As you watch the following slides, record the emotions and adjectives that you associate with each colour

on the slide.

Write down the first three words that come to your mind for each

slide.

Pair - Share

• Compare your colour adjectives / emotions with those of another person in the class.

• What similarities do you see?

• What differences do you see?

• Assign a primary emotion / adjective to each colour. Be prepared to explain and defend your answer in class.

What do we not know about this scene due to the lack of colour?

What do we not know about this scene due to the lack of colour?

What do you understand about this scene that you did not know before?

Discuss the font and colors

Discuss the font, image, and colors

The Power of ColourAdvertisers and graphic designers understand the power of colour.

Part A

• Select two well-known logos and analyze them for colour symbolism.– What colours are used?

– What do the colours symbolize?

– How do the colours reinforce the product and its use or message?

– How would changing the colours change the message?

• Part B

Design a coloured logo for yourself that reflects your personality/skills. Explain your colourchoices.