as key achievement
TRANSCRIPT
Hello my name is Antonio Susta and
I am the Marketing & Promotion Director at
Air Liquide Welding in Paris
Key achievement
Key achievement > World Distributor Day
The Solution >
Developed and executed the world’s biggest event ever done in the Industry for Distributors:
WDD > World Distributor Day
The Challenge >
After a Distribution network mapping and segmentation we needed to push sales
through 80/20 channel Partners
> 5 continents
> 50 nations involved
> 20 meetings
> 700 people attending
The Challenge >
Develop a series of Tools to support salesmen in the field
The Solution >
Developed a series of traditional and Digital Tools to assist salemen in
their daily efforts
Key achievement > Toolkits for Sale forces
Quick sales guides
Tutorials – E-Quick sales guidesDigital catalogues
+
Best Performance >>>>>
Welding assis tant
Packaging with Qr code
Web applications Mobile app
Web seminars & videos
The Challenge >
Raise Business and Brand Image in the Distributor’s Network:
7.000+ Distributors in 90 countries
The Solution >
Launch of a Project called
INCREDIBLE WELDING (Distribution Policy + video and
regional CEO webcasting in 15 languages)
Key achievement > Distributor’s Network
Click to see the video and the Webcast >
The Challenge >
Develop an harmonized yearly Promotional Campaigns Plan across all countries
The Solution >
Created and executed a brand new system of modern and fresh e-videomail campaigns with
strong call-to-action buttons
Key achievement > Global Promotional Plan
Key achievement > e-learning
The Challenge >
Improve Training speed and effectiveness for Sales forces, Technicians, Distributors,
Direct customers, Students and welding schools
The Solution >
Launch of Learning Management System in 5 languages to deliver
modern e-learning courses(1.000+ courses delivered in 42 countries)
Key achievement > Visual Merchandising
The Solution >
Launch of a comprehensive Visual Merchandising Program
(digital catalogue Ipad ready with rich contents: video, links, check-list, tips)
The Challenge >
Develop a Visual Merchansiding Program to harmonize Image in the selling or training points
Ipad ready
Hire me if you need to…
Increase sales & margin in mature markets
Energize sales forces
Rejuvanate or change brand(s)
Develop & launch new products
Open new markets, territories, channels
Develop and execute revenue-generating digital and traditional
marketing programs
Increase ROI of every dollar spent !
My Contacts:
Twitter @B2bmobileeuGoogle +
My Contacts:
Twitter @B2bmobileeuGoogle +