The Dementia Project: Innovation Driven by Social Challenges

http://www.facebook.com/makoto.okadaokadamkt@jp.fujitsu.com

2015.4.15 @ Art Chiyoda 3331.“Arts-salon-session-dementia”, British Council & Dementia Friendly Japan Initiative(DFJI)

R&D Strategy and Planning Office, Fujitsu Laboratories Ltd.

/ Dementia Friendly Japan InitiativeMakoto Okada

Dementia is a social issue that has an enormous impact on Japanese society.

The challenges surrounding dementia are particularly evident in three key areas: the aging society, local community and healthcare system.

Background Questions

Asahi Group Holdings, Ltd. Voice II team

How should we approach/define our business and market in this time when the aging and socially disadvantaged population increases?

高齢者など様々な社会的弱者が増えていく時代に、私たちのビジネスや市場の捉え方をどう変えればよいだろうか？

What can we do to recreate the corporate culture that makes them better connected with the outside world?

まず、社員が外に出て感じるという文化を再構築するために、どうしたらよいだろうか？

How and where should we start to create our relations with the stakeholders of the future?

我々は、未来のステークホルダーとの関係を、どこから、どのように、作っていけばよいのだろうか？

BusinessSector

Public Sector

Social Sector

PropositionalQuestion

“Vision”

“Services”

Drawing New Futures related on Dementia

“Products”

The 5% MarginTravel probably makes up less than 5% of our lives, yet that 5% uplifts and enlivens the remaining 95% of our lives! It is important that 5% of our everyday lives is uplifting and bright.

New forms of businessHotels are also in the banquet and party business, which has led to the emergence of a new business: establishing ties and relationships among people.

New forms of workRather than treating people with dementia as simply service recipients, treat them as potential service providers as well.

Deep dialogue for new vision

Visualizing prototype ideasDrawing new services to be central

character with dementia

Driving

Shopping

New role

“Jump In”

“Do not hesitate to jump into a new learning environment.”

http://www.amazon.com/dp/1312408855/

From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ”Takashi Iba and IbaLaboratory, Keio univ.

The concept “people with dementia too” connects 2,500km

Start

Goal

http://runtomo.jimdo.com/

Run-tomo-rrow

Fujinomiya ProjectBridging Communities: sharing our memories

HistoryPin(UK)

Run-tommorow

Open Personal Data× ×

“The Art of Being with Dementia”

Collaborative work between associate professor Takashi Iba and the students at the IbaLaboratory with corporate members of the Dementia Friendly Japan Initiative (DFJI).

http://journey.sfc.keio.ac.jp/June – October, 2014

Collecting creative wisdom

The first Pattern Language for Welfare Issue

Everyone can apply the ideas if they like.

Focusing on the practical knowledge about how to live well in the daily life, not on medical or techniques of caregiving,

The words enable us to talk with others!

“Mix-Up Event”Dementia-or-not, come enjoy with us!

Financial Service Charter

City-bus Actions

Dementia Action Alliance“Job-Specific Contributions”

DementiaFriendlyJapanInitiative

https://vimeo.com/110885509

Bridging Communities :Sharing Our Memories- Fujinomiya Project -

FYI: Pattern Languages