arts & business changing cultural, arts and business relationships
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Arts & Business Changing cultural, arts and business relationships. Our mission. - PowerPoint PPT PresentationTRANSCRIPT
Arts & BusinessChanging cultural, arts and
business relationships
Our mission
• A&B is the world’s most successful and widespread creative network. We help business people to support the arts and the arts to inspire business people because good business and great art together crate a richer society
Growth1976 ABSA Founded by Lord Goodman
50 Business MembersBusiness support for the arts at about £600,000
1984 Pairing Scheme launched (as BSIS) 160 Business MembersBusiness support for the arts at about £5,000,000
1988 Placement Scheme launched1995 NatWest Board Bank launched1997 Creative Forum launched
1999 ABSA changes name to Arts & Business330 Business Members
2000 Arts & Business New Partners launchedBusiness support for the arts at £150,000,000
UK Business Investment in Arts
£0.6
£79.8
£95.6
£115.1
£141.2
£150.4
0 20 40 60 80 100 120 140 160
1976
1995/96
1996/97
1997/98
1998/99
1999/00
£ million
Source: A&B Business Investment in the Arts, 1999/2000
The Traditional Approach...
Arts Arguments Business Arguments
It’s beautiful… Business Sector
It’s at risk… Marketing
It’s yours Chairman’s Office
Challenges
• More Art
• More competition
• New generation of CEO’s
• Rise of Shareholder value
• Sponsorship science
• Cultural instrumentalism
• Content & Creativity
Not one argument, but several...
• A. Create distinctive/special arts & heritage sponsorships
• B. Make arts & heritage relevant to Corporate Social Responsibility
• C. Identify their contribution to business creativity and creative industry
• D. Engage business philanthropists
• E. State their role in building civil society
Create distinctive/special arts & heritage sponsorships
• Self designed projects (Barclay’s)• Target Niche Audiences (Ernst & Young)• Branding and image (Selfridges)
• Complexity and integration (Regus office)
Relevance to Corporate Social Responsibility
• Shift in business interest
• Growth in social role of the arts
• Green paper COM(2001)366 final
Relevant to Corporate Social Responsibility
• The arts strengthen the case for business-led CSR in 5 ways:
• Job creation
• Staff motivation, skills and awareness
• Social cohesion (health, crime, liveability)
• Community relations
• Education
CSRSocial Inclusion
Environment
Drug Abuse Homelessness
Regeneration
CSR & community issuesHow does it fit with the arts?
arts
CSREnvironment
Drug Abuse Homelessness
Regeneration
CSR & community issuesHow does it fit with the arts?
Social InclusionArts
Character Impact
• Creative capacity of the Individual
• Values and beliefs
• Teamwork
• Quality and excellence
• the whole person
• difference and diversity
• fun and engaging (creative energy and ideas)
• positive
A contribution to creativity
• Rise of creative industries
• Perception shift in the role of the arts
• New opportunity for artists
• R&D for the creative sector
“We’re moving beyond preoccupation with the physical
and financial to a concern for the purely human: imagination,
inspiration, ingenuity and initiative - in a word, creativity”
John Kao, Harvard Business School
Engage business philanthropists
“Steve & Michel Kirsch”• Because they see themselves as people who are
proactive • Because they want to make a difference • Because they learn a lot about new subjects and
issues and meet a lot of interesting people • Because there are people who can make more
productive use of the money • Because we get a high level of control over where
the money goes
Philanthropic environment
• Tax
• Training
• Psychology of giving
• Badges and networks of recognition
• Non-metropolitan & Medium sized arts
The arts
build North Tyneside studios
bond Visby Wall
bridge Paribas
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