assigment group sosiology

8/16/2019 Assigment Group Sosiology

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INTRODUCTION

In the earlier years, consumer shopping is based on dollar value, which shopping is

about acquiring needed goods a service. The new mode of thought in the shopping

environment is no longer sufficient to identify simple customer demand and try to satisfy

them. Modern shoppers buy things to reward themselves, to satisfy psychological needs or to

make themselves feel good. Modern shoppers buy things because they are expensive. They

buy things to make a statement, to show off their personality or to boost their self-esteem.

urchased item have become an affirmation of the psyche. !etailers need to change in order

to suit the modern shopping behaviour. It is no longer sufficed to see a shopper as a rational

creature making decisions. It is no longer enough to think that the shopper acts in a way that

makes sense from an economic of logical point of view "ooler, #$$%&. 'xperts believe ($ per

cent of the population, and possibly #$ per cent of women, are manic, compulsive shoppers.

Definition

)hopping itself is a form of self-expression. eople define themselves through their

shopping. *ow they shop, where they shop and what they buy serves the purposes of letting

people express their desires, their needs and personalities. )hopping gives people a sense of

accomplishment. +or many, it gives life a sense, a purpose, value and a function. The

successful shopper feels a sensation of satisfaction, execution and fulfilment. )hopping for

emotional and psychological reasons has become the new mantra of modern society. In ($,

braham Maslow invented a new way to look at how people live, how they order their

priorities and set their goals in life. Maslow suggested that life consists of five levels which

range from elementary where we satisfy the most basic needs, like food and shelter to where

we satisfy our highest psychological needs, like those for inner emotional fulfilment. Maslow

Theory of /eeds suggested that higher needs can only be fulfilled once the lower needs are

met "ooler, #$$%&. ccording to ooler "#$$%&, he also argued that when it comes to

shopping, our lower level needs have being met and that were shopping on a higher plane,

where a higher level of needs is being satisfied. To aid the decision making, a brand name

provides a shorthand device or means of simplifications for their product decisions "0eller,

peria 1 2eorgeson, #$$3&.

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Interview Session 1

!esponding to our questions, Mrs *aslinda %# years old from 0a4ang, she is a housewife,

gives the following answer, This interview has been conducted in Malay language, we

provided 'nglish translation as well which we are concluded in this dialog below5

SOALAN 15 pakah yang menyebabkan puan membeli sebuah handbag yang

mahal6

JAWAPAN5 )ebab barangan itu berkualiti. 7agi ( sebab handbag coach mempunyai

kualiti kulit yang bagus. 8ia tak sama dengan beg kulit yang lain.

9iasanya barangan branded yang mahal memang akan berkualiti

tinggi.

SOALAN 25 8isebabkan ekonomi yang merosot sekarang ini, bagaimanakah puan

menghadapi dalam meneruskan minat membeli belah, adakah

membuat simpanan6

JAWAPAN5 )elalunya saya akan membuat simpanan. )elepas itu, kalau duit

simpanan dah mencukupi dan ada rasa keinginan untuk berbelan4a saya

akan berbelan4a tetapi tetap perlu ada simpanan untuk masa hadapan.

SOALAN 3: Menurut statistik puan, anatara golongan lelaki dan wanita. :ang mana

lebih cenderung dalam berbelan4a6

JAWAPAN: 9iasanya golongan wanita yang lebih kuat berbelan4a kerana selalunya

suami saya akan memesan dan menunggu di dalam kereta kerana akan

mengambil masa yang samgat lama.

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ENGLIS TRANSLATION

!UESTION 15 ;hat caused you to buy an expensive handbag6

ANSWER 5 9ecause it?/>7=)I?/5

!espondents buy branded items because of the quality and interest. )he likes designer

handbags coach because the coach has different skin quality brand. ccording to the

respondents, she has a conception that buying expensive items will get satisfaction and

therapy. )he was able to make savings to meet the desires of shopping branded items even

when the economy weakens further.

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Interview Session 2

!esponding to our questions, Mrs Maimunah Mahmud @% years old from 9runei, she is a part

time businesswoman and full time housewife, gives the following answer, This interview has

been conducted in Malay language, we provided 'nglish translation as well which we are

concluded in this dialog below5

SOALAN 1: )epan4ang pengalaman puan bershopping, apakah barangan yang paling mahal

puan pernah beli dan berapa harganya6

JAWAPAN: 9arang yang paling mahal yang saya pernah beli ialah beg tangan kerana beg

tangan senang dibawa ke mana-mana dan mempunyai banyak ruang untuk

menyimpan barang.

SOALAN 2: ada pendapat puan, antara kaum lelaki dan wanita yang manakah paling suka

membeli-belah6

JAWAPAN: erempuan dan lelaki. 0erana suami saya suka memesan untuk belikannya

ba4u ketika saya keluar untuk membeli belah.

SOALAN 3: 9agaimana puan hadapi situasi ekonomi yang sedang merundum ini untuk

meneruskan minat puan membeli-belah6

JAWAPAN: )aya ada melakukan perniagaan sampingan seperti perniagaan dalam talian

men4ual kek dan kuih. )elain itu saya 4uga mengambil tempahan men4ahit ba4u

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ENGLIS TRANSLATION"

!UESTION 1: ;hat the most expensive items that you had bought and how much6

ANSWER: The most expensive item that I buy is handbag because it easy to bring

everywhere and also has a lot of space that I can put my things.

!UESTION 25 ccording to the statistic which gender are prefer to shopping ;omen

or Men6

ANSWER: ;omen and men. 9ecause my husband likes order to buy her clothes

when I go out for shopping

!UESTION 35 *ow you face the on-going economic situation weakens these

gentlemen interest to continue shopping6

ANSWER: I have to do a side business as an online business selling cakes and

cookies. In addition, I also took sewing 4obs.

>?>7=)I?/5

!espondents likes to buy clothes, shoes and designer handbags. )he likes handbags

more other than shoes and clothes because it is easy to carry everywhere and has a lot of

space. ccording to the respondent, women like to buy more than men but when she goes to

shopping her husband like her to buy clothes for him too. 9ecause of the recent economic

issue, she does online business like selling cakes, and cookies and sewing 4obs.

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Interview Session 3

!esponding to our questions, Mr Aukifli bin bdullah 3 years old from Taiping erak, he is

a government servant, gives the following answer, This interview has been conducted in

Malay language, we provided 'nglish translation as well which we are concluded in this

dialog below5

SOALAN 15 Mengapa tidak anda suka membeli-belah6

JAWAPAN5 0erana kita perlu membelan4akan wang, saya percaya bahawa kita perlu

menghabiskan wang hanya untuk perkara-perkara penting contohnya komoditi

seperti pakaian seragam sekolah yang merupakan salah satu daripada perkara-

perkara asas yang kita boleh berbelan4a.

SOALAN 25 pakah pandangan anda untuk orang-orang yang menghabiskan banyak wang

untuk perkara-perkara yang mereka suka6

JAWAPAN5 Itu bedasarkan ba4et mereka sendiri, bagi saya bukan kerana mereka

mempunyai banyak wang tetapi mereka mengatur ba4et mereka membuat

akaun simpanan hanya untuk membeli-belah. 0erana apabila kita mempunyai

sasaran, kita akan sentiasa berusaha keras untuk mencapai sasaran itu.

9arangan yang mahal atau 4umlah besar sangat memerlukan wang yang

banyak.

SOALAN 35 'konomi Malaysia kini dilihat berada dalam kesulitan, dengan pertumbuhan

kontrak, inflasi yang semakin meningkat, bagaimana melihat kesan kepada

mereka yang meneruskan tabiat membeli-belah6

JAWAPAN5 'konomi bukan masalah utama, masalah utama ialah apabila kita tidak

mempunyai wang untuk membeli sesuatu. ;ang adalah segala-galanya,

apabila kita mempunyai wang pasti kita tidak mempunyai masalah dengan

apa-apa keadaan di negara kita.

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En#$is% Tr&ns$&tion"

!UESTION 15 ;hy donBt you like shopping6

ANSWER 5 9ecause we need to spend our money, I believe that we need to spend

money only for important things for example commodities item like

school uniform that is one of the basic things that we can spend.

!UESTION 25 ;hat is your opinion for those people that spend a lot of money to thethings that they like6

ANSWER 5 9ased on their own budget, for me not because they have a lot of

money but they organiCe their budget make saving account only for

shopping. 9ecause when we have a target, we always try hard to

achieve that target. )o expensive things or large amount of things

require a lot of money.

!UESTION 35 MalaysiaBs economy is now seen to be in trouble, with contracting

growth, rising inflation, how do see the impact to those who continue

with shopping habit6

ANSWER 5 'conomy is not a main problemD the main problem is when we donBt

have money to buy things. Money is everything, when we have money

sure we donBt have problem with any situation in our country.

>?/>7=)I?/5

9ased on the interview with Mr Aulkifli bin bdullah 3 years old, basically the

points are given by respondent more to why he disagree with shopping habit. The first point

he talks about money that need to spend to complete that interest. Money is one of crucial

issue among the society, everything measured with money. +or example in books of

)ociology wrote by 'd Eaughan, he wrote that middle-and upper-class people had prospered

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at a far greater level income during the same period. 7ower-class people might have problems

to complete the interest. )econd, he said that more focus to important things to buy, for

example school uniform. That is one basic commodities item that people need. +rom the

points we can conclude age is the main factor to determine people interest. ge can influence

peopleBs interest in term of things to buy. Term F)hopaholicG not suitable for this group of

people which not in the high income and working father that have a lot more important things

to buy for the family. +amily oriented kind of person more focus only to survive in this life.

Money and background is very important to ensure how to spend the money.

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INTER'IEW SESSION (

!esponding to our questions, Mr !aClan Haafar #% years old from 0uala 7umpur, he is a

private servant, gives the following answer, This interview has been conducted in Malay

language, we provided 'nglish translation as well which we are concluded in this dialog

below5

SOALAN 1: pakah yang menyebabkan encik akan membeli sesuatu barangan itu, adakah

sebab brand atau kualiti6

JAWAPAN: )elalunya saya akan membeli mengikut kualiti sesuatu brand. 0alau brand

mahal kualiti akan ok 4ugak. Tapi kita kena pandai dalam membandingkan

harga.

SOALAN 2: )epan4ang encik shopping apakah barangan yang paling mahal pernah beli dan

berapa harganya6

JAWAPAN: da, sebab itu barang kehendak. )eperti 4am dan minyak wangi. )aya sangat

minat dengan 4am tangan dan saya pernah membeli seutas 4am tangan yang

berharga !M @$$ ratus ke atas.

SOALAN 3: )oalan yang terakhir, mengikut statistik. 2olongan manakah yang lebih

cenderung dalam konsep membeli belah6

JAWAPAN: )emestinya, golongan wanita.

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ENGLIS TRANSLATION

!UESTION 1: ;hat caused you going to buy something, whether because of brand or

quality6

Answer: =sually I would buy according to the quality of a brand. If the quality

expensive brand will be okay too. 9ut we must know how to compare

prices.

!)estion 2: ;hat the most expensive items that you had bought and price6

Answer: There is, then any requirements. s the hours and perfume. I am very

interested to watch and I


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Interview Session *

!esponding to our questions, Mr Aaki *ashim # years old from ahang he is a /ational

)oldier , gives the following answer, This interview has been conducted in Malay language,

we provided 'nglish translation as well which we are concluded in this dialog below5

SOALAN 15 dakah encik suka bershopping6

JAWAPAN: )aya kurang berminat untuk bershopping. )aya akan membeli barangan

mengikut keperluan saha4a.

SOALAN 25 pakah barangan yang paling mahal pernah encik beli dan mengapa 6

JAWAPAN5 9a4u paling mahal saya pernah beli di butik ialah ba4u. )elalu saya beli ba4u

4enama adini. )aya beli ba4u tersebut kerana saya ingin merasakan kepuasan

memakai barangan tersebut kerana kekangan ker4a saya, saya tiada masa untuk

keluar membeli-belah.

SOALAN 35 ada pendapat 'ncik, antara kaum lelaki dan wanita, yang mana paling suka

membeli-belah6

JAWAPAN5 erempuan, kerana mereka suka meniru apa yang dibeli oleh rakan mereka.

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ENGLIS TRANSLATION

!UESTION 15 8o you like shopping6

ANSWER 5 I am less interested in shopping. I prefer to buy goods that are

necessary

!UESTION 25 ;hat are the most expensive items that you had bought6 ;hy6

ANSWER 5 The most expensive clothes I?/>7=)I?/5

!espondents has less interest in shopping because of his busy working schedule he

has no time to out shopping. 9ut when he goes to shopping, he likes to buy branded clothes

like adini and )oda. *e buy it because he want to feel satisfaction and want to forget about

his work when heBs not working. In his opinion, women like to buy the most because they

like to imitate what their friends buy.

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CONCLUSION

The aim of the study was to answer to the following research question5

(. 8o they like to shopping.

#. ;hy they like to shop for luxury item.

%. 9etween men and women, who like to shop the most.

. *ow do they adapt to recent economic issue to continue shopping.

The purpose was to research shopaholic behaviour among people in Malaysia between the

ages #$-$. The aim was to analyse who like to shop the most between men and women and

also in directly between the younger and older people who love to shop the most. This

approach was chosen due to the fact that not all consumer is shopaholism.

To conclude, not all people like to shopping because of the different between work and ages.

The consumer buying behaviour research suggests that young generation love to shop for

luxury goods then old people because they does not have any responsibility such as family

that they have to carry. ?lder people has a huge responsibility that they have to carry and they

put their family first before everything and they shop for necessities only.

The consumer buying behaviour research suggests quality, price, aesthetics, rarity,

extraordinarity, and symbolism are all important features in the purchase decision of luxury

goods. 9uying experience is identified almost equally important as the product itself. The

survey results support the importance of quality, aesthetics and price. The results additionally

concur with characteristics such as status, rarity and buying experience as being somewhat

important, hence being central in relation to luxury goods.

9etween men and women, women has higher possibility to become shopaholic because after

the shopping trip they will feel better and not regretting their shopping. ?verall, products

purchased played an important role in alleviating their mood initially. +or example, window

displays suggesting fantasy can attract shoppers who seek escape from reality. lso, to help

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consumers feel activated, retailers can provide various educational experiences. +or instance,

an apparel retailer could provide a flower show in spring to entertain and educate shoppers.

It has been rather a challenging year for the Malaysian economy. olitical disruptions and

economic shocks have rocked the nation. >onsumer buying behaviour chages over time

because of this. To adapt with sudden changes of the economic, the housewife not 4ust stay at

home but they start to do business there. They can save money 4ust doing online business at

home like selling clothe, dessert and many more.

In the nut shell, shopping addiction can be different from other addictions, in that the line

between normal behaviour and addictive behaviour may not only be a fine one, but hard to

spot. dditionally, the signs of addiction can even exist to a certain extent before a full on

addiction develops. +or example, a recent survey finds that over %$ percent of respondents

Falmost alwaysG or FfrequentlyG make some purchases 4ust because they are on sale. /early

#$ percent says after a shopping trip, they often return with items they didnBt need or plan for.

;hile they may seem small and insignificant, these little behaviors can be red flags for a

shopping addiction down the road. The irresistible desire to shop is known as compulsive

buying disorder or oniomania. ccording to a research by ;orld sychiatry, @.3 percent of

mericans are afflicted with the disorder, with women comprising 3$ percent of the total

number of affected individuals. >ommonly known as shopaholics, these people are overly

focused on buying and suffer from disruptive anxiety that can only be relieved by shopping.

eople with compulsive buying disorder are also likely to have other mental issues, including

mood disorders, anxiety and substance addictions.

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APPENDI+

Picture 1.1 Interview with Mr Zulkifi Abull!h

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Picture 1.2 Interview with Mr "!#l!n $!!%!r

Picture 1.3 Interview with Mr& M!i'un!h M!h'u

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Picture 1.4 Interview with Mr Z!ki (!&hi'

RE,ERENCE

(. )ociology in our times by 8iana 0endall.

#. )ociology, The study of society by 'd Eaughan.

%. )ociology =nderstanding a diverse society by Margaret 7. ndersen.

. )hopping ddiction. http5JJwww.shopaholicnomore.comJsound-bitesJshopping-

addiction-statisticsJ

@. )urvey5 )hopping ddiction )tatistics. http5JJwww.creditdonkey.comJshopping-

addiction.html

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http://www.shopaholicnomore.com/sound-bites/shopping-addiction-statistics/http://www.shopaholicnomore.com/sound-bites/shopping-addiction-statistics/http://www.creditdonkey.com/shopping-addiction.htmlhttp://www.creditdonkey.com/shopping-addiction.htmlhttp://www.creditdonkey.com/shopping-addiction.htmlhttp://www.creditdonkey.com/shopping-addiction.htmlhttp://www.shopaholicnomore.com/sound-bites/shopping-addiction-statistics/http://www.shopaholicnomore.com/sound-bites/shopping-addiction-statistics/


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