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Design, Copywriting & Production

Design & Production

Arthur E. Niese S A M P L E P R O J E C T S

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Design & Production

Design & Production

Arthur E. Niese S A M P L E P R O J E C T S

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Arthur E. Niese S A M P L E P R O J E C T S

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Product Firsts• FIRST with a state-of-the-art on-site new

product development program which carefullyanalyzes vehicle reactionsto the latest PerformancePolyurethane technologyapplications.• FIRST with the largestproduct line in the

industry for both foreign and domestic vehicles, and it still is!• FIRST with replacement PerformancePolyurethane automotive Control ArmBushings containing outermetal shells.• FIRST with a patentedPerformance PolyurethaneTransmission Mount utilizing an "InterlockingSafety Feature".• FIRST with PolyurethaneGreaseable Anti-Sway BarBushings which feature easy greaseable zerk fittings.• FIRST with Performance Polyurethane BallJoint and Tie Rod Dust Boots.• FIRST to offer complete Performance

Polyurethane suspensionbushing Master Sets forfront-to-rear coverage ofvehicle suspensions forpopular import & domestic vehicles, called THE HYPER-FLEXSYSTEM TM.

the market today. In use, it can prevent metalto metal contact, which can crack and dam-age expensive surrounding components.This has been documented on real-worldapplications by countless Energy Suspensioncustomers.

The complex and diverse nature of HYPER-FLEX TM material requires the in-housechemists to devote their complete attentionto it. This devotion has produced the quality

products that EnergySuspension customersdemand. On a daily basisthe chemists and engi-neers develop productsthat deliver consistent and exceptional service, and nothing less!The Next StepNew product develop-ment is second to none.Careful product fitting isdone with consideration ofthe total vehicle in mind.

State-of-the-art CNCmilling machines provide for precise moldbuilding technology.

The latest in computerized robotics(Fanuc/Lincoln) manufacturing equipmentallows for precise and reliable production.Energy Suspension's modern CincinnatiMilacron injection equipment complementsthe most advanced polyurethane manufacturing equipment and molding methods in the industry.

Precision engineeringat Energy Suspensionhas always been a passion–to produceworld class end prod-ucts. This attitude hasgranted EnergySuspension with the status of being a trusted O.E.M. supplierfor over twenty years.

Why HYPER-FLEX TM

Polyurethane?Superior!There are several advantages in employingexclusive HYPER-FLEX TM polyurethane asopposed to rubber or other ordinarypolyurethane materials.

First, HYPER-FLEX TM is impervious to contaminants that will destroy rubber, suchas oils, salt, smog, and ozone.

Second, it can be formulated into a veryspecific durometer or hardness, dependingon the intended component's function.

Third, Energy Suspension engineers typically perform a complete redesign of theO.E.M. component to better supply the customer with a superiorend product.

With this in mind, theredesigned end productwill not only function better, but will often be designed for a simpler installation. For example, in the case of heavy duty truckparts, typically very little heavy and costlypress work is needed to install HYPER-FLEX TM

polyurethane replacement parts. A great savings in down time as well as the costsassociated with it is also realized.

In addition, there are several residual benefits to utilizing HYPER-FLEX TM

polyurethane components. Properly designedpolyurethane components reduces fatigue of other related components. HYPER-FLEX TM polyurethane will not crushand permanently distort like rubber andmany other lower quality polyurethanes on

ENERGY SUSPENSION WORLD’S LARGEST MANUFACTURER OF PERFORMANCE POLYURETHANE SUSPENSION COMPONENTS

Our CompanyThe Energy Suspension company introducedpolyurethane suspension bushings to theperformance automotive and light truckindustries more than twenty three years ago.

Now, after being established as the premiermanufacturer of polyurethane suspensioncomponents, Energy Suspension is proud tooffer a superior material... HYPER-FLEX TM. HYPER-FLEX TM has proven to be suitable forperformance and heavy-duty applications.

Energy Suspension is a trusted originalequipment component manufacturer thatprides itself in producing world classpolyurethane product solutions.

Automotive & TruckingPolyurethane Product PioneersAutomotive & TruckingPolyurethane Product Pioneers

It is a self-contained manufacturing unit withall work completed in-house.

The company has always strived to andexceed all industry standards, from initialdesign stages, where decisions on tolerances are made, through the molding

processes, to welding techniques, and hard-ware selection.

Energy Suspension supplies manufacturersfor a wide variety of industries in: the U.S.A.,Canada, Europe, Japan, Australia, and manyother countries.

To date the company has been awardednine U.S. patents.

NEWSLETTER: Design & Production

Arthur E. Niese S A M P L E P R O J E C T S

COPYWRITING

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Headline-Wilwood New Front Disc Brake Kits: Classic Ford, Mercury, T-Bird and Edsel

Intro copy-Wilwood (hyperlink here) now makes available- front disc brake conversions for popular classic Fords, Merc or Edsels! Enhance the performance of your classic with famous Wilwood brake systems. Several brake component options are available, depending on the performance desired! That makes these optional component Wilwood kits your best source for these vehicles.

Official Release:Wilwood has developed four new kit configurations for upgrading the performance and styling of brake systems on classic late 1950s and 1960s era full size Fords, Mercurys, T-Birds, and Edsels. Disc brake kits covering applications from basic driver upgrades, to full blown Pro Touring style big brake customs, are now available for use with the original equipment drum brake spindles and several factory disc brake models. Options for caliper finish and rotor style, a full range of pad compounds and matching kits for the popular big and small bearing Ford rear axles can custom tailor these easy bolt-on kits to all types of enthusiast driving! M.S.R.P. begins at $643.99 a set/pair.

The Chino Valley is an area rich in agriculture and booming in industrial and residential growth. Surrounded by verdant and graceful rolling hills, Chino evokes a pleasant, peaceful atmosphere, while offering a mild ‘Mediterranean’ climate. Famous for its dairy industry, beautiful horse ranches, fine nurseries, egg ranches, and corn fields, Chino is rapidly becoming ‘home’ to an ever-greater array of industries.

Chino is decidedly one of the fastest growing cities in southern California. Boasting a popula-tion of over 48,000, which is expected to double in a few short years, Chino is a vital part of the fourth fastest growing region in the nation–the Riverside and San Bernardino counties.

Spurred by a healthier economy, Chino is welcoming new industry and residents at an unprec-edented pace. In the Chino Hills area alone, master-planned residential communities are taking shape that will provide families with a wide variety of housing, as well as carefully planned recreational areas, shopping and educational facilities. At the same time, careful attention is being directed at preserving the relaxed, rural lifestyle that is so unique to Chino. In the city itself, new housing is plentiful and offers every amenity.

Also evident is the steady growth of new industry. Chino is home to a large number of high-tech firms, as well as a wide cross-section of light and heavy industry. The availability of...

Buena Park, CA – Trim-Lok Inc. has launched a fully redesigned web site, featuring many new capabilities, including an interactive ordering system! The included easy to use design guide and brand new “How To” videos are created to help customers see first-hand how the experts do it! The site now allows a customer to build an account and maintain order history, including current shipping information, past order history as well as customer specific pricing. Trim-Lok has also added a feature that allows this history to be reviewed 24 hours a day and to easily re-order Trim-Lok parts with a single click. As an integral part of this re-design, custom-ers build a part and then request a FREE sample of that part to insure that part performs in their application. Additionally, customers can utilize the new site to download a FREE copy of our new Brand New Catalog 600.

“Trim-Lok was the first to offer an interactive, build a part system through the internet and con-tinues to strive to provide innovative ways to assist their customer’s, all in an effort to provide the best customer service possible for our customers.”, commented Dan Whitener, Marketing and New Product Development Manager.

The web site has been designed to provide a customer with all the their order history such as pricing, shipping, purchase order information and the ability to associate the customer’s part number to Trim-Lok’s web site, throughout the ordering process. This new format gives the customer the ability to build their own products through selecting the available styles, colors and textures of the particular product.

On-Line PublicationProduct Spots

Arthur E. Niese S A M P L E P R O J E C T S