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yourskills

REboot

A S KE D U C AT I O N

SEMINARS 2018

S I M O N E L L I S

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A S K E D U C A T I O N S E M I N A R S 2 0 1 8A S K E D U C A T I O N S E M I N A R S 2 0 1 8

E D U C A T I O N

Education has always been at the heart of our industry. It’s only through acquiring the knowledge and skills to master our craft that we are then able to re-invent, innovate and blaze a trail.

This year, ASK has also undergone a bold re-invention of its own. A stripped back, streamlined structure means our education journey is easier than ever to follow, while the focus on our core essentials of color, care and styling.

It’s this spirit of re-invention that sees our education programme offer you fresh ways of learning, either physically via our cutting-edge seminars and digitally.

Today, if you blink you’ve already missed the latest trends. In a digital world that’s more connected than ever before, new has been and gone and next is happening right now. It’s why the power to innovate and re-invent has never been more essential. It’s why we’re offering digital courses for the first time. It’s why we don’t just ask you “so what’s next”, but inspire you to define your own future because your success is our success.

T H E K E Y T O S U C C E S SH A I R D R E S S I N G A N D FA S H I O N H AV E B E E N I N T E R T W I N E D F O R

G E N E R AT I O N S B U T S O C I A L M E D I A H A S H E I G H T E N E D T H E S P E E D AT W H I C H B O T H A R E E V O LV I N G . T H E Q U E S T I O N I S , A R E Y O U

R E A D Y T O A D A P T A N D D E L I V E R T H E L AT E S T C O L O R S , C U T S A N D S T Y L E S T O Y O U R C L I E N T S ?

educationREimagine CORPORATE V

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ARTNER SERV IC

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STYL

ING

BACK

BAR

COLO

RMET

HODO

LOGY

A S K M E T H O D O L O G Y

A S K O N L I N E T O O L S

T R E N D L A B

C O L O R

B A C K B A R

S T Y L I N G

A M B A S S A D O R S

N A T I O N A L A S K T E A M

N A T I O N A L A M B A S S A D O R S

S H A P I N G F U T U R E S

6 7


P R O G R E S S I V E L E A R N I N G

A C H I E V E P E A K P E R F O R M A N C E L E V E L S I N T H E K E Y A R E A S O F P R O F E S S I O N A L C R A F T S M A N S H I P !

A S K E D U C AT I O N I S C O M M I T T E D T O E X C E L L E N C E I N T E A C H I N G A N D L E A R N I N G . D Y N A M I C E D U C AT I O N , B R E A K I N G T H E B O U N D A R I E S O F

K N O W L E D G E , S K I L L S A N D C R E AT I V I T Y. D E F I N I N G W H AT ’ S N E X T. S TA R T Y O U R L E A R N I N G T R A N S F O R M AT I O N A N D G E T R E A D Y F O R A N I N S P I R I N G

J O U R N E Y W I T H T H E A C A D E M Y O F S K I L L S A N D K N O W L E D G E .

performanceRE-establish

E M P O W E R I N G E D U C A T I O N F O R T R U E P R O F E S S I O N A L S

T O PPushing the creative

hairdresser focusing on CREATIVE expression and experimentation

E X P E R TExploring new ideas and approaches to reinforce and refine CREATIVE SKILLS

A D V A N C E DProduct knowledge and skills to improve

your in-salon service level

E S S E N T I A LFoundation to

establish confidence and knowledge

H O L I S T I C M E T H O D O L O G Y

D I S C O V E R T H E C O M P R E H E N S I V E S E L E C T I O N O F S A L O N E D U C AT I O N A N D H A I R D R E S S I N G C O U R S E S O N C O L O R , C A R E , S T Y L I N G A N D L E A R N T O M A S T E R P R O F I TA B L E S E R V I C E S ,

I N N O VAT I V E T E C H N I Q U E S A N D P R O D U C T E X C E L L E N C E .

B U S I N E S SMaximise and exploit your full business potential

C O N S U L T A T I O NDevelop commercial

in-salon services to maximise revenue

educationREvolutionise

E S S E N T I A L S K I L L SImprove your everyday skill set and knowledge at every level

journey

P U S H I N G T H E O R D I N A R Y T O T H E E X T R A O R D I N A R Y

your

E S S E N T I A L L O O K SBring the catwalk to your salon and create looks to stand out.

C R E A T I V I T YEnhance your technical

skills, vision and unleash your creative potential

LOW RES - SCREEN SHOTS

LOW RES - SCREEN SHOTS

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A S K D I G I T A L digitalcontentRElevant

A S K E D U C A T I O N B L O G Utilizing digital technology to enhance creativity

and strengthen the education experience,

the ASK Education Blog provides professionals with

education to improve techniques and client service

skills. Offering access to a complete library of articles,

inspirational videos and step-by-steps, as well as trend

and business inspiration. Join the experience and get

inspired online: www.schwarzkopf-professional.com

and select the Education tab.

T H E F U T U R E I S N O W Schwarzkopf Professional introduces the new eAcademy,

the digital evolution in hairdresser training – designed to

meet all your educational needs wherever whenever.

– Hair knowledge

– Product information

– Video tutorials

– Self-assessments

– 15 language versions

Register now on www.ask-elearning.com

J O I N O U R E - A C A D E M Y C O M M U N I T Y As a registered user, you have the following benefits:

– Traffic light system that shows the

status of your e-Learning journey.

• Still to do

• Not yet completed

• Completed

– Test scores

– Assessment progress scale

– Schwarzkopf Professional certificate

for every test passed

E D U C A T I O N A T Y O U R F I N G E R T I P SExpand your knowledge within a vibrant

online learning environment. Get inspired

by Schwarzkopf Professional’s vast array

of mobile APPs, Blogs and Online Videos.

P O P U L A R D I G I T A L A P P S :

A S K A C A D E M Y A P PFind your Academy

Explore our seminars

Send a booking request

Receive the latest updates

Meet your team

E S S E N T I A L L O O K S A P PLatest trends displayed on your iPad

Essential Looks trend directions

Includes latest cut & color techniques

360˚ cut, color and style consultation

HOT news from the catwalk

H O U S E O F C O L O R A P PDeveloped by colorists for colorists

Detailed client consultation

Suggests the perfect formula for each client

Create an online client history

Experience latest trend-colors

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A S K E D U C A T I O N S E M I N A R S 2 0 1 8 A S K E D U C A T I O N S E M I N A R S 2 0 1 8

V I R A LT R E N D SI N R E A L

T I M E

hairstylesREinventing

Trend Lab is cutting edge when it comes to next generation industry education.

Webinars, product demonstrations and how-to tutorials are now available on

Schwarzkopf Professional’s e-Acadamy and social media channels to motivate

hairdressers to embrace the latest hair and hair color trends, enhance their

technical and creative skills and drive their business.

This multi-functional digital content facility boasts a dynamic and inspiring

environment, a fusion of New York loft-style design with state of the art digital

functionality. It also acts as the perfect platform to showcase the exciting work of

Schwarzkopf Professional’s digital hairdressing influencers and upcoming stars.

The concept is simple; we produce inspirational and impactful

industry content, inspired by the world of fashion, celebrity and

social media and broadcast it in real time!

Welcome to the future of digital Education!

http://ask-elearning.com

W E S H A R E A PA S S I O N F O R C O L O R A C R O S S A L L T O U C H - P O I N T S , T H R O U G H P R O D U C T S , L O O K S , S E R V I C E S A N D T E C H N I Q U E S . I N S P I R I N G C O L O R I S T S A R O U N D T H E G L O B E T O T U R N T H E I R

C O L O R V I S I O N I N T O E V E RY D AY R E A L I T Y.

C O L O R

C O M P L E M E N T Y O U R C O L O R E X P E R T I S EB Y E X P E R I E N C I N G

T H E L AT E S T O N L I N E L E A R N I N G

color expertiseREvitalise

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D U R A T I O N : 1 D A Y

I N V E S T M E N T : $ 1 9 5

L O C A T I O N : T O R O N T O A S K A C A D E M Y

D A T E S : 1 0 J U N

If you want to push your creative boundaries you have

to learn the basics. Interactive sessions will explore how

to use different color products and their shade charts,

illustrate how and where color products work on hair and

the different ways depth and tone can be used to create

a perfect color - from consultation and product choice for

your clients, through to stunning final results.

C O L O R D E C O D E D

I N T R O T O C O L O R


I N V E S T M E N T : $ 1 9 5


D A T E S : 0 7 M A Y

Learn how to gain maximum product success! Be

inspired by the latest groundbreaking innovations and

technology from Schwarzkopf Professional. Interact and

get to grips with new launches in this interactive seminar.

Communicate brand new ideas and convince clients of

your vision. Learn the details of every range and advise

clients on the right color brand with confidence.


I N N O V A T I O N E X P L O R E R

A S K E D U C A T I O N S E M I N A R S 2 0 1 8


COLOR EDUCATIONCOLOR EXPERTISE

Broaden and refresh your skills with this intense, three-

day program. This seminar provides a solid foundation,

addressing the core elements to a successful color

formulation – all in one comprehensive seminar.

Each day you will practice what you have learned on

mannequins and live models.

Day 1:

1. Structure of the hair

2. Theory of color: Principles of color, the color wheel,

client analysis

3. IGORA numbering system: Features & benefits,

IGORA ROYAL

4. Formulations and application

Day 2:

1. IGORA products

2. Color – Test lab

3. Consultation & diagnosis

Day 3:

1. Theory: Color psychology, natural hair, artificial color

2. Corrective Color: Pre-pigmentation, high lifting and pre-

lightening, removal of color, hints and tips


F U N D A M E N T A L S O F C O L O R

D U R A T I O N : 3 D A Y S

I N V E S T M E N T : $ 3 9 5


D A T E S : 0 5 – 0 7 M A R1 5 – 1 7 O C T

1 6

R O Y A LM A S T E R

A C A D E M Y

A S K E D U C A T I O N S E M I N A R S 2 0 1 8A S K E D U C A T I O N S E M I N A R S 2 0 1 8 COLOR EDUCATIONCOLOR EXPERTISE


Be the best … know it all! The Schwarzkopf

Professional ROYAL MASTER ACADEMY is innovative

in its approach to learning. Each module represents

a holistic attitude to acquire color knowledge. Absorb

and comprehend the entire IGORA color spectrum.

Acquire a 360º view of color and understand how it

becomes an intrinsic part of our individual expression,

which is vital to spotting trends and translating fashion

into wearable styles that correspond with clients’

personalities and lifestyles. Our experts will take you

on a color journey to inspire, challenge, and ultimately

expand your color business. This seminar will prove

career transforming for stylists and colorists alike.

Module 1 – Foundations

• The meaning of color

• How color works

• Principles & impact of color

• The color circle

• Color products

• Essential skills

Module 2 – Essentials

• IGORA

• Successful coloring

• Color worlds

• Color corrections

Module 3 – Experts

• My color consultation

• The creative world of color

• Grow my color business

Module 4 - Certification

• Theoretical & practical

• Presentation

• Photoshoot

• Celebration

D U R A T I O N : 1 2 D A Y S

I N V E S T M E N T : $ 2 , 5 0 0


D A T E S : M O D U L E 1 ( 4 D A Y S ) : 0 1 – 0 4 O C TM O D U L E 2 ( 3 D A Y S ) : 2 6 – 2 8 N O V

M O D U L E 3 ( 3 D A Y S ) : 2 1 – 2 3 J A N 2 0 1 9M O D U L E 4 ( 2 D A Y S ) : 0 3 – 0 4 M A R 2 0 1 9

1 8


I N V E S T M E N T : $ 2 9 5


D A T E S : 0 4 – 0 5 F E B

A S K E D U C A T I O N S E M I N A R S 2 0 1 8 COLOR EDUCATIONCOLOR EXPERTISE


Few client interactions are as sensitive as a corrective

color process: it is technically challenging, emotionally

charged and professionally (and financially) rewarding.

Confidence and product knowledge are essential to

effective color correction. This two-day workshop

simplifies the corrective color process, ensuring

well-informed decisions using the IGORA system of

products to meet any client’s needs.

We will spend each morning exploring the theory

behind the challenges and possibilities involved in

corrective color. We will focus on the key elements of

corrective color: too light, too dark and dealing with

wrong tones in the hair. You will have the opportunity

to utilize as many of the products and processes

learned by applying your newly acquired knowledge

on mannequin heads, an effective way to experiment

before taking this back to the salon.


C O R R E C T I V E C O L O R

Tired of the same old highlighting patterns? Want

to add new ideas to your repertoire? Learn quick

tips and tricks to create the perfect melt. Seamless

graduation from dark to light, light to dark, pastel to

vibrant, metallic to matt. Learn the laws of contrast and

placement for maximum impact with minimum effort.

Experience the techniques as well as the Schwarzkopf

Professional IGORA color products and unique tools

available to create endless possibilities.


C O L O R M E L T I N G

Unleash your creativity by exploring a variety of coloring

techniques that meet the ever–changing needs of your

clients. We will demonstrate a number of techniques

that include highlighting, special effects, block color

and many more. With your choice of the endless

coloring products at your disposal, you will practice the

various techniques in the morning and finish the day

by re-creating your favourite creative technique on a

mannequin head, which will be yours to keep.


C R E A T I V E C O L O R


I N V E S T M E N T : $ 1 9 5


D A T E S : 1 1 J U N


I N V E S T M E N T : $ 1 9 5


D A T E S : 1 2 F E B0 8 A P R2 5 N O V

2 0

COLOR EDUCATIONSPECIAL EXPERTISE

Blonde is more than a color and BLONDME is more

than a product. BLONDME is a complete approach

to creating supreme blonde hair. Explore this exciting

system. Learn how to create beautiful blondes in the

salon and educate your clients on how to maintain

the quality of their blonde hair between salon visits.

With BLONDME, the possibilities are endless.

Experience the beauty of BLONDME while working

with live models.

This three-day seminar focuses on creating the

perfect blonde. Gain specialized expertise and endless

inspiration to create beautiful, iconic blondes of every

type. Blonde Expert will provide you with ideas to

increase your product knowledge and blonde services

in the salon. Each day of this program has an individual

focus. You will have the opportunity to experiment on

swatches, mannequins and live models.

Day 1: Discover all of the blonde possibilities available

using the IGORA System of products.

Day 2: We focus on the world of BLONDME and the

endless blonde creations available to you and your clients.

Day 3: You will be assessed on your blonde hair and

product knowledge. Blonde is big business. 60% of

salon business is generated by blondes. We will discuss

and explore various ideas to enhance your blonde

business through ways to acquire new blonde clients,

generate extra blonde business, secure frequent salon

visits and stimulate existing blonde clients with seasonal

variations of blonde.


B L O N D M E P E R F E C T I O NC O L O R D E C O D E D

B L O N D E E X P E R T




I N V E S T M E N T : $ 1 9 5


D A T E S : 2 2 J A N


I N V E S T M E N T : $ 3 9 5


D A T E S : 1 4 – 1 6 M A Y0 5 – 0 7 N O V

2 2


I N V E S T M E N T : $ 1 9 5


D A T E S : 2 6 M A R


This is the perfect introduction to blondes! We cover

every blonde avenue, from subtle highlights to full head

pre-lightening. Find out how BLONDME allows

you to deliver intense blonde results while minimising

the effect on hair quality so you’ll be able to confidently

recommend the best blonding products to all your

blonde-loving clients!

Take it to the next level! We recommend you book

Blond on Blond Level 2 at the same time.

B L O N D S P E C I A L I S T

B L O N D O N B L O N D L E V E L 1

This seminar is packed full of demos and hands-on

sessions to help you understand blonde theory in

greater depth. Discover tips and tricks & dos and

don’ts to ensure you’re an expert in everything from

creating blondes to blonde corrections.

B L O N D S P E C I A L I S T

B L O N D O N B L O N D L E V E L 2

B L O N D E X P E R T I S E

COLOR EDUCATIONBLOND EXPERTISE


I N V E S T M E N T : $ 1 9 5


D A T E S : 2 7 M A R

2 4

A S K E D U C A T I O N S E M I N A R S 2 0 1 8A S K E D U C A T I O N S E M I N A R S 2 0 1 8 COLOR EDUCATIONBLOND EXPERTISE

B L O N DB O O T C A M P

M A S T E R S P E C I A L I S T

W I T H R O S S A J U R E N A S

Have you got what it takes to become the Master of Blond?

Enroll in our bootcamp to enhance your knowledge of all

things blond and discover the secrets to truly iconic blonde

looks. In this intensive 2-day seminar you’ll unlock the

science behind our Bonding Blond Products and discover

how to combine them with in-salon services to make your

business THE destination for blondes. Covering everything

from the latest and most creative application techniques

through to the effects of light interacting with hair, Rossa

will be on hand to coach, inspire and transform you into a

Master of Blond!


I N V E S T M E N T : $ 7 0 0


D A T E S : 2 5 – 2 6 J U N2 2 – 2 3 O C T

2 6


I N V E S T M E N T : $ 3 0 0


D A T E S : 1 1 J U N1 2 N O V

ESSENTIAL LOOKSTREND EXPERTISE

T O M O R R O W S H A I R T R E N D S

A V A I L A B L E T O D A Y

E S S E N T I A L L O O K S

This seasonal trend-based seminar draws inspiration from international runways and translates them into wearable looks for clients through the ESSENTIAL LOOKS Collection. You will learn the best in trend-driven cutting, coloring, and styling techniques. Led by a member of the Canadian ESSENTIAL LOOKS Artistic Team and a Schwarzkopf Professional Technical Advisor, we will start the day with a review of the ESSENTIAL LOOKS Trend Report, a complete look at runway fashion and hair trends. You will create 2 of the latest trend haircuts, 1 color placement and focus on modern styling.

E S S E N T I A L L O O K S

H A N D S - O N

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E N H A N C E Y O U R K N O W L E D G E O N BACKBAR EDUCATION B Y I M M E R S I N G I N T H E D I G I TA L U N I V E R S E http://ask-elearning.com

your carefor hair

REplenish

L E A R N T R U E C R A F T S M A N S H I P A N D H O W T O T R A N S L AT E I T I N T O S I M P L E , E F F I C I E N T A N D S M A R T S O L U T I O N S F O R A L L H A I R N E E D S . L E V E R A G E

P R O F E S S I O N A L K N O W H O W T H R O U G H A S E N S O R I A L A P P R O A C H , D E L I V E R I N G O U T S TA N D I N G R E S U LT S F O R B E A U T I F U L H A I R .

B A C K B A R

3 0


T H E C A R E Z O N E


Bring the in-salon hair care experience to your client’s

daily life. Enhance your knowledge about the holistic hair

care range of BC Bonacure and discover the cutting-edge

technologies to reinvigorate the hair structure. Become

a specialist in customized hair therapy consultation and

sensorial massage techniques, according to the specific

needs of each of your clients.


B C C A R E C O N S U L T A N T

BACKBAR EDUCATIONCARE EXPERTISE


I N V E S T M E N T : $ 1 9 5


D A T E S : 2 3 S E P

3 2

B U S I N E S S

P O W E R F U L D R E A M S I N S P I R E

P O W E R F U L A C T I O N S

BUSINESSBUSINESS EXPERTISE


Attracting and retaining clients is an integral part

of any successful business. Discover salon “best

practices” to deliver a consistent client experience

and learn effective ways to maximize client

relationships to grow your business.

A S K B U S I N E S S

C L I E N T S


I N V E S T M E N T : $ 3 0 0


D A T E S : 1 9 N O V

The ASK Business program begins with Management.

This seminar is mandatory and ideal for salon owners

and managers looking to develop their own potential

as effective leaders. Learn the basics of salon specific

business including practical systems for business

planning, managing processes, and developing policies

and procedures.

A S K B U S I N E S S

M A N A G E M E N T


I N V E S T M E N T : $ 3 0 0


D A T E S : 1 8 N O V

3 4

U P G R A D E Y O U R P R O F I C I E N C Y O N

S T Y L I N G E D U C AT I O N A N D E X P E R I E N C E T H E

O N L I N E L E A R N I N Ghttp://ask-elearning.com

your stylingREmould

confidence

W I T H A S H A R P E Y E O N W H AT ’ S AROUND THE CORNER, WE EMBRACE T O M O R R O W ’ S U P A N D C O M I N G S T Y L E T R E N D S B E F O R E T H E Y

G O M A I N S T R E A M . F U E L L I N G Y O U R C R E AT I V E S P I R I T B Y I N T R O D U C I N G I C O N I C P R O D U C T S , I N S P I R I N G C O N S I S T E N C I E S

A N D B R E A K T H R O U G H F O R M U L A S .

S T Y L I N G

3 6

A S K E D U C A T I O N S E M I N A R S 2 0 1 8 STYLING EDUCATIONSTYLING EXPERTISE

S T Y L I N G

Braiding has evolved from the days of our youth.

Today’s techniques allow us to take braiding to new

levels. Join Michelle as she shares her passion and

talent for this highly popular service. Michelle will

inspire you to incorporate many types of braids into

your salon services. Whether your clients are enjoying

a casual evening or an elegant event, braids are for

all occasions.

M A D E T O C R E A T E

B R A I D I N G B U Z ZW I T H M I C H E L L E F I N L A Y S O N


I N V E S T M E N T : $ 3 0 0


D A T E S : 0 4 J U N0 3 D E C

This seminar combines modern styling with classic

techniques to achieve the most requested looks of

today. Learn a variety of complete updo’s inspired by

Hollywood starlets while focusing on modern finishing

to meet your client’s needs. Develop your skills for each

step of the process including backcombing, smoothing

and pinning as well as curling iron sets for Pinterest

worthy styles.


H O L L Y W O O D H A I RW I T H M I C H E L L E F I N L A Y S O N


I N V E S T M E N T : $ 3 0 0


D A T E S : 0 5 M A R0 3 J U N0 2 D E C

3 8


I N V E S T M E N T : $ 7 0 0


D A T E S : 1 8 – 1 9 N O V

A S K E D U C A T I O N S E M I N A R S 2 0 1 8 A S K E D U C A T I O N S E M I N A R S 2 0 1 8 STYLING EDUCATIONSTYLING EXPERTISE

S T Y L E A C A D E M Y


O S i S + S T Y L E A C A D E M YW I T H R O B I N B A C O NTo become the most wanted stylist in town you need to learn from the very best. That’s why the OSiS+ Style Academy is headed up by one of our own master stylists and ESSENTIAL Looks artists. They will share all their hair design and professional skills with you. This 2-day creative programme will inspire and challenge you to break your individual boundaries and create the hottest fashion trends.

Day 1We start by checking your core skills, such as cutting and blow-drying techniques. In addition, we will focus on selecting the most suitable cuts based on individual face and head shapes. The artists will show you how to utilize the OSiS+ styling range, along with a variety of blow-drying and styling techniques.

Day 2Take styling to the next level. In this hands-on seminar, the artist will showcase cutting-edge looks, ground-breaking product combos and the secrets to creating jaw-dropping looks, every time! This seminar celebrates everything there is to know about creating texture, such as curl types from the classic ‘bold and beautiful’ to the ‘quick and fashionable’ beach wave and more.


I N V E S T M E N T : $ 2 9 5


D A T E S : 2 5 N O V


I N V E S T M E N T : $ 2 9 5


D A T E S : 1 4 M A Y


I N V E S T M E N T : $ 7 0 0


D A T E S : 0 4 – 0 5 F E B

4 0


I N V E S T M E N T : $ 3 0 0


D A T E S : 0 3 J U N1 4 O C T

Explore the world of barbering trends and the full

potential of the gents’ hairdressing market segment

with our barber experts. Further your understanding

with key grooming tips, in-salon services, and hero

styling products.

T A L L A N D H A N D S O M E

G E N T S ' E X P E R TW I T H M A R E K W H I T E C H U R C H

A S K E D U C A T I O N S E M I N A R S 2 0 1 8 STYLING EDUCATIONSPECIALIST EXPERTISE

TECHNIQUE EXPERTISE

As one of Hollywood’s most sought after top stylists for

the last twelve years, Tyler brings a wealth of experience

and unique creativity to the who’s who of celebrities

in film, television, fashion, and music. Tyler’s work is

also represented on the covers of, and featured in,

top national and international publications, including

Vanity Fair, Rolling Stone, Elle, GQ, In-Style and Maxim,

to name just a few! With a signature style and unique

approach that combines clean, easy glamour with a

touch of edginess, Tyler brings a fresh and creative

approach to hair styling with personality.


C U T T I N G & S T Y L I N GW I T H T Y L E R C O L T O N

This seminar is inspired by street trends and draws

styles from everything around us. You will be taking

a walk through the streets of trendy downtown T.O.

to gain inspiration from everything you see. Colors

and textures can be found in everything, everywhere.

Inspiration will strike at every glance: a funky building,

some detailed graffiti, an art structure – you name

it. Toronto’s downtown hub is packed with visual

stimulation. You will take street trends and visuals from

your walk in the city and give them life with a creation of

your own which will include coloring and cutting.

ESSENTIAL LOOKS Artist Joey Marchese, keeps this

seminar fun with interactive exploration of what we are

seeing on the streets today.


S T R E E T S T Y L E T O S A L O NW I T H J O E Y M A R C H E S E

NAHA (North American Hairstyling Awards) winner for

Best Men’s Hairstylist of the Year 2014 & 2015, Paul

Pereira, ESSENTIAL LOOKS Artist, will take you through

the essentials of what men really want. A seasonal

trend based workshop, takes inspiration from men’s

fashion trends. This one-day workshop will touch on

the essentials from fashion, skin care, men’s coloring,

customized haircuts (for thinning hair, face shapes, hair

type, facial hair) and a strong emphasis on styling. To

start the day, Paul will demonstrate live cuts to explore

men’s essentials. Hands-on portion to follow.

T A L L A N D H A N D S O M E

M E N ' S 2 . 0W I T H P A U L P E R E I R A

S T Y L I N G

4 2


E S S E N T I A L S K I L L S

ESSENTIAL SKILLSTECHNIQUE EXPERTISE

With a focus on creating stunning looks for real people,

ASK Essential Skills presents all the requirements

for a collection of essential haircuts through two

modules and thirteen techniques. ASK Essential Skills

bridges the gap between basic and creative hair

cutting, thus setting the gold standard in professional

hairstyling. This exciting seminar is perfect for students,

newcomers, or those in need of refreshing their skills.

There will be explanation and demonstrations of each

technique in the morning of everyday, followed by

hands on with mannequins.

E S S E N T I A L S K I L L S

C U T


I N V E S T M E N T : $ 1 0 0 0


D A T E S : M O D U L E 1 ( 2 D A Y S ) : 1 4 – 1 5 M A YM O D U L E 2 ( 2 D A Y S ) : 2 4 – 2 5 S E P

4 4


S E M I N A RL I S T I N G S

T O R O N T O A S K A C A D E M Y 1 7 1 J O H N S T R E E T , 2 N D F L O O R , T O R O N T O , O N M 5 T 1 X 3

4 1 6 . 3 4 0 . 1 5 6 2

C O L O RS E M I N A R L E V E L D A T E I N V E S T M E N T

Blonde Expert A 14–16 May

05–07 Nov

$395

BLOND on BLOND:

Level 1

ES 26 Mar $195

BLONDME Perfection A 22 Jan $195

Color Melting EX 12 Feb

08 Apr

25 Nov

$195

Corrective Color EX 04–05 Feb $295

Creative Color EX 11 Jun $195

Fundamentals of Color ES 05–07 Mar

15–17 Oct

$395

Master Specialist

BLOND Bootcamp

with Rossa Jurenas

T 25–26 Jun

22–23 Oct

$700

Royal Master Academy*

Module 1

Module 2

Module 3

Module 4

T

01–04 Oct

26–28 Nov

$2,500

B A C K B A RS E M I N A R L E V E L D A T E I N V E S T M E N T

BC Care Consultant ES 23 Sep $195

B U S I N E S SS E M I N A R L E V E L D A T E I N V E S T M E N T

ASK Business

Management

ES 18 Nov $300

ASK Business Clients ES 19 Nov $300

E S S E N T I A LL O O K SS E M I N A R L E V E L D A T E I N V E S T M E N T

Essential Looks A 11 Jun

12 Nov

$300

E S S E N T I A LS K I L L S : C U TS E M I N A R L E V E L D A T E I N V E S T M E N T

Module 1

Module 2

ES 14–15 May

24–25 Sep

$1,000

S T Y L I N GS E M I N A R L E V E L D A T E I N V E S T M E N T

Braiding Buzz

with Michelle Finlayson

A 04 Jun

03 Dec

$300

Gents Expert

with Marek Whitechurch

EX 03 Jun

14 Oct

$300

Hollywood Hair

with Michelle Finlayson

A 05 Mar

03 Jun

02 Dec

$300

Men’s 2.0

with Paul Pereira

A 25 Nov $295

OSiS+ Style Academy

with Robin Bacon

T 18–19 Nov $700

SEMINAR LISTINGS

21–23 Jan 2019

03–04 Mar 2019

4 6


B A R R I E , O N61 King Street, Unit 14, Barrie, ON / 705-737-4445

S E M I N A R L E V E L D A T E I N V E S T M E N T

BLONDME Perfection

(Theory only)

A 05 Mar

19 Nov

$195

Color Melting EX 14 May

28 May

10 Sep

$195

Innovation Explorer ES 12 Nov $195

L O N D O N , O N300 Ashland Ave., London, ON / 519-453-4590


BLONDME Perfection A 26 Feb

05 Nov

$195

Color Melting EX 09 Apr

24 Sep

$195

Innovation Explorer ES 28 May $195

L O N D O N , O N515 Wellington Road, Unit 3, London, ON / 519-668-2121


BLONDME Perfection

(Theory only)

A 07 May $195


10 Sep

$195

Corrective Color

(Theory only)

EX 11 Jun $195


O T T A W A , O N1767 Carling Ave., Ottawa, ON / 613-723-7850


BLONDME Perfection

(Theory only)

A 05 Mar

10 Sep

$195

Color Melting EX 11 Jun

12 Nov

$195

Corrective Color

(Theory only)

EX 19 Nov $195


SEMINAR LISTINGS

C A N R A D B E A U T Y L I M I T E D

C E N T R A L B E A U T Y S U P P L Y

S A S K A T O O N , S K210-44th Street East, Saskatoon, SK / 306-227-4357


Corrective Color EX 22 Oct $195

Creative Color EX 12 Mar $195

Essential Skills: Cut ES 28-29 May $1,000

Intro to Color ES 26 Feb $195

Men’s 2.0 A 01 Oct $295

T H U N D E R B A Y , O N946 Cobalt Crescent, Thunder Bay, ON / 807-345-6203


Creative Color EX 15 Oct $195

W I N N I P E G , M B5-1680 Ellice Avenue, Winnipeg, MB / 204-774-6685


BLONDME Perfection A 24 Sep $195



Essential Looks A 05 Nov $300

Innovation Explorer ES 18 Jun $195

Fundamentals of Color ES 11-12 Jun $395

R E G I N A , S K1428 Broad Ave., Regina, SK / 306-525-9944



Essential Looks A 25 Jun $300


R E D D E E R , A B4-5571 45th St., Red Deer, Alberta / 403-340-0516


Fundamentals of Color ES 26-28 Mar $395

C A L G A R Y , A B5915 3rd Street SE, Calgary, AB / 403-253-8556


BLONDME Perfection A 15 Oct $195


Essential Skills: Cut ES 12-13 Nov $1,000


Intro to Color ES 24 Sep $195

E D M O N T O N , A B10616 170th Street N.W., Edmonton, AB / 780-481-6497


BLONDME Perfection A 02 Apr $195


Essential Looks A 19 Nov $300

Hollywood Hair A 07 May $300


Intro to Color ES 24 Sep $195

Men’s 2.0 A 05 Nov $295

K E L O W N A , B C102-1516 Keehn Rd., Kelowna, BC / 250-860-5584


BLONDME Perfection A 14 May $195


E . S . P S A L O N S A L E S

4 8

A S K E D U C A T I O N S E M I N A R S 2 0 1 8 SEMINAR LISTINGS

B A R R I E , O N131 Commerce Park Drive, Unit C, Barrie, ON / 905-624-0470


BLONDME Perfection A 09 Apr $195


01 Oct

$195

Corrective Color EX 24 Sep $195

Innovation Explorer ES 04 Jun

05 Nov

$195

M I S S I S S A U G A , O N3025 Lenworth Drive Unit #5, Mississauga, ON


BLONDME Perfection

(Theory only)

A 12 Feb

10 Sep

$195

Corrective Color

(Theory only)

EX 14 May $195

O T T A W A , O N1767 Carling Ave., Ottawa, ON / 613-723-7850


BLONDME Perfection A 23 Apr

01 Oct

$195

Color Melting EX 26 Mar

05 Nov

$195

Innovation Explorer ES 24 Sep $195

M I S S I S S A U G A , O N7400 Pacific Cir, Mississauga, ON / 905-564-0470


BLOND on BLOND:

Level 1 & 2

ES 05-06 Mar $295


V E N U SB E A U T Y S U P P L I E S

C A L G A R Y , A B415 Manitou Road SE, Calgary, AB / 780-424-6262



Essential Looks A 22 Oct $300

Hollywood Hair A 19 Nov $300


Intro to Color ES 11 Jun $195

Men’s 2.0 A 24 Sep $295

E D M O N T O N , A B10523 107 Street, Edmonton, AB / 403-259-4442


BLONDME Perfection A 12 Nov $195


Essential Looks A 22 Oct $300

Essential Skills: Cut ES 05-06 Mar $1,000

Fundamentals of Color ES 01-03 Oct $395



V A N C O U V E R , B C3665 Wayburne Dr., Burnaby, BC / 604-432-1881






Men’s 2.0 A 22 Oct $295

Y E L L O W K N I F E , N W TContact Modern Beauty Edmonton / 780-424-6262


Creative Color EX 30 Apr $195

M O D E R NB E A U T Y S U P P L I E S

C H A T H A M , O N400 St. Clair Street, Chatham, ON / 519-360-1717


BLOND on BLOND:

Level 2

ES 19 Mar $195

BLONDME Perfection A 26 Feb

12 Nov

$195

Innovation Explorer ES 17 Sep $195

L O N D O N , O N1380 Fanshawe Park Rd W, London, ON / 519-850-8600


Color Melting EX 26 Mar $195


W I N D S O R , O N6640 Tecumseh Road, Windsor, ON / 519-944-2300



19 Nov

$195

Master Specialist

BLOND Bootcamp

with Rossa Jurenas

T 06–07 May $700

W I N D S O R B E A U T Y S U P P L Y

S E M I N A R L I S T I N G S

5 0 5 1


creative hairREdefining

G L O B A L A M B A S S A D O R S

A N I N T E R N A T I O N A L C O L L E C T I V E O F T H E W O R L D ' S L E A D I N G A R T I S T S . S C H W A R Z K O P F P R O F E S S I O N A L ’ S

G L O B A L A M B A S S A D O R S A R E F O R W A R D - T H I N K I N G A R T I S A N S , C R E A T I N G T O M O R R O W ’ S H A I R T R E N D S T O D A Y .

5 2

L E S L E Y J E N N I S O N


C O L O R V I S I O N A R Y

Lesley combines world-class coloring

techniques with a sharp fashion

edge. Travelling the world working

with leading publications

and design houses, her dedication

to her craft has made her one of the

most sought after color technicians

during fashion weeks. Lesley uses

her appreciation of art to provide

artistic direction on photo shoots

and innovative product development.

G L O B A L C O L O R A M B A S S A D O R

5 4 5 5


Richard’s ability to understand the aesthetic of editorial hair quickly

brought him to the attention of the international fashion elite.

His impactful career boasts an array of celebrity clients, creative

director at Sassoon and founder of the Saco hair group. Behind the

scenes he works with Schwarzkopf Professional Brand Teams

to ensure the OSiS+ Styling reputation for cutting-edge

product innovation remains top of mind.

R I C H A R D A S H F O R T HG L O B A L S T Y L I N G A M B A S S A D O RS T Y L I N G

V I S I O N A R Y

5 6 5 7


S E S S I O N V I S I O N A R Y

T Y L E R J O H N S T O NS E S S I O N S T Y L I S T A M B A S S A D O R

A true master of his craft, no one understands

the transformative power of hair better than

Tyler Johnston. Working on major fashion

shows he translates his experiences into

seasonal hair collections, providing a trend

guide that is circulated to salons and the

beauty press. Moreover Tyler is the man

behind the hair of many of the world

key celebrities and influencers.

Robin Bacon ESSENTIAL LOOKS ARTIST

Robin has over a decade of experience as a

professional hairstylist. As the newest member of the

Essential Looks team, she brings her vivacious energy to

encourage and promote passion for hairstyling through

education. Robin is a multiple award winning stylist,

a Contessa winner, has been featured in Canadian

Hairdresser, and is a Bangstyle Supreme. With an eclectic

mix of inspiration, Robin pulls from the fine arts and

folklore, to high fashion and pulp classics. She infuses

hard work and passion into everything she does. Robin

wholeheartedly strives for the betterment of herself and

others passionate about their craft.

Rossa Jurenas NORTH AMERICAN COLOR DIRECTOR

Rossa is no stranger to the hair industry. Over 15 years, Rossa has become a multi award winning

hairstylist, make-up artist and industry educator. She has been featured internationally for her innovative

approach to styling and design. Rossa is an industry leader and best exemplifies the Schwarzkopf

Professional mantra “Together. A passion for hair.”

5 8 5 9


creative hairREdefining


T H E S C H W A R Z K O P F P R O F E S S I O N A L A R T I S T I CT E A M H A S A W E A L T H O F K N O W L E D G E , E X P E R I E N C E

A N D P R A C T I C A L S K I L L S T H A T W I L L H E L P Y O U I N A L LA S P E C T S O F Y O U R H A I R D R E S S I N G C A R E E R .

Mark Chamberlain ESSENTIAL LOOKS ARTIST

Mark Chamberlain has over 16 years experience as a professional hairstylist including eight years as a member of the Schwarzkopf Professional

Essential Looks Artistic Team. As an educator and platform artist throughout Canada, Mark’s technical proficiency, creativity and enthusiasm have helped to share his passion for hair with other artists. An

effective communicator, Mark’s ability to draw from personal experience has given him the opportunity

to develop and propel fellow stylists to a higherlevel of hairstyling.

6 0 6 1

Paul Pereira AMBASSADOR

2015 and 2014 NAHA (North America Hair Dresser

Award) winner for Best Men’s Hairstylist. Over 20 years

of experience in various sectors of the field, currently a

national educator and platform artist for Schwarzkopf

Professional whereby he travels across Canada training

future stylists in the art of hairdressing. Paul’s other

professional accomplishments include having owned and

operated a successful salon in the fashionable Yorkville

district of Toronto. Throughout his professional career he

has maintained his involvement in many sectors of the

beauty industry while seeking to motivate, help and share

his successes with others.

Joey Marchese ESSENTIAL LOOKS ARTIST

Joey Marchese brings 10 years of experience in the

industry to the Essential Looks team. With Joey’s fresh new

vision, ideas, and attention to detail, he brings to the team

an influence that is contemporary, youthful and fashion-

driven. Growing up in Toronto and currently working at a

trendy salon in the heart of the city, Joey has been inspired

by the fashion industry his whole life. He draws much of his

inspiration from the contemporary edginess of downtown

street culture, down to vintage stores and small boutiques,

balancing this with his interpretation of structured hair

cutting to create a signature style.

Marek Whitechurch ESSENTIAL LOOKS ARTIST

At the age of 23, Marek had already established a

reputation of excellence at Vidal Sassoon in London,

and assumed the role of Creative Director. Marek has

represented Sassoon on television and at numerous

Fashion Week shows. He has travelled extensively, visiting

every continent and incorporating this world knowledge

into his craft. In 2005 he began collaborating with Saco in

both London and Montreal. Now Owner of Monokrome

salon, Marek wants to share his global knowledge of hair

design and fashion with the Canadian crowd.

Michelle Finlayson ESSENTIAL LOOKS ARTIST

Michelle Finlayson is a multiple award winning stylist

who has a true passion for the art of hair. She has been

a member of the Schwarzkopf Professional education

team for 10 years and is a member of the Canadian

Essential Looks team. Exploring all avenues of the industry

including Michelle’s experience backstage at NYFW, work

behind the chair, and time as an educator allows her to

connect with hairstylists of all levels. Michelle continues

to showcase her work and talent through competition,

and has won 7 national awards including 2017 & 2018

Contessa Master Colorist of the year and is a 3 time

Alberta Stylist of the year. Michelle is also a regular quest

expert on City TV’s morning show Cityline.

Katia Jananji ESSENTIAL LOOKS ARTIST

Katia has held leadership roles as Principal Instructor at Académie St-Laurent and Creative Director at Saco, enabling her to educate many of North America’s finest young hairstylists. In

2008 Katia joined the Pivot Point team, where she shares her passion and expertise in both cut and

color to help achieve new levels of success. Now a successful salon owner, Katia wants to share her

knowledge with the Canadian crowd.


6 2 6 3


MAKE A DONATIONRemittee: Fritz Henkel Stiftung

Bank: Degussa Bank, Frankfurt am Main GermanyIBAN: DE 87 5001 0700 0003 9051 64

BIC: DEGUDEFFXXXReference: Shaping Futures

Find out more atwww.schwarzkopf-professional.com-shaping_futures

Schwarzkopf Professional’s ASK Education has a unique ability to captivate, inspire

and motivate those with a passion for hairdressing. For some, it can prove

to be a real lifeline and the first step towards a professional career.

That is why in 2010 Schwarzkopf Professional decided to launch “Shaping Futures”,

its international social initiative. Partnering with SOS Children’s Villages, plan International

and other non-profit organizations, more than 360 Schwarzkopf Professional volunteers

have contributed to training over 1800 socially disadvantaged

young adults in 26 countries worldwide.

Shaping Futures aims to empower young adults by providing them with the skill

set and self-confidence to ultimately succeed in finding fulltime employment

within the hairdressing industry.

Join our passionate team of Schwarzkopf Professional volunteers or make your

own donation and transform a life through the craft of hairdressing!

S H A P I N G F U T U R E S

Select the course/s and phone or email

your local ASK Academy on: 416-340-1562

Or send a booking request via our

ASK Academy App.

For all the latest news and course details please

refer to the ASK Academy App.

H O W T O B O O K A S E M I N A R

SchwarzkopfCanada

@SchwarzkopfCAN

Schwarzkopf Professional Canada

@SchwarzkopfCAN

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