G324 – Advanced Media Portfolio

Overview of the CourseworkPlanning

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Objectives

To understand the requirements of the coursework unit G324

To explore some examples of pupil’s work and identify strong features

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Production Briefs Music Promotion – for a new

album: A music video (V) A cover (P) A magazine advertisement (P)

  Film Promotion - for a new film:

A teaser trailer (V) A film magazine front cover (P) A poster (P)

 

 

TV documentary: An extract from a

documentary (V) A radio trailer (A) A double-page spread from a

listings magazine (P) A newspaper advertisement (P)

 

The Marks

Research and Planning – 20 marks Construction Main – 40 marks Construction Ancillary – 10 marks each Evaluation – 20 marks

Total = 100 marks

Media CourseworkThe board are looking for you to: Plan and construct media products using appropriate

technical and creative skills (AO3) Apply knowledge and understanding in evaluating your

own work, showing how meanings and responses are created (AO2)

Undertake, apply and present appropriate research (AO4).

G325 Exam - Link You will also need to reflect on your work and analyse it in

detail in Section A of the G325 exam. Your blog is for the planning & evaluation but also your

revision and work towards this section of the exam.

Remember

All material for all tasks is to be produced by you with the exception of non-original sound.

For documentary and film trailers this MUST be from a copy right free source. Alternatively, produce your own on Garageband (Apple computers next door)

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Remember For music video, permission should be sought from the

artist for the use of the audio track. Send a letter or e-mail the record company. Blog a copy of

this as evidence.

All music choices will need to be approved by AWi

Copyright free options available for Music Video:

Approach local bands and get permission to use their material Approach unsigned bands on ‘My Space’ etc. and get

permission to use their material. Collaborate with music department/students in your centre on

the project Create your own music or sound track

Pre-Production Phase1. Forms & Conventions Genre conventions In-depth similar text analysis Conclusions drawn

 

2. Target Audience Research Minimum of 10 questionnaires with analysis & conclusions drawn. Target audience research and audience theory Contemporary media landscape

 

3. Subject Matter Research Research into the artist, genre etc. with conclusions drawn. Research into ideas / mise-en-scene, shooting & editing styles, fonts etc. you will be using.

  

4. Representation issues Research into Ideology, Representation, Star Image & Power & Conclusions drawn using

Goodwin’s Analysis

 

5. Institutional Context & Professional Practice Indie / major record label interests, professional job roles, film company

Worth 20% of your marks.

Your blog will be the main evidence of this phase, as well as your class work next year

Research and Planning Level 4

Media Coursework TimelineJune-Sept Research and planning Detailed pre-production work (You may film over the Summer holiday if you have fully planned and storyboarded)

Sept-Dec Shooting and editing main production Finish main piece Finalising planning for print/web piecesDec-Jan Print and web pieces produced Finish ancillary pieces Feedback on products Evaluation preparationJan Evaluation Presentations Filmed Evaluations loaded to BlogAll complete by end of Jan’17

= 8 school months

There will be a series of interim deadlines throughout this time.

Profiling your target audience You need to understand the demographic or audience

profile for your music video/documentary/trailer. Who might “consume” your product:

age sex income level education tastes in film genres tastes in music class considering technological convergence, the platform they would

most likely watch your film where in the media, including WEB 2.0, they might find out about

your film. This would include social networking sites, like Face Book, etc

Primary and Secondary ResearchPrimary Research Distribute a questionnaire to a specific target audience. Use a variety of open and closed questions. Use a focus group to discuss ideas and give feedback at

different stages. Analyze your findings to identify what should be included

in your final products

Secondary Research Analyze a variety of related media texts. Use a variety of sources i.e. websites, journals, media

products. Cite research sources accurately i.e. name and date of

websites accessed, name and publication year date of journals used.

The Best Candidates:(From Examiner’s report)

“Had a broad range of research and identified target audiences early on in the project.

Planning of the final product and ancillary tasks was also best when a broad range of appropriate planning methods had been used such as call sheets, story boards, scripts, animatics, shot lists etc. Other vital planning elements included risk assessments; letters requesting permission for the use of music tracks; ‘contact sheets’ of images and subsequent drafts showing the development of the use of some of those images into print-based work.

Blogs, when updated regularly and creatively used, tended to gain the higher levels.

All sorts of methods for evidencing were employed, links to YouTube, Flickr, Vimeo, embedded PPT movies, or using other web 2.0 like Issuu, Prezzi and Slideshare to show PowerPoints. Most of the artefacts were also embedded in the Candidates’ blogs.”

Group TaskYour starting point is the mark scheme. You are going to produce a detailed mind

map identifying what information and skills you will need to achieve a Level 4: What skills do you require? What can you build on from last year? What equipment might you need? What permissions should you request? What are the possible media theories relating to

the brief? Who are the potential audience? http://www.nataliewernham.blogspot.co.uk A Grade

example

Possible Areas to Cover

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Task

Look at these examples of coursework and planning from previous years.

Make notes on elements that you would like to use in your own work