ashwamedh kalamanch’s drawing competition 2010
TRANSCRIPT
8/8/2019 ASHWAMEDH KALAMANCH’S DRAWING COMPETITION 2010
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Prepared by:
Deepak Doddamani
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Overview A shwamedh Kalamanch
Drawing Competition 2010
Objectives Market Selection
Marketing Strategies
Event details
Event Output
Conclusion
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Ashwamedh Kalamanch A shwamedh Kalamanch is an art & culture centre Mumbai.
Objectives:1)To promote, propagate Indian art
and culture through various camps.
2) To increase awareness about various
performing and visual arts.
3) To encourage children to use their
creativiy and contribute to arts.
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Ashwamedh Kalamanchs
Drawing Competition 2010 (AKDC10)
y A shwamedh Kalamanch organized an all Mumbailevel drawing competition in association with Samarth
Vidyalaya, Vidyanagari.
y The drawing competition was followed by a seminarby experts. The seminar covered career
opportunities in art and culture.
y The exhibition of selected drawings by participants were put-up in the hall for parents.
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Objectives of AKDC10y To enter in the field of event management.
y To give a platform to students who are good in
drawing and takes it seriously.
y To encourage students to take-up drawing subjectseriously by making them aware of careers ahead.
y To create brand awareness of A shwamedh Kalamanch.
y To raise fund for Educational charitable trust throughthis event.
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MARKET RESEARCHTotal Market : Mumbai and Mumbai Suburbs
Potential Market : Santacruz
Targeted Market : Kalina and Vakola
Target : 500 plus students (approx.)
Students of all mediums Std. 5th to 10th targeted.
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Marketing Strategies y DIRECT M A RKETING:
More emphasis on direct marketing.
Invitation to 50 schools in Kalina, Vakola,Santacruz East and West area.
Personal meeting with drawing teachers .
Handover Event details, forms & poster to schools.
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EVENT POSTERSMARATHI POSTER ENGLISH POSTER
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Marketing Strategies contd.y News paper A dvertisement:
A dvertisement in Mumbai Vrutant ( Loksatta) on
14th Sept. 2010
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Marketing Strategies contd.y Leaflet distribution LE AFLET
Paper Insertion is donein almost all the important
residential areas of Santacruz (East).
Newspapers prefered :
1) DN A
2) Times of India3) Loksatta4) Maharashtra Times
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Marketing Strategies contd.y Social Media Marketing and Internet Marketing
Event web page created on social media like FA CEBOOK,
ORKUT etc.
Event websites like Kya kare, Sulekha event page etc used.
Click India, Quicker etc FREE A D sites used for A dvertisement.
Event Details Mails are sent and forwarded using GM A IL.
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Marketing Strategies contd.y TIE-UPS
Coaching classes in Santacruz (E) area approached
by our representatives . Posters displayed oncoaching classes notice boards with permission.
Drawing and A nimation classes in Santacruz andnear by areas targeted for students as well assponsorship.
Gained sponsors in Santacruz (E) area.
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SPONSORS
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EVENT DETAILSy EVENT : A shwamedh Kalamanchs Drawing
Competition 2010 ( A KDC10)
y Theme : Creative dreamer
y Date: 3rd Oct 2010y Venue: Samarth Vidyalaya, Vidyanagari, Santacruz (E),
Mumbai 400098.
y Eligibility : Std. 5th Std. 10th
y Time: Drawing competition : 10:00 a.m. - 1:00 p.m.
Lunch break : 1:00 p.m. 2:00 p.m.
Seminar : 2:00 p.m. 3:00 p.m.
Prize distribution 3:00 p.m. 4:00 p.m.
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EVENT DETAILSy Chief Guest: Shri. Khilchand Choudhari( J.J. school A lumini, A rtist, Specialty : Landscape in watercolor,
Judges Mahapor chashak competition)
y Hon. Guest: Shri. D.V. Manerikar(C.E.O, Samarth Shiksha Mandal and charity trust)
y Judge : Shri Ravindra Jadhav
y Judge : Shri. Dilip Nimkar.
y Guest Speaker : Shri. A nand Chodankar
y Guest Speaker: Shri. Rakesh Seth
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WINNERS OF THE COMPETITION Aishwarya Javkar (Sr. grp) Divy Vora ( Jr. grp)
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EVENT OUTPUT630 Students participated
Mumbai, Thane and NewMumbai students participation
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EVENT OUTPUTBRAND AWARENESS
AS WA ED KA A ANCIN E EN ANA E EN
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EVENT OUTPUTSamarth Vidyalaya &
Ashwamedh alamanch Value addition tostudents knowledge
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EVENT OUTPUTPlatform to Student
Platform to s amedKalamanc
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CONCLUSIONy A shwamedh Kalamanch successfully competed
Drawing Competition 2010.
y The marketing strategies and implementation of thesame was absolutely focused. Target was 500 and630 students participated in first event itself.
y Students participation is not an issue if the event ismarketed properly and value addition is given.
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