artograph ppt

8/6/2019 Artograph Ppt

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AGENCY PRESENTATION


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Introduction

Services Overview

Brand Management

A Sample of How We DefineA Sample of How We Create

Portfolio

Clients List

Glossary

Contents


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Services OverviewArtographs expertise extends to a broad and comprehensive rangeof activities, enabling it to provide well-rounded support to a brands

growth and management. From penetrating analysis and strategy

development to striking graphic design and innovative multi-media,

Artograph is equipped and skilled at delivering total branding

solutions.

ARTOGRAPH

STRATEGY DEVELOPMENTCORPORATE

IDENTITY

CORPORATELITERATURE

DIRECT MAIL

PROMOTIONS

PACKAGING

PUBLISHING

RETAIL GRAPHICS

TOURISM

LITERATUREOTHER

BRAND/PRODUCT

DEVELOPMENT

BRAND/PRODUCT

RE/POSITIONING

RESEARCH NAMING

GRAPHIC DESIGN

INTERACTIVEDESIGN

SIGNAGE

BILLBOARDRETAIL DESIGN

OTHER

TOURISMLITERATURE

INFORMATION &

ENVIRONMENTAL

DESIGN

ADVERTISING

PRINT MEDIA

BROADCAST MEDIA

MEDIA PLACEMENT

OUTDOOR

ONLINE MARKETING

VIRAL MARKETING

MAVERICK

MARKETING

DIRECT MAIL

STRATEGICCOMMUNICATION

CONSULTANCY

CREATIVE

EXECUTION

INTERNET

INTRANET

RETAIL KIOSK VIRTUAL TOURS

SMS/WAP

CD/DVD ROM


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GlossaryA C

Artograph A Bahrain-based brand consultancy with

more than ten years of experience in

developing, managing and marketing brands,

running the gamut from the financial,

industrial and real estate sectors to

hospitality, education and tourism.

Audit Report The comprehensive analysis which Artograph

generates after conducting various audits,

highlighting a brands strengths and

weaknesses.

Behavioural Audit A detailed process where Artograph audits

how a brand is perceived internally and

externally, seeking to establish the desired as

well as the true brand perception and the

gap between these perceptions. The depth

and duration of a Behavioural Audit depend

on the project parameters and specific client

requirements, and involves extensive

interviews, market studies and other research.

Brand Book Designed for both internal and externalaudiences, the Brand Book as developed by

Artograph communicates a brands

positioning, values, vision, mission and

corporate philosophy. It is rich in both textual

and visual content and seeks to clearly

establish the brands attributes and

personality in the minds of the audiences.

The Brand Book can be developed in printed,

electronic and interactive forms.

Brand Identi ty The visual attributes that Artograph develops

for a brand, including its logo, logotype,

corporate colours, visual language etc.

Brand Management A consultancy service, offered on retainer or

project basis, which helps the client to

effectively manage, develop and implement

strategic brand decisions.

Communication Audit A detailed process where Artograph audits

how successful a brand is in communicating

its positioning to its employees, customers,

partners and stakeholders by evaluating the

quality and relevance of its communication

content. The depth and duration of a

Communication Audit depend on the project

parameters and specific client requirements,

and involves extensive review of all corporate

literature, advertising, websites, signage and

other mediums.

Corporate Collateral All material used by the brand to

communicate with its corporate as well asinternal audiences; including stationery,

brochures, annual reports etc.


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GlossaryC O

Creative Brief A concise and highly focused document

which communicates the brands positioning

and requirements while defining the

parameters and directions for the creative

process. A Creative Brief generated by

Artograph is the result of extensive research,

auditing, positioning and strategic planning.

Estimated Timeline An estimated schedule of activity and

deliverables, based on Artographs

preliminary assessment of project parameters

and Artographs experience with similar

projects.

Findings The raw results of various audits and

investigations which Artograph uses to

compile the Audit Report.

Formal Proposal The written contract or agreement whereby

Artograph details its scope of services,

project plan, estimated timeline and fees for

a particular project.

Identity Applications The different places and mediums where

Artograph envisions the brands identity to be

used; such as stationery, literature, signage,

gifts, vehicles, uniforms etc.

Identity Manual A technical manual developed by Artograph

to help the client maintain the integrity of its

Brand Identity. The Corporate Identity Manual

documents the core components of the

Brand Identity, their prescribed usage,

incorrect usage and applications on various

collateral such as corporate stationery,

signage etc. The Corporate Identity Manual

can be developed in printed, electronic and

interactive forms.

Launch Collateral All material used by the brand to launch and

publicly announce its evolution; including

advertising campaigns, road shows, direct

marketing etc. Artograph evaluates and

recommends the most effective methods for

launching a brand which are in line with the

overall brand positioning.

Marketing Collateral All material used by the brand to

communicate with its customers and clients;

including advertising campaigns, multimedia,

brochures, direct marketing etc. Artograph

develops unique and memorable marketing

solutions which maintain and enhance overallbrand positioning.

Naming The process which Artograph uses to

develop and recommended name options for

the brand. This involves the generation of

large master lists, short lists, testing,

evaluation and other research.


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GlossaryO Z

Operational Audit A detailed process where Artograph audits

how effective a brands systems, technology

and infrastructure are in fulfilling the brands

positioning. The depth and duration of an

Operational Audit depend on the project

parameters and specific client requirements,

and involves extensive review of all protocols,

procedures, training, human resources,

technology, systems etc.

Operational Protocols The operational guidelines and methods,

agreed to by the client and Artograph, which

govern the timely execution of the project,

assign responsibilities and designate contactpoints.

Positioning The process where Artograph develops and

creates a personality, character, attributes,

values, vision and mission for a brand which

serve as the foundations for brand growth

and consistency.

Project Plan A tailor-made version of Artographsprocesses which are customised to suit the

specific client/ project requirements.

Rebranding The process where Artograph evolves an

existing brand into a new entity. This may

involve changing its name, its identity and its

positioning.

Strategic Action Plan A detailed and diverse range of strategic

recommendations made by Artograph, based

on the Audit Report and auxiliary research.

The Strategic Action Plan outlines and

recommends ways in which the brand needs

to develop, areas which need special and

urgent attention, and how these strategic

decisions will be implemented and their

resultant benefits.

Sub-Contractors External consultants or specialists hired by

Artograph to provide extra and/or specialised

resources, knowledge and expertise.

Teams Both the client and Artograph designateinternal teams with specific responsibilities to

liaise on and support the timely execution of

the project.

Visual Audit A detailed process where Artograph audits

how consistently and effectively a brands

visual face is communicated and applied

across different mediums. The depth and

duration of a Visual Audit depend on theproject parameters and specific client

requirements, and involves extensive review

of all corporate literature, advertising,

websites, signage and other mediums.


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Award Winning Annual Report | Bahrain Middle East Bank

Top Honours!

Artographs annual report for a leading

Bahraini bank, recently won a prestigious

Gulf Marketing Review (GMR) award.

Judges evaluated annual reports from

around the Middle East before awarding

those considered to be expertly designed

and well-executed.


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Brand Development | Kanoo Holidays | Bahrain


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Brand Development | Kanoo Holidays | Bahrain

MaldivesDiscoverinn

erpeaceonanislando

ftranquilsensations

NestlingintheIndian

Ocean,theislandsha

veattractedtravellersa

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traderssinceseafaring

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blendofvariousinflue

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offersenchantingexp

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ndoalotinMaldives

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elling...

oryoucanperfectthe

artofdoingnothing

andrelax.

Totalktoourexpertadvis

ors,pleasecontactou

rKanooHolidaysOffic

es: Bahrain(93)1722

0802 Dubai(04)334

1444 SaudiArabia (

03)8821626

www.kanoo

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MaldivesDiscover inner peace on an island of tranquil sensations

Nestling in the Indian Ocean, the islands have attracted travellers and

traders since seafaring days. The local culture is therefore an interesting

blend of various influences from far and wide. This tropical paradise

offers enchanting experiences for all. You can do a lot in Maldives

windsurfing, waterskiing, parasailing, snorkelling . . .

or you can perfect the art of doing nothing and relax.

To talk to our expert advisors, please contact our Kanoo Holidays Offices: Bahrain (93) 17220802 Dubai (04) 334 1444 Saudi Arabia (03) 882 1626

www.kanooholidays.com

www.kanooholidays.com

HOLIDAYVO

UCHER

HOLIDAYVOUCHER


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Brand Development | Gulf House Engineering

Corporate identity


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Brand Development | Credit One

Corporate identity


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Brand Development | International Investment Bank

Corporate identity

Al Baraka Tower - Diplomatic Area

P.O. Box 11616 Manama - Kingdom of Bahrain

TEL +973 1757 0111 FAX+973 1757 0100

```S``è``H`dG```````G - ````c```dG``````H.U11616``````j```````dG``````` - ``è```````G`J`g+973 1757 0111`cà+973 1757 0100

Al Baraka Tower - Diplomatic Area


TEL +973 1757 0111 FAX+973 1757 0100

```S``è``H`dG```````G - ````c```dG``````H.U11616``````j```````dG``````` -```è```````G`J`g+973 1757 0111`cà+973 1757 0100

Khalid O. Abu HemedBOARD MEMBER

EXECUTIVE COMMITTEE MEMBER

6th Floor - Al Baraka Tower - Diplomatic Area


TEL +973 1757 0111 FAX +973 1757 0100

TEL +966 1 450 0570 FAX +966 1 450 1014

MOB

```S``è``H`dG ```````G - ````c```dG ``````H - SOdG HdG.U11616``````j```````dG ``````` - ```è```````G`J`g+973 1757 0111`cà+973 1757 0100`J`g450 0570+966 1`cà450 1014+966 1

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Brand Development | United Networks | Kuwait

Corporate identity


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Corporate identity


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Corporate identity


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Brand Development | National Petroleum Services | Qatar

Corporate identity


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Brand Development | National Petroleum Services | Qatar

Corporate identity


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Brand Development | Albareh Gallery | Bahrain

Corporate identity


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Brand Development | Albareh Gallery | Bahrain

Corporate identity


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Brand Development | Dubai Pearl

Corporate identity and brand collateral


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Brand Development | Dubai Pearl

Brand collateral


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Comfort & Class - Kuwait

Hayat Communications - Kuwait

Hunters Recruitment - Bahrain

Wealth Investment Services - Bahrain

Court of the Crown Prince - Bahrain

Khaleej Finance & Investment - Bahrain

Prisma - Bahrain

Khaleej Finance & Investment - Bahrain

Brand Development


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Brand Development The Nail Shop - Saudi Arabia

Kharafi Steel - Kuwait

Bugshan - Saudi Arabia

Gulf House Engineering - Bahrain

Hoshan - Saudi Arabia

International Investment Bank - Bahrain


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Brand Management | Bahrain International Circuit

Regional Campaign,Newspaper, Magazine, Outdoor

Advertising

Regional and International Campaign, Newspaper,

Magazine, Outdoor Advertising

Pop up Banners x 7

Regional and International Nomadic Stand


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Brand Management | Bahrain International Circuit

Regional Campaign,Outdoor and Indoor

Poster Campaign

Corporate Brochure

Regional Campaign, Newsletter

Corporate Brochure


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P.O. Box 15664Manama

Kingdom of Bahrain

t 973 1771 0709f 973 1771 2448

[email protected]

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