ASSE : THE GREEN CLUB

November 2009

KEY FIGURES

10 times League winners

6 times French cup winners

3 times French second league winners

75 European games played

215 fan clubs throughout the world

18 000 season ticket holders

More than 300 000 fans

An average of 30 000 spectators per match

More than 70 000 shirts sold every season

ASSE : THE GREEN CLUB

ASSE: A POPULAR ONE !

ASSE : THE GREEN CLUB

A NATIONAL SIZE

Our interest rate is one of the highest on a national plan.45% of French interested in football are interested in ASSE too (Ligue 1 average : 28%)

Reading example : Between 32 and 41% of the « britains » interested in football, have « some » or « a lot of «  interest for ASSE (a quarter is very interested in the club)

Source : IPSOS Mars 2009

ASSE : THE GREEN CLUB

TV COVERAGE since 2004 (source LFP April 2009) :

04/05 05/06 06/07 07/08 08/09

1 Marseille 36 23 27 25 17

2 Lyon 29 25 25 25 17

3 PSG 24 26 16 20 14

4 Bordeaux 12 13 12 18 13

5 ASSE 10 11 14 15 13

6 Lille 11 12 15 10 11

7 Monaco 16 16 9 10 6

8 Rennes 6 9 9 14 8

9 Toulouse 9 8 10 9 7

10 Auxerre 12 10 10 5 2

A MAJOR CLUB IN TERMS OF BROADCASTING

ASSE : THE GREEN CLUB

A GREAT IMAGE

Our image rate is one of the highest on a national plan.82 % of French interested in football have a positive image of ASSE (Ligue 1 average : 63%)Reading example : Between 87 and 92% of the « normands » interested in football, have a positive image of ASSE (a quarter have a very positive image).

Source : IPSOS October 2009

ASSE : THE GREEN CLUB

A CLUB WITH BOTH A FRIENDLY AND A PRESTIGIOUS IMAGE

Source : IPSOS March 2009

ASSE : THE GREEN CLUB

THE CLUB’S MEDIA RESSOURCES

Maillot Vert The official magazine34 000 copies

www.asse.frThe official website2nd football club website in France (read pages).45 000 (unique visitors ) per day

ASSE TVThe official TVAvailable on Canal satellite

ASSE : THE GREEN CLUB

AN ORGANIZED CLUB

ASSE : THE GREEN CLUB

ASSE is the 1st french club « ISO 9001 »

WWW.ASSE.FR : An efficient website

0

5 000 000

10 000 000

15 000 000

P S G OM OL AS S E

Nombre de pag es vues (par mois )

4th french football club website in terms of visitors/day

2nd french football club in terms of read pages

Source : Nielsen /Netratings sept 08

ASSE : THE GREEN CLUB

Since 2007 : 1st stadium in France with 2 600 m2 photovoltaïc covering on the top (Power : 216 750 wc (Watt Crete).

SAISON 2010 / 2011

ASSE is the first french club to carry out its carbon balance in order to compensate the CO2 emission of our L1 travelings.

Sponsorship with « Good Planet » the foundation of Yann Arthus-Bertrand :

Program «Footbus» to incite our fans to take the bus rather than taking their car to come to the stadium.

A bio snack at the ASSE Camp

Specific Youth program

ASSE : THE GREEN CLUB

www.asse.fr : An efficient website

A HIGH LEVEL OF CONNEXION

0

20

40

60

P S G OM OL A S S E

T emps moyen de c onnexion (en minutes )

Source : Nielsen /Netratings sept 08

Average time of connexion (minute /visitor)

ASSE : THE GREEN CLUB

ASSE KIDS’ CLUB : AN AMBITIOUS PROJECT FOR OUR YOUNG FANS

With the ASSE Kids’ Club, ASSE has created a young fan club, entirely free of charge , for youngsters aged 6-16 years old. Throughout the year, this club offers numerous activities (mascotts, ASSE days, ASSE Kids’ Club stand) encouraging mutual respect and Fair play. This is the first and biggest kids club in France for t ligue 1, which has attracted 10 000 members on its website : www.asse-kids.fr

Aimé Jacquet backs ASSE Kids’ Club

1998 WORLD CUP WINNER

ASSE : THE GREEN CLUB

THE NEW « CLUB DES VERTS » project (February 2010)

To transform the current CLUB DES VERTS in a free and living virtual community.To put the fan in the heart of the website, in the heart of the club.To entertain and help our 200 000 Visitors per month.

ASSE : THE GREEN CLUB

THE NEW « CLUB DES VERTS »

Key headings :

Home pageMy page / fan pageGroup Pageemail page

Service page :Where to watch the match ?Fans living close to youAdvice from our doctorHave the Green AttitudeCar pooling

Game section :bettingSurveyContestQuiz

ASSE : THE GREEN CLUB

GOALS

To offer a high exposure to our SPONSORS.

STRATEGY

A short list of sponsors with an exclusive perimeter

A stadium visibility reserved to 12 brands

A shirt visibility reserved to 4 brands

ASSE : THE GREEN CLUB

Hospitality, media, events

ASSE copyright High visiblity on shirt Branch of industry’s exclusivity

ASSE copyright Priority on visibility Branch of industry’s exclusivity

Copyright limited Visibility BtoB Hospitality, media, events

ASSE’S OFFER : LESS is MORE…

ASSE copyright Hospitality, media, events

ASSE : THE GREEN CLUB

ASSE PARTNERSHIP

PARTNERSHIP PROPOSAL

INTERNATIONAL RIGHTS :

Use of « ASSE TOP SPONSOR or PARTNER » label

Branch of industry’s exclusivity

PARTNERSHIP PROPOSAL

ASSE : THE GREEN CLUB

INTERNATIONAL RIGHTS:

Use of the representative signs : logos, emblems

Use of the club’s image including players’ (at least 5 of them) for all advertisemement’ supports

Official picture with partner’s executives

PARTNERSHIP PROPOSAL

ASSE : THE GREEN CLUB

SHIRT VISIBILITY :

Partner logo on the match shirt (300 cm2 in the back)

PARTNERSHIP PROPOSAL

ASSE : THE GREEN CLUB

logologo

logo

Disposal on the website www.asse.fr (homepage + specific program)

Partner logo on the team coach

Partner logo on all official club’s support

SpecificTV Program or corporate advertising on ASSE-TV (ONZEO)

CLUB VISIBILITY :

PARTNERSHIP PROPOSAL

A partner page on the official magazine

ASSE : THE GREEN CLUB

Sponsorship of a specific program on the jumbo screens at the stadium

STADIUM VISIBILITY:

Perimeter fixed boards

-12 meters of curved board around the pitch- 4 boards on the training center pitch

PARTNERSHIP PROPOSAL

15 minutes of visibility per game for your brand during a live on TV (source : Carat09)

ASSE : THE GREEN CLUB

Logo on the players ‘s coach

Logo on the interviews’ boards and press room

STADIUM VISIBILITY:

PARTNERSHIP PROPOSAL

ASSE : THE GREEN CLUB

Partner logo on each match ticket

VIP and PROMOTION

A box for 25 vip with hospitality pack before, during the half time, and after the matches.

50 regular tickets on each match at home

40 regular tickets on each match away

Tracting around the stadium

PARTNERSHIP PROPOSAL

ASSE : THE GREEN CLUB

500 official pictures

50 Shirts

Sponsorship of a match (animation of the main stand, flyers, flag

PROMOTION ’’

MERCHANDISING

PARTNERSHIP PROPOSAL

Access and use of ASSE’s database (160 000 contacts)

ASSE : THE GREEN CLUB

20 Scarf

Priority on ASSE products and services

’’

PARTNERSHIP PROPOSAL

ASSE : THE GREEN CLUB

BUDGET

300 000 €HT (outside technical cost)