As EvaluationSunday 23rd March- MUST BE

UPLOADED!

7 questions – 20 MARKS...1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. How does your media product represent particular social groups?

3. What kind of media institution might distribute your media product and why?

4. Who would be the audience for your media product?

5. How did you attract/address your audience?

6. What have you learnt about technologies from the process of constructing this product?

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Use more than one format in answering the set questions - generally best practice.

Requirements...Use of range of digital presentations. NOT a PPT with pics popped in.The most

successful evaluations were video commentaries with images cut over the top to illustrate the commentary.

It may be done individually (preferred) or with the production group as a whole.

Must give a clear indication of their role in any group evaluation and the presentation must be evidenced (filmed).

You will evaluate your work digitally.

Answer EVERY question and ANALYSE, don’t describe

Mobile phone footage was quite effective in ‘snapshot’ style interviews for audience feedback, remember to film with the phone held in landscape orientation.

Digital Methods we like

• Explain Everything.• Video with images/clips over the top.• Animations/creative presentations.• VoxPops for audience

feedback/Screening• Screenshots of YouTube or FaceBook

comments• Progress• Director commentary style• Prezis, but only if done VERY carefully

with combo of video and image and sound.

1. In what ways does your media product use, develop or challenge forms and conventions

of real media products• Genre • Links to real media products• Clips from film and other products to compare.• Still images to illustrate• Annotations• USE = use conventions; doesn’t change• DEVELOP = Know existing conventions;

change/adapts somewhat• CHALLENGE = goes against conventions• Challenge conventions – how and why

2. How does your media product represent particular social groups?

• Survey feedback• Women in your film (victim,

homemaker etc)• Youths• Negative or positive representations• Connections with real films

3.    What kind of media institution might distribute your media product

and why?

• Learning from institution research.• Production companies making similar films

successfully.• Maybe a small independent company (research

them) as you are a new director or want less conglomerate input

• What methods of distribution will be good for your film and why – link to existing films with similar marketing strategy (e.g. Cloverfield, Blair witch)

4.    Who would be the audience for your media product?

• Target audience:– Age– Gender– Class– Interests– Lifestyle

• Why? • Content of film and suitability – link to

BBFC guidance.

5.    How did you attract/address your audience?

• Audience profile• Audience needs – what does YOUR

audience want when watching a horror film?

• Audience feedback/surveys and how you acted on the advice

• Uses and gratifications applied to your film opening

• Small stills from your film to support your points

6. What have you learnt about technologies from the process of

constructing this product?

• Don’t just list technology used with pics.

• Screenshots are good• Learning development curve• When Technology goes bad – examples?• Colour changing/filters etc• HOW technology used, not what!• Refer to AT LEAST 6 different types of

technology used and what you achieved with each

7.    Looking back at your preliminary task, what do you feel you have learnt in the progression

from it to the full product?• Refer to mistakes made in

preliminary and what you took from that.

• Editing, drafting, redrafting.• Time consuming editing• Need for extra footage – variety of

camera angles• Importance of planning to tell a story

in short time frame

3. What have you learned from your audience feedback?

• Vox Pops• Screenings and interviews• Survey and graphs (surveymonkey?)• Comments from YouTube/FB

• What learnt not just what they say

Level 4 16–20 marks• Excellent skill in the use of appropriate digital technology or ICT in the evaluation.• Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.• Excellent ability to refer to the choices made and outcomes.• Excellent understanding of their development from preliminary to full task.• Excellent ability to communicate.

Level 3 12–15 marks• Proficient skill in the use of digital technology or ICT in the evaluation.• Proficient understanding of issues around audience, institution, technology, representation, formsand conventions in relation to production.• Proficient ability to refer to the choices made and outcomes.• Proficient understanding of their development from preliminary to full task.• Proficient ability to communicate.

• http://flynnmedia.blogspot.co.uk• 19/20• http://maxcanningasmedia.blogspot.co.uk• 20/20• http

://jakehayesmediacoursework.blogspot.co.uk/2013/03/film-opening-evaluation.html

• 20/20• http://chammondg321.blogspot.co.uk/search/label/

Evaluation• 20/20