www.asbru.is

SBR ENTERPRISE PARKInnovation Powered by Green Energy

sbr Enterprise Park is the new name for the former NATO base at Keflavik International Airport in Iceland. When NATO left the area in 2006 after 60 years, the Keflavik Airport Development Company - Kadeco, was founded with the goal of putting the area and its facilities to civilian use. Kadeco is wholly owned by the Icelandic Government.

The transformation to an Enterprise Park has been quicker than anyone thought possible. In a very short time sbr has established itself as one of the most innovative areas in Iceland. The first development project was to establish an education institution, Keilir, which has become an engine of knowledge and innovation for the area. At sbr, a student campus has been established for students studying here as well as in Reykjavik.

The goal and purpose of Kadeco is to lead the development and transformation of sbr. Part of that process is preparation work, assessment and planning of the area, and facilities as well as assessment of development and growth opportunities in cooperation with invested parties.

The company also manages and operates several specific government-owned facilities through a service contract with the Government of Iceland. This includes overseeing the lease and sale of properties and other related projects.

Kadeco serves as a one-stop-shop for interested investors and can offer a large variety of facilities for companies looking to locate in Iceland. We encourage everyone interested in this project to contact us for further information.

Kjartan r Eirksson, CEO Kadeco

[Welcome to sbr Enterprise Park]

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In October 2006 the North Atlantic Treaty Organisation (NATO) abandoned its military base at Keflavik International Airport after almost 60 years on the Reykjanes peninsula in Iceland. At its peak, the base housed around 6,000 people and was considered one of the larger communities in Iceland.

The base was the largest employer on the Reykjanes peninsula for decades and had a massive influence on the local population. Many cultural streams were carried to Iceland via the base, including rock n roll music and basketball.

When the military evacuated the base, a plan was set in motion focused on putting its assets to use to generate value for the local population as quickly as possible.

The first step in the resurrection project was to establish a centre of education. Keilir was established in the spring of 2007. The founders of Keilir were the University of Iceland, Kadeco, the town of Reykjanes and several Icelandic companies involved in energy and logistics. The rise of Keilir has been adventurous, as only two years from its establishment it already has 500 students and is teaching courses at university level.

In 2008, the company Hsklavellir purchased a large part of the residential area with the purpose of developing a University-style

campus for students. In 2009, around 2,000 people live on the campus.

In 2008 Kadeco sold facilities and land to Verne Global, a company which today has built up a green data centre using the Icelands renewable geothermal energy.

The leading companies behind sbr have decided that their strategy for the future is to make sbr a top location for innovation and entrepreneurship. The strategy will specifically focus on: green energy, health and logistics.

The future of sbr is bright. Where it will head is largely down to the entrepreneurs and pioneers who will come to call sbr home in the future.

[Origins of the word sbr]

sbr is the bridge that the old Nordic gods, the sir, built between Midgard, home of men, and Asgard, home of the gods, and can be seen from the earth as the rainbow. One end of sbr is in the heavens, at Himinbjrg (Sky Mountain) where the god Heimdall lives.

Daily the sir ride across sbr to Urdarbrunnur, the well of Urdur, which is where the gods hold their court. Urdarbrunnur is located under the roots of Ash Yggdrasil, the world tree. The three witches of fate, Urdur, Verdandi, and Skuld, live at Urdarbrunnur. Thor, god of thunder, cannot cross sbr so he must cross mighty rivers to reach his destination at Urdarbrunnur.

The first part of the Prose Edda, Gylfaginning, describes it thus:

Krmt and rmt and the Kerlaugs twain, Them shall Thor wade Every day when he goes to doom At Ash Yggdrasill; For the sbr burns all with flame, And the holy waters howl.

[The sbr Story]

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International HarbourHelguvik provides excellent facilities for some of the biggest vessels sailing the North Atlantic. With ample industrial sites in the area close to the harbour, there are excellent opportunities for fast growing import or export firms wishing to expand in a new, well-planned industrial area with ready access to the geothermal power on which the Reykjanes region stands. In addition, a tax-free industrial zone has been planned at Helguvik, only 4km from Keflavik town and Keflavik International Airport.

Helguvik is also the main oil supply and distribution harbour for Reykjanes, and now offers improved services for industrial freighters and oil vessels. The port of Helguvik easily accommodates ships up to 200 m in length with a draft of 10 m at a 150 m long quay with a generous wharf area behind it.

International AirportKeflavk International Airport is a vital transport link for both passengers and freight, offering a world class facility. The airport covers an area of some 25 square kilometres and has four runways of more than 3,000 metres capable of handling modern long-haul aircraft. Commercial and general aviation at the airport has increased dramatically in the last two decades, with peak passenger traffic at 2.2 million in 2007. Fourteen passenger carriers and three scheduled cargo carriers operate at Keflavik International Airport during the high season. Icelandair, Iceland Express and SAS provide year-round scheduled services. In its quality survey of the first quarter of 2008, Airports Council International (ACI) placed Keflavik International Airport first in the category of airports serving less than 5 million passengers for Ease of Connections, third for Sense of Security and fifth for Overall Customer Satisfaction.

The NATO oil pier is 105 m long, but ships can be up to 230 m long and still use the pier, with a maximum draft of 13 m.

Depth along the NATO oil-pier is 14 m at the concrete pier; but a few metres out from the pier, the depth ranges from 16 to 21 metres.

The container pier at Helguvik is 150 m long, with a depth of 10 metres.

A new 360 m long pier with depth of 14.5 m for ships up to 225m with depth of 12 m is under construction. This pier will be primarily for aluminium by bulk and container ships for import and export. A 30,000 m2 container area will adjoin this quay.

Helguvik Harbour was dredged in the 2009 to 12 m and 14.5 m along the 225 m future quay site; so the minimum depth is 12m (except close up to the 150 m quay where it is 10 m). At the entrance to the harbour it is 21 m.

Pilot location for Helguvik is at 64.02 N and 22.37 W

[Five reasons to locate in sbr]

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Green renewable energyOver 70% of Icelands total energy needs come from renewable energy sources and over 99% of all electricity is either geothermal or hydroelectric in origin. Iceland is in a unique position to become carbon neutral and oil free ahead of most others and to demonstrate how this ambition can be achieved.

Both electricity and heating at sbr are provided using renewable geothermal resources. That by itself makes sbr a green energy enterprise park. Simply by locating there, a company becomes a lot greener in terms of the quality of energy used.

Excellent communication linksFarice offers services between Iceland and Europe through the FARICE-1 and DANICE submarine cable systems, and to North America through the Greenland Connect submarine cable system.

The main Points of Presence (PoPs) are in Reykjavik, London and Copenhagen and services can be delivered elsewhere through third parties.

Services are offered on a lease basis with a one-year minimum contract period.

The products offered are:

Bandwidth according to the SDH-hierarchy (STM-1 to STM-64)

Ethernet 1Gig-E interfaces

Ethernet 10Gig-E interfaces

10Gbit/s DWDM

CITY OF REYKJAVK

KEFLAVK INTERNATIONAL AIRPORT

HELG

UVK

HAR

BOUR

TOWN

OF R

EYKJ

ANES

SBR

sbr location

Close to Reykjaviksbr is located only 45 minutes drive from downtown Reykjavik and there is a direct bus route, Reykjanes Express, connecting sbr and the two main Universities in Reykjavik.

Reykjavk Icelands capital is a young and daring city characterised by strong contrasts. Reykjavk has an astounding variety of restaurants, offering both traditional and international cuisine cooked using the finest ingredients. Cuisines from all over the world are represented, from Italian to Thai and everything in between, including a number of vegetarian restaurants. Cafs and coffee shops are one of the most abundant sights in Reykjavik city centre. There is practically one on every street corner, but each one has a defining ingredient that makes it special. Reykjavk city centre during the day and after hours at weekends, when the party is well under way, are two completely different experiences. Reykjavk is well-known for its vibrant nightlife, with trendy bars and clubs open until the (often not-so) early hours of the morning.

Reykjavk offers numerous festivals and events throughout the year. The autumn and winter bring the Reykjavk International Film Festival, the pop music festivals Reykjavik Round up, Iceland Airwaves and the Reykjavk Jazz Festival, followed by the multicultural Winter Lights Festival and the gourmet feast, Food and Fun. On New Years Eve, Reykjavk explodes in a colourful light display from the quite possible biggest fireworks show you will ever see. The Northern Lights, or Aurora Borealis, dance across the sky for an added bonus. Spring and summer bring the prestigious Reykjavk Arts Festival, the Festival of the Sea, the Summer Solstice Festival, the Gay Pride Parade, Reykjavk Culture Night, the Reykjavk Marathon and the Reykjavk Literary Festival to name but a few.

More information: www.visitreykjavik.is

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Keilir, Atlantic Center of Excellence is a leader in rewriting the possibilities for Icelandic education through innovative approaches in bringing together businesses and academia, knowledge and finance on an international base.

The purpose of Keilir is to create and disseminate knowledge in an active partnership with domestic and international schools, companies and other economic partners. Values that guide Keilir, Atlantic Center of Excellence are: research and development, quality, results, knowledge and profits supported by the local community, Icelandic economy, Icelandic society, owners, students and staff.

Keilir consists of three different schools, besides a Preliminary Department where the main objective is to prepare students, who have a vocational training and/or sufficient practical experience in industry, with the knowledge and competency necessary for further studies at university level. The schools are Health and Education School, Institute of Technology and Aviation Academy. Each School has its own aims, in accordance with Keilirs objectives, and builds on the importance of an International Airport and environmentally friendly resources besides collecting and using existing knowledge in the surrounding area.

Keilir Health AcademyKeilir Health Academy aims to develop and provide outstanding education in the field of health & fitness and strength & conditioning. Keilir offers programs in personal training as well as strength & conditioning, adapted to meet the needs of the sports and fitness industry.

Keilir Health Academy is one of the foremost providers in workshops, lectures and continuing education for professionals in the field of sports and fitness.

Aviation Academy Keilirs Aviation Academy offers diverse aviation related studies such as: Private- or professional flight training, Flight Instructor, Air Traffic Controller, Cabin Crew initial and type rating training. Emphasis is placed on advanced teaching-methods and the teaching environment since the schools location offers unique opportunities and creates excellent environment for aviation related studies.

The teaching is performed on a brand new high-technical Diamond DA20, DA40 and DA42 aircrafts.

[KEILIR ATLANTIC CENTER OF EXCELLENCE]

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[Keilir Institute of Technology]The mission of Keilir Institute of Technology (KIT) is to advance energy engineering sciences in Iceland and to educate and train young men and women in the field of energy engineering sciences and technology.

The ultimate goal of the mission is to generate new knowledge and produce highly trained professionals for the energy and technology industry.

In order to accomplish its mission, Keilir Institute of Technology operates both a School of Energy and Technology and state-of-the-art research laboratories in applied energy engineering. The institute places great emphasis on project-based learning, laboratory instructions and collaboration with both the energy industry and the University of Iceland.

The School of Energy and TechnologyThe School of Energy and Technology is dedicated to excellence in education at the undergraduate level in the fields of energy and related technologies. The school offers two multidisciplinary BSc. programs in co-operation with the University of Iceland -one in green energy technology and the other in mechatronics.

The program in green energy technology has a strong focus on geothermal energy technology, capitalizing on the extensive expertise of leading Icelandic energy companies in this field. Recognizing that solutions to the energy challenges of the 21st century need to be global, the program also provides a solid background in other forms of renewable energy technology.

The program in mechatronics revolves around the integration of mechanical, electronic and software components into efficient modern monitoring, control, and regulation systems. The two programs are interconnected; as such systems lie at the heart of geothermal and other renewable energy plants and play a key role in the efficient use and conservation of energy.

KIT also runs a state-of-the-art research center in energy sciences. The research center is located in the same building as the school and is used for teaching, training, research and development. Start-up companies within sbr Enterprise Park will be able to make use of the research facilities. An energy resource park that is presently under development will provide additional facilities for tight collaboration between the energy industries (geothermal and other) and the School of Energy and Technology. Thus bringing together academia and the energy industry.

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AviAtion relAted

retAil And services

University edUcAtion

FUtUre residentiAl

Green enerGy PArk

Film indUstry

technoloGy PArk

heAlth villAGe

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[The new sbr Area Plan]The sbr Area Plan is a collaborative project between Reykjanesbr town, Keflavk Airport Development Company (Kadeco) and Hsklavellir. These parties are agreed that sbr should be an attractive and safe community that is also environmentally and family-friendly. Emphasis is placed on services to the international academic and knowledge community, by bringing together companies, universities, knowledge, capital and facilities, each with a focus on innovation, development and export. A focus is placed on putting the properties in the area to profitable, civil use, so that positive social influences become widespread. The parties intend to stimulate a new demand for apartments in the area, a demand that was not previously there. The area planning proposal is designed by the British firm Engle Architects in collaboration with the Icelandic real estate development company Klasi. The project is a liaison with the Reykjanesbr town master planners, Kanon architects and VSO Consulting. Other parties were involved in specific areas, such as traffic and weather forecasting.

University cAmPUs

dAtA center

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There are tremendous opportunities tied to the development of health and relaxation on the Reykjanes peninsula. The majority of tourists who come to Iceland travel through the Keflavik International Airport and visit the Blue Lagoon in Reykjanes during their stay. There are boundless untapped opportunities in offering these tourists more services in that market niche.

[sbr fitness and health village]

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There are many opportunities tied to the development of health and relaxation in the Reykjanes area. In 2011 around 540 thousand tourists travelled to Iceland, about 100 thousand more than in 2010. The annual average growth in tourism from 2005 to 2011 was about 6%.

About 400 thousand tourists that travel to Iceland through Keflavik Airport visit the Blue Lagoon, an innovative company in health, wellness and skin care powered by geothermal energy, during their stay in Iceland. The Blue Lagoon is located about 15 minutes from sbr.

There is an opportunity in offering these tourists more service in that market niche in Iceland. According to the latest figures Icelanders enjoy one of the longest life expectancy as well as having one of the highest healthy life expectancy in the world.

The facilities at sbr and the courses offered at Keilir Health Academy strengthen further the concept of the health and fitness village.

There has been great enthusiasm among parties in the health care industry and medical tourism in utilizing the opportunities in the area. The opportunities are among others Icelands location, the ability of health professionals, clean climate and beautiful landscape.

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sbr is one of Icelands foremost innovation areas. Because of the quantity of available housing reserved for innovation and entrepreneurship, sbr is still a blank canvas for entrepreneurs to create their works on.

A large portion of the available housing at sbr is earmarked for entrepreneurs. The Eldey Incubator is one of the largest business incubators in Iceland, offering both office facilities and workshop facilities for entrepreneurs to develop their innovations. Reykjanes Development Agency, called Heklan, provides support for entrepreneurs in Eldey.

For more advanced entrepreneurs and businesses, sbr offers office facilities in the Eldvrp business hotel where companies can set up their business with shared access to meeting rooms, cafeteria and conference facilities.

Companies looking for larger scale developments are also being accommodated at sbr: Kadeco still has facilities and land available for interested investors looking to come to Iceland with interesting new developments. One example of this is the Verne Global data centre.

[sbr Incubator]

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The Research Laboratories in Applied Energy Engineering The research laboratories in applied energy engineering are located in the same building as the Keilir Institute of Technology and are used for teaching, training, research and development. The purpose of the research laboratories is to facilitate communication, collaboration and knowledge sharing between the energy industry and the academia, e.g. the School of Energy and Technology and the University of Iceland.

The aim is to establish domestic and international collaborations with universities and companies and have space to accomodate visiting students and scientists. Startup companies within the technology park will be able to make use of the research laboratories which consist of five labs: thermal & fluid engineering laboratory, material engineering laboratory, chemical engineering laboratory and a fabrication laboratory.

Thermal & Fluid Engineering Labprovides both students and researchers with state-of-the-art equipment for carrying out research in the fields of thermal and fluid engineering. Initial research in the lab will mainly be in the area of geothermal energy.

Material Engineering LaboratoryThe main focus is research on engineering materials and materials operating in severly corrosive environment such as in the geothermal power plants. Special attention will be on geothermal drilling technology, but studies for other applications will also benefit from the lab equipment, e.g. food processing, prosthetics and fuel cell research.

Mechatronics Engineering LaboratoryThe main research theme is efficient use and conservation of energy using automatic intelligent controls. The research and development carried out in the lab are mainly aimed at the needs of the icelandic industries, e.g. the geothermal, fish and biomedical industries. The work can be roughly divided into two areas: measurements and control. Both areas make use of electronics, software, motors, and other electrical/electronic equipment, e.g. PLCs.

Chemical Engineering LaboratoryThe Chemical Engineering Laboratory is a combined research and teaching facility consisting of two adjacent labs. The teaching part enables effective instruction in general, inorganic, and organic chemistry and chemical engineering at the undergraduate level. The room has wet bench space for a total class size of 24 students, working in groups of 3-4 students. Benches are set up with all necessary utilities, ventilation, and fume hoods as well as modern information technology infrastructure. This room will also be used by the Hsklabr college preparatory classes offered by Keilir. Having an on-site state of the art teaching lab will greatly improve the quality of their continuing education classes in chemistry.

Fab LabThe Fabrication Laboratory is equipped with a comprehensive range of traditional and CNC machinery. The lab is used for teaching the basics of safe workshop practice and the basic concepts of machining, manufacturing and construction practices. The lab is also for teaching and training advanced CNC and CAM techniques. The lab equipment enables students and researchers to produce mechanical parts for both small design projects and large research projects.

Research fieldThe Icelandic energy market is characterized by an abundance of hydroelectric and geothermal energy used for households and energy intensive industry, while vehicles still rely largely on imported fossil fuels. Projects in this field will therefore work towards the development of environmentally friendly fuels from domestic sources, which are to be used in cars and ships. Examples include methane, dimethylether, methanol, hydrogen and hydrocarbons generated by carbon recycling processes.

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[Icelands Premier Data Center Location]

One of the largest developments at the sbr Enterprise Park is the establishment of an international data center powered by green energy with no carbon emissions. The data center project is operated by the company Verne Global which has US, UK and Icelandic owners.

In the fall of 2011 the project began to take off as a modular data center from UK producer Colt was shipped to Iceland to be assembled in the Verne data center campus at the sbr. This project demonstrates Iceland's possibilities in providing high value service to demanding clients such as the international IT industry.

The clients of Verne Global are among others BMW, Datapipe, CCP and GreenQloud. By locating high performance computing applications at Verne Global in sbr BMW will reduce annual carbon emissions by 3,750 metric tons; the equivalent of the carbon produced by burning 1.46 million liters (about 385,000 gallons) of gas.

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Keilir, Hsklavellir, Kadeco and Reykjanesbr are working together to create a knowledge-based community at sbr.

Keilir is renting out apartments at the campus to students. The first apartments were rented out in August 2007. The rates are very reasonable and all university students in Iceland have access to them. Included in the rent are heating, electricity, internet connection and free bus transfers (with internet connection) between sbr and Universities in the Reykjavik area. Payments to the housing fund are not included in the rent.

sbr offers a fun and diverse environment which suits both individuals and families. There are excellent facilities and areas for outdoor activities at sbr and the residents of sbr have access to playgrounds for children and open barbecue facilities. There is an elementary school at sbr, Haleitisskli, which has children's classes 1-6.

There are also two preschools at sbr: the health focused kindergarten Haleiti and the kindergarten Vllur. The Service center of sbru is located at Keilisbraut 773. The center

is home to Langbest, a family friendly restaurant and caf, local hair saloon and a mini market.

In September 2012 Sporthsi opened the third biggest gym in Iceland at sbr.

Listatorgi (Art Square), where culture and hobby groups in Reykjanesbr have their facilities, is located at sbr, next to the service center at Keilisbraut 773.

The double-lane Reykjanesbraut makes all transport and communication to the Reykjavk area easier and safer, and it is only about 20 minutes drive from sbr to the outskirts of Reykjavik (Hafnarfjrur).

[sbr Campus a good place to live]

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