asia ooutdoor trade show 2011 invitation english edition
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Asia Ooutdoor Trade Show 2011 Invitation English EditionTRANSCRIPT
www.asian-outdoor.com
Exhibitor’s Invitation
Join Asia's LeadingTrade Show!6th ASIA OUTDOOR Trade Show Nanjing International Expo Centre, China
In cooperation with 1st "asia bike"The new trade show for sport and luxury bikes in China
July 27 – 30, 2011
China offers an untold wealth of natural beauty
2 trade shows at the same time
In order to make “Asia Outdoor” even more profita-ble for exhibitors and more attractive to visitors, wecombine our specialist trade show with the “asia bike” show in Nanjing – the perfect win-win situation for visitors and exhibitors.
The first “asia bike” in Nanjing will be allocated to a hall of 12,000 square meters right next door to the “Asia Outdoor” show. The 6th “Asia Outdoor” will occupy 3 halls approximately 35,000 sqm.
High retail crossover
Many wholesalers and retailers in the outdoor seg-ment already sell mountain bikes. There is a strong upward trend, since mountain biking is a typical outdoor sport. Over 50% of wholesalers and retailers in the outdoor segment in China sell cycling accessories such as cycling rucksacks, drinking systems, cycle bags and bicycle accessories.
And the synergies work in two ways: Many specialist bike dealers sell outdoor equipment such as rucksacks,tents, sleeping bags and accessories. We know about the synergetic achievements of mountain-& trekking-bikes and the oudoor from the European and the US market.
The outdoor market and the market for sport bikes have a lot of synergies.
The 6th Asia Outdoorand the 1st asia bike:1 entry ticket – 2 shows.
The new dimension！
The new Nanjing InternationalExhibition Center
The City of Nanjing
Outdoor Paradise China
At the end of 2008 a new 5-star exhibition centre was opened in Nanjing. As one of the most modernexhibition and fair-grounds in China. the Inter national Exhibition Centre is located in Nanjing Hexi New Town, within sight of the Olympic Sports Park (venue for the Youth Olympic Games 2014).
Nanjing Hexi New Town constitutes the modern part of Nanjing on the Yangtze River. The fair visitors can reach the new Nanjing Exhibition Centre from Nanjing Down Town via subway within 10-20 minutes. The entrances of the 2 subway lines are just 5 minutes off from the exhibition centre. The new exhibition centre has hotels close by, is near to the highway to the airport.
Nanjing is one of the six historic imperial capitals in China, called Jinling in ancient times. (Founded approx. 500 BC). The City is located on the YangtseRiver, about 300 km from Shanghai. Nanjing is the capital of Jiangsu province with a population of morethan 7 million. The Jiangsu province is one of China’smost important economic regions. The lively and vibrant city of Nanjing not only offers many places to visit, but also is surrounded by famous outdoor areas. The "Asia Outdoor" has taken place in Nanjing since 2006, and now to cater for the growingdemand for exhibition space, the 6th “Asia Outdoor” in 2011 will move from the Exhibition Centre at Lake Xuanwu to the new Nanjing International Expo Centre.
The fantastic new location
China offers an untold wealth of natural beauty
2 trade shows at the same time
In order to make “Asia Outdoor” even more profita-ble for exhibitors and more attractive to visitors, wecombine our specialist trade show with the “asia bike” show in Nanjing – the perfect win-win situation for visitors and exhibitors.
The first “asia bike” in Nanjing will be allocated to a hall of 12,000 square meters right next door to the “Asia Outdoor” show. The 6th “Asia Outdoor” will occupy 3 halls approximately 35,000 sqm.
High retail crossover
Many wholesalers and retailers in the outdoor seg-ment already sell mountain bikes. There is a strong upward trend, since mountain biking is a typical outdoor sport. Over 50% of wholesalers and retailers in the outdoor segment in China sell cycling accessories such as cycling rucksacks, drinking systems, cycle bags and bicycle accessories.
And the synergies work in two ways: Many specialist bike dealers sell outdoor equipment such as rucksacks,tents, sleeping bags and accessories. We know about the synergetic achievements of mountain-& trekking-bikes and the oudoor from the European and the US market.
The outdoor market and the market for sport bikes have a lot of synergies.
The 6th Asia Outdoorand the 1st asia bike:1 entry ticket – 2 shows.
The new dimension！
The new Nanjing InternationalExhibition Center
The City of Nanjing
Outdoor Paradise China
At the end of 2008 a new 5-star exhibition centre was opened in Nanjing. As one of the most modernexhibition and fair-grounds in China. the Inter national Exhibition Centre is located in Nanjing Hexi New Town, within sight of the Olympic Sports Park (venue for the Youth Olympic Games 2014).
Nanjing Hexi New Town constitutes the modern part of Nanjing on the Yangtze River. The fair visitors can reach the new Nanjing Exhibition Centre from Nanjing Down Town via subway within 10-20 minutes. The entrances of the 2 subway lines are just 5 minutes off from the exhibition centre. The new exhibition centre has hotels close by, is near to the highway to the airport.
Nanjing is one of the six historic imperial capitals in China, called Jinling in ancient times. (Founded approx. 500 BC). The City is located on the YangtseRiver, about 300 km from Shanghai. Nanjing is the capital of Jiangsu province with a population of morethan 7 million. The Jiangsu province is one of China’smost important economic regions. The lively and vibrant city of Nanjing not only offers many places to visit, but also is surrounded by famous outdoor areas. The "Asia Outdoor" has taken place in Nanjing since 2006, and now to cater for the growingdemand for exhibition space, the 6th “Asia Outdoor” in 2011 will move from the Exhibition Centre at Lake Xuanwu to the new Nanjing International Expo Centre.
The fantastic new location
Outer view of the hall
China Outdoor a Mega Market of the FutureOutdoor is still a quite new market in China.
Since 2002 an enormous dynamic ensued. Anaverage growth of 25-30% per year is consi-dered normal. If all typical outdoor sport segmentswould be added up, the Chinese market volume in2010 would amount to 10-11 billion RMB (appro -ximately 1.63 billion USD). High growth rates arenoted in the northern provinces, in the middle and inwestern China.
Experts estimate that China’s outdoor market willreach 30-40 billion RMB (approx. 4.75-6.4 billionUSD) in 2020 and thus be on position no. 3 in theworld, right after USA and Europe.
A new five year plan favours outdoor
On October 18, 2010 the Central Comittee of theChinese Government sanctioned the new five yearplan which envisions the strengthening of the do -mestic demand. The new growth should mainly takeplace in the rural areas and smaller cities in order toreduce the gap between the rich and the poor.
Besides, China no longer wants to be the low wagecountry but intends to advance to a high technologylocation. The result thereof will be rising income foreven more people. Additional demand on high qualitylifestyle and sporting products will increase accor -dingly thus the best possible condition to become anexhibitor at the "Asia Outdoor" and the "asia bike".
Asia Outdoor: Impressive Development
2006 2007 2008 2009
174214
245288
2010
359
2006 2007 2008 2009
6,7348,218
9,397
14,344
2010
16,326
24.000
2006 2007 2008 2009
20,00022,000
25,00024,000
2010
32,000
Domestic brands on the rise
• “Asia Outdoor” is the only trade show in China that has just one topic: Outdoor.
• The “must attend” outdoor show. Highly accepted by outdoor experts, dealers and clubs from all over China as well as from abroad.
• Perfect media attendance 2010: 355 journalistsand 147 media and press people from the most important print and online magazines. 14 TV-stations plus several radio stations reported fromthe show.
The Leading Show in Asia Represented Brands
Trade Visitors Covered Space
Outer view of the hall
China Outdoor a Mega Market of the FutureOutdoor is still a quite new market in China.
Since 2002 an enormous dynamic ensued. Anaverage growth of 25-30% per year is consi-dered normal. If all typical outdoor sport segmentswould be added up, the Chinese market volume in2010 would amount to 10-11 billion RMB (appro -ximately 1.63 billion USD). High growth rates arenoted in the northern provinces, in the middle and inwestern China.
Experts estimate that China’s outdoor market willreach 30-40 billion RMB (approx. 4.75-6.4 billionUSD) in 2020 and thus be on position no. 3 in theworld, right after USA and Europe.
A new five year plan favours outdoor
On October 18, 2010 the Central Comittee of theChinese Government sanctioned the new five yearplan which envisions the strengthening of the do -mestic demand. The new growth should mainly takeplace in the rural areas and smaller cities in order toreduce the gap between the rich and the poor.
Besides, China no longer wants to be the low wagecountry but intends to advance to a high technologylocation. The result thereof will be rising income foreven more people. Additional demand on high qualitylifestyle and sporting products will increase accor -dingly thus the best possible condition to become anexhibitor at the "Asia Outdoor" and the "asia bike".
Asia Outdoor: Impressive Development
2006 2007 2008 2009
174214
245288
2010
359
2006 2007 2008 2009
6,7348,218
9,397
14,344
2010
16,326
24.000
2006 2007 2008 2009
20,00022,000
25,00024,000
2010
32,000
Domestic brands on the rise
• “Asia Outdoor” is the only trade show in China that has just one topic: Outdoor.
• The “must attend” outdoor show. Highly accepted by outdoor experts, dealers and clubs from all over China as well as from abroad.
• Perfect media attendance 2010: 355 journalistsand 147 media and press people from the most important print and online magazines. 14 TV-stations plus several radio stations reported fromthe show.
The Leading Show in Asia Represented Brands
Trade Visitors Covered Space
Asia Outdoor's Climbing Wall
Asia Outdoor's Fashion Show
The outdoor forum: lectures on the highest level
Asia Outdoor's Tent City
The Outdoor Dinner-Party
Asia Outdoor: Innovative Concept
• Not just the perfect show for highly developed, technical and functional outdoor products but at the same time the perfect communityplatform for the Chinese outdoor trade.
• The supporting program offers the latestknowledge in outdoor sports.
• Asia Outdoor puts an emotional spin on sports.
• Salesmeetings, matchmaking and business-reports made for permanent good subjects totalk about.
• Nanjing is therefore the annual communityfestival for the Chinese outdoor industry.
Innovative Concept
Award Ceremony
The Chinese outdoor world meets in Nanjing since 2006. 16,326 highly qualified trade visitors met 359 exhibitors in 2010.
The organizers expect between 17,000 and 18,000 outdoor visitors and 390 outdoor exhibi -tors in 2011. The Cooperation with "asia bike" will possibly bring 7,000 to 8,000 additional visi -tors plus more media to Nanjing.
Interesting side facts of the show
Asia Outdoor : the turbo for start-up companies.
• 21% of all brands on the show were foundedafter 2008.
• 52% of the trade visitors open their storesin the last 3 years.
• 44.85% of the buyers placed ordersduring the Nanjing show 2010.
• 120% growth rate since 2008, report the textile and accessory suppliers.
Visitor's Structure
58,82%
Highly Qualified Visitors
66,02%
13,75%
7,95%
6,22%3,78% 1,56% 0,72% Outdoor Retailer incl.
mall and department store
OEM buyer
Sporting goodsdistributer/whole salers
clubs- associations& media
industry
others
government
Qualified Visitors
Origin of Chinese Visitors
Frequency of visitors
low high
Asia Outdoor's Climbing Wall
Asia Outdoor's Fashion Show
The outdoor forum: lectures on the highest level
Asia Outdoor's Tent City
The Outdoor Dinner-Party
Asia Outdoor: Innovative Concept
• Not just the perfect show for highly developed, technical and functional outdoor products but at the same time the perfect communityplatform for the Chinese outdoor trade.
• The supporting program offers the latestknowledge in outdoor sports.
• Asia Outdoor puts an emotional spin on sports.
• Salesmeetings, matchmaking and business-reports made for permanent good subjects totalk about.
• Nanjing is therefore the annual communityfestival for the Chinese outdoor industry.
Innovative Concept
Award Ceremony
The Chinese outdoor world meets in Nanjing since 2006. 16,326 highly qualified trade visitors met 359 exhibitors in 2010.
The organizers expect between 17,000 and 18,000 outdoor visitors and 390 outdoor exhibi -tors in 2011. The Cooperation with "asia bike" will possibly bring 7,000 to 8,000 additional visi -tors plus more media to Nanjing.
Interesting side facts of the show
Asia Outdoor : the turbo for start-up companies.
• 21% of all brands on the show were foundedafter 2008.
• 52% of the trade visitors open their storesin the last 3 years.
• 44.85% of the buyers placed ordersduring the Nanjing show 2010.
• 120% growth rate since 2008, report the textile and accessory suppliers.
Visitor's Structure
58,82%
Highly Qualified Visitors
66,02%
13,75%
7,95%
6,22%3,78% 1,56% 0,72% Outdoor Retailer incl.
mall and department store
OEM buyer
Sporting goodsdistributer/whole salers
clubs- associations& media
industry
others
government
Qualified Visitors
Origin of Chinese Visitors
Frequency of visitors
low high
The Organizers
The organizers of “Asia Outdoor”:
• Nanjing Nantex International Exhibition Centre
and
• German Messe Exhibition Consulting Ltd. Beijing
The partners and shareholders of GermanMesse Consulting are:
• Messe Friedrichshafen, Germany (Organizerof “OutDoor” the world leading outdoor show )
• Asia Outdoor Marketing, Hong Kong
• Beijing Climber Huide Exhibition Service Co. Ltd.
The coordinator for “Asia Outdoor” and “asia bike” is Knut Jaeger, who is also responsible for themarketing strategy of the two events. Knut Jaeger co-founded the European “OutDoor” Friedrichshafen in 1994; the “Asia Outdoor” in 2006 and works as a management consultant in Hong Kong and China since 2004.
Contact Asia
Gilbert YanProject ManagerTel.: 00 86 25 86 89 10 92Fax: 00 86 25 86 89 15 [email protected]
Taipai
DIRECT FLIGHTS
Frankfurt兰 仁川 Incheon 名古屋 Nagoya
Spectacular outdoor view, Lake Xuanwu and Nanjing skyline
Knut JaegerChairmanBeijing German MesseExhibition Consulting Ltd.Tel.: 00 86 13 81 66 72 [email protected]
Juliane JaehnkeExecutive DirectoragendumTel: + 49 7528 915 92-22Fax: + 49 7528 915 [email protected]
Sophie XuProject AssistantExhibitor ServiceTel.: 00 86 2586891506Fax: 00 86 [email protected]
Richard LiProject DirectorTel.: 00 86 2586891017Fax: 00 86 [email protected]
Contact EuropeAsia Outdoor Trade ShowEuropean Overseas OfficeOberlangensee 5/188099 Neukirch, Germany