ads our website will be a primary source of advertising. It should be a cohesive representation of the brand and it should incorporate similar secondary graphics and photography. Our website will play a key role in informing the public about what AOTO is, for this reason it should be easy to navigate and simple.


OLYMPIANSART OF THE

VISITEXPLORELEARNSHOP

HOME ABOUT CONTANT NEWS GET INVOLVED

Our Olympian Artist-Athletes introduce patrons to the relationship between athletics and aesthetics through engaging events and exhibits. Art of the Olympians Touring Exhibits provide a way to touch lives in communities throughout the world. These exhibits provide a catalyst for positive growth and change.

Our Olympian Artist-Athletes introduce patrons to the relationship between athletics and aesthetics through engaging events and exhibits. Art of the Olympians Touring Exhibits provide a way to touch lives in communities throughout the world. These exhibits provide a catalyst for positive growth and change.

AOTO CENTER OF EXCELLENCE UNITES THE SPORTS AND ART WORLDS.

CORPORATE VANIt is important to treat every blank surface as an opportunity to advertise and communicate our message. The corporate van is the perfect example of a moving billboard. Using the secondary graphic with the combination of a strong typographic statement we are able to communicate who we are to the public. Always place the primary logo in a visible spot that allows it to stand on its own as it has been done on this van.


[COFFEE MUG]

[PIN & KEY CHAIN]

OLYMPIANS

ART OF THE

TO:

FROM:

[GIFT CARD]


AOTO GIFT CARDThe Art of the Olympians gift card is a great gift for loved ones of all ages. With this card customers will be able to purchase store credit, workshop hours and even original works of art. It is a key to anything and everything AOTO has to offer.

ART OF THE OLYMPIANS SECONDARY APPLICATIONS5.3

T-SHIRTSAside from the polo, these T-shirts provide a more up to date and casual look. Great for the youth and children involved with AOTO. An abstraction of each of the secondary logos has been placed on a T-shirts as the main graphic with the primary logo subtly placed on each sleeve.


[MUSEUM]

[MUSEUM]

MUSEUM TICKETSThe Art of the Olympian’s Museum is the heart of AOTO. It is home to our history, our core values and showcases our founders. For this reason we have created AOTO museum tickets that can serve as both a functional way of controlling crowds and a keepsake for those who were touched as we have been by AOTO’s history.


[EDUCATION]

[EDUCATION TOTE BAG]

ATHLETICS MEETSAESTHETICS

[GALLERY]

[GALLERY TOTE BAG]


[GALERY]

[MUSEUM]

EXTERIOR SIGNAGE

[EDUCATION]

THANK YOU!

DESIGNER: Victoria Herrera

INSTRUCTOR: Thomas McNulty

COURSE: Corporate Identity 2

PRINT/BIND: Blurb

art of the olympians

Documents

olympians museum

olympians background1

olympians foundation

ancient olympic games

ancient olympic ideals

olympians table of contents0

secondary colors4

consistent corporate