CASE STUDY

Aspenware

6000 Greenwood Village Blvd

Greenwood Village, CO 80111

303.798.5458

www.aspenware.com

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With smaller screens and ever increasing information

to present, clean and deliberate design is more

important than ever.

A user interface (UI) that is not well-designed will

invariably fail. Mobile device aficionados and

newcomers alike no longer have the time nor desire

to bumble through bad UI. But software is far more

than just UI. Design must be interwoven into the

development process and evolve with users needs as

the software takes shape.

This is an example of how we approached the recent

development of a mobile project.

Shelby Huckabay, Designer at Aspenware

Overview.

C–Level is an annual

event and fundraiser

that connects Colorado

businesses with local

technology companies

to discuss upcoming

technology-specific

business opportunities.

Aspenware was approached by

the Colorado Technology

Association to develop a

mobile app for the event.

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Sample 1.

Enhancing CTA’s already-

existing identity for the

event, the typeface Futura

was used on the primary

icon to coincide with their

other event collateral.

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Sample 2.

C-Level is a networking event characterized as

forward-thinking and professional. To further

emphasize this aspect, we felt that the profile

photos should be rendered in black and white.

Sample 3.

In addition to the

professional tone, we

wanted to evoke the essence

of the event — which is

both technological and

social. As a result, we

incorporated textures that

felt personable and modern.

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Sample 4.

At the event, each quadrant

was defined by a color. To

help people delineate the

different quadrants in the

app, we used the same

colors to help users make

the connection between the

event (physical) and the

app (digital).

Sample 5.

To accommodate the full range of

attendees, we wanted to make the

app available on all smart-phone

devices (Android, iPhone, and

Windows Phone 7).

Sample 5.

As a result, early consideration

was paid to the interface

typography. We wanted to use

something appropriate for the

Sample 5.

event (clean and modern),

as well as something native to

each device so that the type

would be familiar to each user.

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Android

iPhone

Windows Phone 7

Sample 6.

We knew early on that we’d be

developing for multiple

devices with different screen

resolutions, so our layout

was intended to be so simple

that it could easily

accommodate the various

resolutions. See grid.

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Shelby Huckabay,

Lead Designer

Shelby ensures that usability

informs the design, which

informs the technology.

He creates software that’s

user-centric, exact and

enjoyable to use. If you have

any questions regarding

technology and design you can

reach him at

s.huckabay@aspenware.com

Find out more about Aspenware

at www.aspenware.com

.

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