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As per a FICCI-KPMG report, Indias media and entertainment (M&E) industry reaches 161 million TV

households, 94,067 newspapers (12,511 dailies), about 2000 multiplexes, and 214 million internet

users of which 130 million are mobile internet users.

The year 2013 saw growth in the digitisation of media products and services, as well as development

of regional media. Gaming and digital advertising were two sub-sectors which recorded strong growth

compared to 2012.Today, the industry continues to grow, playing an important role in bringing about awareness on many

issues that impact the populace. Indias massive consumer base also gives the M&E industry a

tremendous opportunity for progress and the sector has the tools to exploit this potential. The current

industry is armed with digital technologies, state-of-the-art mobile devices, penetration of broadband

internet and digital cinema, not to mention backing from the countrys government.Entertainment Industry in India has registered an explosive growth in last two decades making itone of the fastest emerging industries in India. Television itself witnessed its transformation froma single government owned channels to a medium telecasting more than 300 national andregional channels. At present Indian film industry or Bollywood is a perfect combination ofentertainment and commercial sector, producing close to thousand movies in a year in variousIndian languages. Indian film industry supersedes Hollywood in terms of movie production

quantity by more than three times.

As per the recent report by PricewaterhouseCooopers (PwC), Indians are likely to spend more

on entertainment in the coming years with a steady growth in their disposable income. And as

per the combined survey report by KMPG and FICCI, the entertainment industry in India is

expected to expand by 12.5% every year and is likely to reach US$ 20.09 billion by the year

2013.

Indian film industry over the past few years has been receptive towards foreign investments. This

has paved way for many international production firms to make their debut in Bollywood along

with opening their offices in the country. As per FICCI-KPMG report, Indian film industry is worth

US$ 2.11 billion and is likely to witness a 9.1% growth till 2013.

World's largest film industry in terms of production volume is undergoing a massive international

presence with Reliance ADA Group signing a production pact with DreamWorks Studios,

endorsed by Steven Speilberg, a well known Hollywood director, to produce movies with the

preliminary investment of US$ 825 million.

Following the lines, Yash Raj Films has signed joint partnerships with Walt Disney, to produce

animated films. Other such east meets west stories include, Sippys' film projects being

sponsored by Warner Group, Sanjay Leela Bansali Films' collaboration with Sony Pictures

Entertainment and TV 18's association with Viacom to form Viacom18.

Adlabs has emerged as the only movie chain in India providing 3D and 6D formats and PVR is all

set to infuse around US$ 52.2 million to grow its film production and bowling trade in India.

Introduction to srs

SRS Cinemasis a cinema chain inIndiabased inFaridabad,[2]and owned by theSRS Group.

One of the largestmultiplexchain inNorth Indiawith 17 Plexes, 48 Screens and presence in 12

Cities across North India.[3]

It began its commercial operations on 12th November 2004 with the first launch of SRS

inFaridabad,and over the next few years, it opened multiplexes in cities like of
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Faridabad,Gurgaon,Ghaziabad,Bijnor,Gorakhpur,Patiala,Ludhiana,Lucknowand the hill

station ofShimla.[1]By December 2013, with the opening of SRS Cinemas atBhiwadi,Rajasthan,

it had 16 multimplexes,[4]which grew to 17 multiplexes in January 2014, with the opening of SRS

Cinemas at Sarv Multiplex at Agra, Uttar Pradesh.

The SRS Group is a dynamic and diversified business house, with a strong presence across multiple sectors that include Gold & Je

Retail, Hotel & F&B, Financing Services, Real Estate and Health Care. Headquartered at Faridabad, New Delhi NCR, it is driven by

offering innovative and superior products & services, while enriching the society as a whole. It was ranked at the 2nd position by Bu

2013 in the middleweight organisations category

The SRS Group epitomizes the new entrepreneurial spirit of India. This is evident in its growth trajectory, business models and its p

embrace new ideas to fuel profitable growth. Its guiding light is the motto of 'Enduring Quality & Trust' which denotes the company's

innovation and customer focus. For SRS, quality means delivering product and services that bring satisfaction, empowerment and v

stakeholders, be it the consumers, employees, associates, government or the law. The group is committed to continuously improve

processes, benchmark standards and offerings to meet the desires and expectations of its varied target audience sets.

The SRS Group believes that sustainable success comes through staying together as a team and realizing extraordinary victories.

translates into the Group's commitment to keep all the members of the extended corporate family together - small wonder then that i

expands into 'Sab Rahen Saath'.

OUR BUSINESSESThe SRS Group has a multi-domain presence across industries. This provides it with a robust business model which generates trefor business synergies that span across delivering higher value to consumers, maximising returns, efficient purchasing, cross-sellinbusinesses, effective brand building and much more.

The core businesses of the SRS Group, carried out by its key group companies, include the following:

Hotels: Of the newest jewels in the SRS crown is a top-of-the-line hotel in Haridwar. Considered to be amongst the most beautifull

luxurious hotels in Uttarakhand that offers real value for money, SRS Lakshya hotel happens to be the first in Haridwar having its o

conditioning plant and an in-house express laundry and dry cleaning service for its guests. It features 78 rooms including 3 Preside

Suites and 71 Deluxe Rooms. True to its style, SRS Limited is bringing in a fresh wave of marketing and operational power to makechoice of domestic and international travellers alike, by delivering one of the finest hospitality experience.

Cinema Exhibition: SRS Cinemas is the film exhibition brand under which the Company operates a chain of multiplexes spread ac

includes 16 properties at strategic locations with a combined strength of 45 screens and 11453 seats. It is a brand that is fast sprea

across the major cities of North India.

Food & Beverages: The food & beverages segment of the Company operates a chain of food courts, fine dining restaurants and b

several cities. The food courts are run under the SRS 7dayz brand and currently, the Company operates 8 food courts across North

The fine dining restaurants are operated under the brand Punjabi Haandi and currently, the Company operates 3 Fine Dining Resta

located at Faridabad, Gorakhpur and Ludhiana. In addition to this, Flamez is another trendy restrobar that offers a premium fine-dini

Located at the SRS Mall, Fairdabad, it thrills people with its dance floor as well, and is one of the hottest spots in the area. All thesestrategically located at high footfalls areas such as malls and high street markets to ensure higher visibility and walk-ins. Apart from

offers indoor and outdoor catering services through its brand SRS Banquets, which is located at Faridabad. The SRS 7dayz brand

snack food by way of a wide range of namkeens, that are sold through the groups own retail stores as well as through other retailer

Retail: The SRS Group operates a chain of retail stores under the brand name of SRS Value Bazaar that offer FMCG products incl

groceries, apparels, cosmetics / home care / personal care products, crockery, appliances, accessories, etc. SRS Fashion Wear is t

retails multi-brand apparels. The Company has 22 retail stores in North India with a total floor space of more that 165000. sq. ft. .

Jewellery: In this division, the SRS Group is into wholesaling and retailing of jewellery. It sells a wide range of gold and diamond je

brand name of SRS Jewells. The product portfolio includes gold coins, necklaces, rings, pendants, bracelets, earrings, bangles etc.

employed by the Company for manufacturing of jewellery pieces based on international and trendy designs. The jewellery is procurdomestic manufacturing facility at Patparganj, New Delhi and through third parties. The Company at present has 8 retail showrooms
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Noida, Ghaziabad and Palwal and 4 wholesale outlets at Delhi, Mumbai and Ahmedabad. The export operations are carried out thr

Noida SEZ. Dubai, Doha, US, UK, Hongkong, Singapore etc are the target markets for jewellery exports.

Real Estate: The SRS Group is a reputed player in the real estate industry with a wide span of projects that include residencies, gr

townships, independent floors, farmhouses, hotels, commercial tower and IT tower. With a land bank of approximately 500 acres, th

are focused in Faridabad, Greater Faridabad, Palwal, Rewari, Kurukshetra, Panchkula and Karjat (Mumbai).

Financial Services: The SRS Group operations in this area includes extending financing facilities as well as trading in securities an

of the group companies, SRS Finance Ltd., enjoys a NBFC status.

Healthcare: This business vertical is engaged in the production of surgical equipment and consumables such as syringes, auto-dis

hypodermic needles, blood transfusion set, Ryle's tube, infant feeding tube, blood collection tubes, IV cannula, stop cock, scalp vein

set. The operations started in 2010 and production is carried out at a state-of-the-art plant at Greater Noida.

Introduction to pvr

PVR Cinemasis one of the cinema chains inIndia.The Company, which began as a joint

venture agreement between Priya Exhibitors Private Limited andVillage RoadshowLimited in

1995 with 60:40 ratio, began its commercial operations in June 1997.

The company has its origin as Priya Love Vikas Cinema inVasant Viharin South Delhi, which

was bought by current owner Ajay Bijli's father in 1978, who also owned trucking business,

Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was

revamped in 1990, and its success lead to the founding PVR Cinemas.[1][2]

The Bijli family, a distributor of Hollywood films onIndiastarted the multiplex business in 1997 in

association with Village Roadshow pictures, an Australian media company, with the launch of

PVR Anupam inSaket,city's firstmultiplex.In 2003, ICICI Ventures invested Rs 40 crore in PVR

when Village Roadshow decided to pull out of the partnership.[3]On 29 November 2012, PVR

Cinemas bought 69.27% of the shares ofCineMAXfrom its promoter for 395 crore Rupees,

making PVR the largest Cinema-chain in India.
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