ARTWORK REQUIREMENTSInserts: Air Beat is polybagged when distributed. An insert into thepolybag may be exclusively secured per issue. The insert quoted above maynot exceed a 17"w x 11"h folded piece. Larger pieces may be included, how-ever, special pricing applies and will be quoted on an individual basis.

All ad rates are in USD. Cover 2 is located inside front cover, Cover 3 is lo-cated inside back cover and Cover 4 is the back cover. Across TOC is posi-tioned adjacent to the Table of Contents. Premium placement is available,accepted on approval. Call for details.

2018 BASIC ADVERTISING RATES

Acceptable file formats are EPS, TIFF, high resolution (300 dpi) JPEG, orpress-optimized PDF. Advertisements must be submitted by e-mail if materials areless than 5MB in size to bosborne@alea.org or by uploading to our FTP host bythe materials due date stated in this media guide. Please contact Benay Osborneat bosborne@alea.org for instructions and passwords. APSA is not responsiblefor advertising materials submitted incorrectly by the advertiser or after the ma-terial due date stated in this media kit. Advertising materials will be kept by APSAfor one year from last date published.

Focused on the vision of the safe and successful completion of each airborne public safety operation,APSA provides continuing education, equipment & services expositions, and a networking system that

is invaluable to those involved in public safety aviation. If you want to get your marketing message in front ofthe airborne public safety community, there’s no better place than Air Beat magazine.

2018 ADVERTISING RATES & SPECIFICATIONS

1x 3x 5x 8x

Full Page $2855 2795 2730 2620

2/3 Page 2330 2275 2220 2145

1/2 Page 2185 2135 2065 1975

1/3 Page 1770 1740 1710 1635

1/4 Page 1495 1470 1450 1405

1/6 Page 1320 1300 1275 1230

1/8 Page 1140 1130 1110 1070

1/12 Page 960 950 940 925

COVER & PREMIUM RATES1x 3x 5x 8x

Cover 2 $3280 3165 3055 2885

Cover 3 3165 3055 2940 2775

Cover 4 3390 3280 3165 3000

Page 3 3280 3165 2940 2885

Across TOC 3165 3055 3040 2775

Inserts 3590 3590 3590 3590

All ads full color. Digital enhancements and black & white rates are available.

Non-corporate members add 10% to rates listed above.

AD SIZES IN DECIMAL INCHESUNIT WIDTH X HEIGHT

Full Page (Bleed) 8.75 11.25

Full Page (No Bleed) 7.50 10.25

2/3 Vertical 4.937 10.00

1/2 Island 4.937 6.75

1/2 Horizontal 7.50 4.625

1/3 Square 4.937 4.875

1/3 Vertical 2.375 10.00

1/4 Horizontal 4.937 3.50

1/6 Horizontal 4.937 2.50

1/6 Vertical 2.375 4.625

1/8 Vertical 2.375 3.625

1/12 Horizontal 2.375 1.625

Marketing OpportunitiesAPSCON 2018Program GuideThis onsite publication includes schedules & descriptions of all classes andcourses, social events, product briefings and a full listing of all exhibitors par-ticipating in APSCON. Advertising spaces are available to exhibiting compa-nies. Reserve advertising space in the Conference Preview issue of Air Beatand receive a $100 discount on a Program Guide ad space.

Bleed Size: 5.75” wide x 8.75” high • Trim Size: 5.5” wide x 8.5” highRates: $1,350 premium full-page; $1,100 full-page color

Air Beat Today NewsletterThree full-color daily newsletters are produced and printed onsite at APSCONto share information, activities, educational schedules and events with atten-dees. Advertising spaces are available to exhibiting companies at the rate of$325 per space in each issue or $925 for all three.

Trim Size: 2.75" wide x 3.458" high

Public Safety Drone Expo 2018Program GuideThis onsite publication includes schedules & descriptions of all classes andcourses, social events, product briefings and a full listing of all exhibitors par-ticipating in the Public Safety Drone Expo. Advertising spaces are available toexhibiting companies.

Bleed Size: 5.75” wide x 8.75” high • Trim Size: 5.5” wide x 8.5” highRates: $500 premium full-page; $350 full-page color

Monthly E-NewsletterAPSA produces a monthly E-Newsletter that is emailed to a readership ofover 4,000 readers during the first full week of each month. The E-Newslet-ter is placed on the APSA website for easy access, anytime. Advertisingspaces are available to Corporate Members. (You may reserve a year in ad-vance; place your requests in as early as possible. First-come, first-served.)

Trim Size: 750 pixels wide x 200 pixels high, static only

Rates: $625 • Premium Position #1 (Guaranteed 1st ad position)$525 • Premium Position #2 (Guaranteed 2nd ad position)$475 • Premium Position #3 (Guaranteed 3rd ad position)$425 • Premium Position #4 (Guaranteed 4th ad position)$375 • Regular Positions (Placed first-come, first-served

after Premium Positions, if reserved)

Website Advertising Optionswww.alea.orgAdvertise your company on APSA’s website. Three advertising options areavailable for Corporate Members. All advertising spaces rotate with a total offour advertisers. The positions are:

• Medium Rectangle, $450/month, 300 pixels wide x 250 pixels high(located in the upper right corner of ALL alea.org pages.)

• High Leaderboard, $425/month, 728 pixels wide x 90 pixels high(located on every page of alea.org except the home page)

• Mid Full Banner, $375/month, 728 pixels wide x 90 pixels high(located in the middle of alea.org home page)

Materials SubmissionPlease submit all website and E-Newsletter advertising materials in a gif, JPEG,TIFF or screen-ready PDF format. Program Guide and Air Beat Today filesshould be submitted in a press-ready PDF, JPEG, or TIFF format. All materialsmay be submitted to Benay Osborne at bosborne@alea.org. Graphic designquestions may be directed to Zack Mullikin at zack@wrightgrp.com.

BUYER’S GUIDE CATEGORIES, CORPORATE LOGOS & PHOTOS

All APSA Corporate Member's contact information is listed in theBuyer's Guide in related categories. The first listing in the publicationis free. Additional categories can be purchased for $100 each. Thelist of categories can be obtained by emailing Benay Osborne at bos-borne@alea.org. Company logos and product photos can also be in-cluded in each category listing for $250 each.

ADVERTISING AGENCY DISCOUNTS15% discount is offered only to out-of-company advertising agen-

cies approved by APSA, provided that payment is received within 30days of invoice date for Air Beat only. Receive a 5% discount on 8xinsertions if the contract is paid in full with a signed insertion order.

INVOICING & BILLINGInvoices are mailed after each issue is distributed which is an

estimated 60 days after each issue closes. See reservation due datesfor close dates of each issue. New advertisers are required to pay inadvance in order to establish credit with APSA. Overdue accounts willbe charged a late payment fee of 1.5% per month (18% annually).

CIRCULATION & DISTRIBUTIONAir Beat magazine is delivered to APSA active members as well as

police chiefs, sheriffs, state police directors, pilots, firefighting andSAR aviation units, public safety directors, highway patrol commission-ers, law enforcement training bureaus, state governors, administra-tors and field offices of the FBI, DEA, INS, NPS, U.S. Customs, U.S.Coast Guard, U.S. Border Patrol, as well as select members of Con-gress, the White House and public safety agencies around the globe.APSA publishes eight issues annually (see editorial calendar) in bothprinted and digital formats. The digital magazine is hosted on our web-site at www.alea.org (member login required).

MEMBERSHIP & READERSHIPAPSA’s membership consist of aviation unit managers, flight crew

members, purchasing agents, supervisors, maintenance technicians,aviation unit managers, safety officers from local, state and federalagencies as well as corporate members involved in the profession ofpublic safety aviation and related fields. APSA is a non-profit individualmembership organization and Air Beat is currently distributed as amember benefit. Audits are not available.

CONTRACT & COPY REGULATIONSRates are subject to change without notice. All advertising space

reservations in Air Beat magazine must be confirmed with an exe-cuted APSA contract for advertising space. Full Contract & Copy Reg-ulations may be found at alea.org/publications/airbeat/marketing. Nocancellations will be accepted after stated closing dates. Contractrates are protected for one year of contract signature date. Rates ingrid are stated per issue.

For any questions regarding APSA media &marketing opportunities, please contact: Benay Osborne, Sales ManagerAirborne Public Safety Assn. • 50 Carroll Creek Way, Suite 260Frederick, MD 21701 • Email: bosborne@alea.orgPhone: (301) 631-2406 • Fax: (301) 631-2466

ISSUEEDITORIAL & AD

RESERVATIONS DUEADVERTISING

MATERIALS DUE APPROX. MAIL DATE

2018 BUYER’S GUIDEThis is our annual listing of suppliers of public safety aviation products andservices. This issue also provides insight on subjects such as governmentprograms, financing, budgeting and purchasing, making it the go-tosource for the public safety aviation buyer.

Bonus circulation: HELI-EXPO 2018, Las Vegas, NV

JANUARY / FEBRUARY – Safety2018 marks the 12th anniversary of Air Beat dedicating the focus of theJanuary/February issue to safety. And as safety is the foundation of allprograms and services offered by APSA, our first bi-monthly issue of2018 focuses on external loads in public safety aviation – hoist, firefight-ing bucket, and fast rope operations–using a “lessons learned” format.Our corporate profile spotlight is on manufacturers and suppliers of air-craft ground handling equipment and maintenance work stands.Bonus circulation: HELI-EXPO 2018, Las Vegas, NV

MARCH / APRIL – Downlinking 101 Our fourth annual installment in our 101 series focuses on downlinking. Mi-crowave downlink technology has become standard equipment on today’spublic safety aircraft, providing the tactical advantage of increased situa-tional awareness through real-time video transmission. We go back to thebasics, looking at the progression of the technology and equipment. Users,manufacturers and suppliers of this technology are profiled in this issue. Bonus circulation: AUVSI’s XPONENTIAL 2018, Denver, CO

CONFERENCE PREVIEW ISSUE: Off to the Races with APSA Training! APSA returns to “Derby City” after 35 years for APSCON 2018, our 48thAnnual Conference and Exposition. This issue previews the conferencecourses and classes, the exposition, the host city, and the host agency,as well as provides housing, registration and exhibitor information. Join us in Louisville, Kentucky, July 9-14, 2018. Bonus - Host an event for all members during the conference andreceive a free 1/4-page ad featuring your company’s event.

MAY / JUNE – Search & Rescue – Missions, Equipment and TrainingPublic safety aviation units performing search and rescue (SAR) mis-sions utilize a skill set and equipment not commonly used in basic

airborne law enforcement. This issue focuses on the specializedtraining and equipment required to successfully perform SAR opera-tions. Highlighted are examples of some of the best SAR publicsafety aviation units around as well as profiles of SAR training andequipment providers.Bonus circulation: APSCON 2018, Louisville, KY

JULY / AUGUST – The Drone Issue Drones are revolutionizing public safety by providing aviation assetsto thousands of agencies that never before could afford a manned air-craft as well as adding a new tool to the aviation toolbox of those thatcould. Now, most can take advantage of the superior tactical advan-tage of an aerial perspective previously enjoyed by just a few. Thisissue provides an in-depth look at the latest in unmanned aircraft sys-tems, the onboard technology, operating regulations and the multiplepublic safety applications of these aircraft. Additionally, this issueserves as the expo preview issue for Public Safety Drone Expo 2018,scheduled for October 1-4, in Reno, NV.Bonus circulation: Public Safety Drone Expo 2018, Reno, NV

SEPTEMBER / OCTOBER – TechnologyOur annual look at the latest advances and innovations in technologyto assist in safer, more effective and more efficient public safety aviation. This issue provides an overview of all advancing technologywhile focusing on the hottest products on display at APSCON 2018with profiles of our Corporate Member providers. Also included is arecap of the highlights of APSCON 2018, including our APSA awards winners.

Bonus circulation: Public Safety Drone Expo 2018, Reno, NVBonus circulation: 125th Annual IACP Conference, Orlando, FL

NOVEMBER / DECEMBER – Public Safety Aviation:An International AffairPublic safety aviation operations are conducted worldwide, and thisissue highlights those beyond U.S. borders. With a primary focus onunits from Canada’s 10 provinces and three territories, we will alsofeature profiles of units from places such as Australia, Asia, Africa,the Middle East, South America, the U.K. and Europe. Suppliers ofaircraft ground power units are our profiled Corporate Members.

2018 EDITORIAL CALENDAR

RESERVATIONS AND DUE DATES

Bonus circulation locations are listed below.

2018 BUYER’S GUIDE 10/20/17 10/27/17 12/8/17

JANUARY-FEBRUARY 12/15/17 12/22/17 1/19/18

MARCH-APRIL 1/12/18 1/19/18 3/2/18

CONFERENCE PREVIEW 3/10/18 3/17/18 4/6/18

MAY-JUNE 3/23/18 3/30/18 5/4/18

JULY-AUGUST 5/18/18 5/25/18 7/6/18

SEPTEMBER-OCTOBER 7/20/18 7/27/18 9/7/18

NOVEMBER-DECEMBER 9/14/18 9/21/18 11/2/18

2019 BUYER’S GUIDE 10/19/18 10/26/18 12/7/18

PROGRAM GUIDE 5/25/18 6/1/18 7/9/18

AIR BEAT TODAY 6/1/18 6/8/18 7/9 /18

E-NEWSLETTER 25th/month 25th/month First Friday/month

WEBSITE 25th/month 25th/month 1st/month