asadas wayfinding report
DESCRIPTION
Wayfinding Report at MA Information Design, University of ReadingTRANSCRIPT
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1Wayfindingproject report
MAID| Autumn term 2014
tutor: Beth Shepherd
University of Reading
Department of Typography and Graphic Communication
MA Information Design 201415
Shiho Asada
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21. The chosen space
2. Research on Regents Park
a. Key features
b. Existing signage
c. Users
d. Issues and conclusions
from the research
3. Mental maps
4. Analyse the park based on
The Image of the City
a. Contents of the book
b. Analysis of the structure
of the park
5. User personas
6. User journey
7. Case study: Wayfinding in
natural landscape
8. Conclusion
1. Mood board
2. Case study: Iron signage
3. Maps in parks
4. Developing the visual idea
a. Map
b. Pictograms
c. Typeface
d. Signage
1. Concept of the project
2. Visual outcomes
a. Map
b. Pictograms
c. Sign graphics
d. Finger pole
3. Signage family
4. Placement of the signs
5. User journey
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Project Brief
DiscoveryBrief Transforming Making
3
Table of Contents
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3Project brief Wayfinding
aims
To understand how people navigate
physical environments, and ways to help
them.
To understand how wayfinding
information interacts with other
environmental factors to make a legible
place.
To consider how new technology can
be used in wayfinding.
To design a wayfinding system with
multiple purposes:
To meet the needs of different users
Where appropriate, to encourage the
use of ecologically friendly transport:
walking, cycling, other
Autumn term 2014
tutor: Beth Shepherd
task
You will have one environment to work
with: the Regents park in London. You
might decide to look at one part of the
park.
We will follow a three stage creative
process:
Discovery analysing your chosen
environment. (Your group work so far also
sits within the discovery phase.)
Transforming developing alternative
creative ideas.
Making demonstrating your chosen
scheme, through examples of maps,
signs, landmarks, or other interventions
in the environment.
deliver
Deliverable should include any of the
following that are relevant to your
proposal:
A document explaining your scheme:
your naming policy, signing scheme (ie,
the combination of different sign or map
types), and the other components or
services you have designed or want to be
included.
A map you might show how your
chosen place fits into its wider context,
as well as a detailed version to help
people find their destination. If you chose
a very detailed mapping style, work
up enough of it to artwork standard to
demonstrate how you will treat the detail.
A sign design system.
Sketches showing environmental
changes you suggest to make your
chosen place easier to navigate.
Sketches showing construction ideas
for freestanding signs or landmarks. It
would be useful to present your project
using a storyboard.
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4Discoverycontents
1. The chosen space
2. Research on Regents Park
a. Key features
b. Existing signage
c. Users
d. Issues and conclusions from the research
3. Mental maps
4. Analyse the park based on The Image of the City
a. Contents of the book
b. Analysis of the structure of the park
5. User personas
6. User journey
7. Case study: Wayfinding in natural landscape
8. Conclusion
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51. The chosen space: Regents Park
Regents Park, designed by John Nash,
covers 395 acres and includes Queen
Marys Gardens which features more than
12,000 roses of 400 varieties.
The park also contains the sport facilities,
the Open Air Theatre, London Zoo and
Primrose Hill, which attract a large
number of tourists.
Official image of Regents Park
Maps between 1940s
and 60s from Twymans
session
Discovery Stage
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62. Research on Regents Park
We conducted fieldwork on the Regents
Park. The purposes of the research were
analysing the features and users of the
park and clarifying the problems.
The methodology was walking around the
park with paying attention on how users
make choose the routes, observing the
users and interviewing some users.
a. Key features
The park consists of the following
elements: broad and narrow paths,
statues / sculptures, facilities, benches,
gates, trees/flowers and user-desired
lines.
Observations
The park is filled with nature and
several facilities. Sometimes the
facilities are hidden by trees.
Statues and sculptures exist with no
sign.
Discovery Stage
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Finger sign Directional totem
Birds-eye view map
Temporary signs for facilities
Z S L LONDON ZOO
REGENTS
CANAL
PRIMROSE HILL
MADAME TUSSAUDS& THE PLANETARIUM
LONDONCENTRALMOSQUE
ST. MARKSBRIDGE
GLOUCESTER GREEN
GLOUCESTER SLIPS
SPORTS PITCHES
CHESTERGATEENGLISH
GARDENS
ST. JOHNSLODGEGARDEN
PARK OFFICEOPEN AIRTHEATRE
REGENTS COLLEGE
YORKBRIDGE
YORKGATE
MARYLEBONEGREEN
CLARENCEBRIDGE
CLARENCEGATE
BANDSTAND
HANOVER BRIDGES
BOATHOUSE CAF
CAMDEN TOWN
MARYLEBONE
PADDINGTON
BOATING LAKE
CHILDRENSBOATING POND
WINFIELDHOUSE
WINTERGARDENS
HANOVERISLAND
WILDLIFE &WATERFOWLCENTRE
LONGBRIDGE
SPORTS PITCHES
RUNNING TRACK
PETANQUE
CUMBERLAND GREEN
THE GARDEN CAF
QUEEN MARYS GARDENS
CAMDEN LOCK
THE PORTLANDHOSPITAL
CAMDEN LOCK MARKET
CHARLBERTBRIDGE
MACCLESFIELDBRIDGE
PRINCE ALB
ERT ROAD
PRIN
CE A
LBER
T R
OAD
OUTE
R CI
RCLE
OUTER CIRCLE
PARK SQUARE EAST
MARYLEBONE ROAD
MARYLEBONE
ROAD
EUSTON ROAD
PORTLA
ND
PLACE
OUTER CIRCLE
ALBA
NY STREET
PARK SQUARE WEST
HA
RLEY STREET
DEVO
NSH
IRE PLACE
LUX
BORO
UG
H ST
REET
BAK
ER STREET
GLO
UC
ESTER PLAC
E
DORSETSQUARE
ROSSMORE ROA
D
PARK RD
PARK ROAD
LISSON GROVE
BOSTO
N PLAC
EBALC
OM
BE STLIN
HO
PE ST
HAREW
OO
D AVE
IVOR PLAC
E
CH
AGFO
RD ST
GLEN
TWO
RTH ST
NO
TT
ING
HA
M PLA
CE
UNIVERSITY OFWESTMINSTER
ST. MARYLEBONEPARISH CHURCH
ROYAL ACADEMYOF MUSIC
DEVONSHIRE
STREET
CUMBERLAND MARKET
MORNINGTON TERRACE
MORNING
TON ST
ALBERT STREET
ARLINGTON ROAD
CAMDEN HIGH STREET
PARK
WAY
CAMD
EN RO
AD
KENT
ISH T
OWN
RD
OVAL ROAD
GLOUCESTER TERRACE
JAMESTOWN ROAD
REGENTS PARK ROAD
CUMBERLAND TERRACEALBANY STREET
ELSWO
RTHY
ROAD
ALBERT TERRACE
ST. EDMUN
DS TERRA
CE
ALLITSE
N ROAD
ST. JOH
NS W
OOD T
ERRACE
NEW
COUR
T ST
REET
MACK
ENNA
L STR
EET
AVENUE ROADST. STEPHEN
S CLOSE
ST. JOHNS WOOD HIGH STREET
WORONZOW ROAD
TOWNSHEND ROAD
CHARLBERT ST
ST. JAMESS
TERRACE
MEWS
ST. JAMES
S TERRAC
E
EAMONT ST
TITCHFIELD RD
BOXWOOD WAY
TRESHAM CRESCENT
LODGE
ROAD
LISSON
GROVE
BROAD
LY ST
THE BROAD W
ALK
PRIMROSEHILL BRIDGE
TRIM TRAIL
ST. MARKSCHURCH
CECIL SHARPHOUSE
ZOOCAR PARK
GLOUCESTERGATE
ST. KATHARINES CHURCH
REGE
NTS C
ANAL
HANOVERGATE
GOOSEGRAZINGPEN
WETLANDAREA
CRICKETPEN
JUBILEEGATES
COMMUNITYWILDLIFE GARDEN
CHESTER ROA
D
LONDONBUSINESSSCHOOL
ROYAL COLLEGE OFOBSTETRICIANS &GYNAECOLOGISTS ROYAL COLLEGE
OF PHYSICIANS
BOATS FOR HIRE(SEASONAL)
KENT
PASSA
GE
GLOUCESTER AVENUE
ZOO MAINENTRANCE
ST. JOHNS WOODCHURCH GARDENS
WATERFOWLCOLLECTION
HANOVER GATE
DELANCEY STREET
AVENUE GARDENS
GROVEHOUSE
LORDSCRICKET GROUND
LILEST
ONE S
TREET
CHUR
CH ST
MALLO
RY STR
EET
KENT TERRACE
HANOVER TERRACE MEWS
ST. KATHARINESGATE
PAVILION
YORK TERRACE
WEST
THE REGENTS PARK
ST. JOHNS WOOD
HOLBORN & ST. PANCRAS
P
P
MAR
YLEB
ON
E H
IGH
STR
EET
READY MONEYDRINKING FOUNTAIN
PARK VILLAGE EAST
PRINCE ALBERT ROAD
REGENTS PARK ROAD
P
P
TENNISCENTRE
THE HONESTSAUSAGE
THE COW &COFFEE BEAN
PARKCRESCENT
PARK SQUAREGARDENS
INN
ER
CIR
CLE IN
NE
R C
IRC
LE
HOLME GREEN
THE HOLME
ST. JOHNS LODGE
iCAPEL MANOR COLLEGE
ALLOTMENTGARDEN
24. 27. 31. 168
453A6
13. 113. 139. 189
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274
GREATPORTLAND STREET5 minutes walk fromThe Regents Park
ST. JOHNS WOOD12 minutes walk fromThe Regents Park
SWISS COTTAGE25 minutes walk fromThe Regents Park
CHALK FARM22 minutes walk fromThe Regents Park
MORNINGTONCRESCENT15 minutes walk fromThe Regents Park
WARREN STREET12 minutes walk fromThe Regents Park
EUSTON SQUARE18 minutes walk fromThe Regents Park
EUSTON22 minutes walk fromThe Regents Park
GOODGESTREET 20 minutes walk fromThe Regents Park
EDGWARE ROAD18 minutes walk fromThe Regents Park
LITTLE VENICE25 minutes walk fromThe Regents Park
EUSTON 22 minutes walk fromThe Regents Park
CAMDEN ROAD17 minutes walk fromThe Regents Park
MARYLEBONE9 minutes walk fromThe Regents Park
BAKER STREET2 minutes walk fromThe Regents Park
REGENTS PARK3 minutes walk fromThe Regents Park
CAMDEN TOWN9 minutes walk fromThe Regents Park
PADDINGTON30 minutes walk fromThe Regents Park
Sport & LeiSureA wide range of sports are available in The Regents Park and Primrose Hill including; tennis/netball courts, an athletics track, trim trail, cricket pitches and nets, softball, football and rugby pitches. In addition, there are four childrens playgrounds each with an attendant, and boating on the main lake.
THE HUB is a multi-sport venue for a host of community and sporting activities and is available for hire.
The Hub opens 7 days a week at 8.30am and closes at 5pm during winter and variable during summer (9pm latest).
T: 0300 061 2323 E: [email protected] www.royalparks.org.uk/thehub
THE REGENTS PARK TENNIS CENTRE provides high quality tennis facilities and is accredited by the Lawn Tennis Association. Coaching courses available for children and for adults.
Three tennis courts at York Bridge are also marked out for Netball with opportunities to accommodate more netball bookings at certain times.
The caf offers a selection of hot and cold snacks. Licensed for alcohol.
T: +44 (0)207 486 4216 E: [email protected] www.tennisintheparks.co.uk
eAtiNG & DriNKiNGTHE COW & COFFEE BEAN serves farm made dairy ice cream, real milk shakes, fair-trade tea, organic coffee, cream scones, sandwiches and treats.
Summer opening times 9am 8pm Winter opening times 10am 3pm
T: +44 (0)20 8293 0703
THE GARDEN CAF is a newly refurbished 1960s building with large gardens offering restaurant or takeaway service. The consultant chef is Henry Harris. Menus change seasonally. Licensed for alcohol.
Opening times: 7 days a week 9am and closes at the following times:
November March 4pm; April 6pm; May 7pm; June September 8pm;
October 6pm early month, 5pm late month.
T: +44 (0)20 7935 5729 E: [email protected] www.thegardencafe.co.uk
THE BOATHOUSE CAF is a family restaurant with a large terrace seating area, boats for hire for adults and children.
Summer opening times 9am 8pm Winter opening times 10am 4pm T: +44 (0)20 7724 4069
THE HONEST SAUSAGE serves free-range sausages and bacon in organic bread, organic fair trade tea and coffee with a large outside seating area. Vegetarian options also available.
Summer opening times 8am 7pm Winter opening times 8am 4pm
E: [email protected] www.honestsausage.com
THE HUB CAF, located at The Hub, is licensed for alcohol and available for hire. Opening times: 7 days a week 9am in the summer, 9.30am in winter, closes one hour before The Hub.
E: events@company of cooks.com
QueeN MArYS GArDeNSQueen Marys Gardens is a combination of the original Marnock and Burton design for the Royal Botanic Society.
Roses are not the only treasure of the Gardens. The Delphinium border has full National Collection status. The Mediterranean Borders are well established, and the Begonia Garden is twice yearly planted with seasonal bedding. Shrubberies are strategically designed and located to add a sense of mystery and privacy to the Gardens.
Further details are shown on dedicated Queen Marys Gardens maps surrounding the Gardens.
the roYAL pArKS AreBushy Park The Green Park Greenwich Park Hyde Park Kensington Gardens The Regents Park & Primrose Hill Richmond Park St Jamess Park Brompton Cemetery Grosvenor Square Victoria Tower GardensChildrens toilets
and drinking fountain
Viewing point
Seasonal Caf
Shared use pedestrian cycle way
WALKING DISTANCE (MINUTES) 5
Underground station
Bus stopPark features
Public access sites (opening periods vary)
Non public access sitesCycle parking
P Car parking
P Disabled car parking
Drinking fountain
Informationi Caf
Childrens play area
Public toilets
Disabled toilets
Cycle hire Restaurant
Jubilee Greenway
CONTACTING POLICE
T: 999 for emergencies. T: 101 for other calls. You can also report a crime online at www.online.met.police.uk
The park is open from 5am to dusk all year round. The following park roads are closed between midnight & 7am: Outer & Inner Circle, Park Square East & West, York Gate, Hanover Gate, Macclesfield Bridge, Chester Road.
PARK MANAGEMENT
Nick Biddle
The Storeyard, Inner Circle, Regents Park, London NW1 4NR
T: 0300 061 2300 E: [email protected]
www.royalparks.org.uk
SPRIN
G 201
2 www.chacha.co
.uk
7
b. Existing signage
Observations
Large birds-eye view maps stand near
the every gate and at some decision
points. They have you are here things.
There are two types of directional
signs: tall finger signs and low-height
totem signs. The tall ones are almost
3meters.
The serif typeface with white on black
board are not legible and readable.
There are different types of signs
for London Zoo, Open Air Theatre and
restaurants because they are run
by other organisations, not Royal Parks
Group.
Discovery Stage
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8c. Users
Most of the users are couples, elderly
people, families (with children), tourists
and joggers
Observations
The users except joggers, they were
looking at the maps and confirming
their locations.
The tourists (two girls) whom we
interviewed told us they did not know
their locations even though they
saw the maps.
Elderly couple Middle-age couple
Family with cart Tourists
Jogger
Discovery Stage
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9d. Issues and conclusions from the research
The main concerns about the park are:
Visibility of signs (toilet, caf, statues, etc.)
Lack of directional signs
Lack of consistency
Huge signage
Map orientation
Especially, the paths of the park are wide and open, however at
many decision points there is lack of directional sign. Toilets and
cafes are hidden by woods. This might make the users difficult
to find them.
In terms of narrative enviroment design, lack of consistency and
huge signage are the problems. They compromise the landscape
and the narrative of the park. The wayfinding should be subtle
that does not affect the landscape.
Discovery Stage
-
10
3. Mental maps
The mental maps that I collected showed
the hugeness of the park. No one seemed
to understand the whole scape of the
park. However, most of them noticed that
the London Zoo locates on the north side
of the park, and the broad walk is the
main route from the south side to north
side.
Discovery Stage
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11
a. Contents of the book
The Image of the City is a book about
urban information design, written by
Kevin Lynch (1960). This book is the first
book which defines the modern usage
of wayfinding. The Image of the City is
a result of Lynchs five-year research
on how people perceive the city. He
highlights that giving visual form to the
city is a special kind of design problem.
The research was conducted in three
different types of American cities
(Boston, Los Angels and Jersey City)
in order to examine this new problem,
suggest a method dealing with forming
the visual image of the city and offers the
principles of city design.
There are five elements that help
people to form mental maps and make
users understood their surroundings
in consistent and predictable ways.
The five elements are: paths, edges,
districts, nodes and landmarks. Lynch
suggests that urban designers should
analyse these elements and set proper
wayfinding which navigates people and
helps people to create the image of the
city.
What are the essential qualities of the
city image?
Legibility
A legible city can be recognised visually
with symbols.
Structure and identity (Visibility)
The city image can be analysed into three
components: identity, structure, and
meaning.
Imageability
Imageability is a concept of a
combination of legibility and visibility.
What are the elements of the city?
Paths
Channels which the people pass by
i.e. Streets, walkways, canals, railroads
Edges
Liner elements which are not used or
considered as paths by people
i.e. Shores, edges of development, walls
Distritcts
Medium-to-large sections of the city
i.e. Housing/building/shopping area
Nodes
Points and strategic spots in a city which
people can enter
i.e. Stations, parks, plazas, shopping malls
Landmarks
Point references
i.e. Towers, halls, libraries, churches
4. Analyse the park based on The Image of the City
Signs for elements (from The Image of the City, Lynch 1960)
Discovery Stage
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12
b. Analysis of the structure of the park
paths: Major paths connect gates and
each main parts (Zoo, Sports pitches,
Queen Marys Garden and Hub). Minor
ones are for browsing around the park.
edges: Fences around the whole park
districts: Major districts are Queen
Marys Garden and London Zoo. The
boundary of the sports pitches is vague.
Minor ones are woody areas.
nodes: Major nodes are Queen Marys
Garden and London Zoo, same as the
districts. The intersections can be minor
nodes; they would be decision points to
users.
landmarks: There is no outstanding
landmark that can be major landmark.
However, Hub and Zoo may become point
references.
Main parts of the park are:
Queen Marys Garden
ZSL London Zoo
Sports pitches/ Broad walk
Boating Lake
Primrose Hill
Except Broad Walk, they are the major
destinations for the users. Wayfinding
should indicate those places clearly and
navigate the users to the places.
Discovery Stage
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13
Firstly, I set three potential personas
based on a first field work: a middle
couple with toddler, an elderly male and
tourists.
The daily users of this park may
memorise their route already. However,
tourists or other first-time users can get
lost easily in the park. So I decided to
make wayfinding for tourists and choose
this persona.
5. User personas
Persona 1: Family
The Johnsons live in North London. On
weekends, they often come to Regents
Park for walking around. For Jennifer,
knowing the locations of toilets is
important. Kevins favourite place in the
park is Boating Lake.
Expectable route
London Zoo Queen Marys Garden
Broad Walk
The Johnsons Richard Lily
Persona 2 : Elderly
Richard is a neighbourhood of Regents
Park. Almost everyday, he walks around
the park, especially Broad Walk and
Queen Marys Garden. Sometimes he
enjoys coffee with his friends and wife at
the cafes in the park.
Expectable route
Queen Marys Garden Broad Walk
The Regents Park Hub
Persona 3 : Tourist
Lily (22), is a tourist from Manchester.
This is her first time visiting the Regents
Park. Her purpose of visiting here is to
see a musical at the Open Air Theatre.
She likes to enjoy coffee, gardens and
musicals.
Expected route
Broad walk Queen Marys Garden
Open Air Theatre
David (34), office worker / Jennifer (33),
teacher / Kevin (3)
65 years old, retiree 22 years old, tourist from Manchester
Discovery Stage
Conclusion
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Broad walk
14
Potential Persona
22, female
From Manchester
LilyMain routes
6. User journey
Queen Marys GardenChester gate Open Air Theatre
Discovery Stage
-
15
Falls Creek Alpine Resort
Falls Creek is a snow sport resort in
the Victorian highlands 350 kilometres
northeast of Melbourne. To avoid being
hided by snow, the main colour of
wayfinding is orange. It is visible in snow,
but as the shape is mimic the trunks of
the snow gums, it matches the natural
landscape.
target users: Tourists
issues:
Lack of consistency
Lack of directional signs
Hugeness of the size
Use of typography
tasks:
Make the sign consistent
Set directional signs
Design the natural visuals that
matches the landscape of the park
Improve the readability and legibility of
typography
initial approach
Make the park legible for the first time
users including tourists in a subtle
way that does not affect the natural
landscape
7. Case study: Wayfinding in natural landscape 8. Conclusion
Discovery Stage
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16
contents
1. Mood board
2. Case study: Iron signage
3. Maps in parks
4. Developing the visual idea
a. Map
b. Pictograms
c. Typeface
d. Signage
Transforming
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1. Mood board
Narrative approaches
I collected signages that suit their
environments. In these wayfinding, I
found organic elements and narrative
approaches. I thought using transparent
material was good for my project.
Transforming Stage
-
18
Schlsser, Burgen & Grten
Information and orientation system
by nowakteufelknyrim GmbH
design architecture communication
Though this project was a proposal, and
was not adopted, this approach was
useful for my project. Iron letters on
frosted glass could match the landscape
of the garden.
2. Case study: Iron signage
Transforming Stage
-
19
Park maps in Copenhagen
When I travelled in Copenhagen, I found
maps in the parks. Both are simple and
small but understandable. I referred to
the use of colours in these maps. Also, I
found both of the frames have potential
for my project.
The frame of Kastellet Park is black
and thin. Though legibility of white text
may be suspicious, the size of this sign
is appropriate.
Regarding the sign of Kongens Have,
the frame is decorative and it matches
the environment.
3. Maps in parks
Transforming Stage
-
LONDON MARYLEBONE
BAKER STREET
REGENTS PARK
GREAT PORTLANDSTREET
Hub
Open Air Theatre
The Cow&Coffee Bean
The Garden Cafe
Boathouse caf
YORK GATE
CHESTER GATE
JUBILEE GATE
CLARENCE GATE
HANOVER GATE
GLOUCESTER GATE
Primrose Hill
ZLS London Zoo
Boating Lake
CAMDEN TOWN
Park Office
Queen Marys Garden
MARYLEB
ONE ROAD
OUTER CIRCL
E
OUTER CIR
CLE
ALBANY STREET
PARK
WAY
PRINCE A
LBERT RO
ADW
ELLINGTON ROAD
GLO
UCESTER PLACE
PARK ROAD
ROSSMOR
E ROAD
BAKER STREET
INNER C
IRCLE
20
4. Developing the visual ideas
a. Map
The existing map is a birds-eye view
style with too much information.
Simplifying the map was my first step.
As I considered using semi-transparent
material for the board, I designed the
map with black lines and few colours as
simple as possible.
1st sketch
As I wanted to highlight the facilities, I
chose bright colours for them. However
they did not work too bright and not
considered the order of importance.
3rd sketch
Referring to the maps I found in
Copenhagen, I used pale green colour for
grass and beige for buildings. It made the
pictograms and labels legible.
2nd sketch
I tried to use monochrome and few bright
colours. However this version was way
too tasteless for the park signage and
deteriorated legibility. So I went back to
use colours.
Hub
Open Air Theatre
PRIMROSE HILL
LONDON ZOO
BOATING LAKE
The Regents ParkMarylebone
Holborn & St Pancras
Paddington
Camden Town
Hub
Open Air Theatre
Primrose Hill
ZLS London Zoo
Boating Lake
Inner circle
The Regents ParkMarylebone
Paddington
Camden Town
Queen Marys Gardens
MARYLEB
ONE ROAD
Outer Circle
ALBANY STREET
PARK
WAY
PRINCE A
LBERT RO
AD
GLOUCESTER PLACE
PARK ROAD
ROSSMORE R
OADBAKER STREET
Transforming Stage
-
21
b. Pictograms
1st sketch
aims:
To make a consistent pictograms set
To suit to maps and
ideas:
Using rounded square shapes
Redesigning the existing icons
issues:
This set seemed to lack a consistency;
toilet one was too rounded comparing
with theatre one.
Those did not match the typeface
(Rotis Semisans) they were too
rounded.
2nd sketch
ideas:
Making the edges more sharp to be
together as a set with the typeface,
Rotis Semisans
Changing circles to squares, but left
some round edges because I wanted
to use orgainc shapes considering the
image of the park.
Transforming Stage
-
22
c. Typeface
Rotis is a humanist sans serif designed
by Otl Aicher in 1988. This typeface has
been used for transportation, university,
and city council facilities. Its elegant and
organic letter forms are suitable for the
royal park.
In addition, I chose this typeface
because the capitals are quite legible. As
I planned a finger pole sign with cut iron,
this typeface seemed to fit very well with
this idea.
Queen Marys GardensAgfa Rotis Semisans
BAKER STREET
LONDON MARYLEBONE
BAKER STREET
REGENTS PARK
GREAT PORTLANDSTREET
Hub
Open Air Theatre
The Cow&Coffee Bean
The Garden Cafe
Boathouse caf
YORK GATE
CHESTER GATE
JUBILEE GATE
CLARENCE GATE
HANOVER GATE
GLOUCESTER GATE
Primrose Hill
ZLS London Zoo
Boating Lake
CAMDEN TOWN
Park Office
Queen Marys Garden
MARYLEB
ONE ROAD
OUTER CIRCL
E
OUTER CIR
CLE
ALBANY STREET
PARK
WAY
PRINCE A
LBERT RO
AD
WELLINGTON ROAD
GLO
UCESTER PLACE
PARK ROAD
ROSSMOR
E ROAD
BAKER STREET
INNER C
IRCLE
Map with pictograms and typographyExcept the gate pictograms, all of pictograms are black coloured.
Transforming Stage
-
23
d. Signage
Since I looked for a subtle way to make
signage, I considered using engraved and
semi-transparent materials. However,
they had problems of legibility and too
massive for the park. I decided to rethink
the features of the park and came up with
the idea to used the elements from the
shapes of the gates. Using iron frames
and making it into botanical shapes can
contribute to the landscape of the park.
I used the elegant curved elements from
the gates in the park.
Transforming Stage
Gates in Regents Park
-
You are here
Queen Marys Garden
You are here
The Garden Cafe10mins
18mins
8mins
20mins
Park Office
ZLS London Zoo
Camden TownQueen Marys Garden
The Garden Cafe10mins
18mins
8mins
20mins
Park Office
ZLS London Zoo
Camden Town
You are here
Queen Marys Garden
You are here
The Garden Cafe10mins
18mins
8mins
20mins
Park Office
ZLS London Zoo
Camden TownQueen Marys Garden
The Garden Cafe10mins
18mins
8mins
20mins
Park Office
ZLS London Zoo
Camden Town
The Garden Cafe10mins
18mins
8mins
20mins
Park Office
ZLS London Zoo
Camden Town
24
Other ideas for the finger pole sign
Engraved sign
The first idea was an engraved signage.
However, it is too massive and not legible.
I continued to look for other solution and
materials.
Semi-transparent sign
The second idea was using semi-
transparent materials. However it was
still massive and does not suit to the
landscape. But I realised that using
organic shapes is a useful way for making
wayfinding for the park.
Transforming Stage
-
25
contents
1. Concept of the project
2. Visual outcomes
a. Map
b. Pictograms
c. Sign graphics
d. Finger pole
3. Signage family
4. Placement of the signs
5. User journey
Making
-
26
1. Concept of the project
New wayfinding for Regents Park
The existing signage in Regents Park in London has a problem of legibility and some of the signs do not suit to the natural landscape of the park. Revising the signage is an attempt to attract more tourists and returning visitors, and also for the signage to match the environment better. Designing a clear wayfinding system with keeping the narrative of the park is the main task of this project. Finding the features of the park and using organic forms are the core idea of the visual design.
Making Stage
-
Hub
Open Air Theatre
The Honest Sausage
The Garden Cafe
Boathouse caf
YORK GATE
CHESTER GATE
JUBILEE GATE
CLARENCE GATE
HANOVER GATE
GLOUCESTER GATE
Primrose Hill
ZLS London Zoo
Boating Lake
CAMDEN TOWN
Park Office
Queen Marys Gardens
MARYLEB
ONE ROAD
OUTER CIRCL
E
OUTER CIR
CLE
ALBANY STREET
PARK
WAY
PRINCE A
LBERT RO
AD
WELLINGTON ROAD
GLO
UCESTER PLACE
PARK ROAD
ROSSMOR
E ROAD
BAKER STREET
INNER C
IRC
LE
INNE
R CIRCL
E
LONDON MARYLEBONE
BAKER STREET
REGENTS PARK
GREAT PORTLANDSTREET
27
2. Visual outcomes
a. Map
Making Stage
Focusing on the legibility of the name
labels of the places and the main
facilities (e.g. Hub and Queen Marys
Gardens), other elements such as the
lawn, woods, the lake needed to be subtle.
Black labels are coloured with 90 % black
and multiplied in order to match the lawn
colour.
-
b. Pictograms
28
Making Stage
Public toilets
Disabled toilets
Information
Restaurant
Caf
Seasonal caf
Sports pitch
Theatre
Gate
Underground station
-
The Regent's Park, designed by John Nash, covers 395 acres and includes Queen Mary's Gardens which features more than 12,000 roses of 400 varieties, as well as the gloriously restored William Andrews Nesfield's Avenue Gardens. With excellent sports facilities spanning nearly 100 acres it includes the largest outdoor sports area in central London. The park also houses the Open Air Theatre, London Zoo, Primrose Hill, the country's largest free to access waterfowl collection and 100 species of wild bird.
All the sausages and bacon are sourced from a family run business in Gloucestershire. This company uses only free-range and organic pork sourced from small family run farms within 15 miles of their premises.
Opening times: 7days a week 9amCloses times: NovemberMarch 4pm; April 6pm; May 7pm; JuneSeptember 8pm; October 6pm early month, 5pm late month.
Tel: +44 (0)20 5982 3721Email: [email protected]
999 for emergencies. 101 for other calls.
You can also report a crime online at www.online.met.police.uk
The park is open from 5am to dusk all year round.
The following park roads are closed between midnight & 7am:Outer & Inner Circle, Park Square East & West, York Gate, Hanover Gate, Macclesfield Bridge, Chester Road.
Nick BiddleThe Storeyard, Inner Circle, Regents Park, London NW1 4NR
Tel: +44 (0)30 0061 2300 Email: [email protected]
www.royalparks.org.uk
Public toilets
Disabled toilets
Information
Gate
Underground station
Restaurant
Caf
Seasonal caf
Sports pitch
Theatre
REGENTS PARK THE HONEST SAUSAGE PARK MANAGEMENT OPENING TIMES
CONTACTING POLICE
Hub
Open Air Theatre
The Honest Sausage
The Garden Cafe
Boathouse caf
YORK GATE
CHESTER GATE
JUBILEE GATE
CLARENCE GATE
HANOVER GATE
GLOUCESTER GATE
Primrose Hill
ZLS London Zoo
Boating Lake
CAMDEN TOWN
Park Office
Queen Marys Gardens
MARYLEB
ONE ROAD
OUTER CIRCL
E
OUTER CIR
CLE
ALBA
NY STREET
PARK
WAY
PRINCE A
LBERT RO
AD
WELLINGTON ROAD
GLO
UCESTER PLACE
PARK ROAD
ROSSMOR
E ROAD
BAKER STREET
INNER C
IRC
LE
INNE
R CIRCL
E
LONDON MARYLEBONE
BAKER STREET
REGENTS PARK
GREAT PORTLANDSTREET
CHESTER GATE
Walking distance
5mins
Queen Marys Gardens is a combination of the original Marnock and Burton design for the Royal Botanic Society. Roses are not the only treasure of the Gardens. The Delphinium border has full National Collection status. The Mediterranean Borders are well established, and the Begonia Garden is twice yearly planted with seasonal bedding. Shrubberies are strategically designed and located to add a sense of mystery and privacy to the Gardens.
The garden caf is a newly refurbished 1960s building with large gardens offering restaurant or takeaway service. The consultant chef is Henry Harris.
Opening times: 7days a week 9amCloses times: NovemberMarch 4pm; April 6pm; May 7pm; JuneSeptember 8pm; October 6pm early month, 5pm late month.
Tel: +44 (0)20 7935 5729Email: [email protected]
www.thegardencafe.co.uk
999 for emergencies. 101 for other calls.
You can also report a crime online at www.online.met.police.uk
The park is open from 5am to dusk all year round.
The following park roads are closed between midnight & 7am:Outer & Inner Circle, Park Square East & West, York Gate, Hanover Gate, Macclesfield Bridge, Chester Road.
Nick BiddleThe Storeyard, Inner Circle, Regents Park, London NW1 4NR
Tel: +44 (0)30 0061 2300 Email: [email protected]
www.royalparks.org.uk
Public toilets
Disabled toilets
Information
Gate
Underground station
Restaurant
Caf
Seasonal caf
Sports pitch
Theatre
QUEEN MARYS GARDENS THE GARDEN CAF PARK MANAGEMENT OPENING TIMES
CONTACTING POLICE
Hub
Open Air Theatre
The Honest Sausage
The Garden Cafe
Boathouse caf
YORK GATE
CHESTER GATE
JUBILEE GATE
CLARENCE GATE
HANOVER GATE
GLOUCESTER GATE
Primrose Hill
ZLS London Zoo
Boating Lake
CAMDEN TOWN
Park Office
Queen Marys Gardens
MARYLEB
ONE ROAD
OUTER CIRCL
E
OUTER CIR
CLE
ALBA
NY STREET
PARK
WAY
PRINCE A
LBERT RO
AD
WELLINGTON ROAD
GLO
UCESTER PLACE
PARK ROAD
ROSSMOR
E ROAD
BAKER STREET
INNER C
IRC
LE
INNE
R CIRCL
E
LONDON MARYLEBONE
BAKER STREET
REGENTS PARK
GREAT PORTLANDSTREET
QUEEN MARYS GARDENS
Walking distance
5mins
29
c. Sign graphicsThese are the graphics for freestanding
signs. Map orientation graphic signs
are located at inside gates and decision
points, and directional signs are located
outside the gates and small decision
points.
Outside signs simply show the facilities
inside the gate; on the other hand inside
signs contains each information for the
area where they stand.
Arrows in directional signs are same
shapes as the finger totems.
Park map sign
Making Stage
Rotis Semisans, Bold
Rotis Semisans, Regular
-
30
Finger poles are located in the centres
of Queen Marys Gardens and complex
decision points. The material is iron.
Directional sign d. Finger pole
CHESTER GATE
Open Air TheatreCaf
Queen Marys Gardens
Avenue Gardens
ZSL London Zoo
INNER CIRCLE
Open Air TheatreCaf
Queen Marys Gardens
Park Office
Making Stage
-
Queen Marys Gardens is a combination of the original Marnock and Burton design for the Royal Botanic Society. Roses are not the only treasure of the Gardens. The Delphinium border has full National Collection status. The Mediterranean Borders are well established, and the Begonia Garden is twice yearly planted with seasonal bedding. Shrubberies are strategically designed and located to add a sense of mystery and privacy to the Gardens.
The garden caf is a newly refurbished 1960s building with large gardens offering restaurant or takeaway service. The consultant chef is Henry Harris.
Opening times: 7days a week 9amCloses times: NovemberMarch 4pm; April 6pm; May 7pm; JuneSeptember 8pm; October 6pm early month, 5pm late month.
Tel: +44 (0)20 7935 5729Email: [email protected]
www.thegardencafe.co.uk
999 for emergencies. 101 for other calls.
You can also report a crime online at www.online.met.police.uk
The park is open from 5am to dusk all year round.
The following park roads are closed between midnight & 7am:Outer & Inner Circle, Park Square East & West, York Gate, Hanover Gate, Macclesfield Bridge, Chester Road.
Nick BiddleThe Storeyard, Inner Circle, Regents Park, London NW1 4NR
Tel: +44 (0)30 0061 2300 Email: [email protected]
www.royalparks.org.uk
Public toilets
Disabled toilets
Information
Gate
Underground station
Restaurant
Caf
Seasonal caf
Sports pitch
Theatre
QUEEN MARYS GARDENS THE GARDEN CAF PARK MANAGEMENT OPENING TIMES
CONTACTING POLICE
Hub
Open Air Theatre
The Honest Sausage
The Garden Cafe
Boathouse caf
YORK GATE
CHESTER GATE
JUBILEE GATE
CLARENCE GATE
HANOVER GATE
GLOUCESTER GATE
Primrose Hill
ZLS London Zoo
Boating Lake
CAMDEN TOWN
Park Office
Queen Marys Gardens
MARYLEB
ONE ROAD
OUTER CIRCL
E
OUTER CIR
CLE
ALBA
NY STREET
PARK
WAY
PRINCE A
LBERT RO
AD
WELLINGTON ROAD
GLO
UCESTER PLACE
PARK ROAD
ROSSMOR
E ROAD
BAKER STREET
INNER C
IRC
LE
INNE
R CIRCL
E
LONDON MARYLEBONE
BAKER STREET
REGENTS PARK
GREAT PORTLANDSTREET
QUEEN MARYS GARDENS
Walking distance
5mins
CHESTER GATE
Open Air TheatreCaf
Queen Marys Gardens
Avenue Gardens
ZSL London Zoo
120 cm
220 cm
200 cm
320 cm
THE GARDEN CAFE
TOILETS
ZSL LONDON ZOO
PARK OFFICEBOATING LAKE
BAKER STREETCAMDEN TOWN
TOILETS
3. Signage family
31
Making Stage
-
32
Hub
Open Air Theatre
The Honest Sausage
The Garden Cafe
Boathouse caf
YORK GATE
CHESTER GATE
JUBILEE GATE
CLARENCE GATE
HANOVER GATE
GLOUCESTER GATE
Primrose Hill
ZLS London Zoo
Boating Lake
CAMDEN TOWN
Park Office
Queen Marys Gardens
MARYLEB
ONE ROAD
OUTER CIRCL
E
OUTER CIR
CLE
ALBA
NY STREET
PARK
WAY
PRINCE A
LBERT RO
AD
WELLINGTON ROAD
GLO
UCESTER PLACE
PARK ROAD
ROSSMOR
E ROAD
BAKER STREET
INNER C
IRC
LE
INNE
R CIRCL
E
LONDON MARYLEBONE
BAKER STREET
REGENTS PARK
GREAT PORTLANDSTREET
4. Placement of the signs
Signs should be placed inside and
outside the gates, decision points and in
front of cafes or toilets. I have clarified
the decision points by using Lynchs
methodology and experience from the
field work.
Proposed point
Making Stage
-
Making Stage
33
5. User journey
Hub
Open Air Theatre
The Honest Sausage
The Garden Cafe
Boathouse caf
YORK GATE
CHESTER GATE
JUBILEE GATE
CLARENCE GATE
HANOVER GATE
GLOUCESTER GATE
Primrose Hill
ZLS London Zoo
Boating Lake
CAMDEN TOWN
Park Office
Queen Marys Gardens
MARYLEB
ONE ROAD
OUTER CIRCL
E
OUTER CIR
CLE
ALBANY STREET
PARK
WAY
PRINCE A
LBERT RO
AD
WELLINGTON ROAD
GLO
UCESTER PLACE
PARK ROAD
ROSSMOR
E ROAD
BAKER STREETINNE
R CIRC
LE
INNE
R CIRCL
E
LONDON MARYLEBONE
BAKER STREET
REGENTS PARK
GREAT PORTLANDSTREET
1
2
23
4
Lilys journey to the Open Air Theatre
Lily (22), is a tourist from Manchester.
This is her first time visiting Regents
Park. Her purpose of visiting here is to see
a musical at the Open Air Theatre.
-
34
1
After getting off a subway at Regents
Park station, Lily finds a directional sign
at Chester gate. These are placed in front
of every gate. She finds that the Queen
Marys Gardens are inside this gate.
Step 1 Step 2 She enters Chester gate and finds a park
map sign. These signs are placed at the
entrances of the gates and decision
points. She confirms her current location
and the direction of Queen Marys
Gardens.
Making Stage
-
35
She goes straight to Queen Marys
Gardens and reaches the entrance of the
Inner Circle.
Lily enters Queen Marys Gardens and
confirms her current location.
2
Step 3 Step 4
Making Stage
-
Making Stage
36
She looks up the Open Air Theatre in the
sign and goes north.
She walks to the centre of Queen Marys
Gardens and finds a finger pole sign.
Step 5 Step 6
3
-
37
Making Stage
Lily finds a small directional sign on the
corner and turns left. She has arrived
at the Open Air Theatre and awaits the
performance.
Step 7
4
-
38
References
Conclusions and further development
Lynch, Kevin (1960). The image of the city. Cambridge, MA: MIT
Press.
Mollerup, Per (2013). Wayshowing Wayfinding: Basic and
Interactive. New ed. Amsterdam: BIS Publishers
Because Regents Park is quite extensive, it was hard to explore the features and find decision points. However, working with the park gave me the insights into which kind of wayfinding can match the natural and artificial landscapes. The further development for this project would be to understand a psychological aspect of wayfinding. Knowing why and how people choose which ways to go would be necessary to make this project more reliable.
AcknowledgementsThe photographs of Regents Park were taken by me. Other
images have been taken from various sources throughout the
Internet. They have been used for visualization purposes only.